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Category archives: PR Interviews

05.07.13 by Crosby // Filed under PR Couture, PR Interviews, Social Media

So, What Does a Fashion Digital Content Producer Do?

On Friday we linked to an article put out by Weber Shandwick that sounded the alarm bells for any PR agencies not taking content marketing seriously. In the article, Michael O’Neil states that “Agencies…need to infuse digital creativity throughout their network and practices. They need to build teams of designers, editors, coders, developers and more, capable of recognising and responding… More

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04.25.13 by Crosby // Filed under Fashion Brands, PR Couture, PR Interviews

How Free People Succeeds with Branded and Customer-Generated Content

I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I am… More

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04.23.13 by Crosby // Filed under PR Couture, PR Interviews

How to Pitch: Charlotte Giver, Your Coffee Break

With more print editors flocking to the web, it’s no surprise that PR girls are doing the same, carving out content-rich sites that are a mix of the professional and the fashionable. Trained in fashion PR, Charlotte Giver decided to create her own lifestyle platform to share fashion news, career tips and pursue like-minded partnerships. Her site, Your Coffee Break,… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.