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Balancing Your Resolutions, What's Next for Fashion Week & PR in 2015 Fashion PR, Marketing & Social Media News for the Week of January 5, 2015

PR in 2015, What’s Next for Fashion Week & Joni Mitchell for Saint Laurent

 

  • First a move a huge move away from Lincoln Center and now this!? What is going on, Fashion Week? (via Racked)
  • The full disclosure behind social media influencer marketing. (via Digiday)
  • Target’s newly announced collab with Lilly Pulitzer is already causing a commotion, but not for the reasons you might think. (via People StyleWatch)
  • That’s a whole lotta shoes! Coach just announced the acquisition of Stuart Weitzman. What’s next for footwear brand? (via Front Row Daily)
  • 40 kick-ass PR quotes heard around 2014. PR Couture included! (via Ereleases)
  • You gotta love Warby Parker and their wicked sense of humor. Just take a look at their Annual Report. (via Fast Company)
  • New Year’s resolutions already giving you anxiety? Take a step back and remember to keep balanced. You got this, PR girls and boys. (via NYC PR Girls)
  • Social media is a powerful tool, no doubt, but should we depend on it to save PR. How do you use it? (via Cision)
  • Saint Laurent + Joni Mitchell = some fashion music magic and a stunning campaign. (via Luxury Daily)
  • What will and will not change for PR in 2015. What do you foresee? (via Muck Rack)

Favorite Fashion Videos

 

Photo Credit: Frank Brouwer

Image3 Front Row Fashion PR Interview Series

PR Girls We Love: Jaclyn Johnson, Founder of No Subject L.A.

Jaclyn Johnson started No Subject L.A  in 2010 and since then has established it as one of the go-to marketing and events agencies in Los Angeles. No Subject works with top tier lifestyle, fashion and start up clients such as Levi's, Nasty Gal, SideCar, The Hollywood Reporter, NPR and The Spare Room. Just yesterday, she was named a ‪#‎30under30‬ by Forbes magazine.

Not only is she a hustling entrepreneur, Jaclyn is also a top blogger and influencer in the fashion and lifestyle space. Her blog, Some Notes On Napkins was established in 2006 and going strong. This #prgirl has recently been featured in PR Week, Domaine Home, Apartment Therapy, and Pop Sugar. She also contributes expert pieces for outlets such as MediaPost, PR Week, and The Wild.

How did you get started in PR? What was your first job?

I actually started out in editorial working at CondeNast Traveler, Time inc and a quick stint at SELF magazine. I transitioned into marketing & PR with my job at Attention USA.

What is the mood like in the office? What are you working on right now?

The mood is exciting! We had a crazy busy year and everyone was working really hard so I think we are sort of reflecting on our successes. We are currently working on our clients This is Ground, Bliss & Bone, One Colorado, Platform and ramping up for next year's CREATE & CULTIVATE and also the launch of our pop up shop, On Holiday.

Office1

 

What are three must-have tools, apps, or products that are essential to your job?

Our sweet spot lies in the fashion, beauty and lifestyle space. We love clients who are open to be creative, have a little fun and think outside the box. The clients most open to risk usually end up being the happiest.

  1. A backup charger-- literally live and die by my phone
  2. Dropbox--- our whole business is done via dropbox so we can literally be anywhere and access anything
  3. Fohr Card--- it allows us to access influencer data on the fly while creating campaigns

What makes an ideal client for your agency?

Our sweet spot lies in the fashion, beauty and lifestyle space. We love clients who are open to be creative , have a little fun and think outside the box. The clients most open to risk usually end up being the happiest.

What is a recent success story you’re proud of?

I am really excited about the collaboration we brokered between leather goods brand, This is Ground and illustrator, Freegums. The results were rad and drummed up a lot of buzz for both of them.

What’s the most important thing you’ve learned since you started running your own business?

Success means very different things to different people-- it's always important to define success before embarking on any campaign.

Office2

 

How do you get the word out about your agency?

We are actually really fortunate in that we have never gone out for new business it has always come to us via word of mouth and referrals.

What excites you about PR these days?

The changing landscape! PR is looking more like marketing and marketing, advertising and advertising, social media. The lines are blurred which opens up the playing field to new and exciting approaches!

Fashion PR Job Alert

Spring 2015 Fashion PR Internship: Eric Javits in NYC

Eric Javits, a well-established high-end hat and handbag designer, seeks highly motivated interns with previous office experience to work with the public relations department for the upcoming Spring 2015 semester. The ideal applicant would be available 2-3 full days per week and must be eligible to receive college credit.

The internship program is designed to give students an insider’s view of an accessories designer’s in-house public relations department and prepare them for a position in fashion PR after graduation. Interns will be given a weekly Metro Card to cover commuting costs and will be eligible for school credit.

Learn More and Apply

 

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.