News & Events | PR Couture: Fashion PR, Marketing & Social Media

Fashion PR Fridays: Fashion, Marketing & Social Media Links 4.27.12

April 27, 2012 0 Comment written by Kalinda

Thinspiration is a hot topic and many social media sites are trying to ban the content that could be considered pro-annorexia and uphold unhealthy body image, but what about the fashion bloggers? (via Independent Fashion Bloggers)
Sadly, Betsey Johnson has filed for Chapter 11 bankruptcy and is being forced to close down several stores resulting in job loss. (via The Cut Blog)
Linked-In is an often overlooked social media platform and here are four ways you can utilize its features for PR. (via PR News Online)
E-commerce is becoming one of the biggest marketplaces and is projected to continue to grow, but where exactly is it going and what trends are popping up? (via Trend Watching)
Popular nautical lifestyle brand Sperry Top-Sider was recently named the main sponsor of the US Olympic Sailing Team. (via PR Newswire)
Love infographics? Visual.ly has created a way to take your Twitter account and analyze data to create an infographic that can be a fun way to look into what your Twitter profile is saying. (via Spiral 16)
Take your favorite Instagram photos from your phone and into your living room with Stitchtagram pillows. (via Refinery 29)
Klout released their new iPhone application and while you can’t give +K’s yet, it shows you the score without even opening the app itself. (via Mashable)
A live stream of the Met Gala Red Carpet will be available through Vogue and questions will be taken through Twitter so viewers can stay up to date with the best in Gala fashion. (via Vogue)
Fashion model Coco Rocha may sue Elle Brazil for some a racy photoshop job on her gorgeous yet revealing cover shot. (via Grazia Daily)
Influential fashion publication Love Magazine has just named Lulu Kennedy as the new editor at large. (via Fashionologie)
Fashion Star designers have been turning out amazing clothing and have even been selling the looks to Saks Fifth Avenue, but many of the competitors can’t even afford to purchase their designs. (via Racked)
Facebook may not be a great shopping source for larger brands, but for small businesses such as vintage clothing store Vintage Marketplace, Facebook is where they round online retail success. (via The High Low)

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Filed Under: Links, News & Events, PR Couture Tagged With: Links

[Infographic] How Sustainable/Eco Fashion Brand Raven & Lily Works

April 25, 2012 0 Comment written by Crosby

Infographics are everywhere! While we are reaching the saturation point, there is still a great amount of value (SEO, brand awareness, WOM, social share) from doing them. The trick is to understand the mechanics of displaying data in a creative way, and of choosing a topic that hasn’t been done to death. For brands specifically, the right infographic can be an effective PR tool to help clarify an unconventional business model – as is the case with Raven + Lily, a socially responsible brand dedicated to empowering impoverished women through design, who just launched the infographic below:

Source: ravenandlily.com via Crosby on Pinterest

Filed Under: Fashion Brands, News & Events, PR Couture Tagged With: Ethical Fashion

Fashion PR Fridays: Fashion, Marketing & Social Media Links 4.20.12

April 20, 2012 0 Comment written by Kalinda

Tumblr has a appointed Valentine Uhovski as the new fashion director, or Evangelist as the post is formally known, and he plans to tackle the “thinspo” problems head on. (via Fashionista)
Women are often pitted against each other in the media and in everyday culture, but why? (via The Society Pages)
Women make great designers because they can understand the way a woman looks and feels in clothing better than a man can and some of the best women designers in fashion history, such as Elsa Schiaparelli and Miuccia Prada, achieved this flawlessly. (via New York Times Style)
Fashion is becoming increasingly technology savvy and some of the most sacred of the fashion industry’s traditions, fashion weeks and trade shows, are getting digital makeovers but will the digital form replace the originals? (via Fashionably Marketing)
Revamp your social media presence by taking key concepts from other brands who have tried and found success in their social media marketing plans. (via The Social Media Examiner)
The Council of Fashion Designers of America have taken on the initiative to decrease the environmental impact of the fashion industry with the Clean by Design Initiative. (via Fashion Indie)
Price tags on Pinterest are no-go according to a study done by Pinterest analytics startup, Pinreach. (via The High Low)
When it comes to fashion, who holds the real power the brand or the designer themselves? (via Women’s Wear Daily)
Toms Shoes has caught the attention of people across a variety of fashion backgrounds but the “buy one give one” business plan faces some scrutiny. (via Forbes)
Conde Nast takes two of its edgier fashion publications, Love and French Vogue, and moves them in a more universal and digital direction. (via Business of Fashion)