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Category archives: News & Events

FPRF

Celebrities Turn Fashion Designers, Glossier Launches on Instagram & a Cosmo Sitcom?

With the influx of specialized stores, department stores are fighting the good fight to remain relevant. Is it working? (via BoF) A few things we can learn about entrepreneurship and marketing for good from Netherlands brand G-Star’s Raw for the Ocean project. (via LinkedIn) IFTTT is one little platform for so much social media management. (via Biz Bash) How sponsored content and… More

lapr

PR Agency Launches Hispanic Division with Indie GoGo Campaign

While it may be obvious to think of crowdfunding as a viable fundraising tool for fashion designers, Los-Angeles based entertainment firm Lynch Archer PR has turned to Indie GoGo to raise capital in support of a new Hispanic division, LAPR Latino. The US Latino audience is about 32 million, or about 18% of the US population yet in film and… More

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 29, 2014

Get More Instagram Likes, What Makes a Great PR Leader & No More Misses Nice Boss

Qualities every PR leader should have. What would you add? (via PR Daily) Up your heart game and get more Instagram likes with these Gala Darling tips. (via Gala Darling) It wasn’t always all Calvin Klein ads. How Kate Moss went from high-school dropout to international supermodel. (via Jezebel) Harrods and Whistles PR powerhouses unite to create super fashion luxury… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.