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This is the biggest reason we leave our jobs (and one way to fix it)

communication awards, bias

Like many of you, I have had some great PR jobs, and some really terrible ones. Looking back, the career opportunities that drove me to perform at my best, demonstrate incredible loyalty to a company (like, willing to work for less even, just because I loved it so much) and become an advocate for that company (name-dropping on panels, helping to recruit new talent) all come down to two things: the quality of the leadership and opportunities for recognition.

My experience is consistent with the research. The Aon Hewitt, 2012 Trends in Global Employee Engagement study found that career opportunities, recognition, and organization reputation are consistently top engagement drivers. A Gallup poll conducted in 2016 found that it’s not uncommon for employees to feel that their best efforts are routinely ignored. And that experience increases turnover. Employees who do not feel adequately recognized are twice as likely to say they’ll quit in the next year.

Just like the marketing adage that its easier to keep a customer than go out and get a new one, it’s is often much better for business to keep a great employee than to have to scramble to fill an unexpected opening. Constantly hiring replacements is costly and keeps us all from being able to focus and complete the work in front of us. And yet the Aberdeen Group found that only 14% of organizations provide managers with the necessary tools for rewards and recognition.

So let me make it easy on you.

Recognition can happen through small, yet meaningful acts – giving credit where credit is due in a meeting, a Zappos gift card as thanks for a particularly harrowing networking event (I still smile when I think of that one), a hand-written thank you note. But those small acts are also a bit small time;  a bigger means to truly celebrate your team, one with lifetime career value, is through industry awards.

As BCA Judge Dara Elliott put it so eloquently, “We work so hard dreaming up incredible campaigns and bringing them to life. Oftentimes we’re moving so fast, we forget to step back and appreciate not only what we’ve built, but how far we’ve come as an industry!”

46% of senior managers view recognition programs as an investment rather than an expense, and we agree. But we also know a good deal when we see one.

I’d love for PR Couture to be a part of how you differentiate yourself from the rest, attract bigger and better opportunities and ensure long-term loyalty from employees and partners.

To celebrate the incredible minds that are part of your organization, consider applying for one of the following awards:

  • Agency of the Year or Startup Agency of the Year
  • Best Digital/Social Team
  • Work/Life/Balance/Culture
  • The Bloom Award – Top Communicator of the Year
  • The Blush Award – Emerging Communicator of the Year

Come check out the BCAs now!

Celebrate PR Couture’s 10-year anniversary (all Year Long)

Hello my lovely PR Couture reader,

I’m not sure if you noticed, but this week we went dark on the blog for the first time in TEN YEARS. As in, no posts published, at all.

While the decision was necessary for the team to gear up for some BIG announcements coming your way in the next few weeks, it gave me one of those “holy shit” moments.

As in, holy shit: I have been publishing articles on PR Couture, often five days a week, for TEN YEARS.

In December 2006 I spent a weekend teaching myself the basics of WordPress, enlisted a friend to help with a logo and published my first blog post.

It used to be that most of you knew our origin story. It used to be that my own name was synonymous with PR Couture.

That’s changed.

So, please indulge me a bit as I take this opportunity to quickly share a bit about where we’ve been, where we are, and where we are headed.


PR Couture 2006-2016

I discovered public relations in graduate school and was immediately drawn to the intersection of business strategy, writing and creativity required. After combining this newfound discovery with a copywriting job that had quickly turned into running a PR and marketing department (along with a lifelong love of clothing and fashion), I wrote the very first academic thesis on the subject of fashion public relations.

After graduating, I started PR Couture as a means to both share what I had learned and as a platform to learn more.

Back then, fashion blogging was just getting started, most PR agencies had nothing more than a phone number on a splash page (if you were lucky). There was no Instagram (gasp!), there wasn’t even Twitter. The whole Girl Boss/Boss Babe/Digital Entrepreneur “build your brand online” thing was years away.

As that all changed, my own career grew alongside PR Couture for years in a sort of symbiosis. PR Couture became the oh so necessary creative outlet for a girl who hadn’t quite figured out that she was a Boss at heart.


PR Couture became the oh so necessary creative outlet for a girl who hadn't quite figured out that she was a Boss at heart.

Celebrating 10 years PR Couture

In 2013, PR Couture + consulting became my full-time gig. In 2016 I launched our most comprehensive redesign to-date, added two amazing women to help me out, taught two sections of JMS-0496 Fashion Public Relations at San Diego State University, one Fashion PR Confidential workshop in NYC and two live PRISM courses online (surrounded by palm trees in my San Diego backyard – heaven!). Oh, and had a baby. It was kind of a big year.

My goal has always been for PR Couture to be a shared platform and brand that facilitates community and a sense belonging that can be sorely lacking in our industry. I am proud that we focus on subjects relevant to those of us just starting out in the industry, like our Getting IN series, as well as those of us with several years of experience, like our PR Girls We Love series.

Today, PR Couture has evolved from a blog into your go-to industry sourcebook, and we are just getting started.

Before we head into a year’s worth of anniversary celebrations, however, I invite you to join me in not simply reflecting on the evolution above, but on your own growth in the last decade. It’s been amazing to participate alongside you as digital communications has altered our industry so significantly. How lucky we are to live in a time where incredible connections can be facilitated with the swipe of a finger, where an idea and an online presence can be the start of something huge.

I’ve been re-watching a lot of Parks & Rec lately. In addition to wishing Leslie Knope was my best friend (or business partner!), one quote from the show sticks out:

None of us achieves anything alone.

So thank you.

You keep me inspired, motivated and you help me to support my family. That is some serious stuff, kitten. More than myself however, you have indirectly helped your fellow readers find dream jobs, connected agencies with clients who are perfect for one another, helped women launch freelance careers, and so many others experience life-changing moments, friendships and opportunities.

Yup, you did that.

So thank you, thank you for being a part of my team.





PS: If you have a PR Couture-related memory I’d love to hear it! Email me using the envelope link in my bio below, or share on social media with the hashtag PRCx10






How to Make Charitable Partners Part of Your PR Strategy

non profit PR, cause marketing brand partnerships charitable giving

Securing charity partnerships for brands opens up fosters goodwill and has the added benefit of providing a unique story angle that can lead media outreach. As you begin planning for next year, consider if a cause marketing approach should be part of your communication strategy and if yes, follow these steps to begin to explore opportunities.

Plan Charitable Partnerships Early

Developing a relationship with a non-profit takes time, so start by identifying the cause you’d like to align your brand with, how you would like to partner and when. Popular options for fashion and lifestyle brands include Breast Cancer Awareness month in April, and American Heart Month in February. Keep in mind that you not only need to have the specifics of your cause-based endeavor squared away to have time to effectively develop and promote the event or specific product but if you plan to secure any print media mentions, you’ll also need to factor in those deadlines. For a breast cancer tie-in, for example, editors generally begin sourcing products in June and July.

Don’t just partner with any charity

When evaluating different charitable opportunities, make sure there is an obvious connection between the brand and the non-profit.  For example, if you work with a beauty line that doesn’t use natural ingredients or sustainable production methods, an environmental charity might raise a few eyebrows and lead to more crisis management than cause marketing. On the other hand, if the founder of said beauty brand has an inspiring story as a woman in business, then an organization that offers grants to female-owned companies makes total sense.

The most successful partnerships are the ones where the brand truly believes in the cause of the charity, whether from personal experience or because it reflects brand values. Make sure you and your brand are well-versed in the concepts of pink-washing and greenwashing to avoid negative press.

Vet potential non-profit organizations

Make sure that the charity you are working with is a registered 501(c)3 nonprofit organization and actually gives back to where it says it does. Some great resources include Charity Navigator (which does in-depth analysis of charities and their allocation of money) as well as GuideStar or Charity Watch. Kayla Logan, Owner of Kayla Logan PR suggests that “when meeting with different organizations, ask to meet in their headquarters so that you get a feel for operations and always ask for examples of previous partnerships before agreeing to anything.”

Think beyond the “Percentage of Product” idea

Encourage your client to agree to something a bit more creative than the standard 10% of proceeds will be donated (this will go further toward media coverage as well).

When evaluating different charitable opportunities, make sure there is an obvious connection between the brand and the non-profit.

Maria Todaro, Territorial Corporate Relations Manager at The Salvation Army says, “when you are working to develop a meaningful campaign, think about how you can deepen relationships with customers, boost employee retention through engagement opportunities, and create a positive social impact story you can share and be proud of. These are some of the key components of a successful and sustainable cause marketing partnership.”

Discuss promotional language ahead of time

Draft a partnership agreement that outlines all of these specifics of the activation. This will help manage expectations and protect both parties. You’ll want to include some language around approvals for logo and name use. Pay special attention to language use; some give free reign while others are very specific on the terminology that can be used.  To avoid headaches down the line discuss language specifics, disclosure, and any confidentiality requirements, before reaching out to the media or speaking publically about the relationship.

Give generously

While it’s understandable that smaller brands cannot donate a large percentage of sales to charity, if the amount you’re giving is so small that it hardly benefits the charity it can appear to be self-serving. You don’t need to give away all of your profits, but make sure it’s enough to truly impact the nonprofit. Think beyond money as well and consider what expertise or services you might be able to provide.

Kayla often offers her own PR and social media expertise to smaller non-profits who struggle in this area. “Many charities don’t have a strong dedicated PR or marketing team to develop eye-catching creative or social media campaigns. As part of the partnership, I will develop social media templates and extend introductions to my own network to help them succeed beyond the specific client event.”

Charitable giving can boost brand perception and foster positive relationships among customers and media while having a measurable impact on a population in need.  There are many great ways to reach out to and work with charities when you choose the right organization that aligns with the values shared between a brand and its audiences.


3 Easy Tips to Instantly Improve Business Boundaries

public relations agency career tips why you need better business boundaries

Who doesn’t want to known as a nice person? Most of us strive to be pleasant, good-natured, and kind. We give the benefit of the doubt, send yet another “just following up,” email, spend 10 minutes on a conference call listening to the same song on repeat before hanging up – and call the annoyance just part of doing business.

But the truth is there is a vast difference between staying flexible and letting a lack of clear boundaries run (or ruin) your life. We pay a very hefty price when we accept poor professional behavior in order to avoid conflict or potentially lose business. Professionalism is fading away because we’re letting it.

Over the years I’ve learned that I’m not doing myself any favors by adding “the nice tax” to my business dealings and have had to figure out healthy ways to require respect and professionalism from my clients. I’ve learned that when we are overly concerned about being “nice,” at the expense of our values and expectations, we actually attract people people who don’t take us as seriously (or value our time, etc). It ends up being a self-fulfilling prophesy.

Repeat after me; There is absolutely nothing wrong with expecting people to be punctual for meetings, show up prepared, and send their payments on time.

If setting and enforcing business boundaries  is challenging for you, read on to learn a few different strategies I’ve implemented to improve business communication.

1. Add a Communication Clause to your contracts

Lack of prompt communication is my number one pet peeve, particularly as a publicist who needs her clients to prioritize media opportunities in order to do my job well. In this era of cell phones, Facebook, email, and texting, there’s no excuse to ignore urgent requests. To make this boundary super clear, I include a clause in my contracts that states, “Unless otherwise agreed upon by both parties, all messages MUST be returned within 24 hours.” I bold and highlight it in red so they simply can’t miss it. I also make sure to practice what I preach by returning messages within 24 hours as well.

2. Add a Late Fee for Missed Payments

Another way to set clear boundaries is to impose a late fee on payments. I add a 5% late fee on payments that come in 3 days past their due date. The 3-day window allows for some flexibility (see! totally reasonable and nice), but makes it clear that on-time payments are a requirement to do business with me.

3. Watch your language

In order to soften requests, we often use language like, “take a look when you have a free moment” or “I know you’re busy, but…” Starting off requests with an apology or vague deadline implies that your needs are optional and less important than the person you’re contacting. Look, we’re all busy, but remember that you cannot execute PR strategy without some element of brand participation. Instead of starting off with a timid request, be clear about what you need and when you need it. You can always add “if you anticipate not being able to review these edits/send over a sample/etc please let me know by 4pm today so we can postpone our meeting/make other arrangements, etc.

With clear expectations, protections and the confidence to enforce your professional boundaries, you demonstrate your own value and hold your clients to your own standard. Think about where you may need to tighten the reigns on a client relationship and you can more effectively require professional courtesy in your business relationships. By holding firm on your expectations and requiring clients to treat you the way you treat them (remember The Golden Rule?) you’ll be amazed at how much more smoothly your business runs and how much your client relationships improve.


10 Pitch Angles and Social Media Content Ideas for April

With April on the horizon, it’s basically summer already, isn’t it? Too bad getting your taxes taken care of doesn’t come with an immediate world-wide holiday, as we could probably all use a break! Alas, the media machine keeps a chugging, and so for short-lead digital stories and engaging content ideas to post across agency and brand channels, look no further than this April-inspired content themes and story angles.

1. April Fools – no doubt editors will be searching for the best brand pranks – so it’s worth a discussion to see if any clients are up to the task. Agency-side, why not announce a new “Meerkat Talent Division,” or you’re excitement over the new print magazine, “Influencer,” and see if you can catch a rise out of anyone!

2. Festival Season – Coachella is upon us yet again and with is, heaps of opportunities to place fashion, accessories and beauty stories around the top looks sure to be spotted at everyone’s favorite fashion (I mean, music) festival. Even if you’re not attending yourself, a Coachella dress up day in the office makes for some engaging, out of the box Insta-content.

3. Go Green – April is traditionally the month for print magazines to focus on eco-friendly brands, and while those deadlines have long-passed, digital editors will be on deadline across a multitude of angles like Earth Day (April 22). Have your eco-minded client write an op-ed about greenwashing, promote the sustainable new fabric or recycled zippers used by your apparel client, or take a pledge and switch to all natural office cleaning products.

4. #whomademyclothes – join the conversation spearheaded by the global initiative Fashion Revolution during Fashion Revolution Week (April 23-39) and participate in important dialogue about the less glamorous side of the fashion industry. For more ways to get involved with the Fashion Revolution movement and plan your own content, check out our article with Roxanne Houshmand-Howell, Head of Brands and Partnerships at Fashion Revolution.

5. CBD/Hemp as an ingredient – with Earth Day and “4/20” upon us, CBD-infused cocktails, beauty serums. hemp apparel and more have an easy tie-in to April lifestyle stories.

6. Wear Pajamas to Work Day – mark your calendars now, Monday April 16 just became your new favorite day of the year. And, if have any lounge/sleepwear clients, you know what to do.

7. April Showers – rainy day stories sent at just the right time (consult weather app before pitching) can make for great regional or even national content. Cute umbrellas, galoshes, waterproof mascara, phone protectors, all work well for product stories focused on helping readers stay dry without sacrificing style.

8. A girl’s best friend –  The birthstone for April is the diamond, opening up jewelry stories of course, but diamond-patterns would work here as well.

9. Spring Style – now is a great time to pitch for spring style slideshows to yes, bring out the florals, the bright garden-inspired colors, vibrant hues and peep-toed heels out for consideration.

10. April Ludgate Day – sure Parks & Rec is no longer on the air, but why not host “April Ludgate Day” in the office? Have everyone work on their best Audrey Plaza deadpan, order a bunch of cheap wigs on Amazon, hold a group discussion about the evolution of the character’s (and each others’) #workstyle and leave the phone off the hook (well, at least for an hour). Group sing alongs to “Time After Time” are encouraged.

Good luck and happy pitching!

PS: Need help nailing down a pitch? Let us help you whip that pitch into shape!

International Women’s Day Gift Guide

Fashion and lifestyle communications is filled and fueled by powerhouse women. In celebration of International Women’s Day, we asked our very own PR Couture Council to spotlight a female-driven client that makes the a #proudpublicist. Picks below!


#ProudPublicist: 40-year-old private label cosmetics company Your Name Professional supports makeup artists with everything from developing  product lines, establishing brands, managing inventory, merchandising, and so much more. Long before side hustles and girl bosses had their own hashtags, Your Name was empowering women to launch their own profitable businesses and Victory PR couldn’t be prouder to work with them.

Personal Pick: Your Name recently launched their cult favorite stick illuminator in the truly drool-worthy shades pictured: Iced Gold, Rose Gold, and Neo Nude.

Andrea Samacicia Mullan
Victory Public Relations

#ProudPublicist: Every piece is designed with purpose, care and confidence to empower the woman who wears it. Haute Body puts so much thought behind each product, plus it is designed, sourced and manufactured in the USA.

Personal Pick: Front Row Leggings

S.A Angelique
Sinala Noir Public Relations

#ProudPublicist: Co-Founder and CEO Tori Gerbig shows how hard work and belief in yourself can truly push you forward! With no funding and no background in retail or fashion she has helped build a $50M retailer in just 4 years. Her leadership, work ethic and drive to always push past your goals is inspiring!

Personal PickDo Not Disturb Sun Hat, Cali Daydreams Floral Romper

Suki Mulberg Altamiro
Lexington PR

#ProudPublicist: Not to get all Guy Fieri on you, but Liz Curtis is the real deal. She left a lucrative career in the law to follow her passion for entertaining, dedicated years to gaining hands-on skills–literally working for free in event decor, weddings, interior design and catering for the sake of experience, singlehandedly created a brand that resonated deeply with people, and then years later, reinvented it after she recognized she could fill a void in the market. To say she’s an inspiring boss babe is an understatement. Plus she’s a dream to work with! It’s safe to call me a #proudpublicist.

Personal PickThe Monroe

Allyson Conklin
Allyson Conklin PR

#ProudPublicist: The 3% Movement is improving work life for all people and making a difference. They’re changing the ratio in creative cultures and helping agencies and brands build more inclusive cultures while championing gender equality and diversity. 

Personal Pick: Their new digital product, 3% In a Box, brings the 3% Conference experience to agencies and companies offices, and it’s gifted free to students, junior creatives and educators so that we can all work toward change.

Nancy Vaughn
White Book Agency

#ProudPublicist: I’m thrilled to be working with Tribe + Glory, a female founded, 501c3 non profit jewelry and home-goods brand made from ethically and sustainably sourced Anole Cattle Horn. T+G works to empower and activate their community of female entrepreneurs in Uganda through relationship, craftsmanship and entrepreneurship.

Personal PickAnkole Horned Stack Earrings

Liz Anthony
Mariposa Communications

#ProudPublicist: As female entrepreneurs we naturally gravitate towards women-owned brands and we’re proud to represent FREEDOM all-natural luxury deodorant because Ira has created a fantastic product that only smells great, but actually works!

Personal PickLavender Citrus Deodorant Stick

PRCC Members-3
Alyssa Baker & Morgan Publicity
RIOT Media Group x Morgan Publicity

#ProudPublicist:There are so many facets of Celia Grace’s goals and mission in business that inspire me. The owner of the company, Lisa, is such a passionate advocate for the co-ops she works with and for all women around the world. This year is a turning point for the brand – and I’m very excited to be a part of it all. In 2018, Celia Grace will see a new head designer whose collections will shift the brand to a more modern direction. The brand’s signature is “By Women, For Women,” and it fully lives this with every little thing it does. That makes me a #proudpublicist

Personal Pick: Isabel Dress

Alex Perry
Perry Rose Media

PR Couture Pick: Of course we wanted to get into the fun! While not a client, we’re all the new LIVELY new Confidence Tee, out today in support of International Women’s Day. The “here” placement over the heart symbolizes that women’s confidence to empower themselves and others comes from within. 100% of the profits from this T-shirt will be donated to Support The Girls. Get yours here.

Crosby Noricks
PR Couture

PR Agency News: Lexington PR, Perry Rose Media, THRSXTY & More

Agency Roundup Fashion PR Agency News Public Relations News March

PR Couture Council Member Updates…

Allyson Conklin Public Relations announced representation of Formulary 55, maker of modern botanicals for body & home, and Edyta & Co., an interior design firm known for their playfully modern style. 

Lexington PR announces representation of online fashion boutique Pink Lily.

Mariposa Communications has announced representation of children’s footwear line Butler, as well as ethically-sourced hat company,  minimalist fine jewelry brand LITTIONARY,  Lulla Collection and Tribe + Glory.

Medeiros Fashion PR announces representation of Fashion Foragers, a blog created by mother/daughter duo Leslee and Mackenzie Barnes, boudoir plus photographer Jose Pagan, plus model Monica “Mo Nichole” Victoria  plus model and founder of MsBeYouDoYou, Ashley Walker and shoe designer Ask Erica M.

Perry Rose Media officially announces Lisa Kaehler as the new owner of Celia Grace Fair Trade Wedding Dresses. Kaehler recently relaunched the brand as more modern and sustainably conscious, and she intends to direct Celia Grace to become an industry-changer; standing up to fast, exploitative bridal fashion.

Additional agency updates

Shout Public Relations announces its representation of Style is Simple, an online shopping destination dedicated to helping women curate fashionable wardrobes with ease. 

THRSXTY, the London-based PR and marketing services agency with operations in New York and Paris, announced that it has become the global Agency of Record for RYU, the Canadian-based creators of urban athletic apparel.

Do you have agency or industry news to share?
We would love to feature employee news, new client announcements, awards, partnerships and more!

Contact us at

6 Steps to Record your iPhone Screen for Instagram Stories

Do you want to be able to create animated video content for Instagram Stories? For fashion and lifestyle businesses, scrolling through the details for a new product is a great idea. For service-based businesses like PR agencies, why not recorded your screen to showcase a client case study, or educate and support your followers and record a tutorial (just like this one!) to add value.

It’s way easier than it looks, and today I’m sharing exactly how you can do it!

This specific tutorial will be geared toward iPhone users, but fear not, non-iPhone friends: with a few slight variations, you should be able to create screen recordings, too.

Here’s what you’ll need:


Ready to dive in and learn how you can start recording your own screen ASAP? Here are the steps you need to take:


Once you download Record It!, follow the below steps to enable the recorder to easily pop up in your iPhone’s Control Panel.


Pull up the specific screen that you’d like to record (in this example, I’ve pulled up a past blog post). Next, swipe into your iPhone’s Control Panel and press the Record It! record button. You’ll have three seconds to get back into the screen you’d like to record. From there, scroll away and record! When you’re finished, tap into the red timed portion of your screen and select “stop.”


And now you’re almost done! Your video will automatically save to your camera roll, so go in and make sure that it’s exactly as you’d like it and trim down if needed. From there, you can post awesome vertical video clips to your Instagram Story that will stop your audience in their scroll and catch their attention.

 About Lindsay

Lindsay Scholz is a brand designer and social media strategist at Lindsay Scholz LLC, where she helps creatives and small businesses establish a purposeful digital presence. Prior to venturing into small business ownership, Lindsay held various roles in PR, advertising and social media with notable companies like national footwear corporation Caleres, Inc. and J. Walter Thompson Atlanta, where her expertise and work in digital marketing was featured by the likes of USA Today, Fast Company and Huffington Post Live. Lindsay currently resides in St. Louis, MO with her husband and two dogs, Brooke and River.

A version of this post originally appeared on

5 Smart Ways Publicists use Followed Hashtags (Steal These!)

With the new year came yet another Instagram algorithm update, and along with it, the ability to not only follow users, but to follow hashtags. Tagged content then shows up in your newsfeed, just like a user post. Clicking into the hashtag reveals posts prioritized on quality, recency and engagement. This new feature has benefits for content creators both as a means for account growth, but also as a research tool.

We spoke to the experts in our PR Couture Council and have outlined five ways you can take immediate advantage of this feature to help with prospective client research, influencer tracking, creating a cohesive feed and more.

1. Follow Brand Hashtags

Much like a Google Alert, your first step is to follow branded hashtags as well as those of key competitors and any other brands you regularly look to for inspiration. Not only can you keep tabs on how the brand is using the hashtag, but you get an easy way to analyze how audiences are implementing brand hashtags in their own content. Because the saved hashtag algorithm shows the most recent and popular posts, social media teams can easily find pieces of user-generated content to post on brand channels and include in client reporting, as well as track overall hashtag use. This strategy has worked well for boutique agency EightSixtySouth. CEO Kelly Howard explains that they’ve “just started following the hashtag of our roster of brands, like the more than 35,o00 results for #vodaswim aka client Voda Swim. Using saved hashtags in this way helps us to find photography featuring the brands which we can then repost,” noting that this also opens up opportunities to better identify brand enthusiasts outside of direct influencer outreach.

2. Follow specific color/style hashtags

For PR agencies looking to curate a lovely, on-brand feed, relying solely on original or client content is difficult to implement. In order to have easy access to photos in your brand colors, simply follow that specific color, or a community hashtag (#ihavethisthingwithplants), that often surfaces the style and color of imagery you’re looking for. At PR Couture, we are only a little embarrassed to admit following #millennialpink.

3. Follow misspelled hashtags

Speaking of Millennial Pink, one way to find undiscovered, though often great, content, is to follow common misspellings anything you’re interested in following  (#prcoture happens more often than you’d think).

4.  Follow industry hashtags

It’s difficult to keep up on industry trends and news. Follow hashtags for industry organizations (like #PRSA or #colorcomm), as well as the names of trade publications, conferences and self-identifiers (#prgirl)  to keep up with events, trade tools and business advice. If something pops up that is not relevant to your interests (a spammy account for example) use the new “Don’t Show for This Hashtag” option to mark the content not interesting or not relevant. We follow #fashionpr and #beautypr to find like-minded accounts and often, to discover our own reposted, non-attributed content!

Industry hashtags are also a powerful prospective client discovery tool. As Allyson Conklin, Founder & Principal of Allyson Conklin Public Relations explains, “This might be giving away one of our biggest business development secrets (#worthit), but we utilize industry hashtags on the regular when searching for prospective clients. Using hashtags like #indiebeauty, #greenbeauty or #crueltyfree have helped us unearth unrepresented beauty brands that we wouldn’t have found otherwise.”

5. Follow location hashtags

When putting together an influencer list for a hyperlocal event, seeking locations for a photoshoot or finding out the best Instagrammable coffee shops for an upcoming trip to a new city, follow the names of cities and neighborhoods for great insight into different places. For Liz Anthony, Founder of Mariposa Communications, following location hashtags is part of the process when planning influencer activities. She shares, “We have found great influencers to work with when we follow specific location hashtags for  coffee shops, restaurants or exercise studios we know align with the brands for which we are handling the influencer campaign.”

Good news: the followed Instagram feature will suggest supplemental hashtags, so typically starting with a city name is all you’ll need to find a variety of new tags to follow.

Following hashtags is a new, critical piece of taking full advantage of Instagram for content creation, inspiration and client tracking. As one last tip, consider how participating in a trending community hashtag might boost account discovery by new audiences, as well as the fact that individuals may be viewing your content in this way, without pressing the almighty follow button. Pay attention to your business account insights to find out just how many people are discovering your content through hashtags alone.

PR Couture Debuts New Leadership Council for Fashion and Lifestyle Communicators and Agencies | Press Release

As brand advisors and ambassadors, PR Couture Council members receive enhanced opportunities for collaboration, referrals, promotion, and business growth.

SAN DIEGO (Feb. 20, 2018) – Today, PR Couture, the leading industry platform and sourcebook for fashion and lifestyle communicators, debuted the concept of its first-ever industry leadership council coined the PR Couture Council (PRCC). The PRCC is a consortium of professionals and agencies who support the vision, growth and mission of PR Couture to elevate industry standards, practices and careers. This is the first venture of its kind to be offered in the company’s already robust offering of programs, content and services.

“I am beyond excited to finally announce the details of this powerhouse group of communication experts,” said Crosby Noricks, founder and editorial director of PR Couture. “After more than a decade serving, educating and supporting this space, I was more motivated than ever to connect with a select number of individuals and agencies that could authentically help me steward and shape the next chapter of our platform and those we impact on a daily basis. The digital media landscape is rife with opportunity and every PRCC member understands that the true way to win in this field is collaboration over competition, a longstanding core value shared by us all.”

The PRCC is currently comprised of boutique to mid-size agencies from across the U.S. working with local, national and global clients.

The PRCC debuts with 11 founding members including:

  • Suki Altamirano, Founder of Lexington PR
  • Liz Anthony, Founder of Mariposa Communications
  • Alyssa Baker, Founder of RIOT Media Group
  • Allyson Conklin, Founder of Allyson Conklin PR
  • Kelly Howard, CEO of EightySixtySouth
  • Emma Medeiros, President and Founder of Medeiros Fashion PR
  • Janna Meyrowitz-Turner, President of Style House
  • Andrea Samacicia Mullan, Founder of Victory PR
  • Lindsey Palmer, Founder of Palmer Public
  • Alex Perry, Founder Perry Rose Media
  • Nancy Vaughn, Principal, White Book Agency

Agencies are expected to act in an advisory/ambassador capacity and support the overall success and operating strategy of PR Couture. This includes participating in planning and editorial meetings, sharing knowledge, connections and expertise in support of program development, speaking at events on behalf of the group, and more.

The digital media landscape is rife with opportunity and every PRCC member understands that the true way to win in this field is collaboration over competition, a longstanding core value shared by us all.

In exchange for their dedication and commitment, PR Couture provides council members with benefits such as boosted agency visibility, complimentary access to educational courses, special pricing on recruitment tools and recognition offerings, an established place to share editorial articles and thought leadership expertise, ongoing marketing and promotional reinforcement, consultancy support and access to an exclusive Slack channel filled with member-led feedback and new client leads.

“It’s an honor and a privilege to be a part of the PRCC,” said Janna Turner of Style House. “It is more important than ever for women in leadership to collaborate. PR Couture has been a huge supporter of me and Style House for over 11 years, so to have a larger role in the programming and content is quite special. In a rapidly changing media landscape (and society), it will be enriching to connect with other agency owners so we can navigate and progress together – elevating our businesses, the careers of our employees, and the industry as a whole. “

The PRCC has been under development since fall 2017 and continues to evolve as new representatives are welcomed and annual responsibilities, benefits, and structure are refined. Q1 memberships have been filled and are currently closed. Those interested in being notified when select Q2 memberships are available should email To learn more about the benefits of being a PRCC member, visit


PR Couture is a leading industry platform and sourcebook for fashion and lifestyle communication professional looking to show up and stand out at all stages of their career. To fuel the field forward, PR Couture educates, inspires and celebrates forward-thinking practitioners and brands through expert insight, job leads, agency directory, members-only council, digital tools, educational courses and its annual Bespoke Communication Awards program. Founded in 2006 by fashion marketing expert, author and educator Crosby Noricks, PR Couture is headquartered in San Diego, CA. For more information on PR Couture, visit or email

5 Ways to Love on Your Clients Right Now

At the end of the day, many of us choose to work with people based on who we like best. Yes we want expertise and a budget that works with our stage of growth, and sure we might be looking to align with a particular company for its connections or name recognition within the industry. But all things being equal, we choose to work not with a logo or fancy website, but with the individuals who make up that company. We hire those we feel understand us, share a similar sensibility, worldview, sense of humor and set of values.

And much like in any relationship. the immediate gasp of recognition, dreaming into what’s possible and excitement over having found such a wonderful fit, can dip into boredom, annoyance and dare I say it, a wandering eye, if the fire of connection is not continuously stoked. And so, on this particular week in February, I felt moved to share a few ideas to help ensure your clients feel your appreciation all year long.

1. Find out their primary love language

While the world might currently be obsessed with the Enneagram, there’s another test that can be a fun exercise to require of both employees and clients (and no better day to do it than on February 14). The five Love Languages (free test available to take right over here) will let you know the best way to show your clients the love in the form they most appreciate. Here’s an example: my primary love language is quality time, followed by acts of service. Gifts are great, don’t get me wrong, but they don’t speak to me the way one-on-one time does. Think about it – knowing that about me gives you heaps of way to make me feel important that go beyond simply sending me some flowers. How about a one-on-one lunch with an agency partner to really dive into my business goals? Or a spa day where we simply carve out some time to reflect, rejuvenate and then revisit business challenges on a completely different day?

When you know how to appreciate your clients you can ensure that in special ways and just ongoing communication you’re keeping their love language top of mind. And, in case you’re in a way more corporate environment where the L word has no place, author of the Love Languages Gary Chapman has since released a similar book specifically for organizations. You could go ahead and send out an email about the quiz this week (lead with your own team results) or simply incorporate this into your client onboarding process for a fun twist on the usual.

2. Celebrate Great Work Together with Industry Awards

Everyone loves a bit of time in the spotlight, and there is no better, mutually-beneficial endeavor than to honor and celebrate the work your agency has done one behalf of a client than to deem that work worthy of an industry award. In fact, right now you can apply for one of PR Couture’s own Bespoke Awards – in a variety of client-friendly categories like Best Brand Activation and Standout Brand of the Year. What an impactful way to say “the work we do together matters and deserves recognition.”

3. Make a donation to a cause that’s important to them, just because

The just because gesture is so powerful because it’s unexpected. Most everyone has a few (or a few thousand) causes near and dear to their heart. Find out what these are and make it a habit of making a donation in their name at a few random (to them at least) times during the year. A charitable donation is tax-deductible for you, and a powerful way to say “what matters to you matters to me, because you matter to me.”

4. Post a recurring client spotlight feature on social media

I have some pretty cool lawyers, the kind with their own Instagram. One of my favorite things about following them is a recurring #clientspotlight feature, which not only sheds light into their roster but gives me tons of great new companies to follow. While you might be in the habit of posting client press and product shots, consider going a bit deeper and telling the business story you’re telling to the media, direct to your own followers. This could entail a series of 5 fun questions, an IG stories takeover or live Q&A or simply the tale of how you came to work together and few highlights to date.

5. Host a client appreciation party

Take time to celebrate your clients with a little on-site soirée. Perhaps you bring in an expert to talk about an area of mutual interest (time management, business scaling), interview them for an agency video or simply go nuts with tons of photo opps (because #content). Give out awards, order in cookies with their Instagram profile, host fun challenges and games complete with prizes and yes, more photos! Take the opportunity to extend your agency brand and culture out to your clients for a morale-boosting good time.

February is a great month to focus on client appreciation, but elevating your overall client love process will go far in ensuring a loyal, enthusiastic, referral-making, confidence-having client base with the added benefit of taking time out to give back has on your own inner feels.


10 Pitch Angles and Social Media Content Ideas for March

PR Media Magazine Pitch Editor Ideas Spring March

March includes the first of day of spring and is the start of many spring fashion, skincare and makeup stories, but there’s plenty more to keep in mind for the month to pitch and create social media content around. Here are 10 ways to tie-in brands and experts into the most likely stories popping up in magazines and websites.

1. Turn over a new leaf/renewal stories – March is a month of renewal and a great tie-in for lifestyle brands. Anything from rejuvenating face masks to creating expert tips on creating new habits can be a fit. Editors frequently pick products and articles that evoke the sense of newness the first day of spring brings, so figure out your most refreshing story angle and get pitching!

2. Spring Break (even for grown-ups) – After a long winter, the start of spring also coincides with spring break. For brands that cater to a younger audience this is an easy tie-in, but the get out of town and let loose getaway mode isn’t just have to be for college co-eds. Tap into the vibe of spring break to get some love for your warm weather clients that often only see press from May through August. If you have sunglasses, swimwear, self-tanner, beach towels, etc., get those pitches ready! Or you can also pitch travel-friendly products like luggage, space savers, travel blankets, as well as tips on having the best vacation, finding deals, hottest new spots, budget travel items that look luxury – the possibilities are endless.

3. NYC Half Marathon – The NYC Half Marathon is March 18 and will see runners from around the world to running this iconic race. If you have anyone who can speak to recovery post long runs (or simply starting a running practice), your client makes soothing bath salts to ease sore muscles, fun activewear, chafing sticks, healthy recipes and snacks, the half is a great, timely hook.

4. Fashion week/month trends – Even if your brand doesn’t participate in Fashion Week/Month, you can still take advantage of ongoing press coverage by connecting pieces to key trends in fashion, beauty, accessories, nails and hair. Whether the runways saw cat eyes, fringe detailing, or bold colors, if any of your clients have pieces that echo top looks on the catwalk, put them front and center in your pitch.

5. Women’s History Month/International Women’s Day – March is Women’s History Month and International Women’s Day falls on March 8 – check to see if your brands are partnering with any women’s rights/female-focused charities in an authentic, organic way that would be relevant to pitch. Of course it goes without saying that this is the time to get your feminist slogan tees, enamel pins and women owned business owners out to digital editors stat.

6. Products that transition between seasons –  While March is in fact the beginning of spring, the first two-thirds of the month are still winter. Regional/local pitch angles in cold climates in particular often run stories about items to invest in now that are transitional pieces (and how to wear/use them in inventive ways). Products that can take you from winter to spring’s weird transitional time (and inconsistent temperatures!) like cotton scarves/cardigans, lightweight moisturizing products, boots that still work for spring and such are great to focus on here, as well as brand experts who can speak to the challenges and opportunities of this time of year from a style perspective.

7. Daylight Savings Time – Daylight savings begins Sunday, March 11 – the days get longer but we lose an hour of sleep! If you have any products that help to energize or combat low energy, DST is a great angle to tie-in. Another topic could be making the most of longer days – if you have a productivity expert or health/wellness coach you work with who can speak to taking advantage of extra sunlight, go for it!

8. Sophisticated St. Patrick’s Day – Think a little outside the box with “elegant” St. Patrick’s Day ideas for March 17. Think anything from a gorgeous silk green blouse to fancy food for a St. Patty’s Day Party. Even a gorgeous green velvet sofa can pique editors’ interest as they are looking for content around this green-infused holiday.

9. National Puppy Day – March 23rd is National Puppy Day – and who doesn’t loves puppies? Post pics of your office pooch on Instagram, or ask employees/clients/colleagues to post their favorite picture of their dog doing something funny. Create a fun hashtag and create Instagram Story polls where people can vote for the “Dog of the Day”! Plus, if you rep a company with a dog-friendly policy, this could make for a fun story on office culture.

10. The first day of spring – The spring equinox falls on March 20, and you can bet your buttercup everyone will be posting their ode to spring (buh-bye winter!) on social media, and editors will be running slideshows of spring essentials – from floral-patterned jumpsuits to pastel flats. Pitch fashion pieces at specific price-points and around specific trends (kitten heels, backless sweaters) for easy pick up, and plan to dress up your social content in honor of the new season.

Good luck and happy pitching!

PS: Need help nailing down a pitch? Let us help you whip that pitch into shape!

3 Steps to Build Respect When You’re the Office Millennial

Millennial publicist, office respec

Imagine this for a minute: it’s your first day on the job. You walk in, feeling confident and ready to put in work, until you realize you’re the youngest one there. Every millennial stereotype you’ve ever heard is on repeat in your head. If that scenario sounds a lot like your real life, you know that specific feeling of dread and anxiety. But fear not future boss lady, gaining the respect of your older coworkers may be easier than you thought. Follow these three easy tips the navigate building respect as the office millennial.

Be Visible, Act Confident

Don’t hide away at your desk, be present in the office. If you haven’t already, introduce yourself to your coworkers and shake their hand (believe me, this will leave an impression). They aren’t going to respect you if they know nothing about you. When you show that you’re excited to be there and that you value connecting with your team, people will be more open to you. This goes beyond establishing a basic relationship though. It also means you can’t be afraid of asking questions when needed, speaking up when you have a good idea, and putting yourself out there for new projects or clients. Like the age old adage says- “fake it until you make it.”

Listen (no really, spend a lot of time just listening)

It may feel like a personal attack when a coworker makes an offhanded “young people these days…” comment, but take it with a grain of salt. As a tech-native millennial, they may see you as a threat in the office. Affirm their value by listening to what they have to teach you, and adapting to the traditions of the office. While it may seem easier to make a group Google Doc to brainstorm ideas, if your team doesn’t take to it- don’t push. Learn when to teach and when to sit back and listen up. You’re all there to do the same thing, and their insight and guidance may be the breakthrough you need to go from desk jockey to department manager.

Err on the side of extra professional

Be extra careful of how you present yourself. How you dress, communicate, and act all say something about who you are. In this situation, it also says something about millennials. We’re not asking you to be the sole representative of the generation, but that being younger means there are some stereotypes you may need to overcome with your coworkers. Follow the office dress code, drop the “likes” and slang, and don’t slack off. If you come in wearing jeans (yes, even if they are your “nice jeans!) and using your phone, it’ll be harder to convince your coworkers to take you seriously.

While it may seem easier to make a group Google Doc to brainstorm ideas, if your team doesn’t take to it- don’t push

Finally, keep in mind that while not everyone will like you, respect is something you can earn through hard work and a positive, open attitude. Don’t be afraid to put yourself out there, mind your image, and be accepting of advice. Even under the shadow of a daunting age gap, healthy work relationships can prosper with a little bit of effort.

Which Type of Influencer is Right For Your Next Marketing Campaign?

Written by S. Angelique Mingo

Posts on Instagram sponsored by influencers nearly doubled between 2016 and 2017, accounting for more than 1.5 million posts worldwide last year.

Despite the saturation, true influence is more than just a pretty feed; the right partnerships impact our decision-making as consumers, inviting us into a relationship build on trust and entertainment. For those with a truly authentic style, voice, and point-of-view, brands can access loyal followings vis-a-vis collaborations, followings that sometimes rival those of celebrities.  Still, not all influencers are the same, drive consumer actions the same, or offer the same benefits to all brands.

It’s time to move beyond simply adding “influencer outreach” as a tick box during campaign development and to instead think specifically about what influencer category is the best fit for a particular idea. The following 3 segments are useful distinctions to guide strategy.


Mega-influencers are your a-list celebrities: actors, athletes, musicians, socialites, reality personalities and social media stars with 1M+ followers (i.e. Joanna Gaines, Selena Gomez, Gigi Hadid, and Reese Witherspoon). They have extensive reach but their endorsement produces 2% – 5% engagement via likes, views, comments and shares per post. They are prominent the leaders of what’s hot and new; the trendsetters. Mega-influencers also are their own brand and typically work with national brands so true engagement might be low but it will blast your brand globally.

If you are seeking global versus local exposure, mega influencers are the perfect fit. This exposure typically requires a fee for guaranteed placement on social media or being photographed with the product; otherwise, it’s a crapshoot. Emerging brands tend to forget to get a signed release for use of name or likeness when gifting so be sure to get some sort of written approval before using their name to avoid any lawsuits.


Macro-Influencers are our industry professionals who produce industry specific news that focuses on trust building. They are our brand editors/journalists, bloggers, thought leaders and executives aka the tastemakers. They typically have between roughly 100,000–1M followers with 5% – 25% higher engagement per post (i.e. Curly Nikki, Misty Copeland, Michelle Lewin and Michelle Phan). Macro-influencers have an audience grouped around a particular interest because their career has been built on being a subject matter expert that offers verified brand credibility.

These are our long time media journalists who have been influencing purchasing decisions by providing third-party cosign at the recognized networks and publishing houses. Their endorsements are earned, have targeted resonance and established contextual fit. Macro-influencers live aspirational lifestyles and offer celebrity reach through their passive followers. Their endorsements come in both earned and paid media so understanding your long term marketing goals will help decide the best approach.


Micro-influencers are “real people” with a passion and subject matter expertise they love sharing. They may be employees and existing customers, typically with 1,000–100,000 followers. These influencers produce higher engagement than macro-influencers, 25% – 50% engagement per post, to a niche audience who they can cultivate more personal relationships – think Diandra Barnwell, Lindsay Coke and Kela Walker.

Micro-influencers are the most affordable option, easier to contact and can be quote effective when trying to reach millennials for emerging brands. Despite having smaller number of followers, micro-influencer content still impacts consumer buyer patterns because their content and tone hasn’t moved into a purely aspirational space. Instead, successful micro-influencers know their power lies in the fact that they maintain a relatable sensibility. Micros influencers are open to collaborating with brands to create branded content, but these brands must align with their values and natural interests (to do otherwise is reputation-suicide). For new businesses especially, a few highly aligned collaborations can quickly help to establish brand awareness and interest. However, to get the same reach as with a macro-influencer, you need to work with multiple micro-influencers in order to achieve the same effect, which can be a drain on resources and requires more project (and people!) management overall.

With influencer marketing, there is no one-size-fits-all magic formula, but we can set ourselves up for success by carefully evaluating the pros and cons of our efforts against brand goals and budget. No matter what, be sure your influencer partners have a natural, authentic alignment with your brand personality, values and goals.

About S. Angelique
S. Angelique Mingo is the Creative Director at Sinala Noir, a fashion and lifestyle communications agency for contemporary brands on the rise. S. Angelique designs hybrid public relations and social media strategies to help generate buzz and build brand awareness. She specializes in storytelling, brand development and project management and is known for her energetic, hit-the-ground running approach to every client.

What Stylists and Editors Want from Jewelry Brands This Year

editor stylist jewelry trends

My agency has worked quite a bit with both costume and fine jewelry, so we’re pretty in the loop of what trends editors, stylists, and influencers are looking for. Working with jewelry is a little different than working with fashion as jewelry can truly be season-less and the same style pitched year-round – editors and stylists always need that final touch!

We’re seeing a lot of repeat requests from both editors and stylists for certain trends and styles that we predict will be big in 2018. If you’re looking for jewelry pitching inspo (or just some fun ideas for your own jewelry wardrobe!) read below!

Stylist Request: Hoops for casual red carpets and premieres

We often get requests on behalf of stunning models who need earrings for fashion week events, magazine parties to celebrate their latest covers, and social media shots. The top request from the stylists for these A-list models? Hoops, hoops, and more hoops! 90s fashion has been on our radar for awhile now and hoops are just one of the latest trends to make a major comeback. In the case of stylists for celebs and models they’re looking for the bigger the better! If you have any huge hoops that scream extravagance, send over imagery and highlight in the subject line that you have hoops and what metals/color ways you have.

Stylist Request: Ring assortments in different metals (silver and gold) for stacking – dainty and delicate

The stacking ring trend is still a hit with both editors and stylists – we’re seeing a lot of pulls for both midi and full size rings to stack on top of each other. New to 2018 are requests for stacking rings in different metals and colors – editors and stylists are loving mixing silvers, golds, and rose golds on the same hand. When pitching your products or your clients’ products, don’t stick to a themed email of just one colorway – highlight the different colors available and if you have images showing them stacked in different colors, even better!

Editor Request: Pearls – With An Edge

Pearls are known for their classic, elegant look that sometimes can skew more formal than fun. We’ve been getting a lot of requests from both editors and stylists for pearls that have an extra kick to them – whether it’s pearls on the end of a spike earring or paired with black metals and stones, the pearl is getting a refresh! We’ve always done really well highlighting our clients’ pearl selections when pitching editors – a new twist on an old classic always tends to get a great response!

Editor Request: Statement Earrings

Editors are loving bright, bold earrings that are hard to miss – they add visual interest to both flat product layouts and on-model editorials. Whether big and colorful gemstones or sculptural styles in cool metals, send editors any images of truly unique statement earrings for possible inclusion in round-ups and stories.

Editor Request: Affordable, Edgy, Celeb-Loved Styles for Digital Outlets

As much of the media and fashion world is online right now, it’s important to factor in what top digital fashion outlets are on the lookout for. Many outlets will cover an array of brands, from expensive fine jewelry to more trendy and affordable styles, and if you can tie in a celebrity or influencer, even better.

Pitching jewelry is all about finding that larger trend and serving up the right accessory.

PR Couture Announces Call for Entries for 2nd Annual Bespoke Communication Awards | Press Release

PR Awards PR Couture

Leading industry platform and sourcebook for fashion and lifestyle communicators reveals details for 2018 award program

SAN DIEGO (Jan. 23, 2018) – Today, PR Couture, the leading sourcebook for fashion and lifestyle communicators, announced call for entries for its 2nd annual award program, 2018 Bespoke Communication Awards (BCAs). The BCAs is a global award program established in 2017 by PR Couture to recognize and celebrate excellence in fashion and lifestyle communications including innovative campaigns and contributions made by agencies, in-house teams and individuals. Applications are available for purchase now until Tuesday, Feb 20 at All submissions are due by Friday, Feb. 23 at 6 p.m. PST.

“The success of last years’ program speaks volumes about the need for recognition opportunities, particularly for agencies, across the fashion and lifestyle industries,” said Crosby Noricks, founder and director of PR Couture. “Our team has been working diligently at streamlining the award categories and entry process for 2018 and I can’t wait to see the submissions we receive this year. In a field that practically changes day-to-day and is often the last to be acknowledged or thanked for making an impact, having the opportunity to celebrate all the hard work these practitioners have accomplished is truly an honor.”

Using a purchase now and submit later model, applicants can take advantage of early bird pricing until Friday, Jan. 26. This year’s program boasts 10 awards all which honor standout agencies, brands, communication campaigns and individuals as well as the career achievements of influential practitioners that were realized between Jan. 1, 2017 and Dec. 31, 2017.

Categories for the 2018 BCAs are as follows:

  • Agency and Brand: recognizes agencies, in-house teams and brands standing out and stepping up among its peers through superior leadership, creating a positive work environment, executing successful campaigns and using best practices
  • Campaign and Placement: celebrates stand-alone campaigns and world-class media placements
  • Individual: honors communication practitioners from all experience levels making a positive impact on the industry through innovation, mentorship, career successes and best practices

Noteworthy changes to elevate the 2018 BCAs consist of the ability to auto-save application fields during the submission process, improved inclusion for family/parenting, health/wellness, travel and home brands, highly-competitive application fees, among other benefits.

Last year more than 70 agencies and brands applied from four countries and winning applications came in from organizations such as Rue La La, J Public Relations, Style House, AMP3 PR and Be Social.

Further announcements and updates will be available in the coming weeks. For more information on the 2018 Bespoke Communication Awards, visit or email



About PR Couture

PR Couture is a leading industry platform and sourcebook for fashion and lifestyle communication professional looking to show up and stand out at all stages of their career. To fuel the field forward, PR Couture educates, inspires and celebrates forward-thinking practitioners and brands through expert insight, job leads, agency directory, members-only council, digital tools, educational courses and its annual Bespoke Communication Awards program. Founded in 2006 by fashion marketing expert, author and educator Crosby Noricks, PR Couture is headquartered in San Diego, CA. For more information on PR Couture, visit or email


About the 2018 BCAs

Established in 2017 by PR Couture, the Bespoke Communication Awards (BCAs) is a global award program created to recognize and celebrate excellence in fashion and lifestyle communications. Awards honor standout agencies, brands, campaigns and impactful media placements as well as the career achievements of influential practitioners. Applications are now available at  

A 6-Step Process for More Effective Client Brainstorms

client brainstorm essentials

It’s officially planning season and agencies worldwide are putting their best brains together to conceptualize and craft the best possible plans for 2018 clients. But getting smart brains in the room is hardly enough. To be truly effective – and efficient – when it comes to brainstorming, you need to have specific guidelines and expectations spelled out in advance.

Here at Litzky PR, brainstorming season is a big deal. It gives junior employees the chance to shine, senior employees the chance to flex creative muscles, and teams the chance to come together in creating cohesive plans we’re excited to execute in the New Year.

We’ve refined our brainstorming process over the past several years, and here are six key learnings we’ve had to help you get the most out of planning season.

1. Set expectations ahead of time

Some people shine during brainstorms; others need more pushing. Either way, it’s not up to the brainstorm moderator to make sure everyone feels involved – it’s up to the employees to insert themselves and shine with their best thinking. The best way to push employees to get involved is to set guidelines ahead of time, expressing how vital it is they come prepared to speak up. The whole “your boss is watching” nudge can go long ways in inspiring employees.

2. Provide pre-brainstorm materials

To ensure everyone’s not just ready to speak but prepared, compile and share briefs and outlines ahead of the brainstorm. This information will ensure employees are versed on the topics ahead of time, and gives them the opportunity to do their own “brainstorm before the brainstorm” so they arrive with top thinking.

3. Keep the groups small

Not only is it easier for employees to “hide” in an agency-wide brainstorm, it’s also tougher for some employees to get a word in edgewise! While yes, some of it is up to the employee to speak up, it’s also up to the brainstorm planner to know how many people is too many. We know “PR people” can get pretty chatty, so getting too many of us in one room can get a bit disruptive. Our magic number is eight to ten.

4. Provide snacks

Everyone loves free snacks! But, in all seriousness, you can’t get your best thinking if you’re hungry or un-caffeinated, so make sure you provide snacks – and snack breaks – to help everyone recharge. We offer bagels in the mornings, catered lunches in the afternoon, and, if it’s a long day, a happy hour post-brainstorm to ensure everyone feels rewarded.

5. Keep it brief

If you spend hours and hours brainstorming for just one client, you’ll undoubtedly burn out your brains. Instead, prioritize what’s most important and start from the top priority down. Also, keep your specific campaign brainstorms to one or two hours. You can leave it open ended and give people the option to send you additional thinking via email, but sitting and requesting ideas for one specific campaign for hours and hours is typically a waste of time.

6. Share results with your team

Your team puts all this time into brainstorming – make sure they hear the results! Whether it’s sharing how a client loved a specific teammate’s idea, or expressing how excited the marketing team was with another teammate’s tagline, the more feedback you provide, the more confident your employees become. And the more confident your employees become, the better (future) brainstorms you’ll have!

Looking for more ways to brainstorm successfully? Read on for additional tips and tricks from PR Couture!

5 Social Media Trends Poised to Become The New Normal for Brands in 2018

social media trends 2018

Written by S. Angelique Mingo

Tweet this, Snap that, Like it, Pin now, Insta later, Post those, Connect here, Stream now… 2017 was a banner year for social media. Paid advertisements dominated our Facebook timelines. Twitter doubled its character limit to 280. Instagram lets two people to go live at the same time in the same live stream, and there are rumors swirling that they are about a new 4×4 layout. Selfies have taken a backseat and live stream videos have taken their place as the best way to engage followers. Keeping up with the ever-changing social media changes can make it hard to craft a cohesive social media marketing strategy that’s up to date and fresh.

 Despite the constant noise, 2018 seems to be poised to create even more disruption with more streaming platforms, messenger apps, social e-commerce and more. Social media is the addiction that allows us to connect and share with each other like never before. It is one of the best ways for brands to create a more personal online community with your followers. Lay the early groundwork for 2018 with these five social marketing trends to increase your brands’ competitive edge:


Generation Z, aka the millennial generation born 1996 or later, is all grown up and soon will have spending power. This is the first post-digital era that has no clue of what pre-Google life was like. Their lives have been shaped by social media and in turn around shaping how social media is used by brands. These millennials prefer personal social channels like Snapchat and Instagram to the peeping eyes of Facebook and Twitter. Their world has been shaped by accessibility and immediacy thanks to having their world in the palm of their hands—the smartphone. They have grown up cultivating digital communities, which affects the way they engage with brands and make purchasing decisions. They look to social media to get their information from people and brands they trust. Combine augmented reality apps to bring your brand and events to life and cut through the clutter amongst their peers through instant viral word of mouth appeal.


Influencer marketing has exploded over the past two years and is slated to continued growing. These are the new celebrities who are turning their online fame to launching their online businesses. The new year brands will partner with influencers to create specialty lines and fuses celebrities, bloggers and everyday consumers to create new influencer-to-influencer collaborations. The core of influencer strategy should be to build long-term relationships, similarly to how they connect with their followers. The relationship should be authentic so it genuinely engages with their audience to create relevant content touch-points in the mix.
Combine augmented reality apps to bring your brand and events to life and cut through the clutter amongst their peers through instant viral word of mouth appeal.


Live video content not only grew this year, it took over. There are no shortage of apps where we were shooting live video for our followers. It was the next natural iteration in a social media evolution and Facebook, Instagram, Periscope, and Snapchat were all there for it. Like live television broadcasting, live streaming gives audiences exclusive insider content in a way they may have never seen otherwise. We can respond with our audiences in real time by answering their questions, acknowledging them as it feeds that sense of community. People do not want to see every thing that happens in your business, but sharing moments that connect to human emotions or allow real-time interaction, such as backstage tour, time with friends, live events, or Q&A. And due to their short durations, followers click to view so they can feel apart of the video with their favorite celebrities, vloggers and brands.


In 2015, Snapchat found success amongst younger millennials with its ephemeral content—short-lived content that lives for 24-hour period. This platform became the go-to website for must-see content due to their time sensitive nature. This year, Facebook and Instagram crept in on Snapchat’s turf with their incorporation of Facebook Stories and InstaStories, respectively. The thought of disappearing content may be scary but several brands have already begun to find success on Instagram, including J. Crew, E! News, and model Emily Ratajkowski. This technology removes the stuffiness of the perfectly stylized images and gets back to authentic real-time content that draws attentions as it creates a sense of urgency before the content is gone.


Chatbots are improving social customer service to make it faster and easier. No more sitting in the queue waiting for the next available representative or tweeting at brands to for customer support, now chatbox messaging apps add a new alternative for consumers to get help where they are. Brands will be jumping on this new artificial intelligence technology, voice assistants and chatbots to provide personalized customer service and consumer marketing experience. Facebook and Instagram are already offering this to their business pages so owners can have an automated conversation with people who click on the page’s messenger.
Whether it’s a tweet update, app update, email blast, or Insta pic, social media is paramount for any modern marketing strategy. What worked in January may not work in December, so focusing on creativity and imagery will ensure that your strategy is easily adaptable to keep up with the new trends and advancing technologies.

About S. Angelique 

S. Angelique Mingo is the Creative Director at Sinala Noir, a fashion and lifestyle communications agency for contemporary brands on the rise. S. Angelique designs hybrid public relations and social media strategies to help generate buzz and build brand awareness. She specializes in storytelling, brand development and project management and is known for her energetic, hit-the-ground running approach to every client.