sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: Fashion Brands

in-depth look at dogeared jewelry PR strategy for 2014

Fashion Brand Q&A: Ashley Walkley, Customer Experience Director, Dogeared Jewelry

A fascinating look at how sometimes the simplest of concepts and designs can have the most impact, the Dogeared jewelry brand has amassed a passionate following among women who wear their delicate jewelry to keep inspiration and intention top of mind. Carried nationwide at Neiman Marcus, Bloomingdale’s, Nordstrom and a slew of specialty stores (they have an exclusive collaboration collection with… More

An Inside look at Made Eyewear

Fashion Brand Q&A: Kevin Hunder, Founder, Made Eyewear

Made Eyewear launched in Summer 2013 with customizable sunnies and optical frames with virtual try-on service, starting at just $84. Founder Kevin Hundert’s family has been in the industry since the mid ’70s when his grandfather started REM Eyewear, a top manufacturer for the likes of John Varvatos, Converse, Lucky Brand, so Made has come right out of the gate with great… More

Bulgari Film Contest

Campaigns We Love: Bulgari’s One Minute Fashion Film Contest

Who: AltaRoma, Bulgari, ASVOFF Roma What: An invitation to create a one-minute film based on the theme “Let Bulgari dazzle your senses” using colors of Bulgari jewelry. Where: Winners will be announced and films shown at an event during AltaRoma AltaModa Fashion Week (Jan 24-26). Why: It’s no secret around here how much I love fashion films. From their weekly inclusion in our Fashion PR Fridays… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.