PR Couture: Fashion PR, Marketing & Social Media » PR Interviews

Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

Crosby — Wed, 01 Feb 2012 22:27:37 +0000

Fashion 2.0 Award Winners DKNY at the 2011 Awards

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and digital pioneer Norma Kamali – who most recently presented her Spring/Summer 2012 collection at Lincoln Center in 3D, and the first Fashion 2.0 Visionary Award, to be presented to Gilt Group founders Alexis Maybank and Alexandra Wilkis Wilson.

Find out which fashion designer’s social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it’s integrated).

The Fashion 2.0 Awards ceremony kicks off Fashion Week on February 8 and will be live-streamed. Limited tickets are available for purchase. The Twitter hash tag is #fashion20. For more information about Yuli or her book Blogging Your Way to the Front Row, please visit YuliZiv.com.

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht’s Last Name?)

Crosby — Wed, 25 Jan 2012 19:38:30 +0000

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business.

On February 8, IFB will host the second of their bi-annual fashion blogger conference during fashion week. The conference lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine’s Suze Schwartz, Fashionista.com’s Executive Editor Leah Chernikoff, Refinery29′s Connie Wang and fashion’s favorite bloggers like BryanBoy, Wendy Nguyen from Wendy’s Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Jennine has done it all – from trips around the world to experience fashion on behalf of brands, to creating a top denim blog on behalf of ShopBop, to most recently, starting influencer marketing agency Coveted Media, consulting directly with top fashion brands around their blogger outreach strategy. This year at IFB she’s interested in exploring how fashion bloggers can emulate the brand-building antics of fashion PR and fashion media leaders to drive community, audience, and opportunity, as well as how mobile increasingly affects the way we create and collect content, as well as blog and share online.

Especially valuable to fashion PR’s are Jennine’s thoughts about how brands can best nurture relationships with bloggers.

Conference Details

IFB Conference, February 8, Milk Studios (live-steam will be available)
Follow along @_IFB, #IFBcon

PR Couture & The Coveted (aka Crosby & Jennine)

The Goods: nyc PR Girls Share 2012 PR Essentials

Crosby — Thu, 29 Dec 2011 19:56:56 +0000

nyc PR Girls is a must-read site for anyone in the PR industry, especially younger professionals. Each writer works for a different PR agency and brings her own mix of personal anecdotes, tips and personality to the site. To kick off a new series on PR Couture featuring fashion PR girl (and guy) must-haves in fashion, beauty and technology, I asked Megan, Adriana and Mary Ann to share their top essentials moving into 2012. And best of luck to Mary Ann who is moving on from nyc PR Girls to do even more incredible things!

nyc PR Girls Fashion PR Essentials

The Black Blazer

NYC PR Girls – Essentials by prcouture

According to Mary Anne, the classic black blazer can take business casual up a notch, top off an interview outfit, or stay classy during a night out. “Finding one style and brand of blazer that you love, and buy a couple to keep in rotation.”

Another great thing about blazers is they come in a range of price points, cuts and fabrics! While I love the Vivienne Westwood Red Label blazer in the top right, it’s still a steep investment ($590) despite being a gillion percent off on Net a Porter. The MNG tuxedo style blazer is perfect for winter and just $96.

iPhone 4S

NYC PR Girls – Essentials by prcouture

Adrianna would be lost without her phone. While it’s practical, it’s the applications she cannot live without. “Instagram helped us take the nyc PR girls twitter feed up a notch and kicked off our tumblr account. TripIt is an awesome application to keep travel itineraries and plans organized.”

Fresh Polish

NYC PR Girls Essentials by prcouture

Meg loves nail polish – current favorites include Essie nail polish in Wicked, OPI nail polish in Lincoln Park After Dark, and Julep nail vernis in January. Being in beauty PR, Meg really believes a chic manicure and lovely arm candy (gold bangles on top of her men’s gold watch are daily needs) keeps her looking polished and staying sane. On weeks she can’t get a manicure, she keeps Julep Essential Cuticle Oil at her desk so she can keep nails looking clean while typing away.

What are your Fashion PR product essentials? Send suggestions or pitch products to crosby[at]prcouture.com or over Twitter!