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Category archives: Fashion Brands

Bulgari Film Contest

Campaigns We Love: Bulgari’s One Minute Fashion Film Contest

Who: AltaRoma, Bulgari, ASVOFF Roma What: An invitation to create a one-minute film based on the theme “Let Bulgari dazzle your senses” using colors of Bulgari jewelry. Where: Winners will be announced and films shown at an event during AltaRoma AltaModa Fashion Week (Jan 24-26). Why: It’s no secret around here how much I love fashion films. From their weekly inclusion in our Fashion PR Fridays… More

snapchat stories PR Toolbox with Tribe Dynamics

A Fashion PR Guide to Snapchat Stories feat. Juicy Couture

While Snapchat has been around for nearly two years, until recently it was primarily the dominion of teens and college kids, with whom the 10-second auto-destruct feature of all shared images appealed. However, companies have caught wind of Snapchat’s 8 million users and nearly 350 million daily uploads, with several fashion and entertainment brands taking the platform for a spin…. More

UK Holiday Fashion Brand Campaigns PR Toolbox with Tribe Dynamics

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course, obsessing over beautiful holiday campaigns. So, order up the first peppermint-mocha of the season, and take a deep breath. Then, check out these fashion brand holiday campaigns already making the rounds, perhaps they will inspire… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at