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7 Tips for Publicists to Find Balance During Holiday Overload

Fashion PR is both exhilarating and exhausting. This is especially true during the holiday season when inboxes are overflowing and calendars are full of commitments. In order to keep your sanity it’s essential to maintain a healthy balance between work and play. While a spa day may be out of the question during this crazy time of year finding peaceful moments is simply a matter of proper planning. If you’re a chronic multi-tasker you’ll appreciate these easy tips to alleviate stress and thrive under pressure.

Start your day 15 minutes earlier

Make time for a morning ritual like a relaxing cup of tea or a morning meditation. Mornings have become my favorite time to enjoy a cup of coffee while catching up on fashion news from Women’s Wear Daily without being disturbed. It’s the only time during my day that I’m not running around like a crazy person and I savor every moment.

Schedule a mini spa service that doubles as a work meeting

I took advantage of this multi-tasking strategy last week at Julep in Seattle and it was pure bliss! A basic mani + pedi allows for enough time to get perfectly groomed for holiday parties while also catching up with colleagues.

Take advantage of the winter weather and layer strategically

If you're wearing a maxi dress or something that’s non-form fitting put on yoga gear underneath to make for easy transition from the workday to a relaxing after-office work out. This tip will keep you warm all day and give you zero excuses to skip your evening yoga session.

Capture ideas when you're up in the air

Research shows that savvy business owners get some of their best business ideas while flying, so don't forget to pack your notebook on your next flight and jot down ideas as they come, 30,000 feet in the air.

Maximize a work-related holiday party

You’ll already be dressed up and out on the town, so why not make the most of it by scheduling happy hour with friends beforehand, or stay out for a night cap afterward? For busy PR girls, this tip can make the difference between seeing friends and family during the craziness of the holiday season and not seeing them until the New Year.

Pre-schedule downtime for January

Give yourself something to look forward to after the craziness of the holiday season is over. Sometimes just the simple act of looking forward to a relaxing experience, like a spa treatment or weekend getaway can help calm you down when you feel like you’re losing it.

Schedule non-negotiable time with friends

I’ve been known to schedule staycations with my girlfriends just so that we can get face time when things get crazy. I actually use this strategy year-round but it’s especially helpful during the holiday season when everyone’s calendars are in black-out mode. Once we calendar the date and book the hotel we all know this is one commitment we all have to keep. And besides, who doesn’t love girls night!

Don't fake a sick day in order to find some solace during the holiday season. Incorporate a few of these creative tips and reclaim your zen.

Photo Credit purchased on Shutterstock

[Sponsored by Rebagg] Selling With Smell, Living a Creative Life & When Social Media Becomes the Muse Fashion PR, Marketing & Social Media News for the Week of December 8, 2014

[Sponsored by Rebagg] Karla Otto is PR Royalty, PR as SEO, Sign up for The Skimm & The Perfect Post

This post is sponsored by - A great new place where you can go and re-sell designer hand bags for a premium without the hassle. They are in major buying mode now, so check out the site if you have anything you want to unload! Rebagg - Sell Your Designer Handbags.

  • A very rare look into the world of fashion model turned pr royalty, Karla Otto. (via AnOther)
  • When social media becomes a designer’s inspiration. (via New York Times)
  • It’s all about PR as the new SEO. (via EReleases)
  • What it takes to create the perfect post and aggressively share it. (via Harvard Business Review)
  • Marketers aim to sell with the sense of smell (try saying that three times fast). (via AdAge)
  • The ladies behind The Skimm share their approach to news sharing and how it’s changing the e-newsletter game. (via PR Expanded)
  • Some great tools to track those #hashtags. (via Stream Feed)
  • Founder of Ahalife, Shauna Mei, explains why it’s important to live a creative life. (via Fast Company)
  • We can spend so many hours at the office, but what are we really doing there? (via The Atlantic)
  • 50 top publishers share their pitching pet peeves. (via

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Photo Credit: martinak15

Gift Guides for the PR Girl on Your List

PR Girl Holiday Must-Haves Gift Guide

In the spirit of gift guides large and small, we present you with 10 PR Girl approved gifts, large and small. May you get everything on your list this year!

1. After a hectic day behind the scenes helping clients shine, the PR Girl absolutely deserves a pajama set as glamorous on the outside as she is on the inside. Bardot Lounge Set, Ruby Ribbon, $79

2. Carrie loved her nameplate necklace and the PR Girl in your life will love hers. She'll love it Big. PR Girl Necklace, PR Couture, $28-32

3. Organization is everything. Make it fun with this newsworthy scheduler. Monthly Schedule Notepad, Mochi Things, $21.95

4. Textbooks aren't just for school. For PR Girl who loves to learn, this newly updated text from Teen Vogue features a gorgeous spread featuring Oscar PR Girl, along with many more modern fashion insiders. Teen Vogue Handbook, Amazon, $14.76

5. By the time Friday happy hour rolls around, "Stay Fancy" meets "Blah Blah Blah" is exactly where she's at. Promise. Gold Foil Glasses, Artsy Modern, $28

6. These Dior-inspired double studs are being given as gifts by many a fashion editor and stylist this year (trust me). So, do as they do. PS: While I'm partial to the pearl and matte gray, they come in tons of colors so stock up!  Double Stud Earrings, Sterling Forever, $20

7. PR Girl Fact: One can never have enough phone chargers. Make her smile with cell phone accessories in her favorite color. iPhone charger, I am in the Store, $5

8. For as often as she's staring at her phone, you might as well enjoy the view. Level up her cell phone case game with an upholstered panel and oh so lovely rose gold. Leather wrap case, Adopted NYC, $39.95

9. Give her great face with new make-up that’s extra good for the skin. Gift certificates make it easy for her to choose her perfect shade. Mineral Make-up, VirginN Pure, $38 (PS: Watch for a VirginN giveaway on Instagram - make sure you're following @prcouture).

10. What PR Girl Gift Guide would be complete with the ultimate splurge. She'll love you down to the bottom of her (oh so red) soles. Christian Louboutin Light Gold Pumps, Neiman Marcus, $895.

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.