Category archives: PR Interviews
Brand Spotlight: Behind-the-Scenes of LuLu*s Fashion Blogger Program
We measure success through click-throughs to our site, comments from the readers, and social media interaction. – Stephanie Gaito, Blog Relations Manager, LuLu*s Stephanie Gaito is the blog relations manager at junior fashion online shop LuLu*s, which runs extensive affiliate and event programs for key fashion and style bloggers., as well as a robust social media an on-site content strategy. Recently, the… More
Front Row Jewelry PR: Rachel Meis, Rachel Meis Communications
If you just sit on a placement what was the point of getting it in the first place! – Rachel Meis, Founder & CEO, RMC Out of her firm’s office in Santa Monica, CA, Rachel Meis works with her team and roster of jewelry clients to do the almost unthinkable in today’s media climate – garner celebrity placements and editorial… More
Front Row Fashion PR: Caroline Rothwell, CARO Marketing
Working hard behind the scenes for fashion brands like Lauren Moffatt, Paul and Joe USA, McGinn Collection and Harlyn, Caroline Rothwell has operated bicoastal fashion PR and marketing group CARO Marketing for nearly ten years. For five of those, she also co-operated Simply Stylist with sister Sarah Pollack Boyd (talk about a powerful sister duo!), and previously more than three years as the… More
