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Category archives: Fashion Brands

fashion marketing campaigns 2013 A PR Couture Guest Article by Hannah Conner

Fashion Marketing Campaigns that Sparkled in 2013

2013 was a great year for fashion. After a few awkward years adjusting to the new climate of social media advertising, marketers in the fashion industry have finally begun taking their campaigns to stunning heights of creativity and glam. Yet many staunch traditionalists are still failing to emerge into the drastically altered marketing landscape that has already transformed countless industries…. More

in-depth look at dogeared jewelry PR strategy for 2014

Fashion Brand Q&A: Ashley Walkley, Customer Experience Director, Dogeared Jewelry

A fascinating look at how sometimes the simplest of concepts and designs can have the most impact, the Dogeared jewelry brand has amassed a passionate following among women who wear their delicate jewelry to keep inspiration and intention top of mind. Carried nationwide at Neiman Marcus, Bloomingdale’s, Nordstrom and a slew of specialty stores (they have an exclusive collaboration collection with… More

An Inside look at Made Eyewear

Fashion Brand Q&A: Kevin Hunder, Founder, Made Eyewear

Made Eyewear launched in Summer 2013 with customizable sunnies and optical frames with virtual try-on service, starting at just $84. Founder Kevin Hundert’s family has been in the industry since the mid ’70s when his grandfather started REM Eyewear, a top manufacturer for the likes of John Varvatos, Converse, Lucky Brand, so Made has come right out of the gate with great… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at