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[Sponsored by IED – Istituto Europeo di Design Milan] Instagram’s Spam Sweep, Old Navy Plays White Elephant & 2014’s Top Fashion Campaigns Fashion PR, Marketing & Social Media News for the Week of December 15, 2014

[Sponsored by IED – Istituto Europeo di Design Milan] Instagram’s Spam Sweep, Old Navy Plays White Elephant & 2014’s Top Fashion Campaigns

This post is sponsored by IED - Istituto Europeo di Design. The IED Milan campus offers a year-long master programs for students interested in advanced coursework in Fashion Marketing. The program aims to train fashion management professionals to face new challenges in the fast moving world of fashion and prepares students to evolve with the constantly changing aspects of fashion marketing management. The year-long program is held in English and starts at the end of January 2015. Get more information, speak to a school representative, learn more about the program, application details and deadlines. Also, don’t forget to check out IED’s course in Fashion Communication and Marketing in Florence - held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. This semester long course is also held in English and starts at the end of February 2015. For more information on these and a multitude of other fashion-geared 2015 courses head to the IED website.

  • Brandy Melville has become the first big Instagram success story. (via Businessweek)
  • Four major marketing takeaways from the fashion e-commerce and marketing trend report. (via Econsultancy)
  • Kill it at your next tv interview and get an invite back with these behind-the-camera tips. (via Entrepreneur)
  • Burberry is using personal Twitter assistance to help last minute Christmas shoppers. (via WWD)
  • A better white elephant? Old Navy launches a version of the classic Christmas game on Vine. (via Marketing Land)
  • Blast you spammers! Instagram’s recent spam sweep majorly affected follower numbers for several accounts - especially bloggers. Have you noticed a difference? (via Racked)
  • The best fashion ad campaigns of 2014. Would you add any? (via Fashionista)
  • Say what?! New York Fashion Week says goodbye to Lincoln Center. (via The New York Post)
  • What would Olivia Pope do? What our favorite red wine drinker might suggest to manage a crisis situation. (via Entrepreneur)

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Photo Credit: KDL Photography | Lookin Cyril

Photo Credit: Song of Style

4 Things You Can do Today to Boost Working Relationships

Relationships are a publicists' most valued asset, which is why it's extremely important to remain in communication with your network, even when you aren't actively, pitching, planning or working on a project. For example, when you wrap up work with a client on a short-term project, have a strategy in place to make sure you are the first one called when the next opportunity occurs. In fact, staying in touch and becoming a valued partner year-round is often how you can stay top of mind for press opportunities and client work.

Like clients, journalists, producers, editors and influencers also want to know you aren't just thinking of them when you need something from them. Here are some tips on keeping the communication open with your network and keeping the relationships alive.

Send an end of year thank you

If an editor works with you on a story featuring your client, send them a Thank You note following the story. It will go a long way and they will appreciate it. The same goes for working with anyone really. If someone helped you with someone, whether they are a sponsor, an influencer or someone who helped you gain a client, make the time to show them your appreciation. Not many people take the time to write a thank you note - so you should be that person.

If you have worked with an editor repeatedly this year, or that coverage was your client's big break, the holidays are a great time to send a heartfelt note letting them know the impact working together has had on you and your clients this year.

PS: The PR Couture shop has several business greeting cards that are absolutely perfect for this purpose!

Create Twitter lists to stay on top of media & bloggers

Sending an email to an editor just to say hello might be a bit awkward (and may annoy them because their inbox is already clogged to capacity). However, social media is a great way to a) get to virtually know someone's personality and b) share/comment on a story they posted or their gorgeous vacation photos. The Twitter list function still remains a valuable way to sort media into a curated list which you can then skim easily throughout the day.

There was an editor I spoke with regularly on Twitter. We never met in person, but one day we saw each other in person at an industry event and we screamed each other's Twitter names at each other, and since then we've been friends.

Of course, it's also all about Instagram. In my experience, when you begin commenting on blogger outfits and food posts regularly, they are much more likely to reply to your pitch emails.

Send congratulations on big changes

Pay attention to media moves - sites like Fashionista and Daily Front Row regularly post when editors play musical chairs and get a new position or move to a new company. Congratulate them on their new role and let them know how excited you are to see what they have in store. Do so on social media, via email or with a hand written note.

Did your former client just get placement in a major publication or receive an award? Send them a congrats, too! Support them even if it wasn't your doing.

Ask for a date

Invite your contact to something fun out of the office.  Do they like karaoke as much as you do? Plan a karaoke night. Or suggest something they need to do anyway, such as get pedicures or blow-outs together. This way you don't impede on their busy schedule, but make fit yourself into it. It's a great way to keep the relationship alive without being a nuisance.

Have other ways to maintain working relationships? Tell us your tips in the comments below.

Stylish client gift ideas for publicists, freelancers, creatives

8 Stylish Client Gift Ideas for the Holidays

The holidays are a wonderful opportunity to go a little above and beyond and show gratitude to the clients who make our jobs possible. It takes a bit of creativity, however, to go above and beyond the classic business gifts. We've taken our cue from many of these mainstays, but chosen options that add a clever or stylish twist. Enjoy!

1. For clients who aren't afraid of a bit of woo, a crystal snow globe is a year-round reminder on her desk that magic (and even more success) is just a shake away. Crystal Snow Globe, Free People $58

2. Kampala Wines is an all-natural wine company based online and out of San Francisco, delivering to 42 states. For clients who like to eat clean but still leave room for celebration, this trio of white, pink and red bubbly come from organic producers. Holiday Bubbly Trio, Kampala Wines, estimated $75

3. For the client who has everything, it's not possible to have enough Dry Bar gift certificates. Add these onto any of our gift ideas (Champagne plus a gifted Blow Out yes please!) or just send it over solo. Blow Out Gift Certificate, Dry Bar, $50

4. For the client who loves to scribble - be it copious notes about your latest presentation or new designs or the upcoming season,  gift a sleek, quality notebook for staying organized in 2015. These are imported from Germany and while the black with blank pages is an instant classic, you can also choose from fun bright colors as well as neon. Hardcover notebook, Leuchtturm 1917, $12.95

5. To accompany the above notebook or as a standalone set for your creative client or literary type, it doesn't get any better than Blackwing Pencils. To whit: these were the favorite writing utensil of many famous writers, musicians, and artists, including John Steinbeck and Truman Capote. The pencils are made signature Genuine Incense-cedar and Japanese graphite cores. I mean, these are pencils with a story. Blackwing Pencils, Pencils.com, Pack of 12, $19.95

6. For your fashion-forward boss babe client, this stylus on oh-so-trendy rose gold is on point. (See what we did there?). Ted Baker Pen, Artsy Modern, $32

7. The perfect card to accompany any gift, or simply enclose a heartfelt note. Dream Client Card, Sad Shop for PR Couture, $5

8. For your artistically-minded, internet savvy client, gift the gift of surprise with a subscription to Frankie & Albert. Pop Sugar called it "lazy girl's answer to vintage shopping," and it's a great way to get unique curated finds each month based on personal taste. 3-month gift subscription, Frankie & Albert, $129.99

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.