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Category archives: Fashion Brands

KENNETH COLE  Fall 2013 Runway Show

NYFW Diaries: How Kenneth Cole Changed the Catwalk

Kenneth Cole’s return to the runway opened with a video reminding audience members that: During the @kennethcole runway show, out of respect for other members of the audience please make sure your phones and tablets are switched ON. This show will embrace the intrusive nature of social media. Quick history lesson: Once upon a time. fashion week was a private industry event attended by buyers and fashion… More

Tsubo Footwear SP13

Fashion Brand Spotlight: Justin Pace, Brand Manager at Tsubo

PR Daily just reported that PR Manager came in as the 5th Most Stressful Job in America, which comes as no surprise to those of us in the thick of it. Specifically with fashion PR comes the need to literally be fast on your feet, and fancy, at the same time. This is why I love Tsubos and think they… More

POP BASIC FASHION START UP

Popbasic Launches First Fashion Micro-Collection to International Audience

You may recognize the name Madeline Veenstra as the founder of WikiFashion, which is, as it sounds, a sort of Wikipedia for the fashion industry. Her latest project is Popbasic, a selection of micro-collections that can be ordered monthly.  Officially launched just this Monday, the idea was originally aimed at an Australian audience (Madeline is Australian) but had so much early… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.