sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: PR Interviews

05.09.13 by Crosby // Filed under Fashion Brands, PR Couture, PR Interviews
leolucahandbags

Leoluca Handbags: A Fashion Start-up Story, Made in the USA for PR Girls Everywhere

On their website, Leoluca designers and long-time best friends Emma Lezak & Lauren Letizio state that their company is so-named for both Italian Saint Leoluca, as well as the Italian 1950′S mobster, Leoluca Bagarella, or more plainly “derived from both good and evil.” It is this juxtaposition of edgy sophistication and clear-minded marketing (both women are graduates of the Fashion… More

Leave a comment
05.07.13 by Crosby // Filed under PR Couture, PR Interviews, Social Media
What does a fashion digital content producer do?

So, What Does a Fashion Digital Content Producer Do?

On Friday we linked to an article put out by Weber Shandwick that sounded the alarm bells for any PR agencies not taking content marketing seriously. In the article, Michael O’Neil states that “Agencies…need to infuse digital creativity throughout their network and practices. They need to build teams of designers, editors, coders, developers and more, capable of recognising and responding… More

Leave a comment 1 so far
04.25.13 by Crosby // Filed under Fashion Brands, PR Couture, PR Interviews
Free People Digital PR Strategy

How Free People Succeeds with Branded and Customer-Generated Content

I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I… More

Leave a comment 1 so far

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.