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Category archives: Fashion Brands

Cosmetics for Lacoste L!ve

[Sponsored] Lacoste L!VE Launches with Multi-Media Digital Experience

It’s no secret that Canada is home to some of my favorite things – Anne of Green Gables, Indochino, Lululemon, Danielle LaPorte, Tiny Devotions, lots and lots of maple syrup… and Lacoste feels the same way.  The iconic sportswear brand has chosen to feature Montreal in their Lacoste L!VE campaign, featuring multidisciplinary creative artist Julien Vallée and the band Cosmetics…. More

How Anthropologie's Wedding Line BHLDN uses Pinterest

Fashion PR Q&A: Why Wedding Brand BHLDN loves Pinterest

As a girl of a certain age, it is not rare to pass along BHLDN to any number of brides-to-be, bridesmaids-to-be,  sartorially-challenged wedding goers or simply more-dressed-up-than-usual party attendees. As Anthropologie’s wedding and special events line, BHLDN is everything you would expect: a hint of vintage, a hint of glamour, and not a yard of pink taffeta in sight. I… More

indochino

Menswear PR: Canadian Custom Suit Brand Indochino Pops Up in New York City

In 2006, Indochino founders Heikal Gani and Kyle Vucko put their studies at the University of Victoria on hold to create a company that would craft stylish, affordable, custom made suits. Over the past five years, the Vancouver company has grown to more than 55 employees, while their responsive website and 10 minute measurement process has served more than 50,000… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.