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September Fashion PR Girl Shopping Guide

It might be 100 degrees in San Diego, but happily ensconced in Seattle for the week (where the days are warm but the mornings are cool and crisp), it's a bit easier to dream of fall. Boots and bold lips and planning for the new year to come - oh my! What's on your wish list this month?

1. Spotted by Martha, a great, budget-friendly way to dress up your favorite boots! I love the idea of pairing these lace boot cuffs with a pair of black tights and my trusty riding boots on a crisp autumn day. By Three Bird Nest, available on Etsy, $18

2. No more waiting until February or March to get organized. This gold foil 2015 desk calendar makes me feel prepared and a bit more luxurious at the same time. By Sugar Paper LA, available on Hattan Home, $56

3. I've been in a bit of a style slump lately (possibly owed to these crazy temperatures - denim cut offs and converse all day ever day), but I'm am sure the latest street style collection by R29 is just what I need to bust out of that slump. Available for pre-order, $19.99

4. I love my coral Block Shop scarf, but this black and white number is the perfect PR Girl accessory. Block Shop Textiles, $120

5. Discovered on a friend in Italy, I think I may have found my perfect, long-lasting red lipstick. Limecrime, $20

6. It wouldn't be September without a pair of booties to covet, and these are absolutely perfect. Rachel Comey Alley Heels, available on Opening Ceremony, $425

7. Next week I'm thrilled to open up PR Couture's Fashion PR Haute Shop - filled with custom creations for you, like these PR Girl must-have greeting cards. By Sad Shop for PR Couture, $5

8. I've stopped painting my nails (I prefer to get them buffed at the salon), so love the idea of getting fancy with a new ring. I'd wear this gold diamond triangle ring every day. Anine Bing, $449


Samantha Slaven Seeks Fashion PR Intern in L.A.

Samantha Slaven Publicity is looking for enthusiastic fashion/beauty pr interns who are crazy organized, whizzes at social media and have their pulse on the latest fashion trends and celebrity gossip. Main duties will include managing showroom samples (tracking, shipping, organizing and keeping everything streamlined), online and social media fashion/beauty research and assisting senior staff with day-to-day tasks. Ideal candidate must be fast-paced, detail-oriented and have a strong familiarity with top blogs, trends, magazines, celebs.  Candidate should also be able to commit at last  3 months, 2-3 days per week minimum. School credit and mileage reimbursement. Previous intern or retail experience strongly preferred.

Learn More and Apply

Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!


Sales & PR Tips for Local Clothing Boutiques A PR Couture Guest Article by Lana Leazar

Local Fashion PR Tips to Land Press & Sales for Clothing Boutiques

When taking on a new client we're super excited to take on this new adventure, but know that one of our first hurdles is the common concerns clients have about return on investment. With a certain amount of ramp up time required for websites, local, regional and national press, clients don't always see that immediate return until the press starts rolling in. For local clothing boutiques especially, we like to work with clients in support of long term sales growth, Although we aren't sales reps, we still can nurture and help sales via creative marketing, and this can help with initial momentum. If you represent a clothing boutique, here are five strategies that we find helpful to implement within the early days of the relationship.

Create a Happy Hour sale for employees of local businesses

A Happy Hour event is great way to build relationships within the community and drive foot traffic. Get to know the neighbors who aren't in direct competition with the boutique and create a sales date for local businesses nearby. Give it a fun name like "Twenty Dollar Tuesday," where select items and/or accessories are discounted for that day and those individuals only.

Develop referral relationships with local concierges

Many times Concierges and Front Desk Staff at hotels, condo hi-rises and large companies are wonderful at referring business to your boutique. They also sometimes  need a boutique to help a VIP Guest for last minute styling. Reaching out to front of the house Hotel Staff is a great way to get referral business. Your boutique may want to implement some incentive plan as well for the Concierges, like a significant discount or freebie item after 5 referrals.

Offer event space to local press and regional magazines

Contact the Special Events and/or Marketing Director of local magazines and media properties and offer the boutique space for upcoming events. This is a way to kill two birds with one stone, you not only get people coming through the doors, but you may also get coverage via editorial on event or AD trade.

Become a resource for local style bloggers

Identify the popular style bloggers in your area and befriend them! Offer the store as a resource for upcoming style shoots as well as key dates like birthdays, anniversaries or showers they would like to celebrate. Offer to host a tea or cocktail party at the boutique. Perhaps it's simply an event for the bloggers to meet her readers. Again, this gets people through the door and coverage for your client.

Think outside the niche

Sometimes we often forget about our network.  If you have PR associates or colleagues who represent restaurants/liquor/salons/spas or even celebrities, consider how you might collaborate. For example, to help shave off the cost on events, a liquor sponsor or cross promoting through email can be a smart strategy. Find out if there have any events where your client can participate via giftbags for VIPs and/or display items from boutique. Also, if you host an event, invite your counterpart to donate food and beverages to highlight their restaurant or brand. Salons & Spas can offer mini treatments on the spot at your event which many guests appreciate.

About Lana Lee Leazar
Lana has years of sales and marketing expertise in Hospitality, Fashion and Beauty. Working as the Special Events and In-House PR Director for the Luxe Hotel Rodeo Drive, she brought new business through her relationships with numerous high-end Oscar Gifting Suites hosted on-site which were frequently featured on E! and Entertainment Tonight. She also negotiated Venue placement with America’s Top Model, Wealth TV and Plastic Disasters for HBO and CW Network. While working on Rodeo Drive, she developed business relationships with such high-end fashion clientele as Valentino, Dolce & Gabbana, Chanel and Yves Saint Laurent. Connect with Affluence PR and Marketing on Facebook.

Photo Credit: ejorpin

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.