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Category archives: News & Events

Working with Social Media Stars, Donna Karen Steps Down & Fashion Content Creation Fashion PR, Marketing & Social Media News for the Week of June 29, 2015

Working with Social Media Stars, Donna Karan Steps Down & Fashion Content Creation

American Girl: How one brand has become the game changer in girl’s toys and clothing while maintaining a strong and positive message. #teamsamantha (via Racked) How to work with increasingly influential social media stars at events and beyond. (via NVE The Experience Agency) After receiving over 3,000 good, bad and pretty ugly pitches (yikes!), this editor shares what PR pros should… More

What PR Couture is up to this summer

PR Couture’s Summer Siesta & PR Pro Reading List

Happy Summer! With sunny days and fireworks just around the corner, it’s basically a requirement to get out of the office and soak up some vitamin D! Consider this your permission slip. Here at PR Couture HQ, we are officially kicking off our summer sabbatical, which means we’re giving our writers the next two months off and slowing down our… More

FPRF Fashion PR, Marketing & Social Media News for the Week of June 22, 2015

E-Commerce Comes to Snapchat, the Big PR Myth & Major in Fashion Law

What brands can learn about mass market retail and social media strategies from their fast fashion counterparts like H&M. (via Digiday) The new vision of fashion through the eyes of fashion illustrators and why we kinda love them. (via the New York Times) How to win with personalized email marketing. (via L2ThinkTank) What would you think is the biggest myth… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.