sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: Editor Interviews

Editor Q&A (MAGIC Edition): How to Pitch Christopher Kim, Fashion Market Editor at Yahoo Style Editor Q&A: How To Pitch Series

Editor Q&A (MAGIC Edition): How to Pitch Christopher Kim, Fashion Market Editor at Yahoo Style

MAGIC is one of the largest fashion showcases in the U.S. Designers, buyers and editors all attend the show with their eyes on what’s to come for the next season. In preparation for his attendance, we caught up with Christopher Kim, Fashion Market Editor at Yahoo Style, to see how he preps the tradeshow and prefers to work with publicists and… More

How to Pitch Celebrity Stylist, Ali Levine Stylist Q&A: How to Pitch Series

How to Work with Celebrity Stylist Ali Levine

While it’s easy to get caught up in pitching your client’s fashion designs to magazine editors, having a great rapport with celebrity and wardrobe stylists is also key in creating brand awareness. Ali Levine, Celebrity & Wardrobe Stylist, is someone you want to be connected to. This extremely busy go-getter has worked with an endless list of celebrities, editorial and… More


Editor Q&A with Alex Apatoff, Senior Style Editor at

People Magazine is the world’s leading celebrity media outlet and delivers readers the latest news and exclusive interviews of the most compelling people of our time. As the Senior Style Editor for People Magazine and, Alex Apatoff is always looking for timely, relevant brand stories or products that have a celebrity angle. Below she shares her likes and dislikes when… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at