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Category archives: Links

Marketing with Periscope, Leveraging LinkedIn & Birchbox's Big Plans Fashion PR, Marketing & Social Media News for the Week of July 13, 2015

Marketing with Periscope, LinkedIn for PR & Birchbox goes Big

Clueless Costume Designer Mona May on how she created a wardrobe phenom that made us all envious (you know you went out and got a plaid skirt after you saw this movie). (via Harpers Bazaar) There’s really no way around it, networking is just a necessary thing in PR. But, how do you network? (via Nuts PR) Leverage LinkedIn and use it to… More

FPRF Fashion PR, Marketing & Social Media News for the Week of July 6, 2015

Instagram Marketing, The World of Internet Influencers & Chanel’s Casino Couture

Chanel’s fall couture show goes Casino Royale with Kristen Stewart, Julianne Moore and a lot of dice rolling. (via Fashionista) How to engage that interesting millennial brain on social media. (via PR News Online) A guide to creating a killer Instagram marketing strategy. (via Sprout Social) A celebrity divorce expert gives us the low down and why these seemingly perfect marriages aren’t what they… More

Working with Social Media Stars, Donna Karen Steps Down & Fashion Content Creation Fashion PR, Marketing & Social Media News for the Week of June 29, 2015

Working with Social Media Stars, Donna Karan Steps Down & Fashion Content Creation

American Girl: How one brand has become the game changer in girl’s toys and clothing while maintaining a strong and positive message. #teamsamantha (via Racked) How to work with increasingly influential social media stars at events and beyond. (via NVE The Experience Agency) After receiving over 3,000 good, bad and pretty ugly pitches (yikes!), this editor shares what PR pros should… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at