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ALAB Group Seeks Fashion, Tech, Lifestyle PR Coordinator in NYC

Integrated PR & Marketing firm ALAB Group is looking for a dynamic PR Coordinator to join their NYC team. This individual will be working closely with the CEO, as well as overseeing multiple client accounts. Candidates must have an interest in the established and start up scene as it relates to fashion, tech and lifestyle brands in an innovative and hands-on capacity.

Candidate should have at least  1-2  years of work experience beyond internships, with an entrepreneurial spirit and most importantly, be an effective communicator. Duties for this position include facilitating communications/marketing projects and strategic planning, overseeing assigned accounts and serving as a liaison between the media and client, tracking media coverage and developing monthly client reports and participating in team brainstorms and provide recommendations for niche communications strategies.

Learn More and Apply 

Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!


5 Ways to Capitalize on Small Business Saturday

5 Last-Minute PR & Marketing Tactics to Take Advantage of Small Business Saturday

The creation of Small Business Saturday by American Express (November 29 in 2014), has created a great opportunity for small businesses and brands to leverage the day for more press coverage and sales. There are a great number of outlets that cover the event and American Express also provides tools to help promote participation. Here are five ways to capitalize on Small Business Saturday:

Offer a deal

Offer a discount on a large purchase or a free gift with purchase that can be used to lure customers and help to secure press for the brand or store. Promote the deal on holiday shopping deal websites and draft a media alert that gets serviced to local and online media outlets. A lot of media coverage is devoted to stores and websites participating in Small Business Saturday, and those that offer a deal are more likely to get a listing.

Use the tools provided by American Express

American Express has a variety of great tools, including the ability to list a store or webpage on the Small Business Saturday website, which will boost the brand’s SEO and help lead shoppers to them. They also have printable signage templates to use in store windows and template graphics for websites.

Get social

Social media is a really great way to get the word out about your brand’s participation in Small Business Saturday. Tag the Shop Small social media handles and utilize the hashtag, #ShopSmall with the city name to help social media users find the brand or business. Offer shoppers on the actual day an extra discount if they tag your client on social media with the hashtag #ShopSmall. This will increase social media impressions and also help boost SEO for the website.

Make it a party

Consider hosting an in-store event either at your client’s own retail location or by partnering with a local retailer that stocks the brand. Create a festive flyer that will be emailed to the customer base and offer guests refreshments, a DIY photo-booth and deals or specials. Consider hiring a local blogger to host the event and promote it on their blog and social media channels.

Be prepared for media stories

Be sure to capture some photos of the event and service a post event release to the media immediately after close of business on Saturday, as many outlets will be doing some sort of coverage from a business/start of holiday shopping angle. Web stores can use photos of employees packing and shipping merchandise. If you can send your alert with nice photos before anyone else, you can potentially score some great coverage for your client. It is best to write out a draft release even before the event occurs to save time, and can fill in the gaps after the event.

Small Business Saturday is a great pitch angle for many of your clients, so why not capitalize on it and try to score some press and boost sales while you’re at it!

Photo Credit: Visit Flanders


FPRF Fashion PR, Marketing and Social Media News for the Week of November 17, 2014

Fashion Brands Flock to Art Basel, Resources for PR Newbies & Crowdfunding Fashion Startups

  • Crowdfunding is changing the way fashion start-ups, well, startup. (via Entrepreneur)
  • What makes supermodel Cara Delevingne the queen of social media. (via WWD)
  • Fashion brands and glossies alike flock to cultural marketing heaven that is Art Basel. (via AdWeek)
  • Refinery29 is taking video content and rolling with it. (via Digiday)
  • PR tips for entrepreneurs ready to make it big. (via Launch Grow Joy)
  • Three consumer trends that are shaping the future of retail. (Why This Way)
  • These resources are your key to first year fashion PR success- PR Couture being one of them. Woot! (via That Working Girl)
  • New social platform Ello could be a fashion marketer's new best friend. (via Fashionista)
  • Zara Terez used Instagram to capture the hearts of teens and the eyes of big retailers. (via Business Insider)

Favorite Fashion Videos

Photo Credit: Victoria Nevland

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.