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Category archives: Links

New Disclosure Guidelines, Lucky Magazine Folds for Good & PR Girl Code Fashion PR, Marketing & Social Media News for the Week of June 15, 2015

New FTC Disclosure Guidelines, Goodbye Lucky & the PR Girl Code

Michelle Obama can add editor to her resume as she guest edits for the next issue of More Magazine. (via Politico) Must read: Facebook and its algorithms could be leaving some of your news behind. (via Columbia Journalism Review) Sad news for Lucky fans. Just weeks after announcing a quarterly format, the fashion magazine announces it is folding completely. (via… More

PR Girl Tips, ShopStyle’s Blogger Network & Social Media the Right Way Fashion PR, Marketing & Social Media News for the Week of June 8, 2015

Hashtag Campaigns, Experts Dish on DIY PR, Luxury Fashion’s Social Strategy

Moda Operandi is nothing short of creative and that creativity is defining the new luxury store. (via Fast Company) Some of our favorite PR entrepreneurs share their do’s and don’ts when it comes to promotion without a publicist. (via Taste the Style) That Instagram is a powerful one. How the influence of the photo sharing app is creating demand and changing how brands advertise. (via… More

Levi's + Google, eBay's New Division & The Purpose of PR Fashion PR, Marketing and Social Media News for the Week of June 1, 2015

Levi’s + Google, eBay Goes High-End & the Purpose of PR

Fashion brands are jumping on the Snapchat train, but some aren’t too sure how to use it. (via Yahoo Style) It’s here! Pinterest unveils over 2 million buyable pins with partners like Kate Spade and Neiman Marcus. (via Ad Age) Levi’s collaborates with Google and kicks up its new digital strategy a notch. (via Digiday) Gap’s former CMO is heading to Spotify and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.