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Working with Social Media Stars, Donna Karen Steps Down & Fashion Content Creation Fashion PR, Marketing & Social Media News for the Week of June 29, 2015

Working with Social Media Stars, Donna Karan Steps Down & Fashion Content Creation

  • American Girl: How one brand has become the game changer in girl’s toys and clothing while maintaining a strong and positive message. #teamsamantha (via Racked)
  • How to work with increasingly influential social media stars at events and beyond. (via NVE The Experience Agency)
  • After receiving over 3,000 good, bad and pretty ugly pitches (yikes!), this editor shares what PR pros should know before hitting send. (via Sujan Patel)
  • Friends and family of Donna Karan reflect on her 30 + year career after her big announcement to step down from her company. (via New York Times)
  • Wait a second, seems Amazon is changing their luxury strategy again. (via Business Insider)
  • What running a sale looks like for fashion brands on social media. (via iMedia Connection)
  • A few little tips that will make a big difference in your writing. (via Crenshaw Communications)
  • The social media trends of the not so distant future. (via the Guardian)
  • What you don't hear much about behind the fashion scenes: the science and art of maintaining fashion inventories. (via The Wall Street Journal)
  • Are the days of of traditional ads over? How the new era of fashion content creation is the new advertising. (via High Snobiety)

Favorite Fashion Videos

Photo Credit: Mayfire1

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What PR Couture is up to this summer

PR Couture’s Summer Siesta & PR Pro Reading List

Happy Summer! With sunny days and fireworks just around the corner, it's basically a requirement to get out of the office and soak up some vitamin D! Consider this your permission slip.

Here at PR Couture HQ, we are officially kicking off our summer sabbatical, which means we're giving our writers the next two months off and slowing down our publishing schedule a bit. Expect fashion PR job postings and Fashion PR Fridays to continue as normal, with occasional articles and interviews throughout. Our monthly newsletter will be a mix of new and archived content, while monthly Instagram takeovers and social media activity will continue as normal.

As a quick reminder, registration for PRISM ends Friday at midnight - join more than 30 aspiring PR girls for an unforgettable summer of career planning, networking and PR skills!

Why a summer sabbatical?

I am a huge believer in the importance of time off in order to recalibrate, dream up new ideas and plan for the future. Permission to slow down, refocus and ease up helps to avoid burnout and is often a conduit for creativity.

Of course, just because we will be publishing fewer articles doesn't mean work stops! I'll be running PRISM for the next six weeks and making some important updates to the site (including a content audit of our more than 8 years of content!), marketing materials, and finalizing a few exciting new product releases for the fall.

Summer reading list

To keep you entertained (and informed), we recently refreshed our kickstart guides for students, publicists and brands. Here they are for easy reference!



Thank you so much for reading PR Couture! Happy Summer, KIT, LYLAS, etc







PS: I'm launching a brand new, personal site in the next few weeks and with it, a little bi-monthly newsletter of ideas and things that tickle my fancy (and hopefully yours too!). If you're interested in hearing from me in a slightly different way, please sign up!



Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at