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Category archives: PR Interviews

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His PRspective: Digital Fashion PR with McArthur Joseph at Bollare

Fashion PR is a profession overrun by women, and we tend to claim the whole field as ours, even via hashtags like #PRGirl. The PR Guys deserve love, too. They work just as hard and have their share of #PRGuyProblems. We began our #PRGuy installment with Gregory Russell and Zack Tanck. PR guys (and gals) everywhere loved it so much,… More

JGO HEADSHOT Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Jennifer Gomez, VP of Womens at Kenwerks

PR girl Jennifer Gomez has always had a deeply rooted passion for the fashion industry. Her love for celebrities and music drove her to move to LA in 2010. Her work experience as the Visual Standards Director for Bebe, Inc. and Fashion Accessories Merchandiser for Bloomingdales developed her obsession with the fashion industry and spurred her career in PR. She… More

Liz Front Row Fashion PR Interview Series

Publicist Q&A: Getting to Know Liz Anthony, Founder of Mariposa Communications

Liz Anthony got her PR start in the public relations department of Coach, where she oversaw their regional press and special events. In time, she flowed into the fast-paced agency world moving to a boutique firm specializing in fashion accessories. In early 2009, she set out on her own and founded Mariposa Communications with a desire to combine the intimate services… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.