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Category archives: Links

PR Girl Tips, ShopStyle’s Blogger Network & Social Media the Right Way Fashion PR, Marketing & Social Media News for the Week of June 8, 2015

Hashtag Campaigns, Experts Dish on DIY PR, Luxury Fashion’s Social Strategy

Moda Operandi is nothing short of creative and that creativity is defining the new luxury store. (via Fast Company) Some of our favorite PR entrepreneurs share their do’s and don’ts when it comes to promotion without a publicist. (via Taste the Style) That Instagram is a powerful one. How the influence of the photo sharing app is creating demand and changing how brands advertise. (via… More

Levi's + Google, eBay's New Division & The Purpose of PR Fashion PR, Marketing and Social Media News for the Week of June 1, 2015

Levi’s + Google, eBay Goes High-End & the Purpose of PR

Fashion brands are jumping on the Snapchat train, but some aren’t too sure how to use it. (via Yahoo Style) It’s here! Pinterest unveils over 2 million buyable pins with partners like Kate Spade and Neiman Marcus. (via Ad Age) Levi’s collaborates with Google and kicks up its new digital strategy a notch. (via Digiday) Gap’s former CMO is heading to Spotify and… More

News for Lucky, Independent Fashion Day & Amazon's New Marketplace Fashion PR, Marketing and Social Media News for the Week of May 25, 2015

News for Lucky, Fashion Independents’ Day & Amazon’s New Marketplace

Amazon is coming out with its own artisan marketplace that could give Etsy a run for its money. (via Business Insider) Office fashion that gets the stamp of approval from HR pros. (via Glamour) PR OG Alan Edwards shares his collection of pop, rock and celebrity memorabilia reflecting the history of the industry before the days of social media. (via GQ)… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at