Lindsey Smolan PR Seeks Fashion & Beauty PR Interns in NYC

Lindsey Smolan PR Seeks Fashion PR Interns in NYC

Lindsey Smolan PR, a boutique fashion, beauty, and lifestyle agency based in NYC seeks enthusiastic interns to join the NYC team. Interns will get hands-on experience with press release and pitch writing, sample trafficking, media list updating, idea generation, and event/deskside support for some very fun accessories, apparel, and beauty clients.

Ideal candidates must be motivated, passionate about writing and the beauty and fashion industries, knowledgeable about pop culture, willing to learn, organized, and detail-oriented. Candidates should be based in NYC metro area but will consider remote candidates as well.

Learn More and Apply

Desperately seeking to hire your next communications position or internship? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of complimentary social promotion.

5 Ways to Overcome Those Pesky Creative Roadblocks

Bust out of creative burnout

There are various reasons as to why we get writers’ or creative blocks. But the ‘why’ of this situation isn’t what stumps us all. Getting over that hump seems almost impossible—especially when you need to the most. Meeting deadlines suddenly becomes that much harder, and we feel drained.

Luckily, these things are just temporary. Naturally, the dark hole stealing our creative juices lifts, and we can see the light again.

Well, let’s face it. Not all of us have that time to wait around for you creativity to kick in. You suddenly have an article due first thing tomorrow morning; so, now what?

Confirm your slump is a creative block and not you burning out

An almost immediate halt to your creativity could be one of many signs of burnout. If that’s the case, then you really have another problem. Burnout and a block are very different.

Burnout is more serious, and should be handled at once. Some awesome self-love and a good break from the office craziness usually does the trick, temporarily. Balance is the key to burn out; inspiration is the key to creativity.

Take your mind off of it, really

No one is saying forget your troubles and responsibilities, and have fun…well, not forever, at least. But giving yourself a day or a couple of hours to refresh your mind can do wonders. What could this possibly entail?

Do something you love. When my inbox gets into the double-digit territory, I go for a round of Word Streak. I escape for less than 10 minutes, let loose a bit, and come back feeling a little better. Reading a book, listening to a playlist or getting in a quick episode of Sex and the City distresses me when I’m working from home helps me get back into a creative mood. It gives me a chance to stop thinking about all the things that need to be done, and collect myself.

No one is saying forget your troubles and responsibilities, and have fun…well, not forever, at least. But giving yourself a day or a couple of hours to refresh your mind can do wonders.

Pinterest your way to inspiration

Hopefully your office allows you appropriate mind breaks during down time. A little Pinterest never hurt anyone, or Polyvor, Instagram, We Heart It, etc. If I seem to go blank for a great upcoming client pitch, I immediately head to one of these sites and check out my trending feed.

What’s going on? What are editor’s pinning themselves? What awesome new trend sets are in the works? You get inspired by other equally fabulous people and before you know it, you’ve got yourself two pitch angles! Visuals can really get those wheels turning, especially if you have a time crunch. Type some keywords into the search bar and you’ll really get to where you want to be.

Fresh air can also do the trick

Speaking of getting your mind off of your creative block, step outside. Some fresh air can help you feel renewed, and it’s totally free. If you’re chained to your desk most of the time, carve out a moment to step outside and grab some coffee.

For remote workers, we can thankfully step outside whenever. Take advantage of a lunch break and go for a run, or do a power yoga session. Is it raining? Who wants to risk getting drenched? Crack open a window. Many people find listening to the rain quite soothing. Who knows, you could become one of them as well.

Some fresh air can help you feel renewed, and it’s totally free. If you’re chained to your desk most of the time, carve out a moment to step outside and grab some coffee.

Phone a friend

Or if it’s during the workday, a text can do the trick. I find that people are great at not only distracting us, but also getting us out of a creative rut. Who better to help you come up with three phrases for ‘ultra-trendy’, other than your best friend?

Times like this call for a group chat where my girlfriends can throw all the NYFW trends they’ve been loving at me.  Plus, they’ll surely throw in a couple of outrageous memes for an afternoon pick-me-up—it’s perfect.

Welcome to the New PR Couture!

PR Couture Launches New Website

Just like Madonna, PR Girls know when it’s time for a new look. And, as any hard-working Girl Boss will tell you, a brand new shiny website is pretty much the ultimate Valentine’s Day present.

I’m excited, relieved and feeling all the warm and fuzzies with this site launch, and can’t wait to show you around!

In anticipation of December’s 10 year anniversary (I know, shut up, right?), I knew it was time to give the old gal both a style and structural transformation. To get started, I spent time redefining PR Couture’s business model with my incredible coach Kate and articulating my vision for the future. I chose ShiftFWD to take the insights gleaned from our PR Couture Reader Survey and my rather-long wish list to bring the site up to speed. With Naomi and the team at ShiftFWD, I finally feel like I’ve found a true design & development partner and I cannot say enough great things about working with them on this project – from start to finish. There was a ton of cleanup to do as well (nine years of content and pages and moving things to their new homes gets…messy), so I can’t forget to thank my team of admin angels, Martha and Yasmin, who helped me to organize the backend (village, people, village).

So, what’s new?

From a style perspective, it was time to give our branding a light refresh and introduce a sophisticated, neutral palette. We dropped the old tagline “Fashion PR’s Haute Spot” and ushered in a new one more representative of who we are now, “Sourcebook for Fashion & Lifestyle Communicators.”

Structurally, we had two main goals with the site. First, to make it easier to comb through recent articles and archives to find the tips articles and examples you need to up-level your results. We accomplished this through a total re-categorization of all articles, fancy content-rich menu drop-downs, and the introduction of handy category landing pages (take our media relations page for a spin). We’ve also and with Outbrain to bring you a super powerful recommendation engine. Secondly, it was important that we do a better job of organizing and displaying all the other goodies – courses, media lists – we offer. To that end, our directory, shop and job board have been entirely revamped. The mobile and tablet experience has been completely upgraded as well so you can easily connect with us from any device.

In support of that adage, Go Big or Go Home, we also took the opportunity to switch email service providers (hello ConvertKit) so if you’re on our email list (hint hint) you’ll see some changes there in the next few weeks as well. Job-seekers in particular are going to love our jobs digest – alerting you right away when a new opening has been posted.

What’s changed

When I started PR Couture nine years ago, I was 26, fresh out of grad school and looking for a way to connect with other publicists and fashion bloggers while sharing what I knew about fashion PR. For the next six years, it became my passion project/side-hustle/after-hours gig while I worked my way up agency-land. For the past 3 years, PR Couture has been my full-time business and consulting platform, which I’m proud to say led to six-figures in 2015. These days, I’m doing most of my consulting through my new, personal site and thinking about PR Couture as a standalone brand, media company, sourcebook…community.

I hope you continue to get a ton of value out of the site as we grow (and grow up!). It’s important to me that continue to prioritize helpfulness, professional kindness and connection; I’m always a quick email away.

Now, start exploring the New PR Couture!

And please, mind any small issues you may encounter as we fine-tune everything!


The New PR Consultant Model, the Price of Fashion Week & Versace Emojis

The New PR Consultant Model, the Price of Fashion Week & Versace Emojis
  • Conde Nast and Hearst to join publisher forces for more back-end efficiency, but what does that mean for employees? (via Folio Mag)
  • The traditional PR agency model is a thing of yesterday. A new consultant culture is gaining traction and getting results. (via Bulldog Reporter)
  • Why lux fashion brands can no longer ignore sustainability. (via Harvard Business Review)
  • Want access to Fashion Week? It might cost you a pretty penny. (via WWD)
  • Tips from top journalists on how to get the press to show up at your next event. (via PR Newser)
  • What the fashion world might need to slow their roll and why it matters for the future of the industry. (via I-D Vice)
  • Burberry mic drop! Christopher Bailey explains his game changing move to combine women’s and men’s collections. (via BoF)
  • Versace is creating their own emojis and we are all about it. The question is: will there be a blonde, long-haired Donatella one? (via Luxury Daily)
  • What the new era of technology and cell phones are doing to Fashion Week runway shows. (via New York Times)


Finding contact information for top fashion & accessory buyers isn’t easy. So we went ahead and did the grunt work for you!

Secure more wholesale orders this year when you take advantage of the PR Couture Fashion Buyer List and Complimentary Buyer Outreach Guide to ensure your line is top of mind for buyers all year-round. Reach out to major buyers after Fashion Week with the help of our Fashion Buyer List – save $200 until 2/18

Favorite Fashion Videos

Photo Credit: Rose Morelli

Are Press Releases Still a Thing?

When should you send a press release?

There is a constant debate in the industry about whether or not press releases are even relevant anymore. My opinion on the matter is: yes and no. Like anything else, there is a time and a place for a press release.

The problem is clients associate public relations with press releases, and sometimes they want a press release written for every little thing. However, as a publicist, it is your job to lead your clients in the right direction, and advise them on when and where a press release can actually be useful.

For example, Samantha Slaven, Founder at Samantha Slaven Publicity notes that she sent out more releases in 2015 than she had in the several years prior, explaining, “For a new apparel client, we’ve circulated two releases in the last month. One was announcing the new company CEO, who’d come to the company from a very prestigious previous positon, and the other was to announce the launch of a new label debuting at Coterie/Project. These had limited distribution – focused on fashion trades and fashion news editors – as we had a specific target in mind.”

Here are a few questions to ask yourself when deciding to write a press release:

Will a press release assist with coverage?

The fact is press releases can be very time consuming, and your clients are only paying you for a certain amount of hours each month. Unless you really have to write a press release, your time is better spent pitching. Educate your clients on how much time it takes to write and get approval for a press release. I bet if they knew, they wouldn’t want for every little thing. Explain that you could be devoting that time to getting their message out there, and see if that changes their tune.

Unless you really have to write a press release, your time is better spent pitching. Educate your clients on how much time it takes to write and get approval for a press release.

For Nancy Vaughn, Principal at White Book Agency, the decision comes down to the type of information you need to spread, noting that “there are some stories that require more detailed info (stats, quotes, pricing, etc.) and we’ve found it better to have a press release ready than to have to scramble to put one together later (often after an editor/writer’s request).”

Can the info be found elsewhere?

Before the Internet, press releases were more relevant. Now, most of the information that the media needs to know is on your client’s website. Don’t write a press release for things that can easily be found online. Instead, insert hyperlinks in your pitch to point media contacts in the right direction.

How “big” is this news, really?

Like I said earlier, there is a time and place for a press release. Use your professional judgement on when they are necessary. When you have a lot of information to convey they can be helpful. For example, I like to use some kind of press release (or media alert) for events and product launches. This way you can include all the details in one place and the media can easily reference one document when they need to.

Don’t write a press release for things that can easily be found online. Instead, insert hyperlinks in your pitch to point media contacts in the right direction.

Crosby Noricks, Founder at PR Couture agrees, “most often I encourage brands to think of press releases as a resource document to put at the bottom of a personalized pitch that an editor can reference if she chooses.” Samantha Slaven Publicity notes her agency’s policy is to “attach or embed the releases alongside a specific pitch + product/relevant jpegs, vs circulating a release on its own.”

Would a Fact Sheet suffice?

At the beginning of each campaign, create a one-sheet with all the basic information about your client. This should help to prevent a lot of future press release writing. It will also save you time when people are asking basic information about your client.

Do you need a media alert instead?

If your promoting an event, you may need a media alert instead of a press release. Nancy explains that “a media alert with additional event details letting the media know what to expect, the time red carpet interviews will begin, location information for the media tent etc can be helpful and save phone calls or texts on the day of the event.”

After making it through this list, you might find that the news warrants an official release. Now the decisions becomes; who should write it? Samantha notes that press release writing is a bit of a dying art, “My millennials on staff don’t even have the skill set to really write a hard-news release, put they can put together great pitches capturing current trends and the mood of the industry.”

What is your opinion on the proper use of press releases in our industry?

Image via: Utelier

Find an Agency

Without publicity there is no prosperity.


– Yakov Zel’dovich

How to Deal When the Media Just Won’t Write You Back

Tips when the media ignores your pitch

You have spent weeks in strategic planning, developing a launch strategy for a product that you are sure the media will love. You start pitching, fully confident that coverage is only a few, targeted emails away and that you have nothing to worry about. Oh, if life were only that simple.

Instead, the response to your carefully constructed outreach is total, utter inbox silence.

Being a publicist isn’t easy. We face so many unknowns and variables in getting client news in the news, and we can’t always put our finger on what certain media contacts are looking for. Yes, content calendars and social media accounts help – but nothing can sincerely prepare you for what is going to work at any particular moment.

Here’s the thing: the media will sometimes ignore your pitch. In part because the media’s priorities are not your priorities. It’s normal to a send out a hundreds emails and get five responses. But boy is it not fun.

Below, I’ve put together five tips to help you keep your cool when media are slow to respond to your pitch.

1. Stop following up

One of the most frustrating things about radio silence from an editor is that you can’t mark a definitive yes or no on your tracking sheet. Without an absolute “not interested,” you are unable to stop following up, because there is a change you might get a yes. But you can only push the media so much until they get annoyed – an nonstop follow ups on a story idea that isn’t a fit is exactly that. Annoying. You may feel like you’re launching the best product that is a total fit for the publication, but there are a ton of reasons why you might not be hearing back. Don’t take it personally. Wait until you have something new to pitch, or at least a fresh angle, before reaching out again.

2. Send a follow up

Contrary to the above point, if you are pitching once and then crickets, shoot a follow-up email. Editors are inundated with pitches, and if you don’t have a working relationship already, or it’s a particularly busy season, absolutely send a reminder to those contacts that you believe to be the best fit for your product. It’s totally old school, but you could also give an editor a call. The gatekeepers that have the power to truly help build your client’s business are worth the effort.

3. Revamp your pitch with data or trend information

Media aren’t interested in the amazing features and benefits of a single item, they are interested the impact that product can make on their readers’ lives. If your pitch feels more like a sales pitch than a story idea, your editor could be put off by your tone. A better idea is to couch your product information within research or a larger trend story and work on quick key messages and sound bites that make it clear the company you are pitching is a leader in the space. And make sure you know the important facts inside and out so that when media responds, you have the inside knowledge to speak intelligently about the larger concept at hand as well as the ins and outs of your client’s product.

4. Double check your media list

When you’re getting zero responses, go to the biggest source you have: your media database. Make sure that the editors on your list truly are the most relevant to your pitch. You may be skimming through and not picking out the right contacts or accidentally deleting the ones that are actually important. Go back to the basics and look over your media lists, double checking that you’re contacts are correct.When it is all said and done, you simply may not be connecting with the right people. Restart and do more research on each contact to confidently know that your media list is strong.

5. Ask for feedback

Your co-workers are a huge support network and are likely familiar with your client, so utilize their knowledge. Ask them to review your pitch, provide feedback, suggest alternative angles and if relevant, to pitch the story to a contact with whom they have a stronger relationship. At the end of the day, it’s in everyone’s best interest to ensure successful media coverage so don’t suffer in silence – everyone goes though this and asking for help is the right call.

Pitching the media is a huge part of public relations and one that you only have a modicum of control over, even under the best of circumstances. This is why your media relationships, trust with other publicists and creativity are all part of your toolkit. Remember, just because the media ignores your launch doesn’t always mean you did an awful job, and there are always new strategies to put into play. Fearlessness and perseverance are your best friends when facing the media. You got this!

About Katie Wenclewicz

Aside from stalking the latest fashion trends and blogging about the best shoes to buy, Katie Wenclewicz enjoys everything and anything media relations. Currently residing in Indianapolis, Indiana, Katie is a publicist at Bohlsen Group specializing in media relations for corporate, nonprofit, and publishing clients all over the world. As a young professional, her bold personality, zeal for public relations, and passion to connect has brought success to all of her clients. She currently volunteers around Indianapolis and is an active member in the Hoosier PRSA chapter. Be sure to follow Katie on Twitter and LinkedIn.

Photo Credit: FLASHFLOOD®

Valentine’s Day Marketing, Who What Wear’s Evolution & Social Media Benchmarks

Fashion PR, Marketing & Social Media News for the Week of February 1, 2016
  • Who What Wear’s journey from celebrity style newsletter to highly coveted fashion brand. (via Fashionista)
  • The perfect infographic to show how to spread the digital marketing love for Valentine’s Day. (via The Shelf)
  • An examination of Fashion Week and what it might look like in the future. (via Tales of Endearment)
  • Oh the power of Blue Steel! How Zoolander created a whole new model (pun intended) for Instagram marketing. (via Business2Community)
  • The secret branding and growth strategies behind Birchbox’s great success. (via YFS Magazine)
  • A review of social media benchmarks for the luxury fashion business. (via iMedia Connection)
  • A brief history of Claire’s – where tweens went to become bonafide glitter-wearing, pierced teenagers. (via Leeny Letter)
  • The Muse EIC and former PR Girl, Adrian Granzella, talks passion, career choices and creating editorial content. (via Career Contessa)
  • Hustle and bustle! What a day in the life of a social media manager at Bustle looks like. (via Digiday)
  • Brooklyn Beckham works with Burberry again, but this time it’s behind the lens. (via Mashable)

Favorite Fashion Videos

Photo Credit: KaraReichart

PR Girls We Love: Meet Sarah Jenkins, Owner of White Oak Communications

IMG_45Sarah Jenkins, Owner White Oak Communications

After several years honing her craft in entertainment and culinary PR, including a stint as Account Director at Bread + Butter, Los Angeles-based Sarah Jenkins made the leap to go out on her own. First known as Salt + PR (an homage to her restaurant clientele and love of the beach), a trademark issue required a quick rebrand. A true blessing in disguise, Sarah transformed both the name of her company and branding to attract a more luxury clientele in a variety of verticals. These days, the White Oak Communications House team of six is having a blast with luxury, fashion & lifestyle accounts.

Name: Sarah Jenkins
Job Title: Owner
Agency: White Oak Communications
Current City: Manhattan Beach, CA
Education: Double Major in Art History & International Relations, University of Missouri
Twitter @sarahrachel_PR
Instagram @wearewhiteoak

How did you get started in PR?

Funny enough, I didn’t know PR was an actual thing when I graduated college. I moved to Tel Aviv and bartended for about a year, and really started loving doing events. When I came back to L.A., a family friend who owned a lifestyle PR firm offered me an internship as her assistant, and I fell in love. From her, I learned how to pitch, write press releases, cover events. It was so amazing being able to work so closely with an industry vet.

How did you come to create your own agency?

I worked in the PR industry for a long time, in entertainment, real estate, travel & hospitality. I slowly learned what I loved & didn’t love as much. After putting in my time, I learned the industry like the back of my hand, got to know media on a first name basis, and created lasting relationships with clients. At that point, I decided to strike out on my own.

Within a year of establishing my company, we have grown to six employees, amazing clients, and what I believe is the ideal work environment. Our team is like a mini family, and I really chose to foster a work environment that encourages work/life balance, after spending so many years watching young, overworked PR girls crying in the hallway. It’s not easy to start your own firm, and to make it successful, and you have a lot of ups and downs along the way.

I managed to make it work by learning from my mistakes, building a team that is truly incredible, and finding clients we are all passionate about. But what I think is the most crucial part about how I got my current job is I never stop learning. There are always new media, new trends, new EVERYTHING popping up, and I could only be where I am now by absorbing everything I possible can. Whiteoak is a Los Angeles based consumer, luxury & lifestyle communications house

You started out as Salt & PR and then did a rebrand. How did you go about making the switch?

When I first started, I wanted a name that tied back into the food industry, but also was reflective of my love of the beach. I live just a stone’s throw from the ocean, so that’s really important to me. Salt & PR was a good play on words, and the logo was really sweet. However, and this is a good lesson for all budding entrepreneurs,  I did not do a deep enough trademark search. Sadly my name was too similar to a company doing marketing in San Francisco. Initially I was incredibly frustrated, but I decided to use this opportunity to elevate my brand. The new name and corresponding branding has really taken us to the next level and helped us to expand our portfolio of clients.

The thought behind White Oak Communications ties back to the idea that mighty oak trees are grown from a small acorn, just like a grand idea comes from a fleeting thought. I grew up with a lot of White Oaks in my grandparent’s backyard in Indiana, and I always remember noticing how much they grew every time we visited. That really resonated with me, and with what we do. We build a foundation for brands to thrive & grow. I worked closely with an amazing company, Colony, who created a logo and aesthetic that could segue us into the luxury lifestyle industry, and not pin us solely to the food industry. Also, as we have expanded out of classic PR and into doing more experiential events and social media, I really liked the term “Communication House” as a means to encompass our more modern approach to PR.

The day we launched as White Oak I wrote a short & to the point email with a gorgeous graphic announcing our name change, and included the updated email addresses of the whole team and sent it (with everyone on the bcc OF COURSE) to all our go-to media. Then I wrote a tailored, second email to our clients. My team did the same. Our old emails forwarded to our new, but we also spent about two months opening every email and responding with a little blurb about the rebrand, asking our contacts to update their records. Was it a bit of a headache? Yes. Was it worth it? Beyond.

What you responsible for as the owner of your own PR Agency?

Oh my goodness! Everything! Reading & editing pitches and press releases; meeting with clients; meeting with potential new clients; coming up with story ideas; planning events; managing clients; running a company! But, internally, I also am very close with my whole team, and I am also responsible for making sure they are ok. When someone has something go on, it effects their work, and their mood, and I try to be diligent about keeping up morale, ordering in sushi, and fostering a positive environment.

After putting in my time, I learned the industry like the back of my hand, got to know media on a first name basis, and created lasting relationships with clients. At that point, I decided to strike out on my own.

What is the mood like in the office? What are you working on right now?

Happy, busy, energetic, with some good jams to get us through. We listen to a lot of Avicii! We just got back from a weekend ski trip to Mammoth, so there is some recovering. But we are also gearing up for a huge food event tonight with a client, two major restaurant openings (a high-end Mexican BBQ place in Frogtown & a super hipster shared plates bar in Little Tokyo), the launch of a client’s SS16 line, an oyster & champagne dinner at a client’s lobster roll restaurant for event planners, and creating a farmer’s market tour for a chef & mixologist who utilize only market fresh ingredients! We also just got a new camera, so the social media team is going nuts experimenting with it!

What are some of the unique aspects of working with Restaurant clients?

First at foremost, you have to understand the food industry. If you have a media request, asking your chef client for a reply at 5:00pm on Thursday, just as dinner service is picking is up, is a bad idea. It’s important to the ebb & flow of a restaurant, respect that most chef’s have Mondays off, and they probably just want to sleep & be with their family on that day, so they will probably ignore you.

Unless you’re a classically trained chef, sommelier, or bartender, understanding pronunciations & techniques can be scary if you are new to the space, but people appreciate educated questions about how to say something, or what pairing is best! If you have a background in entertainment, and have worked with celebrities, it’s very similar to working with a chef.

Also, keep up with trends, know what’s opening, pay attention to “chef shuffles,” and keep an eye out for trends. If you work with a modern American small plates restaurant, and the same thing is opening two blocks away, it’s good think of ways to keep your client relevant and know how to alleviate their fears of becoming obsolete. The industry is VERY fast paced. In any given city, on any given day, five to ten restaurants open or close in a week! It’s crazy! It can be overwhelming, but it’s exhilarating. Watching a chef create a dish that blows your mind is like watching an artist paint. Working with a young talent who is about to have his or her breakthrough is like working with a young actor about to star in their first TV series! It’s exciting.

What is a recent success story that makes you especially proud?

I think looking back on 2014 in general is pretty overwhelming for me. From NYC press trips, to hits on Good Morning America, Self Magazine, LA Times, multitudes of events, openings, product launches, it has just been a crazy year. I am so proud of all of our amazing clients, and my amazing team. Knuckle & Claw

White Oack Client, Knuckle and Claw, gets some love from Haylie Duff

What are you really good at?

Adapting. I can adapt to any situation, authentically. I am as comfortable at Fashion Week in Ann Demeulemeester boots as I am headed out to a farm with one of my chefs in flannel and jeans. I am extremely observant, and it’s second nature for me to absorb my surroundings, adapt to them, and then put everyone else at ease. This is super helpful as clients, media, and influencers all have such different & dynamic personalities, we can work with a wide-range of people across the board.

What has been the most meaningful moment in your career thus far?

The day I started my own company! It was so scary, exciting, nerve-wracking, exhilarating! It blew my mind to see how much support I received, and how quickly it all took off.

What has been the most glamorous moment in your career thus far?

There have been a lot, but I think the most memorable one is always your first! I worked a red carpet for a celebrity charity event in my first week as an entertainment publicist. I had to have been 22 years old! I remember I bought a Kimberly Ovitz dress for the occasion, of course it was all black. I spent the first hour prepping the carpet for all my clients who would be there. Upon arrival, I escorted my clients down the carpet. Afterwards, the event people let us sneak into the event, and we drank champagne, flirted with up & coming actors, and ended up at the Palihouse for an after-party. After that night, I knew the only thing I could ever be was a publicist! at Angeleno Live & Dine Event

At the Angeleno Food and Wine Event 

What about the least glamorous moment thus far?

Not naming any names, but I had a client who made me hold their lit cigarette through an entire photo shoot, as she wanted a drag between shots. I also remember as a baby entertainment publicist having a client get arrested for a DUI during baseball spring training, and having to go down to the county jail in the middle of the night to bail him out, and keep TMZ away. I think I actually went in pajamas. Yikes!

What type of employee thrives at White Oak?

Outgoing, creative, motivated, happy people! We are so collaborative so people who are “team players” really thrive at White Oak. As well, all of the ladies at White Oak live / sleep / eat / breath food, fashion, social media, and PR. They are passionate about what they do, and understand this career is a lifestyle choice, more than just a job. Another common thread we all share is that we are all adventurous, inclusive of others, and we all love Justin Beiber.

The biggest challenge is making your client relevant enough to be the email that an editor replies to. Catching the eye of a writer boils down to a subject line, but securing a placement requires a lot more.

What are you looking for in an entry-level candidate?

Primarily, a strong sense of self. My first hire, Annie, came with to our initial interview with a portfolio of clips, writing samples, recommendation letters, and a resume. She made eye contact, smiled, and had a general sense of ease about her that I found disarming, despite the fact she was insanely nervous (which I learned later). I don’t remember much of the details from that interview, but the one thing that will stick with me forever is when she asked “Will I have much interaction with clients, because that’s really important to me.” That showed me she wanted to be a part of the team, be hands on, and had the tenacity to ask somewhat “above her grade” questions. I knew when I said good bye to her that I would be hiring her. She’s been with us ever since!

I think the main similarity in all the girls I hire, even at an entry-level, is that sense of confidence and the desire to want to do more. I also can tell when someone is looking just for a job, as opposed to a career. I am impressed by someone who has done research on our company, knows who we work with (um hello Instagram – our account features ONLY our clients!), and has an idea of how they can help build & improve the team.

In terms of specific skills – I look for well rounded people. So, while I appreciate you studied PR & Communication in college and know AP style, do you know who is running for President? Do you know what the G8 Summit is? Have you read the front page of the New York Times this morning? When was the last time you set foot in a museum? We work with sophisticated clients, businessmen & women with worldly perspectives, and they appreciate a PR team who can keep up with dinner conversation and current events. I work closely with my team to make sure they are reading the news, and staying educated outside just the PR world. Reading a good novel is as important as reading a relevant magazine!

PR can be stressful and full of rejection – how do you deal?

As a publicist, stress and rejection are two concepts I deal with on a daily basis. That’s is one of the reasons I truly love what I do. It really challenges me to face hard issues most people try to avoid. The best PR people are the ones that have the ability to thrive and stay calm in tough situations, as opposed to taking things too personally. It can be a challenge, but staying positive is always the goal. At the end of the day a publicist / client relationship is all about trust, and not all clients will be the right fit.

What are three must-have tools, apps, or products that are essential to your job?

  • iPhone
  • Subscriptions to EVERY magazine
  • VSCO app

I remember having a client get arrested for a DUI during baseball spring training, and having to go down to the county jail in the middle of the night to bail him out, and keep TMZ away.

What do you wish more people understood about your job?

A few things, actually. First – PR is EARNED not PAID media! You have no idea how often I explain to people that we work with media, and have to come up with creative, new and timely story angles to secure placements, you can’t just buy them! Also, I think publicists gain a bad reputation for being pushy. We aren’t pushy, just persistent, and that’s how we secure coverage for our clients! Finally – I think so many people get into PR for the glitz & glamour. It’s not all about that. I love my clients, and I love showing the world what they can do / who they are. It’s about passion, for me, and I think people often times miss that.

The best PR people are the ones that have the ability to thrive and stay calm in tough situations, as opposed to taking things too personally.

What’s the biggest challenge facing lifestyle communicators right now?

Market over-saturation. Seriously. Sit down with an editor, and ask to see their inbox. You’ll be blown away. Most editors receive between 100-500 pitches a day. No joke. The biggest challenge is making your client relevant enough to be the email that an editor replies to. Catching the eye of a writer boils down to a subject line, but securing a placement requires a lot more. With the rise of social media, we are constantly inundated with the new new, so we just have to work diligently to ensure our clients maintain their relevance!

Team WO

Team White Oak 

How do you stay on top of industry trends?

Obviously by diligently reading PR Couture! But also, I read the news throughout the day, as well as magazines (everything from The New York Times to WWD to Women’s Health to GQ), and keeping a close watch on social media. I troll Instagram daily to find new trends, writers, influencers, and publications. New ones spring up every day! Dirty little secret: I really don’t read too many PR industry-oriented publications.

I think the main similarity in all the girls I hire, even at an entry level, is that sense of confidence and the desire to want to do more. I also can tell when someone is looking just for a job, as opposed to a career.

What would you tell someone who wants to be you when they grow up?

Go to college, study whatever you want! Don’t take one single communications class. Learn Russian History! Learn Art of the 1920s! Everything you thought you knew from a communications class will be tossed out the window the first day of your first PR job. Intern as much as possible though, every summer! And travel! Learn about the world. Educate yourself on as much as possible. Even if you want to be in fashion PR, make sure to read a political article each day. Know what’s going on in the world. Take chances! Don’t be afraid to reach out & meet as many people as possible. And lastly – watch people you admire, learn from them, and follow your dreams!

Thanks so much, Sarah!

PR Agency News: Be Social, L.E.R, Socialyte & The Pontes Group

Digital Influencer Adam Gallagher Announced as Creative Director of Socialyte Instagram Studio. (PRNewsFoto/Socialyte)

Be Social PR has expanded its influencer management services, naming the growing division Be Social Talent, now representing more than 30+ recognized bloggers.. A branch of the agency’s successful public relations and social media services, the talent management division provides opportunities for bloggers and social media personalities to develop their passion into a lucrative business.

L.E.R Public Relations has added global ready-to-wear womenswear brand, Angelys Balek to the agency roster. Thailand-born Founder and Creative Director, Angelys Balek uses unique prints made from her original artwork, created on canvas and then printed onto the fabric.

Digital influencer agency Socialyte has launched Socialyte Instagram Studio and has enlisted one of the agency’s largest talents, Adam Gallagher (1.7M Instagram Fans), as Creative Director of the new venture. With access to thousands of international photographers, videographers, celebrities, stylists and artists, this new venture offers brands a new means for enhancing their content marketing story.

Lais Pontes, Founder of branding, public relations and marketing agency The Pontes Group, was recently recognized asa 30 under 30 by Forbes. Lais launched her company at the age of 24 and in 3 years has been able to rapidly scale the business to become bi-coastal and boast a client roster that has represented clients from over 10 countries around the world.


JANA Public Relations Seeks Miami-Based Fashion PR Intern


JANA Public Relations, a fashion and accessory firm with NYC experience, Hollywood relationships and a Miami home base, is looking for a Miami-based Fashion PR intern who is extremely organized, social media savvy and always up to speed with pop culture, fashion trends and the celeb world.

The ideal candidate should have a strong familiarity with the top blogs, trends, magazines, celebs and be very organized and able to prioritize effectively while working on multiple projects. There is always room to grow with the agency and internship, so motivation, dedication and ability to multitask well are necessary skills. Candidate must be Miami based (or in the surrounding South Florida area if you’re a total rockstar) and prepared to commit at least 3 months, 3-5 days per week. School credit and parking reimbursement are provided.

Learn More and Apply

Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days in front of a highly targeted applicant pool, plus tons of social promotion!

Editor Q&A: How to Pitch Holly Carter, Beauty Director at StyleWatch

Tips to get publicity in StyleWatch Magazine

The celeb-heavy, trend-soaked pages of StyleWatch are a constant, coveted media hit for pretty much any fashion, beauty & lifestyle company. As such we absolutely love the opportunity to connect with StyleWatch editors (we’ve interviewed Fashion Editor Rachel Ashenbrand twice!) to get the inside scoop on what it takes to land coverage in the pages of this glossy and it’s corresponding website.

This time we’re checking in on all things bella with Beauty Director Holly Carter, who has been with the publication since 2008. Holly also writes for Time Inc.’s multi-title beauty site, Mimi Chatter, and the StyleWatch companion site, The Outfit. The Outfit publishes content from StyleWatch’s editors as well as blogger contributors, referred to as Style Hunters, whose network reaches more than 65 million.

Name: Holly Carter
Title: Beauty Director
Outlet: StyleWatch
Twitter: @hollsbeauty // Instagram: @hollsbeauty
Pitch Preference: Email

Holly Carter, Beauty Director, StyleWatch

What does your job entail? What types of stories do you write?

As the beauty director of StyleWatch and its companion site, I oversee all of the beauty stories. We write about everything hair, makeup, skincare and nail-related—the trends, helpful tips and tricks, inspirational ideas and so much more. For the magazine, I  am involved in all aspects— concept, photo selection, layout, copy, etc. For the site, my team generates really fun beauty coverage. In addition, I attend press events, represent the brand at conferences and appear in TV segments.

I also contribute to, Time Inc.’s multi-title beauty site.

I am always looking for new, interesting and effective beauty products, plus tips and tricks from leading experts.

How far in advance do you work?

We work three to four months in advance. Typically we work on three issues at a time—one is being conceptualized, one is being photographed, and the last is being written and sent off to print. The site is on a much faster timeline. We can turn something around in a day or less.

What is the best time for you to receive pitches?

I would say it’s most relevant when pitches are in sync with the issue I am working on. So a Mother’s Day pitch is best received in January or February. Anything after or before that wouldn’t be as timely. Also, send pitches during business hours. Pitches that are emailed early morning, late evening or weekend may slip through the cracks.

Who are you writing for?

In my mind, my target reader isn’t of a certain age or demographic. Instead she is simply someone who loves beauty, loves to shop and is looking for the latest-and-greatest information and products. She’s open to new ideas to help her change and hopefully improve her beauty routine.

Pitches that are emailed early morning, late evening or weekend may slip through the cracks.

What email subject lines capture your attention?

There’s nothing really specific. It could just be a line that relates to a subject I am working on, a trend or product that’s being buzzed about or something new I haven’t heard of. But sometimes if the subject is super-clever I will instantly open it up—I’m easily intrigued.

What makes a great pitch?

A great pitch feels personalized and well-researched. It should work for StyleWatch or specifically, and maybe even exclusively.

If you are interested in a story, how can we make your life infinitely easier?

It’s great when a publicist really reads and knows the brand. That way, pitches are more informed and we won’t waste each other’s time. A quick response time is also appreciative. We often ask for things at the last minute so a speedy turnaround helps and can often determine if the product/pitch makes it in the magazine.

I love when publicists are honest and “keep it real”, so to speak.

Is there guarantee that a publicist or brand will never hear back from you?

That’s harsh! Not sure if I have a “never been heard back from” but I do like professionalism and respectfulness.

We often ask for things at the last minute so a speedy turnaround helps and can often determine if the product/pitch makes it in the magazine.

What do you wish more publicists/brands understood about your job?

I receive hundreds of emails a day. I do my best to get back to everyone in a timely fashion, but sometimes it’s tough. Be patient with me!

PS: Grow your media contacts easily with PR Couture media lists and check out our “How to Pitch” guide for more tips to help you land media coverage!

E-Marketing Stats, Fashion Podcasts & Facebook Reactions

E-Marketing Stats, Fashion Podcasts & Facebook Reactions
  • Cosmo’s Joanna Coles joins the Snapchat board to keep building powerful relationships with the pic app. (via WWD)
  • Panty power! How Hanky Panky #bossbabe Gale Epstein pioneered the undie industry and created the most comfortable thong ever (it’s even trademarked!). (via Forbes)
  • Powerful e-marketing stats for fashion brands to know what’s working and what isn’t. (via Econsultancy)
  • Messaging apps, conversational commerce and what it all means to marketers. (via Medium)
  • Listen up PR Girls! Fashion GPS’s new Launchmetrics is going to be your new influencer marketing best friend. (via Fashionista)
  • We love a good podcast, and these fashion centered ones will make you want to keep your headphones on 24/7. (via OS Fashion)
  • The future of retail is not in what people sell, but the story they tell. (via Forbes)
  • PR Couture fearless leader Crosby Noricks shares all things entrepreneurial on Spirit of 608’s podcast. (via Spirit of 608)
  • It’s not just a “like” world anymore. Facebook is reactions, and we’re waiting to see the, well, reactions. (via Bloomberg)
  • Aliza Licht on what it takes to get your entry-level job and getting that first taste of Fashion PR. (via Glamour)

Favorite Fashion Videos

Photo Credit: Robert Bejil Productions

How to Plan and Host a Successful Media Dinner

Creating a Successful Media Dinner

It’s 2 o’clock in the afternoon on a rather uneventful Tuesday. Our account coordinator, Nicole, is sending out her last confirmation emails to a select list of writers and influencers we have invited to our media dinner tomorrow evening at our client’s restaurant in Los Angeles. After everyone has confirmed, we head off for one last meeting with our client and the chef to go over menu design, seating chart, take home gifts and several other details that are crucial to creating a successful dinner.

It’s Wednesday and the big day is here. We go through our normal office routine throughout the day, answering emails, scheduling phone calls and before you know it, we have about two hours before dinner begins. The phone rings, it’s one of our guests who is supposed to be joining us tonight letting us know that they are terribly sorry but have to cancel due to an unforeseen incident. Do we panic? Hardly. We have come to expect this throughout time. The cancelation won’t dampen our spirits as we have a very exciting night ahead of us with some special guests.

Our team starts setting table placements, name cards, menus and before you know it, our guests begin to arrive. One after another, we get them seated, explain the menu for the evening, and offer a drink while they wait for everyone to arrive. Depending on the type of dinner, our team will sit at the table with everyone to build a better relationship, ask questions and make sure they are enjoying their evening. Tonight is a full house and space is limited, so we help the kitchen and wait staff and check in on our guests periodically. As each course arrives, our chef explains in a few words what the ingredients are and why it is on the menu.

As the night concludes – and the alcohol starts kicking in – conversations between our guests get a bit more loose as everyone becomes more comfortable with each other. We don’t want to be too forthright and ask how the meal was so we look for telltale signs: big smiles, clean plates, and many pictures.
A media dinner seems rather simple, right? Invite a few food bloggers to a restaurant, have them sit at the same table and serve them delicious food; all complimentary of course. What could go wrong? The answer? Almost anything.
There are several key components to a successful media dinner and like almost everything else in life, a great first impression is very important, but remember, it doesn’t end there, you have an entire meal ahead of you, so be prepared.

There are several key components to a successful media dinner and like almost everything else in life, a great first impression is very important, but remember, it doesn’t end there, you have an entire meal ahead of you, so be prepared. Below, I’ve included plenty of useful tips to help you create a memorable media dinner and get a great return on investment.

Invite the right guests

Some are just interested in a free meal and their coverage will be subpar. Let them know what you expect from them for being invited. If it is a good write up, a blog post or article. If your guest is an influencer with a large social media following, then a few posts will suffice. Over time, this will become much easier after strengthening relationships with key media contacts.

Do your homework before inviting contacts

What have they written in the past and does it makes sense to invite them? If you are having a dinner at a bbq restaurant, inviting someone who focuses on healthy meals is useless, but this should go without saying.

Be prepared for anything to happen

You should always expect 1 or 2 guests to cancel at the last minute so be prepared and don’t lose focus.

Make each guest as comfortable as possible

Make a menu designed specifically for them which includes their name or outlet. Prepare a take home bag with a few unique items, a gift card to encourage them to return, etc.

Prepare a venue checklist

Make sure the restaurant has their best staff members handling the event. You always want professional waiters and bussers to make everything go smoothly. Also, create a unique and delicious menu. You want each guest to be amazed and leave happy.

Lighting is key! There will be plenty of photographs being taken so make sure everyone can get quality pictures of each dish.

Post event follow-up

Communication is very important, not only for a certain event but for maintaining a strong relationship. Follow up with each guest the following day and thank them for coming and have more information available if they need it for their coverage.

About Matthew McIvor

With more than 12 years of PR strategy and client experience, Matthew serves as President at LocaliteLA Public Relations, overseeing platform and campaign development for LocaliteLA’s current clients and new business prospects. A seasoned strategist, he is well versed in developing program recommendations that merge traditional, social and emerging media channels to help brands connect with their target audiences through relevant storytelling. He was struck with the travel bug at an early age and loves exploring new regions any chance he can get, especially if great food or cocktails are involved. Follow Matt and the LocaliteLA team on Twitter, Instagram and Facebook.

Image via Kaboom Pics

PR Industry News: USC’s PR Center, Style House PR, Top Women in PR

2016 Top Women in PR

USC Annenberg’s PR Center announces a new 16-member Board of Advisors of industry-leading communications professionals from the agency and corporate world. In the coming weeks, the Center for Public Relations will collaborate with The Holmes Report to field a study that will result in the release of its inaugural Global Communications Report, previously known in the industry as the Generally Accepted Practices (GAP) study.

Style House PR is now representing Ariana Ost, a lifestyle brand that offers a fine jewelry approach to home and fashion accessories. The brand will be launching at NY NOW HANDMADE Jan 30-Feb 2.

PR News announces its Top Women in PR for 2016.  The Top Women in PR Awards Luncheon took place yesterday at the Grand Hyatt in New York City.

Photo Credit: Yuri Y. Samoilov