• Rent the Runway is opening its first ever pop up shop and hopes to be a new hit destination both online and in store for those looking to get beautified for a special event. (via PR Newswire)

• The CFDA/Vogue Fashion Fund has a new webisodes series featuring a contest to win their design scholarship. This isn’t your average fashion competition series and it even gives you the inside scoop on what goes on in the usually closed judging sessions. (via California Apparel News)

• Refinery 29 launches their Next Big Style Blogger Contest, with the grand prize being a trip to New York, $1,000, and a role a a guest blogger on their site. (via Fashionably Marketing)

• Cupcakes and Cashmere blogger has teamed up with Estee Lauder as a social media and online guest editor to help put them on the digital map. (via Beauty High)

• Attention prepsters, get excited because Sperry Topsider and women’s clothing brand Milly have joined forces! Check out their video which does an overview of the collection and partnership. (via Racked)

• Style Bistro is hosting a Pinterest contest for New York Fashion Week where you could win a bevy of beauty products picked out by the Style Bistro Editors. (via Style Bistro)

• Mashable has created a giant real-life Facebook wall filled with photos of users, check out the pics to see if you or someone you know is featured. (via Mashable)

Favorite Fashion Videos of the Week

• Forget the Oscars, the nominations for MyHabit.com’s Blog Lovin’ Awards are in! The fierce competition features fashion standouts such as The Man Repeller, Bryan Boy, WWD, and Olivia Palermo. (via Fashionista)

• Rihanna is now going to balance hosting a competitive fashion television show along with keeping up with a booming musical career. The topic of the show? Finding the next big thing in new designers for celebrities and musicians of course. (via The Cut Blog)

• The Row, the Olsen twin’s fashion brand, has been seen on celebrities and high fashion runways and is making a bold new move to try and up their business. (via Huffington Post Style)

• The third annual Fashion 2.0 awards are upon us, voting ends February 7th so there is still time to get your word out. Can’t make it to the actual awards ceremony? No need to fret, the awards ceremony will also be streamed and Tweeted live from the event. (via Style Coalition)

• Don’t be left out of the craziness that is Spring Couture! Catch up on all the risk taking high-fashion shows, and who knows you may be inspired to try something new in your everyday wardrobe. Alexis Mabille style headdresses anyone? (via Women’s Wear Daily)

• Instagram is one of the hottest iPhone apps on the market so it is no wonder it is drawing the attention of the movers and shakers of the fashion industry looking to gain a competitive edge. However, there are three brands who take this involvement a step beyond their fellow stylish counterparts. (via Fashionably Marketing)

• Media relations can be difficult but if you can master it, it can make pitching and getting an actual response a whole lot easier. Take a hint from NYC PR Girls and do your research! (via NYC PR Girls)

• The new year is in full swing and that means more applications and innovations, check out these three digital story telling apps that are sure to be a hit. (via web distortion)

• What does it take to get to the top of the Fashion PR heap? Read these testimonials and experiences of 10 butt-kicking PR Power Girls and find out what it takes to live the life of a PR Girl. (via Style Caster)

• Conferences can be a combination of many things including informative, overwhelming and fun. To get the most out of your experience it is best to come with a plan and conquer. Erin Loechner recaps her experiences at Alt Summit and gives great tips for attending your next conference! (via Design for Mankind)

Favorite Fashion Videos of the Week

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Young fashion superstar Tavi Gevinson has launched a new online magazine for teenage girls, www.RookieMag.com, where she plays the role of editor in chief at the tender age of 15. (via BBC News)

Burlesque star Dita Von Teese is one of the newest Target collaborators and is designing a lingerie line for Target Australia. (via The Gloss)

Missed out on the fashion statements made by the stars at the Golden Globe Awards? No worries, Vogue Daily gives you an overview of the looks that evening. (via Vogue Daily)

H&M has opted to go full out on its latest campaign and has booked an advertisement spot for the new collaboration with David Beckham during the second half of the Super Bowl. (via The High Low)