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Category archives: News & Events

10 Fashion Week Alternatives to New York Fashion Week

Top 10 Independent Fashion Weeks Not Sponsored by Mercedes-Benz

New York Fashion Week kicks off this week, so why not angle in a slightly different direction before #MBFW dominates life entirely! Our friends at GoEuro in Berlin helped us put together this handy list of 10 independent fashion weeks from around the world. Throw your hands up at me! FASHIONCLASH As an international and interdisciplinary platform based in the Netherlands, FASHIONCLASH organizes a… More

Instagram Webinar

Free Webinar 8/27: Secrets to Successful Instagram Collaborations

One of the most common questions I get from publicists and brands is how to handle Instagram collaborations – how to find the right partners, what to expect/ask for, how to measure success, and just how much it all costs. For answers based on what’s happening right now in the space, I’ve teamed up with Sharon Herzog, Founder of Fashion PR… More

A mini-guide to fashion PR opportunities for brands in China A PR Couture Guest Article by Charlène Moglia

A Glimpse into How Fashion PR Works in China

PR in the Chinese fashion world is one of the most effective communication levers to work with a brand’s image and reputation. In China, the media is an important outlet of information and is used by many international brands to increase their awareness and reach the Chinese audience. In China, news coming from media is seen as more trustworthy by Chinese… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.