sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

prjobs6

The Eighth Floor Seeks AE and JAE

Specializing in the luxury consumer industry, New York-based Marketing & Communications agency The Eighth Floor is growing and seeking a motived Account Executive and Junior Account Executive. Candidates should have superior knowledge of fashion/consumer media practices, as well as a solid understanding of consumer trends in the fashion and luxury lifestyle market. Some key responsibilities include securing strategic press coverage including features as well as product placement in top national, regional and online media outlets, maintain strong relationships with key fashion and beauty editors, fashion stylists, bloggers and key features editors and to create innovative communications strategies and social media campaigns. Candidates must be EXTREMELY goal oriented have experience in press event planning.

Learn More and Apply


Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!

Dria2

Fashion PR Q&A: Dria Murphy, PR Director at KEEP

As the director of public relations for Keep, Dria Murphy is at the forefront of the fashion-tech craze.

She draws on her connections and experience working for brands like TopShop, Ralph Lauren and Bottega Veneta to position the platform–which is sort of like a fashion-focused, shoppable version of Pinterest–as the social media channel of choice for the style-obsessed. She spends her days meeting with bloggers, influencers and major magazines, and creating campaigns that have included a way to shop fashion editor’s outfits during New York Fashion Week.

Also, her wardrobe is ridiculous.

Here, Dria tells us about how she got her start in the super-competitive world of high-fashion PR, her run in with a half-naked Zac Efron, the style words she lives by, and more

You’re currently the PR Director at KEEP, which is kind of like a shoppable version of Pinterest, and for fashion, beauty & home décor only. What drew you to the role?

I have always been interested in the digital side of fashion. I had the chance to work under then-CMO Justin Cooke when I was at Topshop. He had such a digital vision for the company and I was able to work on the initiatives he brought to Topshop during London Fashion Week. Everything from live-streaming runway shows to being the first fashion brand to use Google+ hangouts to engage with customers and fans, to customizing the catwalk for purchase. This experience inspired me to learn more about the digital world and how I could become a part of it. When the role at Keep came to my attention I was nervous but saw it as an exciting and challenging opportunity. Digital is the future as we all know, and Keep has given me the opportunity to be a part of that future in a new and innovative way.

What’s a typical day on the job like? What are your responsibilities?

It is always exciting working for a startup! Downtime does not exist so I am constantly motivated. I am in and out of the office a lot, meeting with and entertaining influencers in the fashion, beauty, and home décor world. I develop fresh ideas and actively pitch them to the press, spreading the word and raising awareness about the utility of Keep! For New York Fashion Week I executed the concept of making fashion editors’ outfits shoppable. We teamed up with Glamour Magazine and on Keep made their editors’ daily street style outfits shoppable. This was a great way to not only utilize Keep in a real way within the fashion industry, but it was also fun to bring more of a reality to fashion week that most of us outside of New York want and need. I act somewhat as “biz dev” type liaison and project manager when press outreach turns into partnership programs and integration events. Our most recent partnership was with DailyCandy and Kate Spade Saturday.

Dria3

What’s it like working at a Fashion Tech Startup? Is everyone super-stylish?

To be honest, our office consists more of flannels and jeans! It is a great environment and everyone feels comfortable being themselves. A suit wouldn’t feel right in here! We all dress according to our own personalities and what feels best for us to work in.

Prior to your current role, your worked in PR for Topshop, Ralph Lauren, Calvin Klein, Bottega Veneta, What is it like to work for such well-known brands?

It was such great experience working for established and well known fashion brands, especially when I was just starting my career. I was able work on major campaigns and help produce high-pressure fashion shows and events. Learning from the best is always an amazing way to start out because you get to learn all the fundamentals from the experts.

How did you break into the Fashion Industry?

I moved to New York City the summer before I graduated college and started interning immediately. I was fortunate enough to be a part of the Giorgio Armani internship program where I learned what doing PR for a big fashion house meant. I had the most amazing mentor there who really taught and exposed me to all elements of the industry. To finish the summer I interned in communications at Bottega Veneta. It was another great experience where I had lots of responsibilities and worked closely with the small communications team.

Do you have an advice for others looking to follow in your career footsteps?

Intern and network! I would not be where I am in my career today if I didn’t intern for free and go beyond what was asked of me. You can make your internship whatever you want it to be. I chose to work hard, learn as much as possible from my mentors. My mentor at Giorgio Armani years later became my boss at Calvin Klein. Relationships are so important to build in the early years of your career.

What have you been your career highlights so far? Any pinch-me moments on the job?

I was once was introduced to Zac Efron while he was in nothing but his Calvins! I threw a dinner party for Kate Bosworth to celebrate her second collection with Topshop. She hugged me and told me how much she loved it. I also have a voicemail from Apris Apfel thanking me for a gift and asking me to lunch. I will never delete it. I have to say, working alongside our CEO, Scott Kurnit, who founded About.com, is a daily pinch-me moment.  I feel so grateful having the opportunity to work in the same office as him. I am constantly learning and constantly motivated.

Dria1

When you’re not working, what do you like to do? How do you keep a work-life balance?

I enjoy trying new restaurants with friends and in New York there is never a shortage of this. I love Soulcycle and classes at Equinox. Of course I love to shop and working at Keep has made my shopping addiction worse, if that was even possible.

What Spring fashion trends is everyone currently loving on KEEP?

Our keepers love the pastel and floral trends! I know everyone is ready for spring in a major way!

Last but not least, what style words do you live by?

  • Don’t be afraid to make a statement.
  • Make your own trends.
  • Heels are always the better choice.

 

A version of this article originally appeared on Lux and Concord. View the original post.

Networking Tips at Fashion Events

Moving and Shaking in Manolos: Networking Tips for Your Next Fashion Event

With the sun shining and spring in full bloom, it's likely that your fashion calendar is packed full of stylish events this time of year. Fashion conferences, industry events and even casual cocktail hours can present prime opportunities for networking, so seize the moment and make the most of every occasion to connect with these 5 easy to follow tips.

Be interesting, but be interested

Don't get so wrapped up in your own story that you dominate the conversation. Yes, you want to share things about yourself or your work that are relevant and interesting, but it's equally important to show a genuine interest in the other person too. Ask about current projects they're working on, what trips they have planned this summer, or what their take is on a current industry event. Don't ask so many questions that the conversation feels more like an interview, but do find a balance in the conversation and remember to keep it fun.

Dress the part

Some of my fashion industry friends will tell you that finding the perfect outfit for an event is half the fun of attending- but don't get so caught up in your outfit that it distracts you from your evening. Shoes that you can't walk in and dresses that are too short to sit down in are all big no-no's for fashion events. Put your best foot forward by choosing an outfit that fits well, feels appropriate for the occasion and enhances your confidence. Trust me, there's nothing worse than having to adjust your outfit all night. It will distract you from connecting with others at the event and ruin your chances of making meaningful connections.

Do your homework

Fashion conferences and industry events often release the line-up of speakers in advance. Take the time to read up on the people that spark your interest. Check out their latest blog posts, follow them on Twitter and get familiar with their work. You just may bump into them at the event and now you'll have something to talk about. Get on the radar of your favorite speakers in advance by responding to their posts on social media and engaging in the conversation.

Be Present (and be nice)

It's quite comical and equally annoying when you go to an event in real life and realize that everyone is more interested in their smart phones than they are in the party. I'll admit, in the digital age of social media it's important to do a virtual check-in, snap a few pics and post a tweet or two while at an event, but don't make the mistake of being a slave to your smart phone all night. Look around. Smile at new faces and say hello. Keep in mind that other party guests are often just as anxious as you.  Don't be afraid to be the first one to break the ice.

Skip the Entourage

If you prefer to travel in a pack, chances are you'll miss out on meeting new people at networking events because you'll spend the evening chatting with people you already know. When my friend Andrea and I attended a fashion blogging conference together in New York last year, we would periodically split up throughout the day in an effort to cultivate new connections. We often found that conference guests who were attending the conference solo were more willing to engage in conversation than those who were part of a larger group. This strategy meant that we could connect with twice the number of people than we would have if we had worked the room together.

Make the most of networking events by having plenty of business cards on hand and following up with new connections within 2-3 business days. Keep your email follow-up short but do include information on how to keep in touch by including links to your website and applicable social media pages like Linked In. Networking at fashion events is a vital part of establishing yourself in the industry. If talking to strangers at events is outside of your comfort zone, chances are you just aren't doing it enough. Get out there and remember, networking can actually be a very stylish opportunity to get offline and have fun!

Photo Credit: Eyesplash - feels like spring

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.