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Category archives: News & Events

FPRF Fashion PR, Marketing & Social Media News for the Week of January 19, 2015

Deadly PR Sins, A Gucci Reality Show & Marc Jacobs Picks Social Media Models

Is a picture really worth a million likes? An interesting look at the transition of fashion ads from print to web. (via BoF) A  Gucci reality show in our primetime future. (via The New York Times) L’Oreal launches first-ever campaign casting call to beauty stars for their new campaign. (via AdWeek) Pinterest influencers are making some serious bucks, but what… More

FPRF Fashion PR, Marketing & Social Media News for the Week of January 12, 2015

Sophie Amoruso Steps Down at Nasty Gal, Big Growth for Instagram & Social Media to Reduce Stress?

Online retailers are designing emotional and social experiences to captivate consumers and sales. (via Harvard Business Review) Why good PR should never be free. (via LinkedIn) Fashion brands are jumping on the Snapchat wagon to showcase collections – could it also take the place of the showroom? (via AdAge) A PR girl can get really busy and yes isn’t always… More

Balancing Your Resolutions, What's Next for Fashion Week & PR in 2015 Fashion PR, Marketing & Social Media News for the Week of January 5, 2015

PR in 2015, What’s Next for Fashion Week & Joni Mitchell for Saint Laurent

  First a move a huge move away from Lincoln Center and now this!? What is going on, Fashion Week? (via Racked) The full disclosure behind social media influencer marketing. (via Digiday) Target’s newly announced collab with Lilly Pulitzer is already causing a commotion, but not for the reasons you might think. (via People StyleWatch) That’s a whole lotta shoes!… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.