Category archives: Fashion Brands
Leoluca Handbags: A Fashion Start-up Story, Made in the USA for PR Girls Everywhere
On their website, Leoluca designers and long-time best friends Emma Lezak & Lauren Letizio state that their company is so-named for both Italian Saint Leoluca, as well as the Italian 1950′S mobster, Leoluca Bagarella, or more plainly “derived from both good and evil.” It is this juxtaposition of edgy sophistication and clear-minded marketing (both women are graduates of the Fashion… More
How Free People Succeeds with Branded and Customer-Generated Content
I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I am… More
Brand Spotlight: Behind-the-Scenes of LuLu*s Fashion Blogger Program
We measure success through click-throughs to our site, comments from the readers, and social media interaction. – Stephanie Gaito, Blog Relations Manager, LuLu*s Stephanie Gaito is the blog relations manager at junior fashion online shop LuLu*s, which runs extensive affiliate and event programs for key fashion and style bloggers., as well as a robust social media an on-site content strategy. Recently, the… More
