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Category archives: Fashion Brands

What it's like to run Global Communications at Lyst

Fashion PR Q&A: Joanna Christie, Head of Global Communications at Lyst

A personalized fashion marketplace that allows users to create a customized shopping feed of products with integrated checkout that makes it possible to purchase products from multiple retailers directly, Lyst was named one of the UK’s Future Fifty, a list of the UK’s 50 brightest companies and most likely to expand and succeed in 2013. Earlier this year Lyst announced $14 million in a round of… More

Px Beauty Print FB Game Amber v Crosby

Campaigns We Love: Prescriptives Beauty Print Game + Win Custom Foundation

Who: Prescriptives What: In 1983, Prescriptives was one of the first brands to offer Custom Blend Foundation and last year, the brand became the first brand to offer it online via live video chat with photo upload technology. The Prescriptives Beauty Print Facebook Game posits the unique colorways of beauty bloggers and influencers against one another, inviting the participant to match… More

Win a $2500 Brand Audit from Slate Designs A PR Couture Sponsored Post by SLATE Designs

Emerging Fashion Designers: Win a $2,500 Brand Audit Package from Slate Design

Is all the excitement around New York Fashion Week driving you to do more and grow faster in your business? Do you dream of one day being a household name, sending models down the runway to celebrity and fashion editor acclaim? A strong brand identity is the most important element in running a successful fashion line and where the magic… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at