PR Industry News: BerlinRosen, Beach House PR and RIOT Media Group Updates

PR AGENCY AND INDUSTRY NEWS

  • Bolt Public Relations is celebrating its 10 year anniversary, a new website and has opened its fourth office in Boston.
  • Shout PR  will now handle publicity for SIMBI, a fashion and accessory collection handcrafted in Haiti by the Haitian community.
  • RIOT Media Group is now representing Vo Blow, a concept salon by celebrity colorist Kim Vo located in Beverly Hills and Ivory Clasp, a personalized handbag company that sends you new bags every month with your subscription.
  • Faulhaber Communications is launching Generation F, a group of individuals 21 and younger who will give insights into younger demographic trends in the industry.
  • BerlinRosen has appointed Sara Joseph as senior vice president of hospitality and lifestyle.
  • 4Elements Media has been appointed to manage the PR and Social Media for the new and exclusive hair and beauty boutique, Urban Sass in Cape Town.

 


Do you have agency or industry news to share?
We would love to feature employee news, new client announcements, awards, partnerships and more!

Contact us at hello@prcouture.com

PR Mavens We Love: Taylor Toledo, Kerrie Kelly Companies

The Loft Marketing Firm Interior Design

Taylor Toledo began working with interior design house Kerrie Kelly Design Lab, now Kerrie Kelly Companies, in 2015. In her position as Director of Marketing, Kelly puts her dual undergraduate degrees in Marketing and Business Management to use daily, viewing the design world through a business-driven lens. With three in-house brands to manage, including an in-house marketing firm, Taylor executes editorial projects with local and national publications and social media campaigns with industry partners. She also oversees the public relations, handling strategy development, multimedia projects, and brand partnerships.

Taylor’s knowledge of media and marketing in the modern business climate has contributed to the success of Kerrie Kelly Companies as a national authority in interior design and related industries.

NAME: Taylor Toledo

TITLE: Director of Marketing

LOCATION: Sacramento, CA

EDUCATION: B.S. in Business Management, A.A. Marketing, Fashion Institute of Design + Merchandising

COMPANY: Kerrie Kelly Design Lab

INSTAGRAM: @tayloretoledo, @loftmediagrp, @kerrielkelly, @42ndstreetdesign

TWITTER: @tayloretoledo, @kerriekelly, @42streetdesign, @loftmedaigrp

How did you get the job you have now?

Immediately after college I moved to Sacramento. I looked up who the best creative minds were in the region and emailed them all directly. As soon as I met with Kerrie Kelly, I knew that this is where I was supposed to be. Two years later I've helped build three brands within the company, working on PR, marketing, social media, and content generation to help propel them to success.

What are your primary responsibilities?

PR, media, marketing, social media, ghost writing, content creation/strategy, website development.

How is your department structured?

My department has grown ten fold in the last two years. I started as the sole marketing role in the office. Currently I hold the Director position where I work closely with our Marketing Coordinator. We are hoping to bring another associate to our team in the summer. We always have 2-3 interns at a time assisting in content creation and social media strategy.

What is the mood like in the office? What are you working on right now?

The mood in the office is always, "What's next?" Everyone at the Kerrie Kelly Companies knows that if you aren't moving forward, you're moving backward. Currently, our marketing team is working on planning three events for a trade show in April as well as managing clients within our in-house consulting firm and continuing to manage social media and editorial opportunities as they roll-in. Our CEO sits on advisory boards for prominent publications within the interior design industry and so we are always looking for opportunities to use those positions to further our message.

Sacramento Interior Design Firm

What is a recent job success story that makes you especially proud?

Last year our team launched a furniture brand called 42nd Street. This year we launched an in-house marketing firm called Loft Media Group. We were feeling a little spread out so we put our branding brains together and came up with our umbrella company, The Kerrie Kelly Companies. The cohesiveness we created helps tell our story in a creative yet understandable way. I always love being able to throw structure around something and wrangle in messaging and storytelling.

Most memorable/meaningful moment in your career thus far?

When I landed our first client for Loft Media Group. I got an email one Saturday morning that said, "I'm happy to say that we're partners." After I stopped jumping up and down, I immediately hopped on a plane for a 24-hour trip to New York to meet our client.

The mood in the office is always, "What's next?"

Most glamorous moment in your career thus far?

Shopping for my first 'let's blow their mind' pitch outfit. A crisp Calvin Klein jacket is the cherry on top of a perfected marketing pitch!

Least glamorous moment in your career thus far?

Staying up until 4 a.m. working on coding a website that just wouldn't cooperate. A not-so-cute hair day ensued.

PR can be stressful and full of rejection - how do you deal?

I allow myself one 'pity' day every once in awhile. Sometimes you have to let yourself feel your emotions to move past them, and stuffing your frustration in a box doesn't help.

What are three current favorite tools, apps, or products that you love and why?

Coschedule is my favorite software for keeping all marketing in one place-- social media, campaigns, editorial content. I also love my iPad for reading up on the latest happenings in the industry. Additionally, Feedly has become my new best friend. I can keep track of all of my clients and their media exposure in one streamlined feed. 

I allow myself one 'pity' day every once in awhile. Sometimes you have to let yourself feel your emotions to move past them, and stuffing your frustration in a box doesn't help.

What are you excited about right now in terms of industry trends?

I'm excited that boutique firms are getting a slice of the pie. A lot of the time clients look at big names and huge brands, and I'm seeing a lot of trust put into smaller agencies that are willing to put in the time and work to make a few choice clients really shine.

What's the biggest challenge facing communicators right now?

The authenticity factor and noise. With the continuing rise of social media, the playing field isn't just leveled-- it's crowded. With so many social channels and updates being made daily, it can be a whirlwind keeping up and adding points of differentiation to you or your client's social profiles to stand out.

What do you wish more people understood about your job (or PR/Marketing in general?)

That it isn't all about socializing and tweeting and liking Instagram posts. It's 75% behind the scenes with tight turnaround times and little to no details given. A lot of what I do is on-the-fly and leaves very little room for error-- talk about stress!

What advice do you have for your younger self?

Don't second guess yourself. Being on the young-side now, I know that I'm often 'sized up' by potential clients, colleagues, or industry people. But confidence is key, even if you're faking it.

Anything else we should know?

In addition to work, I'm on the board for a young professionals group in Sacramento called Metro EDGE where I serve as the Co-Chair of Communications, spreading the word of young professional success in Northern California.

Thanks Taylor!

4 Brand lessons from the Chief Jogger Babe of Outdoor Voices

SXSW had a great lineup for fashion with tracks ranging from the figures behind top fashion brands like Marc Jacobs to YouTube influencer up and comers. Sessions explored how the industry is changing, from materials to design, online purchasing habits, and of course, what it takes to succeed.

One great example of brand innovation came in the form of Tyler Haney, CEO of Outdoor Voices, who graced the stage in sportswear to dish how, at 28, she’s built a new type of workout apparel. Tyler candidly told her audience everything from overcoming rejection from investors to the challenges inherent in establishing a new niche within the sportswear category.

A former intramural sports player, Tyler launched Outdoor Voices from the bunk bed in her college apartment. Fewer than four years later and she has grown the company from an online retailer to four brick and mortar stores (New York, Austin, Dallas), with plans to expand.

Outdoor Voices has been successful in part because of its unique positioning; Tyler saw a need for apparel that didn’t emphasize athletic competition like Nike or Adidas, but that also didn’t focus on fashion before fitness, like Lululemon. With her brand, Tyler sought to provide sportswear free from logos and over the top slogans, with innate wearability from a morning bike ride to an afternoon walk to get ice cream, to a sunset hike. A core tenant of the collection are layers that can be added and removed and for everyday exercise.

With an eye toward growth and many recent learnings to form her perspective, Tyler offered up the following tips:

Commit to your Vision

As Outdoor Voices took shape, Tyler was turned down many times by investors before hearing a yes. Instead of assuming being turned down meant her idea wouldn’t work, she turned her attention to making the best product she could, evaluating criticism and committing to what she wanted to create.

Hire specialists

Haney hired her first employee while still in college and now employs more than 60. She believes it is key to make sure each person has their own area of expertise and urged the audience to work with a team who has depth in a specific area and not the width of many.

Create Your Own Playbook

For Tyler, part of running and growing a successful business comes from having confidence to write your own script and change the game to work in your favor. When you’re in control of your own playbook you know your strengths, weaknesses and when to ask for help.

Never waste a crisis

Being a boss is full of difficult moments, and it’s crucial to take the high road when you’re. Haney attributes her own qualities of fairness, being open to insight and feedback, and also regularly asking for support from mentors as key to her success. One of her mentors told her early on to never waste a crisis and she said this advice greatly impacted how she operates her business.

At the end of her session, Tyler invited the audience to participate in the Outdoor Voices campaign, #DoingThings, a great example of a brand inspiring a movement that aligns with the product being sold, but stems from a deeper brand value. In the campaign, participants are encouraged to document and celebrate activity in all forms, from dog walking, stroller-pushing hiking, walking, whatever it is. As a final reminder to all the busy boss babes out there, Tyler reminded us an active mind and body allows you to be the best version of yourself.

Head of U.S. Beauty

Position: Head of U.S. Beauty
Company: Communications Store
Location: NYC
Learn more

The Cutthroat World of Beauty, Gap’s New Story & The New H&M Brand

Fashion PR Marketing News

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of March 27, 2017

  • Tokyo Fashion Week brightened up this year showing color, strong architectural garments and 3-d designs (via Vogue)

Stop Emailing: Here are 3 Better Ways to Pitch the Media

It is no surprise that as we live continuously digital lives, connecting more often via text than voice, more often with a heart than a hug, the tools we use as professional communicators have also changed. It seems like new companies are popping up everyday, touting a new software-based solution aimed to automate or expedite those recurring tasks that make up the drudgery of administrative work. Sometimes the solutions seem to be attempting to provide a high-tech solution to a non-low-tech system that is already functioning, but others can drastically improve how we conduct our increasingly virtual work.

Of particular interest are emerging platforms that seek to better connect PR professionals and brands with journalists looking for stories.

The Tinder of Pitching

4,000+ PR pros/companies and 1,600+ journalists have signed up for the Upitch App, a solution created by Allison Kugel, who has a wide-range of experience both on the PR and journalist side. Basically, PR professionals upload concise story opportunities (400 words max) and then choose industry and geographical filters. Journalists are then able to swipe through targeted pitches and news items, and if interested, connect through the apps messenger feature.

According to Allison. “Our app has the capacity to move the industry away from email and onto a third-party mobile platform where both journalists and PR folks can pre-qualify each other.” Anyone who has every had an inbox will appreciate Allison’s goal to “alleviate the unending throngs of emails that journalists receive, thereby allowing them some anonymity and an easier, quicker way to discover potential stories to cover.”

Match.com for Product-based Businesses

While there is no swiping or winking, Media Leads makes getting press coverage for companies infinitely easier by working to connect members with actual editor queries. Instead of anticipating what an editor needs, crossing fingers and sending off a pitch, brands can simply browse through daily opportunities posted and find a perfect match. Aimed at the DIY PR crowd (but totally worth it for firms as well), the Media Leads team provides ongoing education and support – like sample pitches – as well as access to media contact information for those with a specific story to pitch. All opportunities are clearly marked paid if they are P2P and recent queries have included Marie Claire, Brides and Home and Design.

We have been an affiliate and partner of Media Leads for years and use them all the time for our gift-guides.

The Social Network for PR Pros and Journalists

A more robust solution, Babbler allows its users to organize media contacts into what are called circles, and build different media communities for easier, more targeted pitching, In addition, reporting and notifications each time a reporter visits or downloads brand content makes it easy to track – and take advantage of – interest. Similar to Media Leads, editors can also post requests for sources to help streamline the research and writing process. Just yesterday, they announced a new matching system that allows media to create subtopics around highly-specific beats.

We love seeing brands like The North Face and Clique Media Groups site Byrdie.com use Babbler to provide direct access to news and content in real time.

We default to email because that is our habit and our inbox acts as the launching pad for so many various initiatives. Setting up a brand presence on these platforms and remembering to login and use them feels akin to the growing pains of absorbing a new social tool into one’s content repertoire. However, if PR professionals and journalists successfully make the transition and move away from email pitching, each of these platforms offers powerful means to build relationships and keep clients in the press – a value not to be overlooked.

 

3 Things Marc Jacobs Can Teach You About Social Media

Hello PR Couture babes! Amanda here. You might have seen me on PR Couture’s Instagram during SXSW. I’m back in San Diego and I’ve got a series of inspired articles to share with you covering my key takeaways from the conference.

For almost 2 weeks in March, thousands travel to Austin, Texas, for SXSW, the juggernaut of conferences, with interactive music, film, and gaming. Over the last five years, SXSW has added a “style” track to the interactive events and this year didn’t disappoint. In particular I was able to catch Marc Jacobs sharing a ton about his thoughts on social media, in particular how the MJ brand has used social media in his runway shows.

If you’ll remember, Marc Jacobs was Creative Director for Louis Vuitton before leaving in 2014 to focus on his own line.  From using Instagram for inspiration, to crowdsourcing models, he’s done a lot with social media platforms. 

So take a cue from MJ himself and consider the following the next time you sketch out how social media is going to support your next event. 

Investigate Your Event Theme Through Existing Social Media Content

You’ve already worked with your team to come up with a plan and a theme and it’s time to execute. Prior to the event, do some user-generated content research around your event theme. Discover how others are using and sharing the theme of the event. You might discover a ton of creative inspiration based on how others have approached the concept. 

Outside of events, social media behavior is still a powerful tool when developing PR or marketing campaigns. Let’s say you’re doing a shoe brand launch. Through social media you can discover how your target customer is representing their footwear across their social channels; do they post their shoes on the go, or in the box, a suitcase?  Or you’re working on promotion for an upcoming magazine issue launch. Do readers post themselves with their favorite fashion magazines in coffee shops, their home or traveling? Jacobs loves using the Explore function on Instagram to see what’s new and what others are posting about.

Integrate Sponsors into Social Media Coverage

Don’t forget to involve your sponsors. Jacobs partnered with iPhone in his February 2017 show and involved them in the live runway show. During that partnership, he gave select models iPhone’s to capture photos as they walked down the catwalk. Jacobs also had staged audience members with iPhone’s to capture photos. This was a key way to let attendees see the sponsor’s item in motion and experience it.

Marc Jacobs loves using the Explore function on Instagram to see what’s new and what others are posting about.

At your own events, you can use your team to engage with attendees and social media audiences to add more authenticity.

Use Social Media as a Thank You Tool

Share the success of the event across your own channels and a thank attendees, sponsors, and your client with a recap video. Jacobs believes the biggest joy in social media is when people feel your humanity and realize that you are more than just a brand. Jacobs takes time to respond to a few comments when he has a free moment, which means the rest of us could all probably be doing a bit more to directly engage with the comments and DMs being sent across the platforms we manage, even our own!

My biggest takeaway from Marc Jacobs at SXSW was to have fun with your events, get creative, be inspired by the world around you, and most importantly be authentic and connect with your audience.

Millennial Pink, The Tinder of Fashion, & Oprah Posts Fake News

Fashion PR Marketing News

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of March 20, 2017

  • 5 must read books by successful magazine editors that are perfect for your Monday motivation or any day! (via Ed 2010)

Internship

Position: Summer Internship
Company: Communications Store
Location: NYC
Learn more

PR Industry News: KCD, ELR Media Group, IMG & JMPR & More

PR AGENCY AND INDUSTRY NEWS

  • The Modist, the first global online destination for luxury modest fashion, launched on International Women’s Day, and is represented by KCD
  • Now in it’s second year as AOR JMPR Public Relations will further elevate The Quail’s lifestyle offerings, maintaining luxury lifestyle coverage and handling social media strategy.

Do you have agency or industry news to share?
We would love to feature employee news, new client announcements, awards, partnerships and more!

Contact us at hello@prcouture.com

Multiple Openings

Position: Multiple
Company: Hemsworth
Location: Ft. Lauderdale & Atlanta
Learn more

PR Mavens We Love: Alexandra Lasky, The Influence

Industry veteran Alexandra Lasky is President and Co-Founder of the influencer marketing agency, The Influence. Formerly VP at her previous firm for 5 years prior to starting her own agency, Alexandra is a West Coast transplant from New York, where she spent years agency-side across fashion, lifestyle and hospitality sectors.

Read on to learn how she knew it was time to move on from traditional PR and exciting recent partnerships with Audrina Patridge and Hillary Duff, just to (name) drop a few!

Name: Alexandra Lasky
Title: President, Co-Founder
Location: Los Angeles
Education: University of Massachusetts Amherst, School of Management, BA Marketing
Company: The Influence
Instagram:
@alilasky @theinfluence
Twitter:
@alilasky, @theinfluence

How did you come to start your own agency?

I had spent five years as Vice President of my former agency when I was approached by an investor who wanted me to start my own agency. He came to the table with the offer to back me and partner with me, it was an opportunity I couldn't pass up.

I wanted to shift my focus into the influencer marketing category, moving away from traditional PR, and so The Influence was created.We provide our clients with unmatched access to an expansive network of tastemakers that includes everyone from high-profile actors to niche bloggers.

It has been an incredible journey thus far.

What are your daily responsibilities?

I oversee client acquisition and communications, event coordination, ideation, media outreach, strategy, influencer activations, social media consulting, talent wrangling, talent branding, content creation, employee supervision...its endless.

How is your agency structured?

We are a multifaceted agency with three key areas of focus, with influencer marketing/talent brand partnerships our main entity, along with event services and public relations services. We cater to our clients on a case by case basis.

What is the mood like in the office? What are you working on right now?While we have a job to do, we also encourage our employees to have fun - we want them to enjoy the task at hand. The mood is always exciting, encouraging and creative, We are working on a variety of fashion, beauty and lifestyle projects which keep our days very busy.

Right now, we have several projects at the upcoming Coachella festival we are working on in particular.

it is not all fabulous parties and open bars. Feature stories do not just appear overnight.

 

What are a few recent success stories?

I'm very proud of the privilege it was to launch my dear friend Audrina Patridge's Prey Swim line. We launched the new luxury swimwear collection in late November for Resort 2017, with coverage spanning WWD to The Daily to Vogue.com to Refinery29, Dujour and many more.

It has been so exciting to be a part of this journey with her. We just launched a partnership with Revolve, and we are working on activations at Miami Swim Week, Coachella and beyond for the brand.

I'm also thrilled to have just been a part of Joico haircare's Blonde Life product launch with Hilary Duff, #LiveTheBlondeLife. There is no one that embodies that of the perfect blonde more than Hilary, with her bubbly and kind, contagious spirit. This sensibility also extends to hair stylist Riawna Capri, owner of NineZeroOne salon, who was the perfect addition to this partnership. It was such a fun project to be involved with (and Hilary's new brighter and lighter locks look gorgeous!).

 

Most glamorous moment in your career thus far?

This is also a hard one, as I am fortunate to have been involved in so many incredible events and client activations, as well as an invited guests at a variety of top tier, A list events.

Two things that come to mind are working as a talent publicist on the Golden Globes red carpet this past awards season and attending Paris Fashion Week last season on behalf of clients. Both of these were glamorous and amazing experiences. 

Least glamorous moment in your career?

I would just say all the nitty gritty that goes into the marketing, events and PR world. Even as a company president, you need to prepared to get your hands dirty.

Outside of work, I often volunteer as part of the West Hollywood Food Coalition, serving dinner to the homeless as part of an assembly line. This is not glamorous by any means, but it is an important organization in our community.

PR can be stressful & full of rejection - how do you deal?

You just have to remember that at the end of the day, things happen. It is a pressure filled industry, and although every decision should be carefully thought out, we are not performing heart surgery. You need to find a way to fix the issue, resolve the problem at hand, and move on without overreacting. Stress will only lead to rash decisions. I believe there is always a way to work something out and keep everyone happy.

What are three current favorite tools, apps, or products that you love and why?

The Glam App - an on demand beauty app, where you can order hair, nails or makeup to your home, hotel or office on the fly. Available in 22 cities, the service always comes in handy for last minute needs.

I could not live without IMBD Pro, a must have tool in the entertainment industry.

And then Post Mates, for any type of delivery need you have - from food to office supplies - it is a virtual assistant app essentially.

A few more - Uber of course, and the app Hotels Tonite - which allows you to book rooms at 5 star hotels at the last minute. All the hotels you want to stay at in any city offer rooms at very discounted rates, so you never have to worry when booking last minute client travel.

What do you wish more people understood about your job?

Working in the fashion/entertainment space is not all fabulous parties and open bars. Feature stories do not appear overnight. There are so many elements that go into everything we do. So much time spent organizing, pitching, budgeting, coordinating, building relationships, understanding clients and achieving goals.

Succeeding in this industry requires patience, excellent multi-tasking abilities and a mind that thrives under pressure.

What are you excited about right now in terms of industry trends?

There is a very exciting shift right now in the industry due to the continued growth in the importance of social media in all elements of the industry. It has been exciting to launch a new agency at the time in which we did, and has allowed us to offer services to so many clients spanning the fashion, beauty and hospitality space.

I look forward to the continued growth of influencer marketing, and how we will push forward with new innovative techniques.

What's the biggest challenge facing fashion/lifestyle communicators right now?

One challenge has been the constant folding of well respected, established traditional media outlets. The industry needs to grasp the changing landscape, and overall there are many traditionalists that are not moving as quickly as they should - both on the PR and the media side. The news outlets feeling the affects, need to adopt to the transition as well. They need to be able to support their print books with their online platforms, utilizing the influencer space at hand, in order to keep their brands relevant and trending.

The industry needs to grasp the changing landscape, and overall there are many traditionalists that are not moving as quickly as they should - both on the PR and the media side

What advice do you have for your younger self?

Wow. So many things, not sure where to start! One thing I would have told my younger self would be to worry less about what industry peers think, as everyone will have their own opinion, their own thought process, their own ideas. Trust your instincts and set your sites high. Your gut is usually right in this field and if you can envision something, you can create that result.

Anything else we should know?

We are definitely looking for intern candidates to join our LA team. Applications can be sent to contact@theinfuence.com..In addition to the services discussed, we also offer eCommerce and digital marketing consulting.

Thanks, Alexandra!

6 Simple Ways to Boost Your Professional Reputation (+ 15 Resources)

You know those people who seem to show up, out of nowhere, everywhere you look? There they are, quoted in that feature about the latest marketing trend, then smiling out at you from their gorgeous new office space in your favorite design blog, later checking in at the airport on the way to keynote a conference (while dropping major hints on that they are not being paid in exposure. Ahem.).

Working in communication, we understand that perception is often reality; and that the real story is often anything but the shiny headshot, the glossy pull-quote. It’s hard work, hits and misses, late nights, moving mountains for a media opportunity, and the occasional burnout easily hidden by the right Instagram filter.

And yet, when everything starts moving, the parts aligned just so to set it all in motion, there’s nothing quite like riding the interest wave (something you no doubt understand from making it happen for your brands place).

If you’re interested in getting to that next level in your own career, there are definitely a few things you can do right now to fast-track the process.

1. Start by sharing your story

My guess is that if you chose a career in public relations or marketing, you consider yourself a pretty good writer. This is great news, because one of the easiest ways to start to build industry interest is by submitting articles to relevant publications, and filling out career profiles.

Sites like Ideamensch, Career Contessa, and PR Couture all make it super easy to submit your information for a feature. This is a great way to start building your own arsenal of press hits which will help you with #2.

2. Land speaking opportunities

Armed with a few industry press hits, a speaker sheet (similar to a one-sheet or fact-sheet) with a few topic ideas you’d be happy to present to a crowd, you can easily begin reaching out to local PR and marketing organizations, as well as regional and national conferences, to explore opportunities for you to be a featured speaker, moderator or panelist.

If you’re unsure what you want to speak about, I highly recommend the book Transformational Speaking by Gail Larsen, and this free course on landing your first speaking gig by Dr. Michelle Mazur.

3. Invest in a support system

We all know that success doesn’t happen in a vacuum. The more people you have rooting for you, helping you and connecting you to their networks, the more possibilities open up. Whether you sign up for a workshop, join a business mastermind group online, or commit to monthly strategy sessions with a handful of other industry experts you trust, make sure you that operation YOU isn’t a solo operation.

Call me biased, but for entry-level women seeking help landing their first job, the PRISM course + alum community cannot be beat. Jeneration PR has a wonderful Facebook group for brands and business owners seeking DIY publicity. Breakfast lecture series Creative Mornings is a monthly happening in cities across the world and a wonderful chance to be inspired before 9 am. For those lucky enough to be in NYC – the programming available at The Wing deserves your attention.

4. Become an Award-Winner

The distinction of winning an award instantly sets you apart. From PRSSA Awards I won during graduate school to Blogger of the Year in 2010, and being named a  local San Diego”40 under 40,” I’ve enjoyed the curiosity that builds from being listed as one to watch. I still get asked about these accolades, years later, and where appropriate, they still merit a mention on my resume and bio. We’d certainly love to honor you through our Individual Award category as part of the Bespoke Communication Awards this year – Top Communicator of the Year has a pretty nice ring to it!

5. Meet major players through volunteering

Did you catch all our SXSW coverage through Instagram Stories? Our on-site correspondent Amanda Nelson has volunteered for several years on the Press Team – giving her access to all conference events and a ton of key folks working behind the scenes. She’s actually built her career on connections made while volunteering. Whether you choose an event, or to join the board of a non-profit that aligns with your own values, the more you expand your network, the more extensive your options.

6. Identify out of the box media opportunities

You’re no stranger to what would make for a great client media opportunity – and now it’s time to turn the tables back on yourself. The quickest way to a potential client or recruiting opportunity may have very little to do with a traditional PR or marketing story – and everything to do with a personal hobby, big life changes (having a baby, remodeling a new home, carrying around a cardboard cut-out of Barak Obama). From signing up for HARO to joining Media Leads and exploring podcasts, keep your eyes and ears peeled for new publications and quotable opportunities outside your regular area of expertise.

Implementing just a few of these strategies will help you begin the task of capturing media and prospective clients and company attention. We look forward to supporting you through the BCAs!

That #Sponsored Life, New Artistic Director at Givenchy & Best Brand Activations at SXSW

Fashion PR Marketing News

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

...for the week of February 6, 2017

  • Networking takes work. These tips can help you make the process more painless and easy (via Moo)

6 Tips + Tricks to Improve Media Outreach Results

In public relations, we rely so heavily on email that breaking through the noise in an inbox is a constant challenge. Whether reaching out to an editor, influencer or consumer audience, everyone wants hyper-relevant content and products that serve their specific needs, wants, and desires. As communication experts, our challenge is to combine the messaging and branding of our client’s businesses with a compelling, relevant writing that captures interest and makes it easy for our intended recipient to take the next step.

These days, a successful publicist must not only write exceptional pitches and press releases, but various forms of marketing content intended for consumers. At BLND, we believe this skill comes down being a great writer; someone who can write business communication and creative copy with ease.

Here are 6 tips and tricks to becoming an even better writer.

1. Pretend you are the intended recipient

It’s no secret that sending out the same standard pitch to 100 media contacts will get you pretty much nowhere. Instead, it’s up to you to really delve deep into understanding the challenges, interests, and motivators of your intended audience. Get underneath their skin, try on their perspective, and modify your writing to appeal directly to your recipient

In practical terms, make sure that your media list is filled only with reporters or editors that are the perfect fit for the news you are sending to them. You cannot rely solely on media databases or other programs to ensure information is updated, so do a double check on personal social accounts, review recently written articles, and confirm your pitch angle meets their needs.

For consumer content like social media posts or a marketing newsletter, pay attention to the language your target audience is using on their own accounts, hold a virtual focus group or have a brand ambassador program you can rely on to get instant feedback on your language before putting it out to your mass audience.

2. Master the Business Personal voice

While the information in your writing needs to be informative, resist the urge to be overly formal. Instead, use the background reconnaissance you did for your media list and set a personal yet professional tone in your opening paragraph.

You may start with the fact that you took the time to read their last article, noting specifically what you enjoyed about it. And then mention that your client has a similar story and/ or product that you wanted to run by them for a potential new story. Don’t simply re-write the title of the article – that makes it obvious that you simply copied and pasted to make it  seem like you read it. Take the time to summarize and use a nugget of information from their article that points out the connection of why you’re reaching out to begin with.

3. Concise and Clear, Always

Time is of the essence, especially when a reporter or editor is on a deadline. The only thing that separates us from salesmen are the authentic relationships we build with the media for mutual beneficial purposes.

You may be an incredible creative writer, but now is not the time to showcase your comfort with metaphors and adjectives. Make the pitch brief. Use clear language and focus on the key messages and brand information that express exactly how and why your client is a fit for their beat. 

Before you press send, do a once-over and eliminate any especially long sentences, confusing structures or unnecessary fluff.

4. Add A Visual

Our attention spans have sunk with the rise of technology and impact of information overload. This means that even the best worded pitches cannot compete with a stunning product photo.  

5. Ask For Feedback

We are not mind readers, so don’t feel bad if you get a negative response back, even if you’ve done your due diligence to find the best person to pitch. This is not a defeat, it is a conversation opener. Send that person an email back asking them what they are currently working on and if they need any help on that piece — you never know if you might have another client that could fit perfectly. Be sure to update your notes, so the next time you reach out, you can use it in your introduction to create continuity.

6. Schedule A Meet Up

Reporters and editors are people too! Ask them out for coffee or to grab drinks after work one night and learn a little bit about them, what they enjoy writing about, what they are currently writing about. Authentic interest and in-person time will help you build a relationship with them for future conversations because you’ll no longer be pitching them, but asking them if they have room or time to include your client in their story.