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Category archives: Fashion Brands

05.09.13 by Crosby // Filed under Fashion Brands, PR Couture
leoluca handbags

Leoluca Handbags: A Fashion Start-up Story, Made in the USA for PR Girls Everywhere

On their website, Leoluca designers and long-time best friends Emma Lezak & Lauren Letizio state that their company is so-named for both Italian Saint Leoluca, as well as the Italian 1950′S mobster, Leoluca Bagarella, or more plainly “derived from both good and evil.” It is this juxtaposition of edgy sophistication and clear-minded marketing (both women are graduates of the Fashion… More

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04.25.13 by Crosby // Filed under Fashion Brands, PR Couture, PR Interviews
Free People Digital PR Strategy

How Free People Succeeds with Branded and Customer-Generated Content

I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I… More

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04.18.13 by Crosby // Filed under Fashion Brands, PR Couture, PR Interviews
How LuLu*s Fashion Blogger Program Works

Brand Spotlight: Behind-the-Scenes of LuLu*s Fashion Blogger Program

We measure success through click-throughs to our site, comments from the readers, and social media interaction. – Stephanie Gaito, Blog Relations Manager, LuLu*s Stephanie Gaito is the blog relations manager at junior fashion online shop LuLu*s, which runs extensive affiliate and event programs for key fashion and style bloggers., as well as a robust social media an on-site content strategy. Recently, the… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a creative marketing strategist who works with fashion brands that get it (or want to get it!). I care about helping companies connect to their audiences in meaningful ways, as well as mentoring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.