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Category archives: News & Events

Instagram: the New Model Scout, Uniqlo's Shorter Work Week & Effective PR Managers Fashion PR, Marketing & Social Media News for the Week of August 17, 2015

Instagram: the New Model Scout, Uniqlo’s Shorter Work Week & Effective PR Managers

Inside Condé Nast’s rapidly expanding education business. (via Fashion Times) Social media is helping Instagram darlings become fashion’s newest supermodels. (via I-D Vice) No, it’ can’t be. Is fashion on Twitter dead? (via Yahoo Style) Shopping catalogs are still important tools to keep that customer and store relationship alive – and it’s still working. (via the Daily Beast) How brands… More

Instagram Webinar

Free Webinar 8/27: Secrets to Successful Instagram Collaborations

One of the most common questions I get from publicists and brands is how to handle Instagram collaborations – how to find the right partners, what to expect/ask for, how to measure success, and just how much it all costs. For answers based on what’s happening right now in the space, I’ve teamed up with Sharon Herzog, Founder of Fashion PR… More

PR Girls Say Goodbye, Target's Ode to Vogue & Upping Your PR Game Fashion PR, Marketing & Social Media News for the Week of August 10, 2015

PR Girls Say Farewell, Target’s Tribute to Vogue & Upping Your PR Game

Why it’s real love for fashion and beauty brands and Instagram. (via Digiday) It’s officially the end of an era as DKNY says farewell to DKNY PR Girl. (via Mashable) A day in the life of Pinterest’s Culture and Community Manager, Enid Hwang. (via Forbes) And another PR Girl says adieu. Oscar de la Renta’s resident social media girl, Erika… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at