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Category archives: Links

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of October 27, 2014

Scary Brand Fails, a Fashion Blogger Unplugs & Career Advice from Cosmo’s Amy Odell

Want to see something really scary? Take a look at these terrifying brand fails. (via Ripen Ecommerce) From redesign clothes to building a new social structure, Abercrombie & Fitch is doing a complete brand rehaul. (via the Columbus Dispatch) What does the future hold for fashion bloggers and their relationship with native advertising? (via Fashionista) Why this fashion blogger pulled… More

Ralph Lauren’s #PinkPonyPromise Campaign, Get Your Pitch to Top Editors & Remembering Oscar de la Renta Fashion PR Fridays: PR, Marketing & Social Media News of October 20, 2014

Ralph Lauren’s #PinkPonyPromise Campaign, Get Your Pitch to Top Editors & Remembering Oscar de la Renta

Boss Babe Sophia Amoruso says a little bit of millennial sense of entitlement does a CEO good. (via Fortune) Many brands are courting fashion bigs for sponsorship opportunities to add little pizazz to their brand image. When does it work? (via Business of Fashion) The big era of the fashion campaign is here and well. (via Not Just a Label)… More

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of October 13, 2014

Retailers Accept Apple Pay, Holiday Marketing Tips & Confessions of a Social Media Pro

How Coty combines fragrance and winning marketing for celebrity perfumers. (via AdWeek) Technology is shaking up the beauty industry game as it attempts to court young digital users. (via The Telegraph) Fashion brands are pushing those ads on Instagram. (via WWD) This new Tumblr explains what’s up with those J. Crew models. (via Refinery29) With holidays just around the corner,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.