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Category archives: Links

Working with Social Media Stars, Donna Karen Steps Down & Fashion Content Creation Fashion PR, Marketing & Social Media News for the Week of June 29, 2015

Working with Social Media Stars, Donna Karan Steps Down & Fashion Content Creation

American Girl: How one brand has become the game changer in girl’s toys and clothing while maintaining a strong and positive message. #teamsamantha (via Racked) How to work with increasingly influential social media stars at events and beyond. (via NVE The Experience Agency) After receiving over 3,000 good, bad and pretty ugly pitches (yikes!), this editor shares what PR pros should… More

FPRF Fashion PR, Marketing & Social Media News for the Week of June 22, 2015

E-Commerce Comes to Snapchat, the Big PR Myth & Major in Fashion Law

What brands can learn about mass market retail and social media strategies from their fast fashion counterparts like H&M. (via Digiday) The new vision of fashion through the eyes of fashion illustrators and why we kinda love them. (via the New York Times) How to win with personalized email marketing. (via L2ThinkTank) What would you think is the biggest myth… More

New Disclosure Guidelines, Lucky Magazine Folds for Good & PR Girl Code Fashion PR, Marketing & Social Media News for the Week of June 15, 2015

New FTC Disclosure Guidelines, Goodbye Lucky & the PR Girl Code

Michelle Obama can add editor to her resume as she guest edits for the next issue of More Magazine. (via Politico) Must read: Facebook and its algorithms could be leaving some of your news behind. (via Columbia Journalism Review) Sad news for Lucky fans. Just weeks after announcing a quarterly format, the fashion magazine announces it is folding completely. (via… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.