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Category archives: Editor Interviews

Tips to get publicity in StyleWatch Magazine

Editor Q&A: How to Pitch Holly Carter, Beauty Director at StyleWatch

The celeb-heavy, trend-soaked pages of StyleWatch are a constant, coveted media hit for pretty much any fashion, beauty & lifestyle company. As such we absolutely love the opportunity to connect with StyleWatch editors (we’ve interviewed Fashion Editor Rachel Ashenbrand twice!) to get the inside scoop on what it takes to land coverage in the pages of this glossy and it’s corresponding website. This time we’re… More

Untitled design How to Pitch Series, Written by Lisa Simone Richards

Editor Q&A: Victoria DiPlacido, Assistant Beauty Editor at ELLE Canada

Victoria DiPlacido works on both the print and digital beauty pages of ELLE Canada, where she writes and produces daily compelling and SEO-friendly beauty and celebrity beauty news content to drive traffic to She is a social media wiz who manages social channels (Snapchat, Periscope, Twitter, Facebook, Google+, YouTube) for scheduled beauty content, breaking beauty news, award shows, and… More

Editor Q&A: How to Pitch Freelance Editor Diana Vilibert How to Pitch Series

Editor Q&A: How to Pitch Freelance Editor Diana Vilibert

With so many publications increasingly relying on freelancers to pen stories for both print and digital platforms, it’s increasingly important to build relationships with these writers. Diana Vilibert is the former Web Editor at Marie Claire, and is a freelance writer, copywriter, and cat lady living in Brooklyn. With experience writing for publications like Cosmpolitan, Marie Claire and Nylon Guys, Diana has a keen editorial… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at