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Holiday PR Guide

Holiday PR & Marketing Guide from PR Couture

Tis the season once again, PR girls and gents! With the holidays right around the corner, we thought we'd wrap up some of our best holiday PR and marketing tips in one sweet little post. Whether it's how to throw an epic holiday soiree, pitching your gift guide or helping you with your own list, we got you covered!

Brush up on these 5 Email Marketing Best Practices (Before the Holiday Rush)

The leaves may be just beginning to change colors, but green and red should be the colors du jour when it comes to end-of-year planning. The holiday season is a crucial time to not only secure those holiday gift guides, and throw an epic holiday party, but to also connect directly with prospects through strategic email marketing campaigns. – Read More

10 Pitch Tips for Holiday Gift Guide Success

Gift guide season is here! Put together by editors from various media outlets – from print magazines to blogs, gift guides are a compilation of their recommendations on what products their readers should buy as gifts. This makes December one of the most competitive times of year to secure editorial coverage – because everyone in every product industry – wants to be included. – Read more

6 Tips to Dazzle (and Get Press & Sales) With a Holiday Pop-Up Shop

Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal pop-up shops so appealing. For starters, the pop–up is often located in a fun, new environment worthy of exploration and discovery. Add to that the allure of a fresh merchandise mix carefully curated to highlight key items and you’ve got a prime opportunity to generate sales and build PR buzz for your brand. Regardless of what pop-up shop scenario is best for your business, it’s important to make marketing and event promotion a top priority. – Read more

Party Planning Publicists Know How to Throw an Epic Holiday Bash

We’ve thrown many a client event at Small Girls PR, from prom fashion shows to thought-provoking brunches, drawing party app launches to pop-up shops.  As we go full swing into the madness of holiday party season, the same elements that make a party year-round are important to keep in mind when planning a memorable holiday party. And, because the fashion industry loves its yuletide celebrations, it's extra important to put that something special in your party planning. Below are some Small Girls PR examples and tips for throwing a great holiday event. – Read more

Creative Ideas for Client, Editor & Employee Gifts

When putting together your holiday gifting list, it doesn't take long before you have a Vogue September issue-sized list. You could, of course, send something to all of them, but I much prefer a smaller gifting list, and to focus on a more personal message and gift that really communicates the point I want to get across.  It is totally ok to be picky about your list and send more meaningful gifts to less recipients then sending gifts with no meaning to everyone just to save face. Let's all aim to stop sending boxes of chocolates, Starbucks gift cards and tins of popcorn, ok? – Read more

3 Ways to Make December Super Productive + 1 Super Secret Media Pitch Tip

December is a weird month. It can either be busy because everyone is trying to finish up projects before the New Year. Or it can be slow because people are traveling, taking time off, and don’t want to start anything new till after the holidays. Every year around the end of October, I always start to panic because I don’t know how my December will look; there is no way for me to really predict what my workload will be (the joys of being a freelancer!). – Read more

We wish you a very happy start to the busiest season all year!

PS: Agencies can grab holiday-hungry clients by listing on our PR Agency Directory, and fashion brands can get those pitches out asap with our Fashion Media List Bundle. Huzzah!

Image via: Sarah Zucca

FPRF copy Fashion PR Fridays: PR, Marketing & Social Media News for the Week of November 3, 2014

[Sponsored by Decoded Fashion] Brand Storytelling, Emma Gray of Huffington Post a Changemaker & Is This the Demise of Delia’s?

This post is sponsored by Decoded Fashion. Join the world’s top fashion and retail decision makers, technology thinkers, entrepreneurs, innovators, and influencers to discover the most relevant new technologies at Decoded Fashion’s NY Summit. On November 18-19, explore some of the technologies changing retail today and how they will impact fashion tomorrow. Get full access to 2 days of more than 100 speakers, keynotes and mentors from Rebecca Minkoff, DKNY, and Barneys and hear how smart devices are shaking up the retail landscape. Discover the possibilities for smart fashion and connected devices while getting the chance to attend Masterclasses where you’ll deep-dive into the best practices and new ideas for brands and entrepreneurs as well as experience one-on-one meetings with executives and investors at the Mentorship Hub. As a member of the PR Couture community, use code PRCouture for an exclusive 30% discount here. Connect with Decoded Fashion on Twitter, Facebook and LinkedIn and don’t forget to use and follow along with the hashtag #DFNYC!

Decoded

  • Maiyet is one luxury brand doing social responsibility elegantly and right. (via Quartz)
  • It’s a sad time for us 90’s girls as we watch catalog retailer Delia's hold on by its platforms and wide-leg jeans. (via Buzzfeed)
  • Amazon Prime is offering shipping perks to certain retailers like All Saints. Have you taken advantage? (via Re/Code)
  • It’s the most wonderful time of the year! Oprah's Favorites are out! (via Refinery29)
  • Five parts of storytelling you shouldn’t forget to communicate. (via Spin Sucks)
  • Looks like Facebook reigns supreme in social media stardom. (via WWD)
  • Target partners with Story for a holiday shop that’s luxurious yet affordable and full of holiday nostalgia. (via Fast Company)
  • Digital media company She Knows has purchased Blog Her in hopes of expanding its reach of women readers. (via AdAge)
  • Huffington Post’s Senior Women’s Editor Emma Gray is seriously a changemaker whose style and career inspiration we love. (via Ann Taylor Blog)
  • Jane Wynyard, head PR honcho at Hearst, heads to Net-a-Porter. (via PR Week)
  • What your sign says about your social media habits. (via Elite Daily)

Favorite Fashion Videos

Photo Credit: lastmammoth

Q & A with Product Photographer, Nancy Lenore of Photo Synthesis Q & A with Product Photographer, Nancy Lenore of Photo Synthesis

Product Photography: What Fashion Designers & Publicists Need to Know

The publishing industry has undergone massive changes in the last 5-10 years and now product photography is even more critical for brands seeking to maximize editorial coverage. Online outlets need these images for quick and immediate content and print magazines have smaller budgets and often forgo editorial shoots that use the traditional editorial pull method. Having strong product images that media outlets can quickly drop into a feature with minimal editing can greatly increase chances of coverage with certain outlets. We sat down with one product photographer, Nancy Lenore, to learn more about the world of product photography and what she does to help brands make their mark.

Tell us about yourself. How long have you been doing product photography?

I started my career as a photojournalist in the Washington, D.C. area.  After almost 4 years of news photography, I realized that what I really wanted to do was create beautiful images of beautiful things, so I went back to school to study studio photography and lighting. It was the best decision I’ve ever made, and I’ve been a commercial product photographer ever since.

What I really wanted to do was create beautiful images of beautiful things

What specifically do you photograph?

I help businesses of all sizes to showcase their products with compelling imagery. I shoot apparel, accessories, and jewelry both on and off-figure. I also shoot food, consumer and industrial products.

Why should someone hire a product photographer to take product photos as opposed to taking them in house?

Great question!  With the advent of digital photography, almost anyone can take a picture of their product to use for P.R. and advertising purposes.  The difference between you and a professional product photographer taking your photos is that the professional has been trained to light your product in a way that will enhance it’s key features and make it more appealing to your customers.  I’m a do-it-yourselfer at heart, so I understand the desire to create your own brand imagery, but I also understand that hiring a professional can save you both time and money in the long run and allow you to do what you do best.

The professional has been trained to light your product in a way that will enhance it’s key features and make it more appealing to your customers.

What is the difference between a product still and a lifestyle or catalogue image?

In general, a product shot is a clear and simple representation of the product. For apparel, it could be a shot of a dress on a mannequin, rendered in 3D.  A product shot of a leather bag might be shot on a clean white background showing the features of the bag in several views.  The purpose of a product shot is to quickly communicate to the customer specifics about the item, such as the texture of the fabric, the drape of garment, or special features of the piece.  A lifestyle or catalogue image typically shows the product in use, and the photographer can be less concerned with the details of the item, and more concerned with the environment the product is represented in.  The purpose of these images is to create a mood or further a brand’s image.

What practical applications do product photographs have?

Product photography is everywhere! Businesses use images on their packaging and branding materials, in ads and marketing materials, on websites, and across all social media as well.  One great photo can be used across all of these platforms.

How do I find a good product photographer?

A good product photographer will have both an online presence and an online portfolio, and you should be able to find them by doing an internet search. Look at their portfolio for examples of their product work to better understand their level of expertise.  Before hiring anyone, ask what their specific product photography background is.  You’ll want to be sure that they have experience lighting and shooting products in a studio situation, because that’s the difference between a professional and you. I also recommend asking business associates for referrals, so you can benefit from their experience.

Is it important or necessary to be at the shoot?

The majority of my clients either ship or deliver their products to my studio and I send them images for approval before finalizing the shoot.  As long as both you and the photographer understand what’s needed, it’s not necessary for the you to be there during the shoot.

The trend for the past few years has been to photograph the clothing on a mannequin then do post-production work to remove the mannequin and render the garment in 3D.

How do you photograph clothing pieces?

Apparel looks better when it’s photographed on a form, model, or mannequin, because it better shows the fit and shape of the garment, so I usually shoot it that way.  On occasion, I’m asked to shoot a garment flat, and it’s a challenge to make a great photo that way.  It’s impossible to light the garment and the background separately when shot this way, so the lighting on both suffers.  The trend for the past few years has been to photograph the clothing on a mannequin then do post-production work to remove the mannequin and render the garment in 3D.  It’s a great way to see the item without the distraction of a model.

How do you photograph accessories and jewelry?

Accessories can be photographed both on and off-figure.  For a straight product shot, the piece is put on a background and lit. Several shots may be required to showcase it’s specific details, like an inside pocket or chain handle on a bag, or separate shots of the front, side, and back views.  The way jewelry is photographed depends on the material it’s made of.  Smooth metals like silver or gold need to be surrounded by even lighting because their mirror-like surface reflects even the smallest thing around them.  Faceted stones in a piece call for a more direct light source.  Jewelry can also be shot on a set or on a form or model.

How much does it cost to get product photographs?

I think businesses might be surprised at how reasonable professional product photography can be.  Some product photographers charge on a per-shot basis, while others charge on a time plus expenses basis. I’ve seen quotes for as little as $10 and as much as $200 per shot, and anywhere from $500 to $3500 per day for product photography. While both the low and high numbers are a bit extreme, most product photographers will fall somewhere in between.  My studio has both an hourly and a day rate because I find that many of my client’s shoots do not require a full day to accomplish, so I use my hourly rate to save their budgets. If you are comparing quotes from several photographers and get some that are per-shot and some that are hourly/day rates, ask how many shots the photographer averages in an hour.  This will allow you to better understand the actual cost per item.  Also, it’s important to find out if silhouetting, retouching, or post-production work is included in the rate.

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.