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A Phone Charging Bracelet, Fall Denim Picks, and Hello Kitty Goes to Space Fashion PR Fridays: PR, Marketing & Social Media News for the Week of August 18, 2014

A Phone Charging Bracelet, Fall Denim Picks, and Hello Kitty Goes to Space

Favorite Fashion Videos

Photo Credit: Kacper Gunia

Fashion PR is PR Couture

PR Couture is Looking for New Writers + Agency Directory End of Summer Special

A quick bit of end of summer housekeeping!

Fall is just around the corner and we're looking for a few new fashion public relations experts to add to our rotating roster of contributing talent! We're looking for PR agency owners, senior level publicists and fashion marketing consultants who can commit to contributing a minimum of two posts a month to the site.

We consider our writers part of the family and do everything we can to support! Contributors get access to a private writer's-only Facebook group for special opportunities and to connect with other writers and the PR Couture team, a complimentary Find an Agency listing for the duration of their time writing, heavy discounts on job posts and top priority on my referral network. You should be comfortable committing to at least a quarter 's worth of 500-800 word posts, but priority will be given to those who can commit to six months or more with us.

To apply:

  • Please send a short cover letter with bio, at least one writing sample and 3 article ideas to martha[at]prcouture.com

End of Summer Find an Agency Directory Special

How are you promoting and getting the word about your company? Through the end of August we are offering a free month of advertising to new PR agencies who sign up for a six-month listing through our Agency Directory. Because PR Couture ranks first on Google for important keywords like fashion PR, fashion PR firms, etc, there is a good chance prospective clients will come to us before they find your website.

My business has grown 30% in the last 7 weeks. This is awesome, and for as long as I have my agency, I will be advertising on PR Couture – Kristen Marquet, Marquet Communications

We want to help drive qualified leads to your PR, social media, marketing or design business through our full-page listings (think of it like a second, splash page for your company) and contact form. This offer will end August 30.

  • Take advantage of this special offer to grow your client roster for about $42 a month! Email martha[at]prcouture.com for details

Instagram Takeovers

We absolutely love handing over our Instagram account to PR agencies and brands from around the world each Friday to share a day in the life!

  • If you'd like to take part, please email martha[at]prcouture.com to schedule a date.

I think that it is for now! If you have any suggestions, partnership ideas, guest articles or other questions please don't hesitate to get in touch with...you guessed it, Martha. She really is the Queen of Everything.

Photo Credit: swanky

How to partner with other brands for event success

Have You Created a Strategic Event Partnership, Lately? (Here’s How)

Strategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach.  The occasional partnership, whether its with a local fashion magazine, a jewelry designer to accessorize your line, a fashion photographer working on her portfolio or up and coming club looking to make its name as the must-go venue, sponsorships and collaborations exposure your brand to new audiences, expand pitch opportunity and can generate additional revenue.

To begin, put together a sponsorship kit, using your press kit as a jumping off point. Include a cover letter which states the specifics of your event. Frame the letter in terms of how it benefits your potential partner - exposure, connections, are all important. Ask yourself what would make something worthwhile to you. Make a specific ask - could be money, trade advertising, or stuff - gift bag stuffers, appetizers, video equipment and again, highlight what your sponsor will get in return. Then ask to set up a meeting to go over the particulars.

Here are some additional ideas to consider when creating brand partnerships

Most recently our firm landed a strategic partnership between our jewelry designer client and an award-winning dress designer. The dress designer was putting together a large show and needed some jewelry to go with his garments. Our jewelry client agreed to provide the jewelry for his show, and in exchange she would receive a mention on all advertising/promotional materials, as well as in press releases for the dress designer’s event. These two individuals have never worked together before, but receive a great deal of media coverage individually. Together, they’re sure to create a buzz!

Know what you want before reaching out

Clearly outline what you expect and hope to gain from your partnership. If you are looking to host an event with another designer, vendor or venue, carefully consider your benefit from the alliance and also the benefit for your partner. What will you bring to the table, and what will your partner bring to the table? If the partnership is too one-sided, negotiate again. The true advantage (and purpose) of a partnership is that it is mutually beneficial.

Choose like-minded companies

Research your alliances and look for companies in different business sectors that share a common target audience. Be sure that the collaboration promotes the image you desire for your fashion line and/or brand. Be creative when it comes to event locations - for instance, perhaps your fashion mixers, shows or meetings are always in an auditorium or night club – try an aquarium, a museum, or an event on the water. Be diligent and do enough exploratory research beforehand to put together a target sponsor list that makes sense and is mutually beneficial.

Always require a contract

Once your expectations are clearly outlined, put it down on paper for both parties to review and have on hand. Sometimes what was said is not what was heard or understood. Describing the discussed details in writing will help both parties have a foundation to work from and give each side an opportunity to clear up any possible misinterpretations. This will avoid any confusion as both sides move forward. If you are presented with a contract from your potential partner – READ IT CAREFULLY and bring up any questions or concerns you may have immediately. It doesn’t matter how well you get along, it’s ‘show-biz, not show-friends.’ If the contract/written agreement is difficult to understand, it was likely written by a lawyer so you may want to get a lawyer to review.

Negotiate terms

Strive for the win-win. When looking to collaborate many will only keep their best interest in mind. This can result in misunderstandings, trust concerns and ultimately, a poor partnership. If you are expecting to take, you must be willing to give, and vice versa. Let’s say you have partnered with a lounge for a VIP clientele reception. You would like to have a full bar, but only have a wine and beer budget. You can negotiate a discount with the bar, but you may have to be open to only having name and not premium brand liquor. Are you alright with serving name brand to your VIP clients? Or would you rather ask your lounge partner to consider serving his/her best wine and beer selections? You want to partner with someone who is committed to having a successful partnership and one who is open to negotiations that are beneficial to both in the long run.

Consider in-kind sponsorships

It’s not always about the money – GASP! Sometimes strategic partnerships do not result in immediate monetary gain or may not involve monetary contributions. If you are looking to host an event, and a partner is willing to contribute a sound system, Emcee for the evening, flowers or food, consider the value of this type of offer.

Be on the lookout for opportunities and be open to strategic partnerships because the right sponsorship can make a world of difference in the success of your fashion event.

This summer we're bringing back a few of our all-time favorite pots. A version of this post originally appeared on PR Couture in 2009.  

Photo Credit: Jason Hargrove

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.