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Category archives: Fashion Brands

An Inside look at Made Eyewear

Fashion Brand Q&A: Kevin Hunder, Founder, Made Eyewear

Made Eyewear launched in Summer 2013 with customizable sunnies and optical frames with virtual try-on service, starting at just $84. Founder Kevin Hundert’s family has been in the industry since the mid ’70s when his grandfather started REM Eyewear, a top manufacturer for the likes of John Varvatos, Converse, Lucky Brand, so Made has come right out of the gate with great… More

Bulgari Film Contest

Campaigns We Love: Bulgari’s One Minute Fashion Film Contest

Who: AltaRoma, Bulgari, ASVOFF Roma What: An invitation to create a one-minute film based on the theme “Let Bulgari dazzle your senses” using colors of Bulgari jewelry. Where: Winners will be announced and films shown at an event during AltaRoma AltaModa Fashion Week (Jan 24-26). Why: It’s no secret around here how much I love fashion films. From their weekly inclusion in our Fashion PR Fridays… More

snapchat stories PR Toolbox with Tribe Dynamics

A Fashion PR Guide to Snapchat Stories feat. Juicy Couture

While Snapchat has been around for nearly two years, until recently it was primarily the dominion of teens and college kids, with whom the 10-second auto-destruct feature of all shared images appealed. However, companies have caught wind of Snapchat’s 8 million users and nearly 350 million daily uploads, with several fashion and entertainment brands taking the platform for a spin…. More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.