How Agencies Use Snapchat, Celebrity Kids Fashion Placements & Tips to Become a Better Writer

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Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of August 22, 2016

  • Still trying to figure out your agency’s plan for the Snapchat-osphere? These 8 firms share a behind the scenes look at why they share what they share (via Hubspot)
  • Athleisure is trending because it offers a distinctive physical feeling that corresponds to how we are expected to feel about work in an era when “do what you love” is the conventional wisdom about careers.” Yup, you’ll want to read – and ruminate on this one (via Real Life Magazine)
  • Fashion brands have always clamored to dress celebrities. These days, the children’s clothing market is seeing a boost from luxury brands and consumers obsessed with what these celebrities pint-sized counterparts are photographed wearing as well (via The Fader)
  • Being a great writer is a craft that should be continuously perfected, these writing tips will help amplify your skills (via Poynter)
  • Installing Twitter’s quality filter today will keep the Twitter trolls away (via Meet Edgar)
  • Contributing bylines to publications grow thought leadership, but make sure you’re doing these three things before submitting your next guest post (via Air PR)
  • Why add user generated content to your marketing plan? UGC not only builds trust in your brand, it’s a timely spin on traditional, word of mouth advertising (via Create + Cultivate)
  • Do you have a habit of being a bit too verbose? These tips for self-editing blog posts are great for anyone who writes or pitches for a living (via ProBlogger)

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PR Toolbox: Separate Personal & Business Calls with Flyp

Get multiple phone numbers with FLYP

Once upon a time, many publicists carried two cell phones, personal and business. Now that our phones have become completely ubiquitous, it’s more likely that you have a single device, and struggle with maintaining a clear division between “life life,” and work life. Whether you’re a freelance publicist or a small agency, having a separate business phone line for your clients and the media can be incredibly beneficial. Flyp is a phone app that makes this super easy, giving you the ability to have multiple phone numbers on a single device. 

Flyp Benefits For PR Professionals

Choose a local and NYC area code for pitching: for times when you are responsible for hyperlocal media outreach or events, but aren’t based in the area you’re pitching, Flyp makes it east to get a local number to pitch the media and manage RSVPs. Conversely, if you’re based in a small city, a NYC area code can be a plus when connecting with journalists and editors.

Keep personal and business communication separate. When using it for client calls (full disclosure: I was set up with a free account), it was great to see client calls centralized and separated from my personal ones – and I know this will be even more beneficial when I travel.

If you work with multiple consultants or have individual reps stationed across the country, Flyp is an easy way to set up phone numbers for your satellite offices.

If you’re still using an office landline, a switch to Flyp ensures you can take phone numbers wherever you go, which is perfect for agencies experiencing rapid growth. 

When using it for client calls (full disclosure: I was set up with a free account), it was great to see client calls centralized and separated from my personal ones…

Flyp allows you to keep your personal phone number private. You just swipe the notification on your screen, unlock your phone and tap “Answer” to take the call. It then will switch over to look like you’re making a call (where it’s connecting to Flyp’s network) to keep your number private.

Streamlining Business Communication. Flyp let’s you keep all of your work calls, voicemails and texts lived in one centralized place.  Easily import all of your phone contacts or add new  ones and all of your calls, voicemails, etc. then will live in the Conversations section.

Your first number is free, which is pretty amazing. For $30 yearly, you can get an additional number; that’s significantly less expensive than a regular phone hard-wire bill! Flyp this makes me think long and hard about getting rid of our hard-wired phone line.

Much of what helps us succeed as publicists are tools like Flyp that provide easy solutions to streamline everyday work. Having the ability to remain connected to “the office” at all times is our piece of mind & our kryptonite. At Moderne, we all took the plunge and downloaded Flyp, and our work lives were forever changed.

 

PR Girls We Love: Rosie Davies, Director, The London Fashion Agency

PR Girls We Love, Rosie Davies, London Fashion Agency

Rosie Davies is the Director of London-based PR firm, The London Fashion Agency.  In 2013, Rosie launched LFA to bring about new options in PR for independent designers, including affordable marketing, public relations, social media, and graphic design services to ensure clients are ready for editorial press. Upon recognizing that many brands were looking to gain access to professional industry resources, LFA developed a collection of DIY PR resources available on their LFA website. The agency’s accessible approach to PR has earned recognition and numerous awards; in 2015 Rosie won Creative Fashion Entrepreneur of the Year. Past and present clients include Tootaly, The Keep, Miss Pom Pom, and Aida.

PR Girls We Love, Rosie Davies, The London Fashion Agency

Name: Rosie Davies
Company: The London Fashion Agency
Title: Agency Director
Education: MA Textile Design, University of Arts London
Twitter: @ldnfashionagcy
Instagram: @ldnfashionagcy 

How did you get started in PR?

I did a degree in textile design but always knew I wanted to start a business one day. I fell into PR by complete accident. I took on an internship with a small London based brand, called Lowie. On my first day I remember them asking me if I was passionate about print design and I said no, I’m passionate about business. The designer said to me, “You’d be good at PR and marketing”. I didn’t even know what PR was, but she gave me the phone and a pile of magazines. I never looked back. Lowie are still my client today, 6 years later.

How is LFA structured?

We are a really small team. There are 6 of us in total at the agency. The majority of our clients want either PR retainer or PR resources. Our instant resources can be bought directly from our shop so we don’t need a team member working on this. In the PR team, there are 3 people ensuring that the tailored lists we are selling are the best they can be, and that our clients on retainer are gaining the coverage they deserve.

We also offer a consultation service directly with me. Brands come to our studio for an hour and we discuss why they might not be getting any traction with publications. We look at their images, branding, product and social media.

What is the mood like in the office right now?

I have ensured that our office is in keeping with our ethos! We are an honest, approachable, friendly fashion agency, and it was really important to get this across through our studio space. We have comfy sofas for our consultations and lots of sweet treats. Our staff work flexi-hours; if they want a little longer in bed, that is fine. It’s important to keep the team happy.

 

PR Girls We Love, Milo, London Fashion Agency

Milo, Office Manager & Mascot

What are you currently working on?

We have a number of projects going on. The main one has been re-designing our instant resources. They used to come in an excel document, but I wanted to include pictures and make them beautiful, so they now are downloadable in a PDF format.
Our staff work flexi-hours; if they want a little longer in bed, that is fine. It’s important to keep the team happy.

What are you really good at?

I’m an ideas person. I constantly have a stream of creative ideas, new services, new ways to market things. But I guess I’m good at controlling my creativity as only a few make the cut.

What is a recent success story that makes you especially proud?

We recently had a brand move PR to us after being unhappy the results from a much larger agency. They came to us late in the season, so I was concerned about the coverage that could be achieved in such a short space of time. In keeping with our company’s ethos, I expressed my concerns to them but said we would do our best to achieve as much as possible. They were featured in 12 publications in the first 6 weeks, which made both the brand and our team thrilled. I couldn’t have asked for a better press reaction and can’t wait to see what we can get for them next year.

London Agency Pr Girls We Love London PR

Most memorable and meaningful moments in your career thus far?

I won the special merit award for the Great British Fashion Entrepreneur of the Year in December 2015.  I was honoured.

PR can be stressful and full of rejection – how do you deal?

I don’t let anything that is out of our control stress me out. If a product has been cut from a major story, that’s not great, but there is nothing we can do about it. I also ensure that we have a good working relationship with all our clients so they know we are working hard for them. If a client is unhappy, it can lead to stress, so I don’t let this happen.

What are three must-have tools, apps, or products that are essential to your job?

Xero for accounting; Instagram for marketing; and Squarespace for website.

What do you wish more people understood about your job?

Coverage in magazines doesn’t just happen. There is so much work that goes into getting that product on that shopping page of Elle. It takes a team effort from the brand and the agency. We want our clients to have beautiful products, branding, social media, and imagery before even thinking about getting press in magazines.
I don’t let anything that is out of our control stress me out. If a product has been cut from a major story, that’s not great, but there is nothing we can do about it

What type of person thrives at your company?

Someone who cares about beautiful products, made by independent brands and designers. If you are passionate and hard working, then everything else can be taught.
PR Couture, London Fashion Agency, Rosie Davies

What would you tell someone who wants to be you when they grow up?

I have 3 things: Never turn anyone down for a cup of coffee (even if you think they are of no use to you), work hard every day, and be yourself. It pays to be nice to people!

Thanks, Rosie!

6 Best Practices for Building a Media List that Gets Press

PR Couture Media List Tips

While it’s very important to perfect your messaging and media materials, it’s equally essential to ensure you’re sending client information to the right editors. Irrelevant pitches are a huge reason why PR gets a bad name in the publishing world. Ensure your outreach is helpful to your recipient by following these six best practices.

Keep a master list

While you should customize your media list spreadsheet for every campaign, it’s also a smart practice to keep one master media list of all your contacts. Depending on what program you’re using to manage your media list, you can create categories for different types of media. In Excel, for example, you can create columns for different information like short vs. long lead, regional vs. national and digital vs. print, or organize via location.

While it may seem time-consuming to compile all of this information for every contact you add to your media list, it will help you greatly in the future since you’ll be able to quickly sort and filter your media list to customize it for the current campaign.

Consult a traditional media database

If you have access, begin compiling your list using a traditional, subscription-based service like Cision or Meltwater. These databases are comprehensive, constantly updated and easily searchable – making it easy to quickly export a list of target journalists covering a particular location or beat.

If you’re looking for a more affordable option, try PR Couture’s fashion & lifestyle media & blogger lists for a strong list foundation.

Supplement media lists with good, old-fashioned research

While a subscription media database is a great starting point, it’s not a one-stop shop.

Anytime you’re reading a publication or website and discover a story or section that seems like a good fit for a brand you represent, check the byline and/or masthead and add the appropriate editor to your media list. If an editor works for a large media conglomerate, it’s pretty easy to figure out the email formula for his or her publication. Many digital outlets include direct links to email the author of a story, so be sure to check author bios and the about section. Additionally, many freelance editors and writers have their own websites where they list their contact information. With a little digging, it’s easy to find new contacts for your media list.

Pitch Tip: Make a note of the story that you made you add this contact to your database and reference it when you’re sending a pitch.

Track competitor media coverage

There are many reasons why it’s beneficial to closely monitor competitor PR and marketing efforts. One major advantage is garnering new media contacts. While it might be frustrating to see your competitor secure a great media placement, the silver lining is discovering new media contact or outlet that could be useful for future campaigns. Make a note of the editor who worked on the story and look up that person’s contact information. Add them to your media list along with a note about their coverage of your competitor. You can reference this coverage in the future when you pitch this editor a similar story. For example, I saw the story you wrote about X fashion brand and I thought my client’s new launch/store/collaboration might be of interest for an upcoming story.

For example:

Dear Elisa,

I saw the story you wrote about X fashion brand and I thought my client’s new launch/store/collaboration might be of interest for an upcoming story.

Anytime you’re reading a publication and you see a story or section that seems like a good fit for a brand you represent, check the byline and/or masthead and add the appropriate editor to your media list.

Update your media list regularly

The media landscape is constantly changing, so it’s important to stay on top of the latest editor shuffles. The Daily Media from Daily Front Row is published every Friday and announces job changes in the industry with a focus on fashion editorial moves. Cision also has a great blog that shares the latest media moves. Another way to stay on top of job changes is to connect with your editorial contacts on LinkedIn.

Add helpful notes to editor contacts

We’ve discussed adding in related, published content, but your media list should act as a treasure trove of editor information.

Once you start forming relationships with editors, you can update your media list with notes and tips that can range from an editor’s birthday to her Instagram account, to how he or she likes to be pitched (i.e. phone, email, in person), and any little quirks or preference you have learned (i.e. hates roses, loves rosé).

Following these steps to develop a stellar media list will help you secure better media results while ensuring you have all the information you need to build strong relationships with the media. By resisting the urge to mass pitch and instead, only reaching out when you have interesting, relevant and useful press information, you’ll continue to prove your value to media and clients alike.

PR Intern

Position:  PR Intern
Company: Odessa PR
Location: New York, NY
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How to Find and Befriend Freelance Writers

Freelance Fashion Beauty Writers Publicity Press Coverage Media Relations

With the rise of the virtual workplace and reduced editorial staff, many fashion & lifestyle websites and magazines rely on freelance writers to keep up with content demands. While these writers often get stories assigned to them by staffers at the magazine, they can be pitched directly. In fact, most freelancers are regularly pitching story ideas to editors and are expected to have experts and products at the ready once they get the green-light.

Getting in the good graces of influential freelancers is another method to secure media coverage for clients, rather than going straight to a publication. Freelancers I’ve worked with have penned some amazing features on my clients and have since kept them top of mind for a variety of future stories.

I’ve included below some of the greatest benefits of working with freelancers, as well as how to find them.

Benefit #1 – Freelancers write for multiple outlets

Forming a strong relationship with a freelance writer can open the door for your clients at not just one, but many great outlets. Freelance writers I work with on beauty stories write for Dr. Oz Magazine, Health, Allure, and Marie Claire, just to name a few!

If you can successfully present different angles to the writer for all of her relevant outlets, and one freelance writer can get your client in front of numerous magazines and websites.

Benefit #2 – Freelance Writers Are Based Everywhere

The majority of the editorial world is based in New York, which makes it difficult for PR agencies based in other places to meet up in person. Freelance writers are located around the country, so if you have a client opening a new clothing boutique in San Francisco or a hair salon in Miami, you’ll more likely than not be able to find local freelancers to connect with. While some local writers only cover stories for regional outlets, some are also stringers for national publications, making freelance outreach a great way to get your local brand in front of a bigger audience.

Benefit #3 – Freelancers are easier to find than ever before

It can be challenging to find freelance writers because they aren’t listed on a masthead and may not come up on a google search as being connected to a particular publication. However, by doing your due diligence beforehand (researching publications and paying attention to who is writing what), it’s easier than ever before to find ideal writers for your clients.

You can cross-check names against social media or search the hashtags #freelancelife” and “#fashionfreelancer” to discover new writers. On LinkedIn, do a broad search of keywords such “freelance beauty writer” – usually once one you find a contact, more will come up in the “related contacts” sidebar. You can then often find their website and contact info, as well as a portfolio of recent clips. Keep in mind – just because someone covered NYFW 5 years ago doesn’t mean they currently do…freelance writers sometimes switch markets so that fashion contact could now solely write about technology. Make sure to focus what they’ve written about recently.

Freelance writers can greatly help with giving you and your clients access to some top national outlets – make sure to nurture these relationships as you do with on-staff editors. Going freelance is becoming more and more common – make sure to keep these influential writers top of mind with story pitches, event invites, and product mailings to further boost your chances of press success!

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Crisis Comm 101, Back to School Marketing Stats & How to Become an Influencer

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Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of August 15, 2016

  • Having a crisis communications plan in place before something happens is key – 27 PR pros share top strategies to help get the ball rolling (via Media Minded)
  • Personal branding is one of the best building blocks for career growth in the age of social media (via T8N Magazine)
  • A new kind of brick and mortar store is setting up shop in SoHo; customers take away more than just purchases (via Fashion Times)
  • Do clothes make the man? PR Consulting continues to grow it’s Grindr game (via GQ)
  • Amp up your marketing campaigns for the back-to-school boom, it’s worth it, we promise (via The Shelf)
  • All the cool CEOs are doing it; the case for a work from home culture (via Hoo Jobs)
  • Your social media is the customer’s first impression of your company. If it isn’t spectacular, you may want to consider rebranding (via Marketing Land)
  • Ever think, “I should have been a fashion blogger?” It’s not too late to foster a following and become an influencer (via Mashable)

Fashion PR Intern

Position:  Fashion PR Intern
Company: BPCM
Location: Los Angeles, CA
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PR Industry News: Agency Updates from M&C Saatchi PR, The Eighth Floor & The Ross Group

Agency News August 18, 2016

M&C Saatchi PR just announced the promotion of Jen Dobrzelecki to the position of Executive Vice President and the appointment of Meredith Brengle as Director of the New York office. 

Strategic Communications Agency The Eighth Floor announces its representation of NYC-based fashion designer Paola HernándezPaola Hernández launched her label after studying philosophy in Mexico City, fashion at Central Saint Martin’s College of Art and Design in London, and shoe design at ARS Sutoria in Milan.

Islamic Fashion & Design Council (IFDCannounces Leena Asad as the organization’s latest Brand Ambassador.

Luxury and Lifestyle PR agency The Ross Group has partnered with Fashion Mixtape for emerging fashion designer referrals.


Do you have agency news that you would like to share with us?
We would love to feature employee news, new client announcements, awards, partnerships and more!

Contact us with your news at hello@prcouture.com

PR Girls We Love: Sabrina Wottreng, Sabrina Wottreng PR

PR Girls We Love, Office, Sabrina Wottreng

Sabrina Wottreng Public Relations is a Chicago-based public relations agency, providing strategic communications consulting and PR training for small businesses and start-ups. Founder Sabrina Wottreng recognized that often, businesses most in need of public relations are unable to afford typical agency retainers, and yet she hated the thought of missing out on the opportunity to work with companies she admired due to budget limits. And so, she forged her company around the needs of startup companies.

Instead of simply offering PR services, Sabrina developed products that help small businesses and entrepreneurs learn how to be their own publicist including e-books, classes and one-on-one trainings. Her client process is as follows:  first, teaching clients how to do their own PR, then reviewing an audit of the client’s branding and then finally, meeting face-to-face to devise a PR plan that is then executed by the client. After that initial engagement, the client can choose to sign on for a retainer.

In her spare time, Sabrina dedicates her time to writing a novel, taking improv classes at the Second City, and riding around the city on her beloved Ducati.


Sabrina Wottreng, Freelance Publicist, HeadshotName: Sabrina Wottreng
Company: Sabrina Wottreng Public Relations
Title: 
Publicist, Owner
Education: 
Loyola University Chicago
Twitter: @SabrinaWottreng
Instagram: @SabrinaWottreng 

How did you get started in PR?

I went to college wanting to be a luxury consignment business owner, but then I learned what PR was, became obsessed and switched majors. My first PR internship was with Zapwater Communications in Chicago.

How did you get the job you have now?

What a long story! After hopping around a few different agencies and never fitting in or liking how they do business and having an in-house role, I realized I needed to create the PR firm I wish I would have worked for.

What are your primary responsibilities?

Winning new business, securing press, and teaching small companies how to do their own PR until they’re ready to hire a firm.

I have my go-to social media, web development, graphic design, copywriting and photography vendors. We maintain our autonomous freedom and create an A-Team for the client.

Tell us a bit about how different communication departments are structured at your company.

I am a one person show, but I have many preferred vendors that go in on projects with me. I have my go-to social media, web development, graphic design, copywriting and photography vendors. We maintain our autonomous freedom and create an A-Team for the client.

What is the mood like in the office?

My office is my laptop, and I’m working on building up my #diyPR seminars. I’m putting a large amount of effort towards efficiency and productivity. Instead of having five, one-hour prospective client meetings to explain what PR is and what PR I do, they can attend a seminar of mine. They will learn how I do PR and walk away with tips and industry knowledge. If they become my client, then I’ve saved time initially meeting them one-on-one.

PR Girls We Love, Freelance Publicist, Sabrina Wottreng, Office

Image Credit: Ashley Hutchinson

 

What is a recent success story that makes you especially proud?

I recently launched a tech startup in a very specific niche. We conducted interviews with all of the major outlets for the industry, and the client was overwhelmed with demand for their Beta Test!

What are you really good at?

I’m really good at networking. I probably have a contact in my CRM for any random ask. From calligraphy to custom dog bones to drone pilot, I have a guy!

If you see someone that you think is interesting or doing cool things, get coffee with them.

Most memorable and meaningful moments in your career thus far?

Memorable: I was billed into a project and did not have direct access to the client until they were with me at the TV station before a segment. Before the segment, I sent over talking points to memorize. However, the the rapper didn’t have the points memorized. I figured his team was going to yell at the marketing company that billed me in on the project because I had to be stern, and quickly media train him before he went live. Instead his team asked me to consult with them for a few months.

Meaningful: April 22, 2014 – I was interning at a top agency and doing PR for a few small, small companies on the side. In my daily monitoring of a side client, I saw that they had a featured article about their product line expansion on Esquire.com. I thought to myself – why am I getting paid $10 an hour, to be an intern, when I have a college degree? I can get an article in Esquire.com!

Most glamorous moment in your career thus far?

Glamour in PR is such a myth!!! However, there have been some great client gifts along the way. If you call telling celebrities the names of reporters walking up to them glamorous, there’s that.

My mind is swirling with flashbacks of the craziness that is high stakes events. There was the time I was running up stairs in heels carrying boxes full of client swag because the elevators went out. Every single event, you have people doing ANYTHING and EVERYTHING possible to get you to let them in when they are not on the guest list.

Least glamorous moment in your career thus far?

I would say the least glamorous moment in my PR career was dropping of product to an influencer that I’d been communicating with for a while and having them deny me access to their room. The doorman took the expensive product and I went on my way.

PR can be so many different things…

My mind is swirling with flashbacks of the craziness that is high stakes events. There was the time I was running up stairs in heels carrying boxes full of client swag because the elevators went out. Every single event, you have people doing ANYTHING and EVERYTHING possible to get you to let them in when they are not on the guest list.

What’s a big challenge facing communicators right now?

The biggest challenge is defining what PR is. Some agencies also do social media, some agencies just do traditional and don’t work with influencers, some agencies are all about events and less about placements and so on. PR can be so many different things that I’ve found it important to specifically spell out the PR that I do.For example, I don’t do events. If my client wants to do an event, I’ll refer them to great event planners.

PR can be stressful and full of rejection – how do you deal?

PR is sales, therefore it’s a numbers game. There will always be another client and another reporter. It’s hard when you’re really banking on something or someone, but it makes the wins even more exciting.

What are three must-have tools, apps, or products that are essential to your job?

Cision, HARO, and Coffee.

PR Girls We Love, Sabrina Wottreng Branding, Freelance Publicist

Image Credit: Ashley Hutchinson 

 

What do you wish more people understood about your job?

I wish people stopped thinking PR is just press releases and calling reporters. The industry has changed exponentially and antiquated ways are dead. My job is about connecting the dots.

PR trends are always changing – how do you keep up?

  • I’m an avid reader of the publications I frequently pitch along with business and tech-centric publications.
  • Networking! It’s common for me to attend 4-7 networking events per week.
  • I love to attend seminars and hear what others are saying about social media, marketing, and advertising.

What type of person thrives at your company?

Go-getters. My tribe of creative vendors are serious go-getters, and we all benefit from each other’s hustle.

What would you tell someone who wants to be you when they grow up?

Hustle, trust your gut, and practice giver’s gain!

Hustle – If you see someone that you think is interesting or doing cool things, get coffee with them. Knowing people has been essential to my success and ability to run my own company at 23.

Trust your gut – There have been times when I took on clients because I needed the money even though I was getting a bad vibe. Those clients were the ones that didn’t pay me, called me incessantly and caused me the most stress.

Giver’s gain – All of my business has come to me via referral. When I meet with people, I always ask who their best referral networks are and then I introduce them to people I know that fit their need. For example, social media specialists are a great referral source for me, so I always love getting connected with as many social media specialists as possible. When you introduce someone to a person that can make them more money, they will likely do the same.

 

Thanks, Sabrina!

 

Account Coordinator

Position: Account Coordinator
Company: Shamin Abas PR & Special Events
Location: New York City, NY
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6 Signs You’re A Freelancer at Heart

6 Signs You Are Freelance PR

I took PR internships and jobs anywhere that would take me. My resume holds accolades from big agencies, experimental agencies, boutique agencies, and social media agencies. At each position, I kept telling myself, the next agency will be different; smarter, more creative. I won’t cry at night. Alas, no agency has ever made me as happy as I am as a freelance publicist, out on my own.

Looking back, I can identify six big indicators that suggested a freelance, entrepreneurial professional career was a better for fit for me. Do any of these ring true for you?

You have Restless Desk Syndrome

You feel cooped up, restless and unable to foster your creative thoughts at a desk. Walking, sitting at a coffee shop, or working on a park bench brings inspiration and new ideas for clients.

Office hours feel like a grind

As a freelancer, there are days when I pull long hours, but there are also days I only plug-in for a bit. My work hours often mimic traditional office hours, but I can take the afternoon off, and start up again later into the evening, if that is when inspiration strikes. If the days when you work from home feel like a gift from above and you love the freedom and mobility of creating own schedule, not to mention your own systems, methods and workflows, freelance life may be calling your name.

Leadership comes naturally to you

No one, besides you, will go to bat for you and your work when you’re out on your own. If handling criticism, calls from demanding clients and self-assigned goals keep you thriving, freelance work will put you front and center of the good, and the bad. If you find yourself naturally taking on leadership positions within teams, problem-solving and taking the initiative to grow business, chances are you’ll do find as an independent agent.

You’re a Networking Queen

PR is all about who you know! Whether it’s the media or prospective clients, who do you know and do you find yourself naturally introducing people and being the creator of unique partnerships and collaborations?

I get coffee with about 10 new people a week. While meeting with them, I look for opportunities connect them with as many people as I can. I believe in “giver’s gain;” and can point to this approach as the number one reason all of my business comes from referrals.

Hustle Is Your Middle Name

You hustle! You not only work at your current job, but you take on small side clients, consultations, and volunteer when and where you can. From random event gigs on the weekends to managing the Instagram account of your favorite boutique, you strive to put as much into each day as possible. If you are capable of taking care of multiple client needs and “handling it;” in addition to your full-time job, this freelance stuff will be totally manageable. After all, client work is just one of the responsibilities of running your own business.

You’ve got #GirlBoss Aspirations 

You are simultaneously empowered and devastated when you read articles about the girl bosses making millions from pursuing their dreams. You know an agency career trajectory will never give you that life and aspire to run the show, not just be the VP.

Freelancing is not for the weak. If you’re determined to be as well-known as Kelly Cutrone or have the confidence of fictional Samantha Jones, the fastest way forward is by building up your own reputation and name, not that of an existing agency. Freelancing has perks, like having the option to work in sweatpants, being able to work from wherever there is an internet connection and having a glass of wine whenever you feel like it. The freedom I feel from building a life on my terms and my timeline is truly why you won’t find me at a desk.

Freelancing has perks, like having the option to work in sweatpants, being able to work from wherever there is an internet connection, not to mention and having a glass of wine whenever you feel like it. But for me, the freedom I feel from building a life on my terms and my timeline is truly why you won’t find me sitting at an agency desk anytime soon.

About Sabrina

Sabrina is a Chicago-based publicist. Whether her clients are looking to learn how to be their own publicist or are in need of a PR arm for their company, Sabrina Wottreng Public Relations has products and services for their needs. In her spare time, Sabrina takes classes at The Second City and can be found riding her Ducati Monster.