3 Things All Successful PR Managers Know

PR Manager, Professional Development, Manager Tips, Team Management, Agency Management, Public Relations Career

At the base of every great PR agency is the management team who facilitates success from the bottom up. Without strong, effective leadership, communication, and direction, most agencies would be hard-pressed to stay in business for long. Gallup estimates that the quality of managers account for at least 70% of the variance in employee engagement scores across business units. With that said, here are three components necessary to improve your management skills.

Team members need autonomy

True leaders empower others. This is why I believe it’s important to give ownership opportunities to each of your account execs. Autonomy increases team members’ ability to both make decisions and be accountable for their own actions – good or bad. When employees know their actions and ideas truly make a difference to their company, they are more invested and motivated to contribute their best work, and they take more pride in their accomplishments. Introducing shared leadership models will also help sustain the business as a whole, ensuring so that knowledge, expertise and agency structures are not solely dependent upon one person. After all, an agency needs to function positively and profitably, regardless of the near-constant client, employee and industry changes so common to agency life. 

Open communication increases efficiency

I believe in being transparent with my team because it allows for better relational engagement; which in turn produces better performance. An open relationship between a manager and her staff builds trust, which invites more honest feedback which improves everyone’s workday and allows issues to be addressed quickly and efficiently. It’s important to let your team know that you truly care about their thoughts and that their voices matter. Different voices create diverse perspectives when it comes to each client, project, and task. Every team member brings something different to the table and a bundle of distinct ideas is better because each client is unique, and one style does not fit all.   

Introducing shared leadership models will also help sustain the business as a whole, ensuring so that knowledge, expertise and agency structures are not solely dependent upon one person.

Trust is a two-way street

You can do anything, but not everything. As a manager, you need to focus at least some of your time on team dynamics, individual performance and agency planning, and this means shifting away from being involved in every tiny aspect of a client’s retainer. Delegation not only deepens that all important trust factor by showing your team members that you value their competence but will improve productivity. As the CEO and founder of BLND Public Relations, there are a lot of things that need to be done constantly — like taking care of the back-end of the business, problem-solving issues and making myself visible and accessible to all out clients. I always keep in mind that there are only 24 hours in a day and only one of me. Delegation helps my team and me to make the most of each day, which produces big results in the end.

While every business is different and there isn’t one magic formula that makes every team thrive, take time to analyze the best way to increase engagement and communication with your team. While it can be tempting to put management to the wayside in order to keep up with business and media opportunities, a strong, committed and thriving team will help to ensure your agency’s long-term growth.

Ethical Fashion Marketing, The Truth About Unfollows & Constructive Criticism in the Office


Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of October 3, 2016

  • Does your PR agency have a specialty? Should it? (via Spin Sucks)
  • It’s not easy to hire the right people based on a standard job interview. Here are some tips (via Career Contessa)

7 Reasons to Say Yes to PRISM


PRISM is simply an easier way to break into PR

It’s no wonder that PR comes up regularly as one of the most stressful jobs on the planet. And, when you’re just starting out, you’ve got an extra set of worries. You’re trying to do anything and everything you can to get the right experience and skills to help you successfully land a great, swoon-worthy position in the industry. Add to that figuring out exactly what aspect of PR is the best fit for your skills and personality, growing your network, and confidently going after the jobs you want; it’s enough to make even the most motivated PR Girls go headfirst into overwhelm!

But, what if there was a sort of secret industry handshake and you knew it? Or a specific code-phrase that would move you from the back of the line to the front row? What if simply, there was an easier way to move forward in your career, no matter where you live, no matter your connections or your location?

Signing up for PRISM is a bit like that.

Behold, 7 reasons why you should sign up for PRISM, the signature PR career course from PR Couture

bluegem1. Public Relations is built on compelling storytelling, persuasive writing and strong branding. In PRISM, we use your own personal brand to explore all of the above, focusing on how to package your unique mix o magic – that blend of perspective, experience, and passion that only you have – so that your presence and brand attracts the right opportunities your way.

The result: A social media presence that employers will love, a cover letter that is heaps above the quality of what most applicants are sending, and a sense of confidence and clarity around what you bring to the table that will make people clamor to work with you. Really.

PRISM was without a doubt one of the best investments I made when starting my career. If you’re going into PR, marketing, or any communications field, this course is essential. The knowledge, networking and skills are something I’ll have with me for a lifetime.
-Samantha Maxon

pinkgem2. Lifestyle public relations is not exactly like the public relations taught in school. During the course, we go deeply into how to develop key messages that editors respond to, and how to write a pitch using my own pitch template. Not to mention, the audio interviews with publicists from Style House PR, Beach House PR and Elle Communications provide invaluable insight into how to succeed at a top agency.

The result: You can easily write sample pitches to include in your portfolio, even if you’ve never worked on a PR campaign before. You’ll know how to help your team develop PR plans that are strategic, creative and properly organized.

PRISM really helped me find focus. Nearly a year later and Crosby is still on hand to offer advice and knowledge – she truly is an amazing mentor.
-Hayley Ashworth

greengem3. After taking PRISM, you’ll get a virtual key to the best PR Girl professional association out there. Our Alumni group is a place to ask questions, gain support, and find out about job opportunities that never even make it onto a job board.

The result: Never feel alone, confused or blind when it comes to your career or a next step. Through the alumni group, PRISM grads have landed volunteer gigs at New York Fashion Week, received feedback on graduate school application essays, discussed the best ways to ask for a raise, tell an employer you’ve accepted a new position, and of course, jobs. One of our Prismadonnas works for a top fashion recruitment agency – her job is literally to connect qualified applicants (like you) with amazing career opportunities.

Before taking PRISM, I was not sure how I would work in fashion PR with zero experience. Now I am confident in my abilities to work in fashion, and even more confident in my PR skills. Every assignment invites you to be vulnerable and think critically.
– Jailyn Glass


4. During PRISM, you’re surrounded by fellow aspiring PR professionals who love what you love and who also want to work in fashion, lifestyle or entertainment PR. As anyone who has been stuck in a PR class focused on examples from healthcare or public service companies, this is a welcome relief – and so much fun!

The result: The sheer relief of finding your squad, girls who get you and know what you’re talking about. Plus, course examples and conversations focus on the companies and brands you care about.

Before taking PRISM, I was struggling with defining my personal brand and focus as a publicist. Now I feel secure, prepared and confident about my public relations abilities. Through PRISM and access to Crosby, I landed my first celebrity client!
-Tamisha Monet


5. The sheer pace of public relations means that oftentimes, entry-level professionals are left without the mentorship and guidance needed to not only feel confident but to know how to excel. PRISM offers a ton of support that is hard to get in a professional setting.

The result: During the course, you have daily access to me through our group Facebook page, where you can ask me anything and everything. Plus, I’m happy to make email introductions when appropriate, recommend resources and generally take a special interest in ensuring you are successful – during the course and afterward.

PRISM helped me to zero in on my talents, focus on developing my weaknesses, and become a PR machine. I love my new role as a PR Coordinator for a lifestyle PR agency.
– Angela Hathaway


6. As Lindsey over at The Working Girl said, Prism is “an incredible opportunity and such a smart way to kick off your dream career.” For a one-time investment, you get lifetime access to the course materials plus ongoing career support.

The result: Revisit course assignments when faced with a particular challenge or opportunity, revise and refine your personal brand and practice your writing any time you need a boost.

PRISM particularly helped me in the developmental stages of my website, defining my personal brand, and determining my purpose and message to the world. I recently accepted a position as PR Coordinator for a swimwear brand and am so excited about where my career is headed.
– Lauren Long


7. $449 worth of bonus materials – from audio interviews to ebooks, are available to you just as soon as you sign up. 

The result: A course valued at more than $2,700 is yours for just $297 (and you can grab your spot for just $99 with our payment plan).  

Let’s do this!

PRISM course grads have gone on to land positions at top PR agencies, brands, and publications, as well as kickstart freelance PR careers. I’d love to show up for you and work together over the next 6 weeks. Registration ends Sunday and class starts October 11. If you have any questions, please use the live chat on the sign-up page and we will be happy to connect with you!

PR Manager

Position:  PR Manager 
Company: Frank + Oak
Location: Brooklyn, New York
Learn more

Getting IN: PR Assistant at Moderne Press

PR Assistant Job Moderne Press Lifestyle Agency Bay Area

Getting IN is our interview series with emerging PR professionals making their way in the industry. In this interview with PR Assistant Bailey Emmons (who also happens to be a recent PRISM course grad), you’ll learn how she went from Intern to Coordinator in just six months at lifestyle PR agency Moderne Press, and the tools that are essential to her job.

Lifestyle PR Assistant Moderne Press Agency JobsName:
 Bailey Emmons
Education: BA in Communication, Santa Clara University
Agency Website: Moderne Press
Instagram: @whenlifegivesyouemmons, @modernepress
Twitter: @modernepress
“Whether it’s seeding products to influencers, organizing cross-brand and loop giveaways or posting content on a brand’s behalf, I’ve gotten to work with dozens of bloggers and brands on different kinds of projects.”

Tell us a bit about your background

As a college student studying communication, I also enjoyed fashion and was looking for a way to combine the two fields. I had taken one public relations course, but it mainly focused on tech and sustainability (two major themes in the Silicon Valley), neither of which was an area I was interested in working in. When I discovered PR Couture, I realized it was possible to work in both the fashion and the PR worlds, and with the site’s agency directory, I found Moderne Press and realized I wouldn’t have to leave the Bay Area to find opportunities.

How did you land your current position?

I started following Moderne Press on Instagram. In October, Connie posted that they were looking for an intern and so I applied. After an initial phone interview with the PR Director and an in-person interview with Connie, I got a call offering me the internship. I was an intern with the agency for six months before being offered a full-time assistant position.


Moderne Press is a boutique public relations and social media agency, specializing in working with fashion, lifestyle, home décor and kids brands. We work closely with small businesses to establish their brand voice and create recognition.

Lifestyle PR Agency Moderne Press


I work on many of the social media campaigns for our clients. Whether it’s seeding products to influencers, organizing cross-brand and loop giveaways or posting content on a brand’s behalf, I’ve gotten to work with dozens of bloggers and brands on different kinds of projects.


It’s important to stay on top of trends and timing – most editors are working months in advance, so keeping an eye on their current and upcoming projects will help when it comes to pitching at the right time. Following up is also essential – I can’t tell you how many times people have responded saying they missed my initial outreach!

In terms of software, we use a program called Flow to organize and delegate tasks among our team. I write lists and notes constantly, so it’s great to have everything in one place. They even have a smartphone app! For client social media management, we use an app called UNUM to plan Instagram posts and view analytics.

What is one way you’ve grown in your career?

I used to be nervous about asking questions because I thought it would make me look silly, but I quickly realized that feeling silly about asking a question is way better than making an easily avoidable mistake.

Moderne PR Lifestyle PR Agency


Look everywhere! LinkedIn and Indeed.com are great, but my internship was actually posted on Craigslist! Also, searching hashtags like #fashionpr and #printernship can help you find listings in unexpected places, like Instagram or Twitter.

I used to be nervous about asking questions because I thought it would make me look silly, but I quickly realized that feeling silly about asking a question is way better than making an easily avoidable mistake.

Don’t be afraid to put yourself out there! I had limited PR knowledge and experience, and didn’t feel totally qualified for a position in the field, but I applied anyway knowing it was something I really wanted to try.

Bailey is also a Prismadonna (a graduate of our signature PRISM Course), so I had a few bonus questions to ask her about her experience:

What made PRISM a fit for you?

I loved that PRISM is a digital course, so I was able to work on it wherever and whenever worked best with my schedule. I was excited to get started, and loved that I was learning about PR in a totally different context than in school – one I was really interested in!


The networking tips have been so valuable. Relationships really are everything, and it is so helpful to make those connections with media, your PR peers and brands. You never know when the contact you’re emailing with at one magazine may move on to another, or when that brand you collaborated with on a giveaway might be looking for a PR agency of their own.

Being a part of the Alumni group has great added value for me; it’s great to have a support network to go to with questions and opportunities. Now I’m just much more confident with reaching out to people to see if I can help with projects.

Thanks Bailey!

PS: Prism registration ends Sunday!

How to use Twitter Chats for Career Growth

Twitter Chats, Public Relations, PRISM, PR Couture, Fashion PR, Professional Development

Last week I shared 10 of my favorite Twitter chats for PR professionals. I hope you’ve had a chance to investigate at least a few of them. Now, we’re all busy people, so it’s important that we maximize the value of any time spent engaging with others on Twitter. So, what can we do to ensure Twitter chatting is time well spent? Follow these 5 guidelines:

1. Research the topic ahead of time

The host will announce the topic of the chat a few days ahead of time, so if you want to make the most of your participation, especially in an area you aren’t super familiar with, take some time and prep for the Twitter chat – note new developments or campaigns that fit the theme. Having relevant examples at hand will make it easy to impress; you’ll be well-informed from the outset.

2. Jump right into the conservation

Don’t be afraid to participate in these chats: test your knowledge against the seasoned pros. No one will notice you if you do not say anything, but remember you are there to be noticed so contribute your ideas. All chats are based on PR theories and practices so while you may not have the hands on experience, you do have the knowledge.

3. Add onto existing conversations

If you have something to add to another person’s statement, whether  to agree or offer a different viewpoint, respond to their tweet by quoting it below your comment.  If you want to gain more specifics about something, just ask. No rules state that you can only answer the questions set by the host.

4. Write down resources for future research

Take notes on everything: what tools other professionals are using; what campaigns they all mention; what events, seminars, and webinars they promote. You could even note down any comments they make and use it in an assignment (with their permission) or new business proposal. Pull as much information from these 140 characters as you can.

5. Continue engagement after the Twitter chat ends

Consider it pajama networking. Once the conversation has finished, follow the people you had direct interaction with and reply to any tweets you may have missed. During the following week, keep the connection going by retweeting or replying to those tweets. In this way, you’ll be building the relationship, after all,  because you never know where it could lead.

The more you consistently participate in specific Twitter Chats, the more it will feel like you are simply checking in with you colleagues and less like you are simply throwing your thoughts into the wind. As regular chat participants come to expect and enjoy your participation each week, you’ll be well on your way toward expanding your network, industry knowledge and Twitter platform expertise. Happy chatting!

gem-blush-03Find out more ways to successfully grow your own personal brand and land your dream job with PRISM. PR Couture’s signature course is a 6-week virtual program tackling brand positioning, pitching and career planning, plus tons of added mentorship and support. Registration closes Sunday, class starts Tuesday, October 11. Learn more and sign up now!

About Hayley Jaqueline Ashworth: 

Hayley graduated from Manchester Metropolitan University, England with an MSc in International PR. Having spent the last couple of years traveling and exploring the world, during which she completed the PR Couture PRISM course, Hayley has settled in Dubai where she is currently interning and finding her place in the Middle East’s communication industry. You can follow her Instagram and Twitter to keep up with her adventures.

Freelance Publicist

Position: Freelance Publicist – VIP/Gifting
Company: Lindsey Smolan PR
Location: Los Angeles, CA
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How to Gain Fashion PR Experience (Without Moving to New York)

Fashion PR Fashion Jobs Fashion NYC

It’s easy to slip into the mindset that New York is the only place to be to work in fashion. While it might be the ultimate location, it is in no way the only location.

I grew up in Houston, Texas – a city known for being an oil and gas center not a fashion capital. Like many others, my dream was to move to New York and work with the likes of Anna Wintour, Diane von Furstenberg, and Karl Lagerfeld. However, my college journey didn’t take me to New York, it landed me in Chicago. While I was originally disheartened by my chances at fashion opportunities in Chicago and Houston, I learned to maximize the experiences I had and change the way I thought about the fashion industry outside of its main hub.

With five easy mindset and habit changes, I was able to land myself with some invaluable opportunities in the fashion industry that have prepared me for my pursuit of a fashion PR job after graduation.

Leverage retail experience

The only job experience most college students have is retail and it is often a way that many students support themselves while still in school. During my freshman year, I worked at a boutique for a knitwear designer, Souchi. Rather than using slow hours to do nothing, I took on responsibility for social media management and content creation. I took Instagram photos each day, updated our Pinterest boards, and even modeled the clothing for the blog our owner updated on our site. As a 5’3” woman, I am no way built as a model, but it gave me the opportunity to show future employers that extra dedication.

Keep track of the lifestyle PR firms and fashion events your area

I follow bloggers, department stores, and PR firms in the Chicago area. For example, the Nordstrom on Michigan Avenue posts about stylists and designers coming into the store for events. These events allow you to introduce yourself and possibly even get a business card from somebody on their team.

If a firm lands a new client, they almost always take to social media to celebrate. When I was pursuing my current internship with C1 Revolution, a PR firm in Chicago, I first learned about their bridal and ready to wear client, Sarah Seven, when the company posted about it on Instagram. When I contacted my boss about internship opportunities, I made sure to mention my fashion experience. As an added bonus, if you are already familiar with a firm’s clients, it shows you really did your research before approaching them.

Remember: Smaller doesn’t mean less significant

There are so many emerging designers coming from all different parts of the country. Matt Baldwin, A CFDA Vogue Fashion Fund Finalist, is even based out of Kansas City. Opportunities are everywhere. You just have to look for them. During my many Google searches of Chicago fashion, I stumbled upon a jewelry company called Lana Jewelry. It wasn’t a name I had ever heard of, but when I started working there, I learned they sent jewelry to the likes of Jennifer Lopez, Cara Delevingne, and Chrissy Teigen.

Being a part of a smaller team gave me more opportunity for responsibility. I was entrusted to pull pieces for celebrities and shoots for magazines like Women’s Health and Vogue. I was put in direct contact with prominent influencers in the fashion industry, which I may not have been able to do at a larger label.

Think beyond public relations

A company may not have an exact PR internship, but don’t forget to look in other areas of the company that are similar to PR. My first fashion internship was in marketing and ecommerce at a Houston based brand called Elaine Turner. In this role, I was able to write copy for email blasts, track our social media analytics, and even assist with the re-launching of their online website. This experience actually proved to be advantageous in landing my PR internship with Lana Jewelry. I had previous experience in updating an online store and had much more Excel experience, which made it easier for me to create charts and formulas for reports. The more analytical experience I had was able to set me apart from other potential applicants.

Keep Going

Don’t let the length of your search dishearten you. I stayed in contact with my current boss for over a year and had two other internships before I was able to land an internship with her company. I didn’t just send her hello emails to see if she had a job available. I also sent her different projects I had worked on to keep her in the loop on the experience I was gaining. When a position opened up, and she knew I had been working in fashion, she brought me on board to help out with Sarah Seven. If you are willing to put in the effort, you will find an opportunity.

gem-blush-03Gain fashion PR experience and expertise in your pajamas with PRISM. PR Couture’s signature course is a 6-week virtual program tackling personal branding, PR skill upgrades, career planning, plus tons of mentorship and support. Registration closes Sunday, class starts Tuesday, October 11. Learn more and sign up now!

About Kendall Thompson

Kendall is a senior pursuing her degree in PR and advertising at DePaul University in Chicago. Having spent the last few years building a career in fashion PR, she is now the PR Assistant at C1 Revolution where her focus is on fashion and lifestyle brands.

Burnout Fixes, Milan’s Social Fashion Week, & Vogue vs. The Bloggers


Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of September 26, 2016

  • Cartier goes bit on sponsored content to support the reopening of their New York City flagship store (via DigiDay)
  • Having influencers at the forefront of campaigns isn’t a new concept, but L’Oréal is looking to change the relationship with their Beauty Squad moving forward (via Marketing Week)
  • Presenting at conferences can be as simple as “show up, speak and leave” but doing so ignores how your talk can create networking opportunities (via Fast Company)
  • While Vogue bashes bloggers, Milan Fashion Week centers their shows around social media and the images are incredible (via The Week)
  • The non-marketing, marketing plan that’s working for Zara (via Huffington Post)
  • Burberry gets creative with their new see-now-buy-now concept in SoHo (via Creative Review)
  • Avoiding career burnout can be tough, but finding ways to avoid it can help you stay put and get back on track to conquering your goals (via Create + Cultivate)

NYFW From a Fashion Blogger’s Perspective


What to Expect as You Grow in Your PR Career

What to expect as you grow in your PR career

Hard work, long nights, endless cups of coffee later, and suddenly you’re fully in the midst of your career. You may have recently been promoted, been made the lead on an account, or find yourself doling out (some pretty amazing) advice to a new crop of interns. Good things are happening in your career!

First, take a step back and notice what’s happening. You’re doing it! You’re making your way through the ranks. Communications positions are notoriously fast-paced (not just in your working environment, but in how quickly media consumption habits change), which means it’s easy to get swept up in client demands and deadlines and forget to truly notice that you are succeeding. Now that you’ve realized (and hopefully celebrated) that you’re truly getting into the swing of things, now is a good time to take a step back and reassess or reinforce your professional goals.  Here are a few 5 questions to ask yourself:


Do I want to specialize?

Going from Intern to Assistant Publicist to Account Director requires you to move from a position of following instructions and absorbing information, to being a leader who directs her team. In that process, you will have learned a ton about your strengths, weaknesses, preferences and limits.

One of the most common things we realize at this stage is that there are certain aspects of the job we enjoy more than others. While no one loves tracking their time, some of us enjoy the hustle of pitching editors, while others thrive as social media managers. Start to think about whether or not you’d like to specialize – whether that is in a subject area, like event marketing or analytics, or a particular target audience, Latina females under 30 perhaps, or a facet of the fashion or lifestyle industry, like athleticwear, eco-beauty.

What is my Boss style?

Think about the different managers that you have had throughout your career and evaluate their strengths and weaknesses. What traits encouraged you to do your best work, and what aspects of their leadership style caused more harm than good? As you continue to rise in the ranks, you’ll be looked up to as an example by incoming interns or new junior staff and it’s important to have a clear plan for how you plan to lead.

Who can I mentor?

Our industry thrives on relationships and collaboration. Now that you have a handle on your career, you might want to think about giving back a bit. Whether you join a professional organization, mentor someone on your team or volunteer in some capacity, you can now lend your knowledge, experience, and contacts to an aspiring PR professional trying to make her way up the chain. There’s no better feeling than knowing you helped another PR girl out, and mentorship can be an incredibly powerful way to participate in your industry’s growth.

What’s my celebration style?

When the stakes are higher, it’s important to maintain your chill, no matter what. A great way to do this is to have built-in reward systems. A round of champagne gummy bears for the team after turning in that big client report, a weekend staycation at a local hotel or AirBnb once you wrap up a big event? Figure out what helps keep your motivation, and that of your team, up and productive.

Are my accomplishments up to date?

As you grow in your career, you should always just keep score of little goals and accomplishments you hit. Quantifying your talent will come in handy should you decide to change agencies, ask for a raise, or speak on a panel.

I’m so thankful for my days of running around New York City fetching coffee and writing press release after press release because those tasks ultimately helped me become a PR specialist. Every sample run, every PR training course lead me to my current path. See you at the top!

Should You Work In-House or for a PR Agency?

PR Agency, IN-house, fashion brand, lifestyle brand, career in public relations, PR life, Agency Life,

I’ve spent most of my career working in-house as a social media manager for fashion brands; that is, until recently, when I took the plunge into the agency world. There are definitely major differences between agency and in-house roles, with pros and cons attached to each. Which begs the question — which one is better? To which I would answer: that’s all up to you. And to help you figure it out, here are the major differences I’ve found between working in-house and working for an agency:

In-depth knowledge of a single brand vs broad exposure to multiple companies

As an in-house marketer, you have the luxury of focusing all of your energy, talents, and passion into a singular focus: the brand. You become an expert in your brand and your brand’s specific category. From a business perspective, getting an up close and personal look at the functions of other departments gives you a big picture understanding of how each area of expertise works together to grow and maintain company success. As part of an agency, however, you have the unique opportunity to work with a portfolio of brands across multiple categories & industries. Since each client comes with their own unique goals, target audience and branding, you acquire a wide range of skills and knowledge as you tackle all different kids of projects.

Coworkers with similar experience and expertise vs being the only one

One of the most glaring differences between working in-house vs. an agency is the culture and working environment. At an agency, you work alongside like-minded people who all work within your same field (PR, social media, digital, etc). Working in-house as a PR & Social Media expert, some people in your organization may not even understand what it is you actually do. That being said, in-house may offer more of that illustrious work-life balance, as agency life can extend beyond typical working hours.

Insane pace at work vs slightly less insane pace in the office

They say variety is the spice of life, and if that is your mantra then you may enjoy agency life because there is certainly no shortage of variety! I’m sure this won’t come as a shock to you; agency life is busy. You must have the ability to complete projects at a fast pace; and then do that again and again and again, in order to keep clients happy and accounts billed. In my experience, in-house marketing moves at a much slower pace. You can take your time researching. You can really dig-in to a strategy, and spend some time mulling over why you’re doing what you’re doing. As a social media manager, working in-house gives me the opportunity to spend time in our communities, assessing who our audience is and spending time engaging with them consistently, because the brand is 100% my focus.

All in all, one is absolutely not “better” than the other. An agency will offer its own unique work environment and an in-house position will offer a different work environment. Different personalities and different career goals will be able to thrive and learn within both environments. The best advice I can give? Try them both, and see for yourself!

PR Couture course PRISM, which includes six audio interviews with successful practitioners PLUS six weeks of tailored information and assignments for aspiring communications pros.

Kate Moss Joins Insta, NYFW Marketing Tactics & Paid Social Media Plans


Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of September 19, 2016

  • We sat down with Anna Wintour (just kidding… we wish), but she did recently share some great fashion industry advice for anyone looking to break in (via Dazed Digital)
  • London Fashion Week is a make or break for many designers; what the majority of the expenses are may surprise you (via PR Week)
  • The campaigns that surface post-fashion week are often legendary, but this campaign for women may be one of the most influential of the season (via Daily Record UK)
  • Results are in and the top engagements for NYFW include major fashion houses like Michael Kors and DVF (duh), but some newcomers topped the charts (via The Fashion Law)
  • We’ve all seen some nasty Twitter Trolling in our day, but how should brands deal with the negativity? (via The Fast Company)
  • This season’s fashion trend: seasonless collections. See now, buy now takes precedent for everyone from Rebecca Minkoff to Burberry is onboard (via The Daily Mail UK)
  • From lackluster collections to sidewalk fashion shows, design is no longer the center of fashion week; marketing has become the focus (via The McGill Tribune)
  • Earned social media is important, but these days brands need to give weight to paid social strategy as well (via Hit Search Limited)

The Secret to Getting Beauty Products to Celebrities

Celebrity PR Placement Beauty Public Relations Sponsor Glam Squad

We all know that celebrity affiliation with brands can increase exposure, legitimacy, and that “cool” factor (not to mention making us look pretty cool in front of our clients!). While fashion and accessory brands is often about working with celeb fashion stylists, the route to a beauty product placement entails working with a celebrity “glam squad.” Many of today’s successful glam squads have huge social media followings individually; these beauty artists are becoming celebs in their own right. Working directly with the make-up artist or hairstylist for a celebrity is an effective way to get products in the hands (or on the faces or in the hair!) of A-list talent.

My agency has worked with countless celebrity beauty artists over the years, from makeup artists to manicurists. As a result, our clients’ products have been used on the faces of celebs like Kim Kardashian, January Jones, Olivia Wilde, Sarah Hyland, Gwyneth Paltrow, Angelina Jolie, Chrissy Teigen, and more.

Here’s how you can also leverage celebrity beauty experts to secure a coveted A-list beauty placement.

Determine if there is any budget before doing outreach

Very few things in Hollywood come free, and paying beauty experts to use particular products on their celeb clientele is de rigour. The easiest way to ensure specific products are used on a particular celebrity (and sometimes at a certain event – like a high-profile award show), you’re looking at a sponsorship.

How celebrity beauty artist sponsorships work

You’ll need to work through an agent and negotiating a rate and terms for the artist using your products on their celeb clients.  Bigger artist agencies include Starworks, The Wall Group, Cloutier Remix, and Tracey Mattingly. Pricing ranges from $500 for a small nail sponsorship to $10,000 for a larger hair stylist sponsorship. Events can affect budget (a small film premiere will be less than the Oscars) and of course, the influence and fame of the star herself; the bigger the star, the higher the cost!

Once you’re in the negotiation phase, try and add in a few tagged social media posts on behalf of the stylist, and photography sent to you to be used on brand channels.  It’s smart to ensure that you are able to use the placement in editorial PR outreach; include a few quick interview questions for the beauty artist to answer in order to develop expert quotes for pitching.

Finally, understand (and communicate to your client) that many celebrities and glam squads are under contracts with bigger cosmetics companies so they cannot accept sponsorships from other brands.

Select Your Talent/Opportunities Carefully

Not all celebrities are right for every brand, and not all celebrity placements are going to have the kind of massive affect your client is hoping for. Just like pitching is all about cultivating a custom media list for every client and opportunity, your role is to cull and select celebrities that make sense, and not simply celebrity for the sake of celebrity. If you are working with a fun, young makeup brand that caters to millennials, it’s probably best to stick with a fresh talent. If you have a luxury haircare line that has anti-aging properties, steer away from the latest Disney crew! In particular, when money is changing hands, hold out for the right event tie-in. If you are offered a sponsorship for an event that is likely to go uncovered in the press, or that doesn’t have a ton of photo opportunities, you won’t be able to extend that placement very far in terms of social story-telling and media coverage.

Include a few quick interview questions for the beauty artist to answer in order to develop expert quotes for pitching.

Consider PR Seeding Strategies

Not all brands (especially those starting out) have a budget to sponsor celeb beauty experts. You can still develop a celebrity outreach strategy – you just have to focus more on seeding product to the artists. To find out who the top artists are and who they work with, look at who your target celebs tags in their social media posts, they will often have their “glam squad.” Talent agency websites will often have a list of who they represent as well.  If you can’t find an email for the stylist, send an email to their agent offering to gift product to the artist – they’ll often put you in touch directly.

Increase your chances of an unpaid glam squad placement

With social media, it’s easier than ever to see what types of products top beauty experts are into. For example, many makeup artists, manicurists, and hair stylists are leaning more towards natural products. If you have a great eco-friendly makeup or skincare line, reach out to them and let them know what makes that line unique. You might notice that a certain makeup artist is obsessed with all different types of highlighter – if your brand makes a great one, reach out to them with info and offer to send samples for their kit.

Gift Strategically During Certain Times of the Year

In addition to doing research to anticipate what products a beauty artist will love, send artists specific products to have in their kits for certain times of the year – awards show season, NYFW, Coachella, Sundance etc. While most beauty experts will be sponsored for these bigger events, if you have a great product you can still increase the chances that it will be used on a celeb by sending to their artists during these busy times.

Working with a celebrity glam squad requires knowing how the industry works, and being flexible on budget. Whether you’re able to go straight to the top with an exclusive partnership or sending out samples in the hope they will be used, it’s important to think about not only the placement itself but how to maximize that value for your brand through social media and editorial opportunities.