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Fashion PR Job Alert: Ann Magnin Hiring PR Assistant in NYC

Manhattan fashion PR agency Ann Magnin is looking for a proactive, organized, detail-oriented self-starter with outstanding communication skills to join as Fashion PR Assistant. Candidates must have a successful track record of meeting deadlines, working well under pressure, exhibiting excellent writing and computer skills, being punctual, and interacting with journalists, editors and clients. Experience: 1-2 years at a PR agency or past internship in fashion PR is ideal. Full time. Opportunity for growth.

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Client Travel Tips A PR Couture Guest Article by Deja Cromartie

A PR Girl’s Guide to Traveling With Clients

A business trip can be an exciting time for you and your client, whether you are headed out for an on location photo shoot, editorial desk sides, or trade show. Of course, the logistics travel also can be a time of stress, especially when expectations and excitement is running high. But with some smart pre-planning, you can ensure a rewarding, successful trip for both of you. Consider the following when traveling with a client:

Agree on the purpose of the trip

It is critical to have a clear understanding of what your client would like to achieve from the business trip. Also discuss what you, as the publicist, sees as the biggest opportunities and goals of the trip.  Make sure you are both on the same page about what does success will look like. Is it having a launch party that is full of influencers and media? Or is it sealing the deal on a key strategic partnership? Knowing how to evaluate success will help you to prioritize your efforts and ensure a happy client.

Create a travel checklist

Fashion PR moves quickly, and often times travel plans are made last-minute, so have a clear process in place at your agency before you start booking flights. Creating a travel checklist is a great way to iron out all details with your client. Consider clarifying the traveling party, the itinerary, relevant contact information for everyone that will be traveling with your client as well as hotel and transportation information. Agree on which tasks will be the responsibility of you or your team, and what components will be managed by your client or her team.

Other things to consider before you take off: All required documents should be scanned prior to the trip. You'll want to confirm any planned meetings or interviews. If an event is being planned for the trip, you should have everything in order in regards to the venue being booked, the set –up, grab bags, etc. prior to arriving.

Be well-dressed and prepped

Your wardrobe should match the nature of the trip. Is it formal or casual chic? Will business meetings take place or is there a launch party? Also consider what type of tasks you will be doing while on a trip with your client. Will you have to do a lot of walking or standing? Your attire should represent your brand, and your client. A pair of comfortable flats tucked into your laptop bag is never a bad idea.

Speaking of laptops, extra cell phone chargers, a portable projector and adaptor, and helpful travel apps downloaded to your phone will help ensure you never run out of juice or run into an avoidable tech problem. A handful of healthy snacks and water can also help mitigate a hangry situation!

Stay positive, no matter what

Murphy’s Law is definitely applicable to traveling with a client. Anything that can go wrong will go wrong! Anticipate any situations that could possibly go wrong during the trip, and have a few backup plans. No matter what happens, don’t let your client see you sweat or become overwhelmed. Your client is going to expect you to have all the answers and the ability to fix whatever has gone wrong. Even if circumstances are out of your control, be sympathetic and direct. Address the issues that your client is having and try your best to find a solution.

Have a team in place

Depending on how far you are traveling with your client, you may have to outsource interns or other freelance publicists for your trip, especially if you are planning an event. What days will you need additional support and what tasks need to be assigned?

Traveling with a client can bring on a mixture of emotions, but if you have a strategy in place the chances of the trip running smoothly are higher. What are your top travel tips?

About Deja Cromartie

Deja is a solo-prenur on the road to becoming a Beauty PR maven. She is currently the founder of Deluxe Publicity  and a campaign coordinator for a digital marketing company. Ever since she put a makeup brush to her face, young women have asked her for make-up consultations and recommendations on what products to use. When she found her calling in beauty public relations, she ensured her services were client centered. She has helped her clients sculpt their reputations by concealing brand blemishes and establishing solid marketing foundations.

Lori

10 Ways To Help Your Publicist Get Better Results

The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself. Often brands sign on with a PR agency and magically expect to see their product appear in next month’s issues of their favorite magazine. However, working with a PR agency requires constant communication and the more information you provide the agency about the inner workings of your brand and the story that is unfolding, the more positive results you will see. Your publicist is a member of your marketing team and so keeping them informed on marketing pieces of the puzzle will ensure you get maximum bang for your PR buck.

Fill your publicist in on new retailers

Your publicist should be one of the first to know when you open new accounts and secure new retailers. Provide them with the styles that will sell into the retailer and the ship date. Your publicist can then target outlets based on this retail list.

Fill your publicist in on major inventory changes

Update your publicist when you add new pieces to your collection or sell out of a particular item or style.

Put your response to your publicist’s emails at the top of your priority list

Be responsive to emails from your publicist. Often pull requests or request for images or samples are time sensitive, as editors always need items yesterday.

Give your publicist an all access pass to images

Give your publicist access to high resolution (at least 300 DPI) product stills that they can send on a moment’s notice to media outlets. Many media outlets use high-resolution images to create fashion spreads, so if you don’t have product stills of each style with no background not on a model, you will certainly miss out on coverage. The easiest way to do this is to create a Dropbox folder with all of the images and share it with your publicist. Bonus tip: Make sure to label the folder with your brand name and season as opposed to a generic name “high res product stills.” For Example, “X Collection Spring Summer 2015 High Resolution Product Stills.”

Fill your publicist in on your calendar of events

Provide your publicist with a trade show schedule, trunk shows and events. If your publicist has access to your trade show schedule early, they can pitch media who will be attending the show and even book desksides in your trade show booth. Just make sure to manage expectations as editors often miss trade show appointments. They have a lot of ground to cover in a short period of time.

Have gorgeous lifestyle images

Have good quality lifestyle images. Some publications that have great reach will rely on lifestyle images from brands to create editorial spreads, so good lifestyle images can help secure you media.

Build in a budget for PR samples

Create a system for sending samples and make sure you budget for samples to be send to editors. We ask clients to budget for a certain amount of nonreturnable samples per month or quarter that can be sent to key media and bloggers.

Make your relationship with your publicist public

List your publicist on your website. This will help filter relevant press to the proper contact.

Develop a PR star product

A good fashion publicist knows what editors are looking for in various product categories and can help you develop a product or sku that will help garner your brand press. We worked with a brand to coordinate collaboration with French silver purveyor Christofle that really garnered great press attention in the luxury market and allowed us to target lifestyle and interior design publications.

Get to Know the PR timeline

Understand how the PR time cycle works and be patient. Major national magazines work about 4-6 months out, so if a particular publication falls in love with your item the first pitch, it would still take time to find the right editorial placement and then even more time to see the placement come to life. It is also important for you to understand the timeline in order to get your publicist line sheets, look books, photos and pricelists of collections with enough time for them to properly pitch you to the appropriate outlets.

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.