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Category archives: News & Events

H&M's Social Media Quizzes, Instagram's New Feature & Back to School PR Tips Fashion PR, Marketing & Social Media News for August 24, 2015

H&M’s Social Media Quizzes, Instagram’s New Feature & Back to School PR Tips

Social media is full of quizzes (who doesn’t love them?) and H&M is making very good use of them to market their Back to School campaign. ( via Mobile Marketer) In her own words: Donna Karan gets personal as she shares her experiences early in her career in an excerpt from her new memoir. (via Vogue) How Instagram is turning photos… More

Instagram: the New Model Scout, Uniqlo's Shorter Work Week & Effective PR Managers Fashion PR, Marketing & Social Media News for the Week of August 17, 2015

Instagram: the New Model Scout, Uniqlo’s Shorter Work Week & Effective PR Managers

Inside Condé Nast’s rapidly expanding education business. (via Fashion Times) Social media is helping Instagram darlings become fashion’s newest supermodels. (via I-D Vice) No, it’ can’t be. Is fashion on Twitter dead? (via Yahoo Style) Shopping catalogs are still important tools to keep that customer and store relationship alive – and it’s still working. (via the Daily Beast) How brands… More

Instagram Webinar

Free Webinar 8/27: Secrets to Successful Instagram Collaborations

One of the most common questions I get from publicists and brands is how to handle Instagram collaborations – how to find the right partners, what to expect/ask for, how to measure success, and just how much it all costs. For answers based on what’s happening right now in the space, I’ve teamed up with Sharon Herzog, Founder of Fashion PR… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at