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Category archives: News & Events

Tradeshow Tactics & Tips Build Your Fashion Brand: A Digital Course for Emerging Designers

Find out the Truth About Fashion Industry Trade Shows

Trade shows offer fashion and accessory brands the opportunity to connect directly with top buyers with the primary goal of securing wholesale orders. However, shows are also an opportunity to create a brand experience, receive feedback, build relationships and network with like-minded brands. Most tradeshows require hefty upfront costs, and a strategy that goes far beyond, “stand at booth and… More

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of June 30, 2014

Stylish Career Advice, Connecting with Barbie, and Instagram Tips From Young Starlets

Stylish women are sounding off on their best career advice. (via The Zoe Report) The Twitterverse had a wide range of emotions during the USA team’s World Cup Loss. (Via Mashable) The most famous mugshot in the world right now has landed a modeling agent. (via Racked) Ikea is creating a website within the Instagram app. (via Psfk) You can… More

Fashion PR Industry Links Fashion PR Fridays: PR, Marketing & Social Media News for the Week of June 23, 2014

[Sponsored by Be Social PR] Beyonce’s Favorite Designers, Keep’s New Shopping Cart & Social Media Summer Reads

This post is sponsored by Be Social PR – California’s preeminent beauty and lifestyle PR firm. They stay true to their commitment and only partner with brands that inspire them to Be Social – ensuring no one can boast their fresh, passionate, and savvy approach. Be Social has taken traditional PR approaches and given them a makeover by integrating the new and now… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.