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Giveaways with Amazon, Racked's Makeover & Fashion Week Access Wherever You Are Fashion PR, Marketing & Social Media News for the Week of February 9, 2015

Giveaways with Amazon, Racked’s Makeover & Instant Fashion Week Access

  • Learn how to pose with some street style swagger and make awkward photos a thing of the past. (via XO Jane)
  • So why does an online editor need to be at Fashion Week, anyway? (via Fashionista)
  • Conde Nast is the latest publisher to court YouTube beauty starlets. (via Digiday)
  • Amazon announces enticing new giveaway tool that anyone can use in hopes of reeling big brands in. (via The Verge)
  • Instagram’s new looping video feature has become a brands new best friend. (via AdWeek)
  • Guys! Racked got a website makeover, and it is beautiful! What do you think? (via Racked)
  • Branding may need to go back to its branding roots. (via Hubspot)
  • Did your invites to Fashion Week get lost in the mail again? It’s ok, you won’t miss a thing with this guide. (via Harpers Bazaar)
  • New York City Mayor Bill de Blasio names New York street after Oscar de la Renta. (via Fashion Times)
  • Twitter buys start-up Niche to match social media and video stars with advertisers. (via CNet)

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Photo Credit: jaimelondonboy

Fashion Publicist Guide to Fashion Week

A Publicist’s Guide to Surviving New York Fashion Week

New York Fashion Week starts this week and most fashion publicists are currently on the verge of having a nervous breakdown. It is indeed our most difficult season of the year...and it happens twice! Besides all of the stress leading up to the show, the show itself is probably the most nerve wracking part because no matter how much you prepare, there will be things that go wrong. Even if it's not your doing, everyone will be looking to you to fix them. Here are some of our tips on how to survive Fashion Week as a fashion publicist and getting through the obstacles of this high-stress time.

Be more organized than you have ever been in your life

Before the show, be sure to have everything set in the most organized way possible. Don't forget the little details. Is your seating chart 100 percent correct? Be sure Anna Wintour isn't set to sit second row! Have photos of all the looks on a bulletin board with photos of the models, so the dressers know exactly what goes on who and when. Have models lined up in an organized manner for hair, makeup and nails so it's an assembly line versus a chaotic scene. Leave no room for error, even though there will still be many.

Delegate tasks like your life depends upon it

Ensure your team and everyone else involved knows their tasks before hand. Have people welcoming guests, someone sourcing interviews with the designer(s), someone managing backstage to ensure everything is running on time, ushers (if applicable), dressers, the list goes on. Everyone should know exactly what they have to do, but be ready to step in to help if necessary.

Everyone should know exactly what they have to do, but be ready to step in to help if necessary.

Have a backup plan for your backup plan

Even when you leave no room for error, there will still be errors. There are so many cooks involved in a fashion show. I tend to think of every possible scenario that could go wrong and come up with a backup plan for each. Despite doing so, there will be something you are not prepared for, but with your calm demeanor (see below), you will have a sound mind and can come up with ideas on the spot. If a model doesn't show up, you're organized enough to have the modeling agencies on speed dial to detect her whereabouts and/or send someone with the exact same measurements ASAP.

Even when you leave no room for error, there will still be errors. There are so many cooks involved in a fashion show. I tend to think of every possible scenario that could go wrong and come up with a backup plan for each.

Please eat and stay hydrated

This one may sound silly, but we get incredibly busy on show day and sometimes are so stressed, we forget to eat. Bring some easy snacks with you or nibble on the backstage food. Stay hydrated - it will keep your mind clear and also prevent you from becoming dehydrated. Too many people end up in the hospital during Fashion Week due to dehydration. Don't be a Fashion Week statistic!

Practice deep breathing and remain calm

The most effective way to get through the hiccups is to stay calm. If you're calm, everyone around you will be much less frantic and will do their jobs diligently. It's very difficult to be efficient when you're panicking. But how does one remain calm when things hit the fan? Take deep breaths and remember fashion is fun. At the end of the day, we are not performing heart surgery, as much as we'd like to think we are. So, as stressful as it gets, keep in mind we are doing something that brings happiness to people.

How do you survive Fashion Week? Share your Fashion Week tips in the comments below.

Image via: Dave Benett

House of DVF

4 Things #GirlBoss Entrepreneurs (and PR Girls Alike) Can Learn from House of DVF

Successful entrepreneurs often say that there's something to be learned from every setback. Knowing how to gracefully walk away from things that aren't working takes experience and so does knowing when it’s time to take a risk and throw caution to the wind. This was definitely the case in the debut season of “House of DVF”, which aired last fall on E!. In the reality TV show series, designer Diane von Furstenberg searched for a global brand ambassador by assigning candidates a series of tasks including organizing a press lunch and working backstage at fashion week. The candidates quickly found themselves overwhelmed by the pace and humbled by the experience. It could be said that the show was a microcosm for the fashion industry, full of ups and downs, yet rich with opportunities to rise to the occasion. Here are 4 things we can learn from the “House of DVF”:

You have to be a team player

If you want to be successful in the fashion industry it’s imperative to learn how to work well with others, even when you are part of a competition. Too often we see how the “bad seed” can ruin the whole bunch. In work environments this is the kiss of death that leads to low morale and poor productivity. In several episodes of “House of DVF”, candidate Kier insists on doing things her own way and ends up alienating people on her team, which then results in tears, frustration and petty fights. “You don't have to have a chip on your shoulder,” DVF tells Kier, “You can be nice and kind.” To be a true team player you have to keep the big picture in sight and foster an environment that allows others to bring their creative strengths to the table. At the end of the day, even if you own the house you design for, you still have to work as part of a team to support the business as it grows. Learn this skill early. It can be the one that makes or breaks you.

You have to know how to sell

There’s just no getting around it. In fashion, you have to know how to sell. Diane von Furstenberg went back to the basics when she put candidates on the sales floor of her NYC boutique for the day. A few candidates sailed through the challenge with ease while others failed miserably. Whether you’re selling a new strategy or selling a line of products, you have to know how to convey your ideas and sell them to other people. Sales will be part of the equation in your fashion career and the earlier you accept this, the better off you’ll be. “House of DVF” candidate Abigail learns this the hard way when she decides that personal selling doesn’t relate to the global ambassador position. She ends up selling significantly less than the other candidates and is later sent home. The moral of the story is: you have to be able to sell.

Whether you’re selling a new strategy or selling a line of products, you have to know how to convey your ideas and sell them to other people

Create your own opportunities

The worst thing you can do when you're working on your career in fashion is expecting other people to be proactive for you. As candidate Kier tells fellow contestant Tiffani at the CDFA awards, “If you fail to plan, you plan to fail”. Setting goals early in your career can help keep it from becoming stagnant as you work to gain experience. “When I was a young girl, I didn’t know what I wanted to do, but I knew the kind of woman I wanted to be,” DVF recalls in episode one. In order to move forward, find ways to add value to projects, volunteer to spearhead new initiatives, and position yourself as someone your company can count on. In other words, be proactive about working to develop your career by taking action.

In order to move forward, find ways to add value to projects, volunteer to spearhead new initiatives, and position yourself as someone your company can count on

Learn how to take constructive criticism

It may come as a blow to your ego in the beginning, but learning how to take constructive criticism and using it to fuel your personal growth and development is essential to success in any career. In episode six of “House of DVF” after the team is done styling VIP clients for the Hampton Classic, DVF style editor Jessica Joffe attempts to give the group feedback on how they handled the task. Candidate Brittany disagrees with her opinion and verbalizes it to the group, much to the disappointment of Jessica who finds her behavior extremely inappropriate. Being able to learn from mistakes and view criticism as an opportunity for growth is what sets leaders apart from the rest of the pack. You might not always want to hear it and it might not always be productive, but there can be value in constructive criticism if you take the time to consider it.

Being able to learn from mistakes and view criticism as an opportunity for growth is what sets leaders apart from the rest of the pack. You might not always want to hear it and it might not always be productive, but there can be value in constructive criticism if you take the time to consider it.

We learned many things from the “House of DVF” and got to watch as the group thinned out to the final three. In the end, Brittany Hampton, Kier Mallour, and Amanda Schauer made it through the final competition and got the chance to work backstage at the designer’s NYFW show. Brittany ended up winning the coveted spot as the DVF Global Brand Ambassador, but all three showed us that if you can maintain your composure, take a risk, and rise to the occasion, you have the chance to win the opportunity of a lifetime. Your life is full of possibility. Be ready. Seize the moment, and most importantly, rely on your instinct to guide the way. Look for season two of the “House of DVF” to air on E! later this year.

Image via: E! Online

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.