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Category archives: News & Events

Giveaways with Amazon, Racked's Makeover & Fashion Week Access Wherever You Are Fashion PR, Marketing & Social Media News for the Week of February 9, 2015

Giveaways with Amazon, Racked’s Makeover & Instant Fashion Week Access

Learn how to pose with some street style swagger and make awkward photos a thing of the past. (via XO Jane) So why does an online editor need to be at Fashion Week, anyway? (via Fashionista) Conde Nast is the latest publisher to court YouTube beauty starlets. (via Digiday) Amazon announces enticing new giveaway tool that anyone can use in hopes of… More

House of DVF

4 Things #GirlBoss Entrepreneurs (and PR Girls Alike) Can Learn from House of DVF

Successful entrepreneurs often say that there’s something to be learned from every setback. Knowing how to gracefully walk away from things that aren’t working takes experience and so does knowing when it’s time to take a risk and throw caution to the wind. This was definitely the case in the debut season of “House of DVF”, which aired last fall… More

How No Subject L.A.'s Jaclyn Johnson Throws a Happy Hour, A Farewell to Lip Smackers & Finding Your Most Relevant Tweets Fashion PR, Marketing & Social Media News for the Week of February 2, 2015

Making the most of Twitter search, RSVP Protocol for Fashion Shows & The End of Saturday

Famous brands and how they got their names. (via Vice) One of our favorite #prgirls, Jaclyn Johnson, shows how to throw a new kind of Happy Hour – and we’re always up for a good HH.(via the Chalkboard) A good Twitter search can give you some pretty important insight. These search platforms make it easy to search deep into those… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.