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FPRF Fashion PR, Marketing and Social Media News for the Week of November 17, 2014

Fashion Brands Flock to Art Basel, Resources for PR Newbies & Crowdfunding Fashion Startups

  • Crowdfunding is changing the way fashion start-ups, well, startup. (via Entrepreneur)
  • What makes supermodel Cara Delevingne the queen of social media. (via WWD)
  • Fashion brands and glossies alike flock to cultural marketing heaven that is Art Basel. (via AdWeek)
  • Refinery29 is taking video content and rolling with it. (via Digiday)
  • PR tips for entrepreneurs ready to make it big. (via Launch Grow Joy)
  • Three consumer trends that are shaping the future of retail. (Why This Way)
  • These resources are your key to first year fashion PR success- PR Couture being one of them. Woot! (via That Working Girl)
  • New social platform Ello could be a fashion marketer's new best friend. (via Fashionista)
  • Zara Terez used Instagram to capture the hearts of teens and the eyes of big retailers. (via Business Insider)

Favorite Fashion Videos

Photo Credit: Victoria Nevland

4YearsLater

5 Lessons Learned Running My Own PR Business

Time flies when you are having fun, right? This year marks the fourth year that I have been doing PR on my own. It is crazy to think about all the time that has passed, the clients that I have worked with and what I have learned along the way.

In May of 2010, I had just graduated from college. I was spending the summer doing a paid internship, and beyond that I didn’t have much of a plan. August rolled around, the internship ended, and even though I had been applying for full time positions I didn’t have many prospects. What was I going to do now?

I figured that I would take on a few freelance positions, while I continued the job search. This would allow me to keep getting “real world” work experience, which I thought would look more attractive to employers. Little did I know that four years later, I would still be going strong as fifteen media.

I have definitely grown along the way. Here are some of the major things I have learned:

Confidence comes with time

As you gain experience, you will become more confident in your work. As I like to say, I have finally found my voice, and I am not afraid to express my opinion. When I first started, I would just agree with the client. They must always be right. WRONG. That mentality will get you in a lot of trouble when working with clients.

Remember they are hiring you for your expertise, so respectfully show them you know what you are talking about. However, you can’t force this confidence overnight, just know that it will come with time.

Boundaries are oh so important

Here I go on my soapbox about work/life balance again. I can’t say it enough: even if you own your own business, you have to find time away from work. You can’t forget about all the things you loved before you were a business owner. Sometimes stepping away from work is the best thing that I can do. I come back refreshed and full of new ideas.

It's important to celebrate accomplishments

Sometimes we get involved in the day-to-day grind and we forget to think about what we achieved. When you own a business, there are a lot of ups and downs, so you definitely need to celebrate the good times.

It's smart to have a specialty

I have found that trying to be a Renaissance woman in business got me nowhere. I found so much more success when I decided to focus on one thing: pitching and placing. All of my services revolve around that.

It's crucial to enjoy yourself

But seriously! You will never be as successful or organized or on top of things as you would like. You will never have a time when all of your campaigns are going 100% how you want. That is why you have to enjoy the journey. The reality is you are going to spend a lot of time at work, so you might as well try to like what you are doing.

I think this is even truer when you own an agency. Overall, you really have to like your job to get through the mundane day-to-day. Even in PR, it is not all parties and glamorous events.

Photo Credit: AnnieAnniePancake

PR Girl Must Haves for November

November PR Girl Wish List & Gifts

The color gray is one of my absolute favorites year-round (I once painted my bedroom a soft gray color chosen because it was named, simply, sweatshirt), yet there is something extra snuggly about the color as the weather turns colder. Of course, no PR Girl should be without the perfect party dress in an unexpected hue, with hints of holiday velvet, or her very own mantra in gold foil, perched above her desk. What are you eyeing this month?

1. Beyonce bustier on top, professional sophisticate on the bottom, this blue flare party dress was made for client parties where the bubbly is flowing. Interstellar Blue Velvet Dress, Goodnight Macaroon, $220 (ps. you can get this dress custom fit just for you!)

2. Celebrities, style bloggers and yes, publicists are all a buzz for Dior's double-sided studs. Get the same look in a variety of colors for a cool $20. Black Double-sided Studs, Sterling Forever, $20

3. When the rain comes down, there's no need to stick to basic black.  Add a hint of whimsy with this clear parasol umbrella with raindrops on drizzly days. Raindrop Umbrella, ModCloth, $29.99

4. What time is it? Cuddle time! Introducing your new favorite way to stay cozy. Cuddle Weather Sweatshirt, Thug Life Shirts, $48

5. When it's cold out, getting out of bed and into the office can be rough. Give yourself something to look forward to with these Fortune-style sticky notes. Work Fortune Stickies, $8

6. Few people love the internet more than PR Girls, show off how much you heart it with this adorable internet heart pin! Net Neutrality Pin, Tumblr, $8

7. Hello! This print is absolutely gorgeous in white, black or gray, and will keep you landing placements all winter long! Good Pitch Vibes print, PR Couture, $25

PS: We're hard at work sourcing amazing finds for our holiday gift guides for PR Girls and Clients. Please send over product ideas under $150 to crosby@prcouture.com by November 24 for consideration.

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.