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prjobs12 Internship Alert!

JANA Public Relations Seeks Miami-Based Fashion PR Intern

JANA Public Relations, a fashion and accessory firm with NYC experience, Hollywood relationships and a Miami home base, is looking for a Miami-based Fashion PR intern who is extremely organized, social media savvy and always up to speed with pop culture, fashion trends and the celeb world.

The ideal candidate should have a strong familiarity with the top blogs, trends, magazines, celebs and be very organized and able to prioritize effectively while working on multiple projects. There is always room to grow with the agency and internship, so motivation, dedication and ability to multitask well are necessary skills. Candidate must be Miami based (or in the surrounding South Florida area if you’re a total rockstar) and prepared to commit at least 3 months, 3-5 days per week. School credit and parking reimbursement are provided.

Learn More and Apply


Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!

Tips to get publicity in StyleWatch Magazine

Editor Q&A: How to Pitch Holly Carter, Beauty Director at StyleWatch

The celeb-heavy, trend-soaked pages of StyleWatch are a constant, coveted media hit for pretty much any fashion, beauty & lifestyle company. As such we absolutely love the opportunity to connect with StyleWatch editors (we've interviewed Fashion Editor Rachel Ashenbrand twice!) to get the inside scoop on what it takes to land coverage in the pages of this glossy and it's corresponding website.

This time we're checking in on all things bella with Beauty Director Holly Carter, who has been with the publication since 2008. Holly also writes for Time Inc.’s multi-title beauty site, Mimi Chatter, and the StyleWatch companion site, The Outfit. The Outfit publishes content from StyleWatch's editors as well as blogger contributors, referred to as Style Hunters, whose network reaches more than 65 million.

Name: Holly Carter
Title: Beauty Director
Outlet: StyleWatch
Twitter: @hollsbeauty // Instagram: @hollsbeauty
Pitch Preference: Email

Holly Carter, Beauty Director, StyleWatch

What does your job entail? What types of stories do you write?

As the beauty director of StyleWatch and its companion site, TheOutfit.com I oversee all of the beauty stories. We write about everything hair, makeup, skincare and nail-related—the trends, helpful tips and tricks, inspirational ideas and so much more. For the magazine, I  am involved in all aspects— concept, photo selection, layout, copy, etc. For the site, my team generates really fun beauty coverage. In addition, I attend press events, represent the brand at conferences and appear in TV segments.

I also contribute to mimichatter.com, Time Inc.’s multi-title beauty site.

I am always looking for new, interesting and effective beauty products, plus tips and tricks from leading experts.

How far in advance do you work?

We work three to four months in advance. Typically we work on three issues at a time—one is being conceptualized, one is being photographed, and the last is being written and sent off to print. The site is on a much faster timeline. We can turn something around in a day or less.

What is the best time for you to receive pitches?

I would say it’s most relevant when pitches are in sync with the issue I am working on. So a Mother’s Day pitch is best received in January or February. Anything after or before that wouldn’t be as timely. Also, send pitches during business hours. Pitches that are emailed early morning, late evening or weekend may slip through the cracks.

Who are you writing for?

In my mind, my target reader isn’t of a certain age or demographic. Instead she is simply someone who loves beauty, loves to shop and is looking for the latest-and-greatest information and products. She’s open to new ideas to help her change and hopefully improve her beauty routine.

Pitches that are emailed early morning, late evening or weekend may slip through the cracks.

What email subject lines capture your attention?

There’s nothing really specific. It could just be a line that relates to a subject I am working on, a trend or product that’s being buzzed about or something new I haven’t heard of. But sometimes if the subject is super-clever I will instantly open it up—I’m easily intrigued.

What makes a great pitch?

A great pitch feels personalized and well-researched. It should work for StyleWatch or TheOutfit.com specifically, and maybe even exclusively.

If you are interested in a story, how can we make your life infinitely easier?

It’s great when a publicist really reads and knows the brand. That way, pitches are more informed and we won’t waste each other’s time. A quick response time is also appreciative. We often ask for things at the last minute so a speedy turnaround helps and can often determine if the product/pitch makes it in the magazine.

I love when publicists are honest and “keep it real”, so to speak.

Is there guarantee that a publicist or brand will never hear back from you?

That’s harsh! Not sure if I have a “never been heard back from” but I do like professionalism and respectfulness.

We often ask for things at the last minute so a speedy turnaround helps and can often determine if the product/pitch makes it in the magazine.

What do you wish more publicists/brands understood about your job?

I receive hundreds of emails a day. I do my best to get back to everyone in a timely fashion, but sometimes it’s tough. Be patient with me!

PS: Grow your media contacts easily with PR Couture media lists and check out our "How to Pitch" guide for more tips to help you land media coverage!

E-Marketing Stats, Fashion Podcasts & Facebook Reactions Fashion PR, Marketing & Social Media News for the Week of January 25, 2016

E-Marketing Stats, Fashion Podcasts & Facebook Reactions

  • Cosmo’s Joanna Coles joins the Snapchat board to keep building powerful relationships with the pic app. (via WWD)
  • Panty power! How Hanky Panky #bossbabe Gale Epstein pioneered the undie industry and created the most comfortable thong ever (it’s even trademarked!). (via Forbes)
  • Powerful e-marketing stats for fashion brands to know what’s working and what isn’t. (via Econsultancy)
  • Messaging apps, conversational commerce and what it all means to marketers. (via Medium)
  • Listen up PR Girls! Fashion GPS’s new Launchmetrics is going to be your new influencer marketing best friend. (via Fashionista)
  • We love a good podcast, and these fashion centered ones will make you want to keep your headphones on 24/7. (via OS Fashion)
  • The future of retail is not in what people sell, but the story they tell. (via Forbes)
  • PR Couture fearless leader Crosby Noricks shares all things entrepreneurial on Spirit of 608’s podcast. (via Spirit of 608)
  • It’s not just a “like” world anymore. Facebook is reactions, and we’re waiting to see the, well, reactions. (via Bloomberg)
  • Aliza Licht on what it takes to get your entry-level job and getting that first taste of Fashion PR. (via Glamour)

Favorite Fashion Videos


Photo Credit: Robert Bejil Productions

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.