sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Fashion PR Jobs

SnL Communications Seeks PR Executive in L.A.

L.A.-based, PR and marketing agency SnL Communications is searching for a PR executive who is ready to take on a challenging position with one of the leading agencies on the west coast.

The position will manage several new and existing accounts and focus on business development. Ideal candidate should have solid media experience with emphasis on digital including a strong blogger/online network. A minimum of 3 years experience and some travel will be required.

Learn More and Apply

Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!

6 habits of successful PR pros A PR Couture Guest Article by Harrison Lee Morgan

6 Useful Habits to Cultivate as a PR Professional

Practice makes perfect - a lesson you've heard repeated hundreds of times since your days in elementary school, but does the same principle still apply to the real world?


In public relations, it's easy to get complacent and do what we know works. However, it's important to keep in mind that one of the most critical aspects to succeeding in any industry is personal growth and ongoing learning. After all, the comminication space is changing all the time, and you're success is dependent in part on staying ahead of the curve.

Cultivate the habit of being helpful

In the PR world, your relationships are everything, not pitching,  For instance, picture a "friend" who only shows up at your door or calls you when they need something. You see right through that, right? The business world operates in exactly the same way and the relationship between publicists and editors is a game of give and take. Make it a habit to foster existing and foster new relationships based on reciprocity. Each month, rotate through your connections and reach out to anyone you haven't spoken with in a few months. Find out what they're up to by sending a note of appreciation on a recent venture or article, share something they might like, a song or the new best spot for cocktails. Calls and emails and tweets are fantastic, but aim to get out of the office and meet in person. notch further.

Develop a daily reading practice

Your reading material influences the way you write and communicate with those around you. Every morning, I set some time aside to read at least one chapter of a book (for those curious, I'm currently reading Love Is The Killer App by Tim Sanders). I'll usually get the kettle ready as well and prepare a fresh cup of Coconut Chai for myself. Just like breakfast, your morning routine shapes out how the rest of your day will turn out. You might be in the habit of reading the morning's big industry news stories on sites like WWD, PR Newser, Refinery29 and PR Couture, but also make room to be inspired by novels, personal development books, positive news websites and blogs in different industries.

Your reading material influences the way you write and communicate with those around you

Make measurement a priority

I'm sure you've encountered the question, "How do you track ROI of PR"? oh, a few hundred times by now. And while the answer is complex, confidently explaining how you evaluate your PR efforts is how you will land and retain clients. Extend your expertise to include analytics.  Determine the effectiveness of digital campaign with tools like KISSmetricsOptimizely, and of course, Google Analytics. A consistent reporting process will improve your strategy, recommendations and client confidence.

Make time for media list updates

"She with the biggest contact list wins" ~ Betsy Plank. Okay, maybe not literally, but there's a point to that. Your media list is critical in the fashion PR world and so should be the priority action item of keeping it up to date. Rolodek offers a lengthy list of contacts in the fashion biz that has personally saved me the hassle of starting from step one, and PR Couture offers media and fashion buyer lists. Take time weekly to update media contact information, add in new players to watch, and consolidate new business cards received. Set aside time to discover new bloggers and read industry publications like MinOnline and Fashionista to find out about changes / additions in editorial staff.

Keep notes on everything

Though daily writing is a habit that I've started recently, its already had quite a big impact on my personal thoughts in such a short amount of time. Everyday, our minds run through hundreds of different thoughts, some which have little pertinence and some which are worth paying attention to. By putting your thoughts on paper, you don't have to keep them circulating any longer, so you can focus more on the ideas that actually matter. You also capture those little lightbulb moments that are, pardon the pun, gone in a flash. All you need is a simple notebook or notes app.

Engage in social listening

The PR industry is a living, breathing animal that is constantly shifting in new directions everyday; therefore, it is important to keep yourself up-to-date regarding news, changes, and updates within the business. Make it a regular routine to not only read trade magazines and online publications like PR Couture, but to also listen in on conversations around Twitter and the web. Social media in general is an enormous platform that provides entry to thousands of happenings and affairs around the world as they happen. Get into the habit of finding podcasts, blogs, or newsletters that are relevant to your topic and keep you engaged and entertained.


About Harrison Lee Morgan:
Harrison is a senior communications major at Boston University who specializes in fashion PR. He enjoys writing about PR and has contributed guest articles on platforms like PRNewser.

Photo Credit: krizzly7

FPRF Fashion PR, Marketing & Social Media News for the Week of March 16, 2015

#BossBabe Collaboration, Your Dream PR Team & Social Media Habits of Eva Chen

  • How fashion is creating content for memorable Instagrams. (via Quartz)
  • #BossBabes collaborate online to help other women in business thrive. (via Forbes)
  • Are humorous kickstarters the future of fashion crowdfunding? (via Medium)
  • So really, how important is social media to building a fashion brand? (via Vice)
  • The social media habits of fashion celebs like Eva Chen and Jo Zee. (via Racked)
  • Ten Instagram facts you should know. (via L2 Think Tank)
  • How to make sure you’ve rounded up the perfect PR team for your startup. (via Forbes)
  • Fashion designers media and influencers have been taking over SXSW lately, and it could just be the next big deal in fashion. (via Huffington Post Style)
  • Model Cara Delevingne can add actress to her resume as she is starring in John Greene’s next movie, Paper Towns. (via Time)
  • Bad email manners you should never practice. (via Impertinent Remarks)

Favorite Fashion Videos


Photo Credit: AnnieAnniePancake

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.