Category archives: Fashion Brands
5 Things to Love About Rachel Roy's New Digital Fashion Magazine, The Life
It’s no secret that I love following how fashion brands are taking editorial inspiration from traditional publishing and creating their own branded content. Fashion designer Rachel Roy has notably used social media to not only showcase the brand, but demonstrated a willingness to blend the personal with the professional, mixing Instagram shots of her daughter, for example, with Brene Brown quotes… More
How Fashion Brands Lululemon, Free People and Dolls Kill are Increasing on Site Engagement & Sales
Retailers know that including user reviews on product pages can increase sales, after all, when was the last time you purchased anything on Amazon without reading the customer reviews? Reviews can increase the average value of each order, improve customer loyalty, and even increase traffic. For fashion brands specifically, the ability to rate the fit, quality and value of garments… More
#PRGirl Valentine's Day Shopping Guide & Special Codes to Save
Whether you are celebrating en amore with a special someone, or that special someone is you, mon ami, here are a few items worth a splurge. I especially love the compartment bags from Oscar and Anna – they’re super functional with an upper compartment for quick access to lipstick, keys, and your phone, and a bottom compartment that can hide lingerie,… More
