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Category archives: Fashion Brands

Fashion PR Campaigns We Love

Campaigns We Love: Anya Hindmarch, #WhatPlanet Are You On?

Who:  English fashion accessories designer Anya Hindmarch What: An  “astro-biographical journey to discover your universal truths, astro-facts and space oddities,” the What Planet Are You On? microsite is a rich experience to promote Anya’s SS14 Collection. Filled with personal insights based on your birthday, the campaign has it’s own hashtag, results can be shared across social media, and participants can enter to win… More

Oscar de la Renta Releases Fall Campaign via Instagram

Campaigns We Love: Oscar de la Renta Instagram Exclusive #ODLRfall13

Who: Oscar de la Renta What: Oscar de la Renta released their Fall 2013 Campaign yesterday, entirely via Instagram. The campaign was shot in NYC by Norman Jean Roy, styled by Alex White and stars Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne. Make-up by Gucci Westman and hair by Orlando Pita. Where: The OscarPRGirl Instagram Account Why: As Erika Bearman, senior vice president… More

Sseko 30 Ways 30 Days Humanitarian Brand Campaign

Campaigns We Love: Sseko 30 Ways in 30 Days Campaign

Who: Sseko, a humanitarian brand that makes chic sandals, clutches and totes in Africa and 30 fashion & style bloggers, including PR Couture intern @mandavision, (pictured).  I picked out the black sandals and the rectangle mojave accessory c/o Sseko, and tried out my new lens on Amanda. Click on the photo to check out Amanda’s Sseko Photo Shoot: What: Each year, Sseko holds a “30 Ways, 30… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.