Category archives: PR Interviews
Fashion PR Q&A: Joanna Christie, Head of Global Communications at Lyst
A personalized fashion marketplace that allows users to create a customized shopping feed of products with integrated checkout that makes it possible to purchase products from multiple retailers directly, Lyst was named one of the UK’s Future Fifty, a list of the UK’s 50 brightest companies and most likely to expand and succeed in 2013. Earlier this year Lyst announced $14 million in a round of… More
Editor Q&A: How to Pitch Ruthie Friedlander, Web Editor at Elle
ELLE.com is always generating clever content that inspires women to celebrate their style – and not just in clothing. We chatted with Ruthie Friedlander, the Deputy Web Editor of ELLE.com, whose extremely honest stories and personal accounts leave the reader wanting more every time. What’s the perfect way to showcase a lingerie brand on ELLE.com? Well, Ruthie wore a lace… More
How to Pitch: Ashley Wu & Lisa Weiss of Exposed Zippers
Exposed Zippers, which launched in 2011, is a blog that goes behind the scenes with members of the fashion industry. Using a Q&A model, the site tells “the personal stories of designers, models, editors, retailers, stylists, bloggers among other types of influencers” in fashion. We are excited to introduce you to the team behind Exposed Zippers! Name: Ashley Wu &… More
