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Category archives: Fashion Brands

UK Holiday Fashion Brand Campaigns PR Toolbox with Tribe Dynamics

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course, obsessing over beautiful holiday campaigns. So, order up the first peppermint-mocha of the season, and take a deep breath. Then, check out these fashion brand holiday campaigns already making the rounds, perhaps they will inspire… More

PR Girl Wishlist

PR Couture: November 2013 PR Girl Wish List

I’ve been doing a ton of traveling lately, and that go-go-go activity has led me to mark November as a month for ease. Despite comfort as a guiding light, that doesn’t mean sacrificing style, whether through the decadence of rose gold, a dash of humor on a rainy day, or a wondrous, spa-worthy scent for my morning shower. Wishing you… More

Fashion PR Campaigns We Love

Campaigns We Love: Anya Hindmarch, #WhatPlanet Are You On?

Who:  English fashion accessories designer Anya Hindmarch What: An  ”astro-biographical journey to discover your universal truths, astro-facts and space oddities,” the What Planet Are You On? microsite is a rich experience to promote Anya’s SS14 Collection. Filled with personal insights based on your birthday, the campaign has it’s own hashtag, results can be shared across social media, and participants can enter to win… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.