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Category archives: News & Events

BoF's Fashion School, Vogue's Digital Party & a Rent the Runway Competition Fashion PR, Marketing & Social Media News for the Week of September 28, 2015

Millennial Marketing, Vogue’s Digital Party & Social at LFW

Welcome to the new front row of Fashion Week. Also known as Instagram. (via Guardian) Bloggers are serious hustlers. Here’s an inside look of the labor-intensive side of the job where we don’t always see. (via The Atlantic) Business of Fashion is launching educational courses for fashion entrepreneurs to make their fashion business dreams a reality. (via Fast Company) “For advertisers,… More

Karlie Kloss on YouTube, Gifting Suites & One PR Girl Strikes Back Fashion PR, Social Media & Marketing News for the Week of Sept. 21, 2015

Karlie Kloss on YouTube, Gifting Suites & One PR Girl Strikes Back

Living in a world of of sponsored social content, are gifting suites still important? (via Yahoo) Expressing herself on her terms: why Karlie Kloss launched her own YouTube channel. Have you subscribed? (via Fast Company) Vogue’s foray into going viral and what happens next. (via Financial Times) Big partnerships at London Fashion Week and what fashion marketers need to know…. More

ShoeDazzle Steps Up Instagram with Shoefie & Repeat”

Campaigns We Love: ShoeDazzle’s Shoefie & Repeat

When it comes to driving online buzz for offline events, Instagram and the almighty hashtag are a PR pro’s best allies – assuming there’s something worth ‘gramming about of course! It’s crucial for event planners to think through how to harness digital to extend the value and build brand buzz for attendees and non-attendees alike. ShoeDazzle, an online fashion subscription service with… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at