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Category archives: Fashion Brands

Px Beauty Print FB Game Amber v Crosby

Campaigns We Love: Prescriptives Beauty Print Game + Win Custom Foundation

Who: Prescriptives What: In 1983, Prescriptives was one of the first brands to offer Custom Blend Foundation and last year, the brand became the first brand to offer it online via live video chat with photo upload technology. The Prescriptives Beauty Print Facebook Game posits the unique colorways of beauty bloggers and influencers against one another, inviting the participant to match… More

Win a $2500 Brand Audit from Slate Designs A PR Couture Sponsored Post by SLATE Designs

Emerging Fashion Designers: Win a $2,500 Brand Audit Package from Slate Design

Is all the excitement around New York Fashion Week driving you to do more and grow faster in your business? Do you dream of one day being a household name, sending models down the runway to celebrity and fashion editor acclaim? A strong brand identity is the most important element in running a successful fashion line and where the magic… More

fashion marketing campaigns 2013 A PR Couture Guest Article by Hannah Conner

Fashion Marketing Campaigns that Sparkled in 2013

2013 was a great year for fashion. After a few awkward years adjusting to the new climate of social media advertising, marketers in the fashion industry have finally begun taking their campaigns to stunning heights of creativity and glam. Yet many staunch traditionalists are still failing to emerge into the drastically altered marketing landscape that has already transformed countless industries…. More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.