JANA Public Relations, a fashion and accessory firm with NYC experience, Hollywood relationships and a Miami home base, is looking for a Miami-based Fashion and Accessories intern ready to help the team execute publicity campaigns for all fashion and accessories clients, create and distribute press kits and assist with events. The ideal candidate must have some prior fashion and/or PR experience and should be very organized and able to prioritize effectively while working on multiple projects. There is a lot of room to grow with the agency and internship, so motivation, dedication and ability to multitask well are necessary skills. Candidate must be available at least three days per week from 9-6. Candidate must be based in Miami/surrounding area.
While it may be obvious to think of crowdfunding as a viable fundraising tool for fashion designers, Los-Angeles based entertainment firm Lynch Archer PR has turned to Indie GoGo to raise capital in support of a new Hispanic division, LAPR Latino. The US Latino audience is about 32 million, or about 18% of the US population yet in film and yet latinos only represent 2-4% of those on television. With this new division, LAPR seeks to bring diversity to film and TV.
Timed to coincide with Hispanic Heritage Month, the objective of the LAPR Latino two-week IndieGoGo campaign is to raise venture capital for the creation of a multicultural PR division that will provide Latino talent – actors, comedians, musicians, athletes, directors and producers vital media representation within mainstream consumer and endemic entertainment media outlets as well as Hispanic media categories and bilingual media platforms.
After working with Jennifer Lopez over the last year, spearheading traditional and digital media efforts for the launch of the pop icon's cable television network NUVOtv, the only English-language network providing programming to the bilingual Latino audience, Cuban-American CEO Cheryl Lynch saw the need for this type of agency first-hand. In working with NUVOtv, LAPR is credited with growing the cable net NUVOtv's media impressions to 600+ million while also increasing the net's presence within it's respective social media platforms by 82%.
To support the crowdfunding campaign, LAPR distributed a digital-only wire release and asked clients to help get the word out. Donation perks range from exclusive access to audience seating at popular TV show tapings to hard-to-come-by invitations to red carpet events.
The campaign ends October 15 and to date has only raised a small fraction of it's $25,000 goal - leaving many perks wide open for last-minute funding!
Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.