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Category archives: News & Events

Free tool calculates value of sponsored instagram posts Fashion PR Toolkit: The Instagram Sponsored Post Calculator

Paying for Instagram Sponsored Posts: How much is too much?

When it comes to influencer outreach, one of the biggest questions facing fashion marketers and publicists is to first determine which influencers are the right fit for a particular campaign and then figuring out what budget is necessary to make that collaboration come true. While many top bloggers have Instagram rate cards, or a manager who will clearly explain the… More

Get Schooled: Best Colleges to Get Your Bachelors and Masters in Fashion Communications

Get Schooled: The Top 10 Colleges Around the World for Fashion Communicators

The fashion communications industry is growing at a rapid rate and attracting more employees than ever before. Thanks to more accessibility through social media and the proliferation of industry pro’s like Aliza Licht and Erika Bearman, it’s also an industry that’s growing in demand. Business of Fashion just released an in-depth report ranking the top fashion schools worldwide. We’ve pulled the schools… More

H&M's Social Media Quizzes, Instagram's New Feature & Back to School PR Tips Fashion PR, Marketing & Social Media News for August 24, 2015

H&M’s Social Media Quizzes, Instagram’s New Feature & Back to School PR Tips

Social media is full of quizzes (who doesn’t love them?) and H&M is making very good use of them to market their Back to School campaign. ( via Mobile Marketer) In her own words: Donna Karan gets personal as she shares her experiences early in her career in an excerpt from her new memoir. (via Vogue) How Instagram is turning photos… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at