sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Find Fashion and Lifestyle PR Jobs at PR Couture

Media Maison Seeks PR & Social Media Interns in NYC

Media Maison, a boutique firm in New York City specializing in lifestyle consumer and celebrity brands has an opening for a PR Intern and Social Media Intern to join their Upper West Side office ASAP. For both positions you must be in Manhattan and be available full time Monday-Friday from 9-5:30 and some evening events. The firm invests a lot in its interns in hopes of turning them into full-time employees. Interns receive a small stipend of $200 a week. 

PR Intern

This internship will show how to write pitches, manage media contacts, event planning, sample send, client proposals, marketing activations, social media programs, contribute to our intern blog and much much more. Candidate must be responsible, reliable and have great writing and communication skills.

Social Media Intern

The social media intern will be focused on jumping into the world of social media and coming up with creative content ideas for clients. If creating social media posts and staging Instagram shoots is your thing, then this is the internship for you!

Learn More and Apply

Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!


Editorial vs. Advertising, Pinterest Image Search & The New Teen Vogue

Which Media Contact Should You Pitch?

So you've been tasked with pulling together a media list, or culling out a specific set of editors for a particular project, event or story angle. Whether you're using a media database, a media list from PR Couture, or putting something together from scratch, you'll find a ton of potential editors to contact at a single publication. The question becomes, do we pitch them all or do we just pitch a few? Which editor is best for which clients? After all, it's not like that name and email address comes with a list of preferences!

Media outreach can be overwhelming because not only are there tons and tons of publications to pitch, there are lots of contacts at each publication. You want to make sure you are doing your best to make your lists as targeted and effective as possible.

Here are some DOs and DON’Ts to keep in mind as you build your next list (and be sure to check out PR Couture's Editor Interviews for additional tips straight from editors themselves):

DON’T pitch the Editor in Chief (or the Publisher)

For national publications, never pitch the Editor in Chief, as they simply aren't involved in the day-to-day operations that that granular of a level. EIC's guide the overall vision of a particular issue, and sign off on stories that are already complete, but it's not their job to develop or write individual stories or roundups. Of course, as with everything in PR there isn’t a one size fits all policy. If it is a small regional publication, the Editor in Chief might be the only media contact and the correct person to pitch. Check and see if the EIC is actually writing most of the articles first to double check before reaching out.

DO pitch people lower on the totem pole

When I am pulling a list, I am always try to pay attention to the assistant and associate editors. They are in a position to recommend a story or product to their editor, and are often more likely to answer emails.

DO pitch the market editor

For fashion stories, market editors are important because it is their job to know what is on the market (ie: trends). Often in charge of pulling pieces for stories and photoshoots, you'll want to be heavy on the images in your pitch, and be ready to send samples for consideration.

DON’T pitch marketing or advertising contacts

Many times when you pull a list from a PR database it will include people in the marketing department. You want to stay away from those people. They are trying to sell you ads, and don’t work on the editorial side.

DO modify your pitch based on editor title

Look for contacts people that cover your beat, for example, accessories, menswear, home décor, beauty, etc. It might not always be possible to get that specific with every publication, but there is typically at least a fashion editor, accessories and a beauty editor. Pitch accordingly.

DON’T pitch anchors or hosts

If you are pitching radio or TV, make sure you are looking for the producers or guest bookers. Those are the people that put together the actual segments. They have a say in what will make it on to air, not the on-air talent.

Spending time building the right list of media contacts is an incredibly important part of the pitch process. If you create a solid list, chances are you will get more placements…easy as that!

PS: For more pitching tips, check out Pitch Perfect: 10 Steps to Fashion Media Coverage

Image via: PicJumbo

Fashion PR Fridays Fashion PR, Marketing & Social Media News for the Week of November 9, 2015

Editorial vs. Advertising, Pinterest Image Search & The New Teen Vogue

  • The blurred line between magazine editorials and advertising. (via Racked)
  • How fashion brand Ashley Stewart went from almost liquidating to a complete turnaround. (via Inc.)
  • Behind the strategy of Birchbox's social video content. (via Digiday)
  • Nordstrom is having none of the early Christmas decorating. The department store is waiting until after Thanksgiving to get into the holiday spirit and bust the tinsel out. (via WWD)
  • It’s no AIM, but Tumblr just released an instant messaging service for web and mobile. Have you tried it? (via TechCrunch)
  • Pinterest's new search tool uses images, and it’s really quite appropriate. Have you tried it out? (via Wired)
  • How Instagram is changing fashion and making it a democratic industry. (via Fast Company)
  • Glitter Guide got a major makeover and we are loving it! (via Glitter Guide)
  • Influencers, advocates, ambassadors: what really is the difference and what does it meant for brands. (via Entrepreneur)
  • Now officially under the Vogue umbrella, Teen Vogue has lost its independence and is being received with mixed reviews. (via Mashable)

Favorite Fashion Videos

Photo Credit: Mike Billetes

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at