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BCA Profiles: Style House, Work, Life, Balance & Culture Award

Boutique PR & brand marketing firm, Style House was founded by Janna Meyrowitz Turner in 2006 and located in the heart of New York City. The company was created to be the antithesis to high-stress offices where individual styles weren’t praised and work was seemingly never done. Partnering with indie and established brands for media and influencer relations, social media, content creation, communications strategy and brand partnerships, Style House specializes in fashion, beauty and wellness companies created by women, for women.

While having a small team can be seen as a disadvantage by some, Style House embraces it by encouraging all of its team members to build and maintain a healthy and happy work-life balance. Not only are team accomplishments celebrated, but so are individual accomplishments.

Style House makes it a point to create an environment that encourages every person to thrive. Office culture is high in flexibility and trust, allowing members to work in ways that is best for their health and productivity, while supporting future growth through 401k contribution, regardless of whether the employee contributes on their own.

We caught up with Janna to learn how agencies can better provide for the work-life balance of their employees, why the agency dropped the PR in its name, and a few fun product recommendations for industry survival!

How does it feel to win the Work, Life, Balance, and Culture award? How is your team going to celebrate?

I am so honored! I started Style House to be the antithesis to high-stress PR offices, where the work is seemingly never done, and where individual working styles were punished rather than celebrates. We’re in public relations, we need to manage our accounts and we need time away from our desks to related with the public and get our great ideas. We’ll celebrate with a team workout + drinks and will tout the award on our new website which is this close to launching.

What is your team most excited about right now?

We’re launching the new Taryn Rose footwear brand for Fall 2017. Dr. Taryn Rose was an orthopedic surgeon who created Taryn Rose footwear originally in 1988 for women like herself who were on their feet all day, had no tolerance for foot pain, and needed a good-looking shoe to feel confident and beautiful. We work with female-forward brands that make women lives easier, and through the brand blog we’ll have the opportunity to feature other women like Taryn whose support women through their work.

Do you have any new or exciting changes happening?

We’re dropping the PR — in our name. We’re rebranding to Style House, and putting forth a clearer definition of how we service our clients through holistic brand reputation management – enhancing every touching they have with consumers, influencers, and media both online and offline. Yes we do PR, which for many means media relations, but we do just as much social media, influencer work, copywriting, content creation, thought leadership, overall brand marketing strategy, partnerships of SO many kinds and more, depending on our clients’ unique needs and in-house capabilities. I’ve been honing in on what my most joyful, and therefore most successful, work has been over the past 10 years of Style House so that I can position us to attract more of that work and to confidently walk away from work that doesn’t meet our criteria.

How do you encourage proper balance for your employees? Have you seen a significant difference in retention by implementing the offerings you provide to your employees?

I’m always encouraging conversations about how to make our work better at Style House, whether that is new way of keeping workflow organized or a new mid-day workout for the team, to clear our minds and stay up on fitness trends. We’re always checking in with each other to see how we can improve or help others improve. People do their most meaningful work when they’re happy, and happiness is a currency unto itself. Clients, media and other partners see that we’re a hard-working, fun-loving team that laughs a lot, and loves our work. This energy flows in all directions, resulting in strong employees and client retention and of course reputation throughout the industry.

What three perks would you suggest other agencies offer employees if they don’t already have much of a work-balance program? Where should they start?

Flexibility is freedom, and breeds more loyalty and productivity than strict office hours. Some days we are out from breakfast meetings to showroom appointments and strategy sessions at a clients’ office. If we’ve been out all day and it’s mid-afternoon I’m going to let my employees work from home for the rest of the day versus going to our office and then commuting home. I give my employees their birthday off as PTO (Friday or Monday if it falls on a weekend) – their existence should be celebrated! The office closes at 1pm on Summer Fridays (Memorial Day – Labor Day), and at 4 pm on Friday’s year-round, through everyone is on Slack and mobile email until 6 pm. These 2-5 extra hours of “weekend time” is how I communicate my appreciation for their hard work. Make no promises, but start conversations with your team, either as a group or 1:1 depending on the dynamic, about what would improve their work lives and what would make them feel more productive and happier at the end of the day. See where it takes you.

People do their most meaningful work when they’re happy, and happiness is a currency unto itself.

If we looked inside your bag right now, what PR survival must-haves would we find?

I work from everywhere so I always have my gold Macbook and a small pouch of important chargers. I’m never without a notebook and a pen. I carry an umbrella, rain or shine and Supergoop’s 2.4 oz Everyday SPF 50, as well as tightly folded workout clothes to squeeze in barre or spinning. I always have Saje Wellness’ Little Wellness Bag – the Gutzy essential oil blend is my favorite, and I have a travel version of Byredo’s Bal D’Afrique. I’m usually carrying a grapefruit Polar Seltzer and/or a Kombucha and some KIND bars. I used to have a wallet that my husband and friends dubbed “The Burrito” because I stuffed so many cards, receipts and other things in it. I downsized recently to this Comme des Garcons slim guy and it’s been life changing.


We’re in planning mode for the 2018 BCAs! Want to get in involved as a sponsor, judge or volunteer? Email info@thebespokeawards.com

How to Inspire a Cooperative – Not Competitive – Agency Enviornment

These days, a cohesive, cooperative and fun work environment is one of the most important factors for job seekers. In the PR industry alone, the landscape (for many firms) has evolved to prioritize team work and cooperation over competition, as “getting ahead” solo may actually become a setback.

While friendly competition can drive employees to constantly “one-up” themselves (and others), collaboration and team work can foster a workplace where employees are fiercely driven to succeed – as a cohesive, team-first unit. If competition works in your agency, that’s great! Every workplace is different. But, if you’re looking to switch things up and inspire more unity and cohesiveness across your firm, follow these simple steps to get started.

Inspire collaborative thinking – and reward it!

Oftentimes the best ideas come from a “seed” of an idea that snowballs into a central campaign concept through collaborative brainstorming – that’s when concerted, creative thinking works best. When your employees share their ideas – whether big or small, silly or strategic – acknowledge each person involved in the process and reward them for sharing their brainpower. Make sure that everyone involved sees their contribution as valuable, whether it’s the person who started the “seed” or the employee who turned that seed into a concept.  The more teams brainstorm together, the more impressive the work will be.

Set goals for your team

Sure, everyone has their individual goals – and they should! – but nothing beats working together toward a common goal as a unit. Whether it’s the beginning of the year or a refresh after the summer, work with your agency leaders to come up with a team goal that all agency members can be part of. Striving to reach the same goal will help to put all kinds of team members – whether they’re just starting out or seasoned pros – on the same level.

Reinforce positive vs. negative attitudes

As cliché as it sounds, positive workplace settings make for positive employees (and positive employees produce groundbreaking work!) If you’ve instilled an attitude of positivity within your workplace, employees are more willing to contribute ideas and creative thoughts because they know they have an inter-office safety net. Reward employee work, set a can-do workplace attitude, and find ways to reinforce that you’re all in it together. That’s a major mantra for us at LPR, and one that ensures employees never feel alone – and always feel rewarded. Conversely, if you opt for the negative attitude, employees might go the competitive route, choosing to make small personal successes as opposed to achieving goals for the company.

Set an example

Sometimes the best way to show others how you want the agency to run is by setting the example yourself – think talking the talk and walking the walk. New and younger employees will likely mirror the sentiment and work styles of upper management, so the more you can lead by example (and ask your agency leaders to follow), the more likely you are the have the positive, cooperative and incredibly successful workplace you desire!

ZOÏ Agency

Position: Fashion PR Intern
Company: ZOÏ Agency
Location: Toronto
Learn more

The Editor Exodus, Fashion Week Drama & Nordstrom without Clothes

Fashion PR Marketing News

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

...for the week of September 11, 2017

 

It wouldn't be fashion week without drama (via Guest of a Guest)

The FTCs crackdown on celebrity social content continues (via Consumerist)

Causing difficulty when marketing to men, a study shows recycling and other green initiatives are considered to be "feminine"  - and yes, apparently that is a bad thing (via Broadly)

Top agency Bollare breaks down what it takes to navigate the fashion PR industry with ease and confidence (via Swaay)

Melissa Duren Connor, partner at JBC, spills about the changing landscape of PR (via The Loose Threads)

Cindi Leive, Editor-in-Chief of Glamour,  is quitting (via The New York Times)

Amidst news like the above, is the era of the celebrity editor, over? (via NY Post)

Yuli Ziv, Author, CEO at Style Coalition and one of top women in tech in NYC gets real about what it takes to succeed (via Alley Watch)

Read these tips before popping in front of the video camera next time (via Ed 2010)

Have you watched the trailer for PRGirl yet? (via PRGirl)

PR Mavens We Love: Sarah Hamon, CEO, S2H Communication

PR Mavens Sarah Hamon S2H Communication

After receiving her university degrees, Sarah had the opportunity to organize a prestigious luxury industry symposium and award gala. As a life-long lover of fine design, she jumped at the chance to interact personally with designers and gain an intimate, behind the scenes look at the world of interior design and architecture.

Her drive and hands-on experience gained during her years in the industry gave her the knowledge and confidence to establish her own successful firm in 2009.

Today she is surrounded by a team of passionate, dynamic people who speak the language of creativity and share a healthy appetite for fashion, food, design or anything related to the creative world.

 

Name: Sarah Hamon
Title: Founder & CEO
Location: Paris, France & Miami, FL
Education: Master's Degree in Modern Literature (Sorbonne Paris-IV) and a Master's Degree in Communication
Company: S2H Communication
Instagram: 
@s2hcommunication
Facebook: @S2HCommunication
LinkedIn: 
S2H Communication

Tell us a bit about your career journey to date:

Recession 2009: I was working at a lobbying firm in Paris, overseeing a design festival called Designer's Days which went very successfully. I went on to make great connections and was solicited to represent different designers and furniture companies but when I presented it to my supervisor, I was denied. The supervisor did not believe in design as being a strong enough sector to open a whole branch so I was encouraged to go and open my own firm specifically in this field.

What are your primary responsibilities?

Everything. I am responsible for everything: coordinating between two international offices, managing a team of 16, overseeing about 40 active clients, raising a family with two kids, and fielding thousands of editorial requests.

How is S2H Communication is structured?

There are two offices: one in Paris and the other in Miami. The Paris office consists of 12 employees with a Managing Director, Account Executives and Assistants, while the Miami office is comprised of 4 employees with an Account Manager, Executives, and an assistant.

What is the mood like in the office? What are you working on right now?

I HIGHLY value employees with good moods who bring good vibes. I do my best to be an upbeat and good boss, and I expect the same level of professionalism and happiness from my employees.

Right now I am working on a strategy for one of our Mexico City-based clients for Mexico City Design Week, as well as coordinating schedules with the Paris team for MaisonObjet. I have about 32 tabs open in my brain.

What is a recent success story that makes you especially proud?

We've had an amazing opportunity to work with WantedDesign (a niche-specific design festival lasting one week every May during NYC Design Week). We secured more than 250 media clippings for them in all kinds of outlets and publications.

Another great win was securing the FRONT COVER (!) of the Miami Herald on December 31st, 2016 with a beautiful image of one of our clients' projects on South Beach.

Most memorable moment in your career thus far?

Being able to open and (successfully) run a second office in a different country.

Nobody understands what we do.  I'm 37 and have been in PR for a very long time and my mom still doesn't fully understand my work.

Most glamorous moment in your career thus far?

The Halloween Party that we threw last year in Paris. I wanted to bring a little American tradition to the French team. I prefer smaller, intimate fêtes like this rather than huge parties where you just get lost in the crowd.

I'm not moved at all by any celebrities or famous people, but Terry Cruz (actor from Brooklyn 99) came to one of our events this year.

Least glamorous moment in your career thus far?

Ugh. There are tons. I literally can't pick just one. It's just something that comes with the territory of being a publicist... so many embarrassing moments.

PR can be stressful and full of rejection - how do you deal?

I am very aware of what we do. I know that we're not going to change the world. I do my best to set expectations from the very beginning with my clients so everyone is fully aware of what can and cannot be expected of myself and my team. We know we are not resolving medical life-or-death emergencies, so I value keeping stress levels very low.

What are three current favorite tools, apps, or products that you love and why?

  • All of our press releases are now blasted right from MailChimp.
  • Dropbox is a great tool for storage and time-saving.
  • Blinkist has summaries of nonfiction books for very busy people.

What do you wish more people understood about your job?

Nobody understands what we do. Either people think I'm an editor or an advertising salesperson. I'm 37 and have been in PR for a very long time and my mom still doesn't fully understand my work. I always need to be very specific when trying to convince a potential client that PR is the best track to take when looking to expand their business because even though there are no guarantees, it's the better alternative to advertising both financially and to bring a brand or business to life.

I highly value employees with good moods and bringing good vibes.

What are you excited about right now?

The design and architecture industry is our niche.

Terrazzo, such a simple material is now being seen everywhere! It was originally introduced post-war but is now making big waves in architecture and design.

Also, I'm excited that navy blue and neon colors (usually not together) have become so popular in the home decor industry.

What's the biggest challenge facing lifestyle communicators right now?

Figuring out what's the best tool to use for business tasks (calls, texts, emails, ravens) and changing tools that we are using every day to be more effective and efficient when completing tasks. We switched from emailing whole documents as attachments to simply dumping everything into a clean folder in Dropbox and sending a link.

On a less daily/basic level, one of the biggest challenges we're facing is ensuring that imagery remains on-brand and consistent with each client.

What advice do you have for your younger self?

Embrace all surprises. You never know what's coming!


Thanks, Sarah!

The Unspoken Etiquette of Meeting a New Contact for the First Time

Whether you’ve set up a coffee date with a potential client, reconnecting with a former colleague over happy hour or headed for a blowout with the new digital editor of a key lifestyle publication, there are a few simple tricks you can employ to ensure a positive, fruitful and, importantly, classy experience is had by all.

From location to picking up the tab, here’s how the pros do it.

1. Limit effort on the part of your guest

No one in Brooklyn wants to come out to Manhattan (or vice-versa), so when you put out the offer, make it super easy for your contact to say yes by requiring as little effort from them as possible! This not only positions you as a considerate, helpful person, but demonstrates a level of thoughtfulness and care that is always well appreciated.  An easy meeting spot for them means a stress-free, productive and enjoyable time for both of you, from the get-go.

2. Offer multiple times/locations

No one wants to do 17 rounds of hashing out availability over email or text. Proactively offer several time slots (tools like Doodle or NeettoMeet are great for this) and locations. Even for straight-forward or same day appointments, at least send a Google Calendar invites – that phone pop-up reminder is super helpful on a busier than normal day.

If it’s been a few weeks since your initial conversation, it’s always a good idea to confirm plans a day or two before. email confirm your meeting the a day or two before.

3. RSVP + Arrive First

Along with the convenience idea, always get a reservation ahead of time if you can, even for places you don’t think will get busy. For events, get there early so that you are the one who gets in line, swoops a seat, puts your name on the list, etc. Even if you consider yourself a punctual person, all sorts of things can delay you that are out of your control. While everyone understands the occasional “running late – be there in 5” text – if you are en route to an informational interview or editor date, you definitely need to be early.

Give yourself an ample buffer so that you can be as relaxed as possible and so that the stress of getting seated is taken care of for your guest.

4. Come prepared

Do a quick skim of your contact’s social media accounts for quick conversation starters. Be sure to congratulate your guest on major life events such as getting married, getting promoted or having a baby, but also ask about more minor details like weekend plans, a birthday celebration or even how their dog is doing to build instant rapport and make it clear you are interested in building a relationship, not simply pushing your agenda. That said, be prepared with an idea of what you hope the next steps after this meeting will be – and make sure you steer the conversation organically toward mutually beneficial opportunities and ideas.

5. Take Notes

Depending on the scope and tone of your meeting, you might want to take a few notes. I always bring a Rifle Paper notebook and fancier pen to meetings. Don’t be afraid to take out your laptop as long as you’re still paying attention to the person and not just typing away. For a more traditional business meeting, like a prospective client meet & greet, choose a place with wifi. Don’t be shy! Just ask if you can take notes on key pieces of advice, suggested resources, and the brilliant ideas the two of you come up with. If you need to follow up on any items, you can simply say, “I’m going to send myself a note to remember to send you that file,” and then do!

6. Pick up the tab

Always offer to pay for the person who took the time to meet with you. Even better, ask ahead for their favorite coffee or order, and have it ready for them when they arrive. Imagine your favorite cocktail or appetizer ready for you after a long day!  After I get confirmation that our plans are on, I’ll ask for their cell phone number, text them when I arrive and see what I can pick up for them.

Everyone loves to be treated, so make meeting with you is a treat! Afterward, be sure to send a thank you note and then continue to stay in touch.

ENTRY-LEVEL TOOLKIT

NYFW Public Events, 2018 Social Media Trends & Marketing Jobs of the Future

Fashion PR Marketing News

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

...for the week of September 4, 2017

You're not going to believe what NYFW events are open to the public this year (via Fashionista)

Another one bites the...Nylon goes digital only (via WWD)

Check out why luxury brands are remain hesitant about ecommerce - now more than ever (via Ad Week)

Looking for some easy September content ideas? Here you go! (via Facteur PR)

Chatbots and platform feature overlap are just some of the social media trends you should be preparing for in 2018 (via Inc.)

Detroit's mayor hires an official "chief storyteller" (via PSFK)

Fashion's diversity problem might be looking up (via The Washington Post)

Working in PR is nuts; here's how to stay organized under the pressure - get it? (via Allyson Conklin PR)

These future-forward job titles set your marketing team straight for years to come (via Wrike)

A must-read profile on how Small Girls PR made it big (via Curulate)

 

8 Top NYC Spots for Client Meetings & Professional Networking

Ah, the industry meet and greet. Once you've gone back and forth a few hundred times to find a time that works for both of you, inevitably the next question comes, "where should we meet?" Cue panic? Of course not!

A cool PR pro always has a place in mind, one that is easy to get to, delicious, relatively quiet (ever found yourself trying to yell over a lively crowd during happy hour at the new hot spot? Nightmare), and of course, highly Instagrammable.

Below are a few of my favorite places in NYC to meet potential clients, media friends and colleagues. Next time you’re looking for the perfect place to meet a new client, close a deal, or expand your professional network, choose a spot that will set you up for success.

PR Industry News: Announcing SourceCode, News from RMG, Sydney Reising, JMG & More

SourceCode Communications, a new tech agency catered towards high-growth technology businesses, launched in New York City this morning. Helmed by former member of Hotwire North America’s Executive team, Rebecca Honeyman and longtime communications agency practitioner and business development leader Greg Mondshein, the agency is focusing on 4 major sectors – consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology.

JMG Public Relations is pleased to announce that Cristen Monty, former Account Coordinator has been promoted to Account Executive. JMG PR is also excited to announce that they will be representing Shop or Not.

Southern California native Lissa Zwahlen Thoeny, aka founder of Roxy, launches Aquarius Cocktail. The Cali-cool brand has timeless basics all cut from silk, now available in select stores and online.

Travel and Lifestyle PR company Fever Pitch Marketing Communications named Canadian Agency of Record by the Board of Tourism of La Paz.

Riot Media Group is thrilled to be working with DollFace Beauty.

The new Taryn Rose footwear brand will be represented by Style House

Sydney Reising Creative will be in charge of public relations for Sandy Liang and Boy Smells.

New York-based PR firm Lynette Nicole PR announces their representation of Alchemy Holistics, a natural skincare line created and developed by NYC esthetician Gina Pulisciano.

How to Contact a Top PR Agency about a Job Opening (+ a Ton More Tips for New Pros)

Written by Kate Labat, PR Director, Be Social. Job hunting is scary - we totally get it. Instead of looking at the job process as intimidating. It's important to look at it as a learning experience and an opportunity to reveal your talent and worth! An interview is the necessary key to unlock the door to your dream job. Nevertheless, interviews can be intimidating, especially if you go into them feeling unprepared.

Like anything in life, you have a greater chance of success if you are armed with knowledge and the right resources. Remember that getting the interview is usually the hardest part, so always come prepared and show the company why you're the best candidate for the job! Whether you are looking for a career in social media, public relations, or marketing, these 5 tips will help you become a top-notch candidate.

Here's 5 tips from Be Social to help you land your dream job:

1. Keep your resume short + sweet, but impactful

For example, instead of simply stating "built media lists" rephrase to show results achieved from your work. New and improved version: "Built media lists to assist PR team which resulted in client placements on Refinery29, InStyle and more." Your resume should sum up specific actions you performed that led to successful results. If you're completely new to the business and don't necessarily have those direct results to speak of yet, you can still develop a resume that demonstrates your capabilities! In this day, we all are proficient in Microsoft Word. Instead of wasting space with that, make note of more valuable skillsets such as relevant internship experience and responsibilities, your impeccable organizations, and notable writing skills.

2. Have a well-designed resume

Our agency receives nearly 30+ resumes a day, if yours looks the same as the rest... it's difficult to stand out and easy to get passed by. If you don't incorporate the same words in your resume that are stated in the company's applicant profile, your resume will not be put into the hands of a recruiter. Each resume you send out should be tailored to the specific position at the exact company to ensure you will be considered for an interview. For example, if you are applying for a publicist position, be sure to point out the necessary skill set required including writing pitches, building media lists, fostering media relationships, etc. If you are applying for a social media position, be sure to note any scheduling softwares you are skilled in, whether you know how to manage paid ads on social, writing blog posts, etc.

In terms of a template, you don't necessarily need to purchase a template. A free platform we love? Check out Canva. Do your best to keep your resume to one-page by tailoring to your most impressive and relevant work history and accomplishments. At Be Social, we love to see personality! You can easily add a little color to your resume with an eye-pleasing header and layout so it has a little more punch than just a plain white page with Times New Roman font.

3. Have relevant writing samples

Can't emphasize the importance of writing samples enough! Again, this falls back on keeping your resume and examples relevant to the position you are applying for. For example, if you are applying for a publicist position, attach a pitch or press release you wrote. For social media, attach a blog post, or examples of Instagram posts you crafted. If you're fresh in the industry and don't have previous work form internships or jobs, or you simply want to make a big impression, create you own writing sample with a client from the agency you're applying to! Talk about #initiative.

4. Double Check Your Email Etiquette

Likely, your first interaction in applying for a job is through email. Especially for a position at an agency, email is everything. Considering the high number of applicants job offers typically receive, your intro email needs to be concise, eye-catching and professional. Avoid a lengthy email listing your whole work history - those are easy to just skim through and miss all your amazing point. Instead, do your best to highlight a few key reasons why you're the perfect fit for the job based on the job description listed. And, of course, double check for grammar, spelling errors and typos. Need some inspo to get started? See below:

Hi [name of hiring manager, or director of position you are applying to. If you can find a direct name and contact - the better!]

I am writing to apply for the xx [name of position - clarify what you are applying for especially if multiple job listings are available]. Given my previous experience at xx [current position or past experience that is relevant] I know I would be a great asset to the Be Social team.

Please find attached my resume, cover letter and a writing sample. I look forward to your consideration!

Best,

xx

5. Tell them you want the job

After the scary interview is finally over, you will most likely want to exit the building ASAP. However, taking the time to conclude your interview in a professional, enthusiastic way can go so far. During the closing of your interview, you should always reiterate that you genuinely want the job. It may seem forward, but it solidifies to the interviewer that you are still interested in the position even after that terrifying interview. This small reassurance could be what sets you apart from the other candidates and may ultimately land you the job! Don't let the job hunt intimidate you. Be forthcoming in what you're looking for in a position, and why you think you're the perfect fit. After the interview, give a few days before you follow-up via email if you haven't heard back already to keep your name top of mind.

Best of luck and happy resume writing!

 

5 Fun Back to School Inspired Ideas to Boost Agency Culture

While June feels like yesterday, summer 2017 is coming to a close and that means agencies across the country are gearing up for what inevitably will be a busy – and we’re confident successful – fall!

Summer’s ending is bittersweet in terms of fun, but as we’ve found, sometimes a little fall refresh can help everyone get back on the same page and ready to tackle agency, client and career goals head on. At LPR, we like to adopt a little back-to-school mindset to motivate employees and inspire a sense of comradery for the busy road ahead.

Looking for a fun way to reinvigorate your agency this fall? Here are five ways to cure post-summer blues with some back-to-“school” fun!

1. Host an office event to mark the end of summer

Remember the anticipation of finding out your homeroom, class schedules and teachers back in grade school? Well, you can elicit that nostalgia – and bring fun to the office – by throwing a back-to-“school” ice cream social following Labor Day! It can be as simple as an ice cream break – or thorough enough to include a faux class schedule, locker buddy activity and a fall ‘17 school supply list. Whatever it is, nothing beats a little “fun before the storm!”

2. Surprise your team with new school supplies

Perhaps the best part of a new year is a brand new planner and with it, a refreshed mindset and plans for a great next 12 months. September has a similar feel to it – so capitalize on this “back to work” energy with new office supplies. Instead of picking out binders and folders, order for a delivery of fresh new notepads, pens, post-it notes, desk decor and coffee mugs. Agency branded is always nice (we love our LPR-branded gear!), but picking out a few things in everyone’s favorite color is also great. Places like Poppin and MochiThings are great for this. You could even incorporate this into your aforementioned ice cream social to add in another layer of fun. Looking for some more fun swag? The PR Couture shop has some really fun PR-branded gear.

3. Switch up your office seating chart

While it’s nice when employees feel comfortable, sometimes staying in the same place for a long time can lead to complacency and boredom. Enter the seating chart switch-up. Just like the thrill of learning who your seat buddies were in grade school, this fun exercise will give employees a new perspective and will ultimately allow them to converse and build relationships with employees they may hardly know.

4. Host a desk-cleaning happy hour

Cleaning by itself is far from thrilling, but add a fun twist like a happy hour and you can get your office in “go-mode” before the fall craziness begins. To me, a clean office indicates a fresh start, so we like to host pre-Labor Day cleaning parties to ensure we come back ready for business.

While it’s nice when employees feel comfortable, sometimes staying in the same place for a long time can lead to complacency. Enter the seating chart switch-up.

5. Remind employees of personal goals

It’s easy to get wrapped up in client or agency goals, but there’s no better time to focus on employee goals than Q3 and Q4 when the major projects begin! Identify your employees’ goals, flip through your plans, and see where upcoming projects and employee goals align. This is a great way to challenge and keep team members fresh, motivated and – most importantly – feeling valued as you hit some exciting (and sometimes stressful) milestones this fall.

By taking advantage of the back to school energy and making for some fun team building (and dessert) your on your way to a morale boost and a productive rest of the year.

50 PR Gamechangers, That Flotus Hat & Inside Free People’s Digital Strategy

Fashion PR Marketing News

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

...for the week of August 28, 2017

Simplify your business finances with these helpful tips (via Think Creative Collective)

Calling all GOT fans! Check out how the Game of Thrones uses wardrobe colors to convey the story line from the very first episode (via Ceros)

Are you a fan of Free People's Instagram aesthetic? How about Anthropolgie? Take a sneak peak into Urban Outfitters brands digital content strategy (via Dash Hudson)

When style signals political anonymity (via The Cut)

Here's how beauty brands are supporting victims of Hurricane Harvey (via Refinery 29)

An Instagram takeover may just be the key to growing awareness and engagement (ps - you can do one with PR Couture) (via Social Media Today)

Is influencer marketing actually driving sales? (via Marketing Week)

A handy roundup of PR organizations catering to niche groups for networking (via PR Daily)

Here's a list of 50 Game-Changers of PR - no surprise PR Couture Founder Crosby Noricks made the cut (via PR News)

The business industry is changing. Check out what female entrepreneurs have to say about hiring future employees (via WWD)