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Category archives: News & Events

FPRF Fashion PR, Marketing and Social Media News for the Week of March 2, 2015

Clickable Instagram Ads, Bloomingdale’s Dance Debut & #BossBabe Alison Brod on PR Nightmares

Some new tools that will help new (and seasoned) PR pros thrive. (via Prezly) Versace embraces social media on the runway. (via The Guardian) What Zappos is doing to tell their story. (via PR Daily) Sephora’s new innovation app is making shopping for beauty that much more engaging. Have you tried it? (via Fast Co.) The alluring psychology behind color… More

FPRF Fashion PR, Marketing & Social Media News for the Week of February 23, 2015

New PR Pro Tips, Fashion Salary Survey & the Perfect Instagram Shot

A few things to know for up and coming Fashion PR pros. (via AdWeek) A few Facebook marketing myths you just need to stop believing. What else would you add? (via Socially Stacked) Answers to some pretty burning social strategy questions.(via Shonali Burke) How to get that perfect Instagram shot and how it can help your brand. (via Thyme is… More

Naomi Campbell

Campaigns We Love: Square One’s “World Fashion Month” Instagram Coverage

A picture is worth a thousand words, especially during Fashion Week when brands are eager to capture the imagination of consumers. It’s not just the simple act of finding inspiration, but the physical act of sharing it via social media that has become a top priority. Visually communicating seasonal trends on platforms like Instagram is an art form that companies… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.