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Category archives: Fashion Brands

Show Me Your Mumu: How Social Media is Making an Old Mu New A PR Couture Guest Article by Mary Kathryn Woods

Show Me Your Mumu: How Social Media is Making an Old Mu New

Clothing line Show Me Your MuMu is successfully showing its “MuMu” to the world. Show Me Your MuMu reinvented the “muumuu” and entered the fashion world as a fresh, fun and more hipster Lilly Pulitzer. Through its thorough branding efforts, the clothing line is selling more than just flowing, flowery outfits — it’s selling a lifestyle. By definition, branding is… More

jill-e, laptop bags, camera bags

Camera, Laptop, & Tablet Bags Oh my: Accessory Brand Q&A with Gail Backal, President Jill-e Designs

If you’ve ever been the recipient of one of those awful black nylon laptop bags (I sure have), either as a gift or part of conference swag, or spent hours searching online for a stylish, functional laptop or camera bag (done that too), then you know what a challenge it can be to simply find something that looks like a… More

What it's like to run Global Communications at Lyst

Fashion PR Q&A: Joanna Christie, Head of Global Communications at Lyst

A personalized fashion marketplace that allows users to create a customized shopping feed of products with integrated checkout that makes it possible to purchase products from multiple retailers directly, Lyst was named one of the UK’s Future Fifty, a list of the UK’s 50 brightest companies and most likely to expand and succeed in 2013. Earlier this year Lyst announced $14 million in a round of… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.