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design (14) A PR Couture Guest Article by The Creative Loft

Five Fashion Jobs That Pay More than $50k A Year

PR Couture is all about fashion PR (good news for the Olivia Popes of the fashion world, fashion publicists boast a median salary of $60,379, with positions can be found in marketing, communications, or public relations firms), but if you aren't 100% sure that PR is for you, there are many other options to find a fashion industry position that you’ll love with a paycheck you’ll like. Here are four more fashion jobs that pay more than $50k a year:

Fashion Associate Marketing Manager

A combination of marketing, advertising, and public relations, fashion marketing managers work for clothing companies, boutiques, or outlet chains to increase awareness of certain brands. They also monitor brand initiatives and customer reactions to new products to see what’s working and what’s not. You’ve got to be both business and fashion savvy – being digitally inclined doesn’t hurt either -- to excel in this position, where a majority of workers earn at least $64,440.

Sales Brand Representative

Representatives have a customer-driven job as they pitch new products to buyers and work to get clothes into stores. An eye for fashion, solid communication skills, and an ability to work well with a variety of people is essential for sales brand representatives. Like any sales positions, a good chunk of your salary may come from commissions. So if you’re a persuasive go-getter who thinks it’s awesome to get a sneak peek at the newest clothes in the retail industry, consider looking into this job that makes an entry-level average of $59,000 in New York.

Associate Buyer

On the other side, buyers have the important job of selecting which items a store or boutique will include on their racks. Associate buyers have to be up to speed with the latest styles and the hottest brands and designers. Buyers stay one step ahead of the game by using their fashion knowledge to anticipate next season’s trends. Buyers typically work with different designers and sales staffs while attending trade shows, making a solid median salary of about $55,500.

Fashion Editor

Want to be the next Anna Wintour? A girl’s got to start somewhere. If you have a vision for fashion and love writing about it, merge your passions for a career as a fashion editor. Fashion magazine editors bring ideas to life as the inspiration for the themes behind various stories and articles. It’s important you have internship experience for a fashion magazine and be willing to work your way up the ladder with enthusiasm and commitment to earn the $66,400 median salary.

While average salaries may vary by location and company, these fashion jobs are proof that finances and fashion can go hand in hand -- with a lot of hard work, of course. Don’t know where to find these positions? We’ve got you covered: jobs in these fields and others can be found and applied for at The Creative Loft, a career-finding service specific to fashion and other creative industries.

About Ana

Ana Lopez is a proud Grady graduate from The University of Georgia and currently works as a freelance writer, editor, and content producer in Atlanta, GA. Aside from her writing, she is an avid bilingual reader, has an affinity for anything fitness-related, and strives to be a socially-conscious digital native.

Photo Credit: University of the Fraser Valley

Astrsk Front Row Fashion PR Interview Series

Startup Publicist Q&A with Elliot Tomaeno, Founder of Astrsk PR

Yes! So excited to bring you this interview with Elliot. Astrsk PR has worked with many lifestyle and fashion brands and startups, working with innovative companies (Frank & Oak, Tuft & Needle, Bow & Drape, GREATS Brand, Bib & Tuck, and Dagne Dover to not only get fashion/lifestyle coverage - but attention from tech and business reporters as well.

In 2013, Elliot was named as one of Business Insider's best 50 PR people in the tech industry and on The Next Web as one of 50 people in the NYC tech scene you need to know.

Also, great news for job seekers: Astrsk is hiring at all levels and currently has an internship/entry-level position posted on PR Couture  here.

Tell us a little bit Astrsk. What makes it different from other agencies?

I founded Astrsk after working at PR agencies in SF, London, NYC and Paris -- working with tech companies and startups from all over the world. My last job in NYC was at a PR firm called The Morris + King Company, where I was the head of consumer tech. I had an awesome team (ahem Elisabeth Rosario & Chi Zhao) and a beautiful office but wasn't able to work with the kind of startups I wanted to due to retainers that the firm charged (many startups have a limited budget). I started Astrsk to work with consumer startups that couldn't/didn't want to pay that kind of retainer -- offering clients the full-service agency approach but at a fraction of the cost. What else makes us different? We are all young (at nearly 29 I'm the oldest person here) and we tend to focus on bottom-line business results for our clients, even if "all press is good press" there are certain hits that affect the business more than others -- we put our focus there.  We also don't put a big emphasis on lofty reports or presentations -- we think the focus should be on results.

Astrsk PR

How did you get started in the industry?

I did a PR internship in college at a liberal arts school in Switzerland called Franklin University, then another at Spin PR (in the events space) in SF after I graduated. I realized pretty quickly I wanted to get into tech and then transitioned to Ballou PR -- a London/Paris based agency that did work with Facebook, Eventbrite, Groupon and a bunch of European startups expanding to the US. I learned a lot there and I think it's where I discovered my love for consumer tech.

What kind of brand story catches your eye when evaluating potential clients? What makes an ideal client for you?

Brand stories are great, and to partner with a startup they definitely need to have a compelling one but I think the founders/executive team are the most important factor for us. We look for founders that exude passion for the space they are working in, founders whose energy is infectious. At the end of the day I think my whole team is in the business at least partly to be inspired by and collaborate with entrepreneurs that make us better, smarter and more hungy by association!

You’ve launched over 100 startups/tech products – how do you make it happen? What's your motto?

We love working with both early stage companies and later stage companies. As a team we have all been working in the startup world for over 15 years and love launching new companies. Our motto: "the most important PR work is done before the first email to the press."

Our motto: "the most important PR work is done before the first email to the press."

What's a recent success story you are especially proud of?

The recent press around our client GREATS Brand -- with over 40 stories in the top fashion, tech and business publications such as WWD, Esquire, Complex, Details, etc!

Château Nordic: our client @frankandoak's #NYFW presentation

Astrsk donates 10% of work pro-bono to help up and coming startups. Why is this important to you and how has it impacted your company culture?

We believe in helping startups that are making the world a better place and sometimes some of the best and most impactful startups don't have a budget for PR. While we can't help all of them we are always looking for our next pro-bono project. In regards to culture, I think this is just one part of what makes us awesome but an important one -- it's important to feel good about the companies you are pitching!

What is the biggest missed opportunity you see fashion tech startups making with their PR strategy?

The strategy part. Many fashion startups focus too much on product and not enough on strategy from the get-go. Having a solid marketing and PR strategy is something that is too-often an after thought for most startups!

Many fashion startups focus too much on product and not enough on strategy from the get-go.

What keeps you excited about working in this space?

The energy and the people! The founders we work with are some of the most motivated and creative people I have ever met!

What are 3 things that you rely on to execute your best work? (could be products/tools/people)

  • Twitter
  • Cision
  • Cocktails

Where is startup PR headed? How do you stay ahead of the curve?

I think a new company being called a startup is becoming the norm if you are young and doing things differently. I consider us a startup in many ways. As an industry I think 'startup PR' is going to continue to grow as more and more industries are pushed forward by new ways of thinking -- often led by young people who never worked in that industry before. I think we will see more and more PR conventions thrown out the window -- conventions that are more of a formality and processes that actually slow things down. I think staying ahead of the curve for PR people is all about being as agile and creative as the companies we represent.

Startups are here to stay and are going to affect almost every industry (including home, health, fashion, entertainment, etc). This is a really exciting time to work with startups!

Images via Astrsk Instagram


September Fashion PR Girl Shopping Guide

It might be 100 degrees in San Diego, but happily ensconced in Seattle for the week (where the days are warm but the mornings are cool and crisp), it's a bit easier to dream of fall. Boots and bold lips and planning for the new year to come - oh my! What's on your wish list this month?

1. Spotted by Martha, a great, budget-friendly way to dress up your favorite boots! I love the idea of pairing these lace boot cuffs with a pair of black tights and my trusty riding boots on a crisp autumn day. By Three Bird Nest, available on Etsy, $18

2. No more waiting until February or March to get organized. This gold foil 2015 desk calendar makes me feel prepared and a bit more luxurious at the same time. By Sugar Paper LA, available on Hattan Home, $56

3. I've been in a bit of a style slump lately (possibly owed to these crazy temperatures - denim cut offs and converse all day ever day), but I'm am sure the latest street style collection by R29 is just what I need to bust out of that slump. Available for pre-order, $19.99

4. I love my coral Block Shop scarf, but this black and white number is the perfect PR Girl accessory. Block Shop Textiles, $120

5. Discovered on a friend in Italy, I think I may have found my perfect, long-lasting red lipstick. Limecrime, $20

6. It wouldn't be September without a pair of booties to covet, and these are absolutely perfect. Rachel Comey Alley Heels, available on Opening Ceremony, $425

7. Next week I'm thrilled to open up PR Couture's Fashion PR Haute Shop - filled with custom creations for you, like these PR Girl must-have greeting cards. By Sad Shop for PR Couture, $5

8. I've stopped painting my nails (I prefer to get them buffed at the salon), so love the idea of getting fancy with a new ring. I'd wear this gold diamond triangle ring every day. Anine Bing, $449

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.