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Category archives: PR Interviews

What it's like to run Global Communications at Lyst

Fashion PR Q&A: Joanna Christie, Head of Global Communications at Lyst

A personalized fashion marketplace that allows users to create a customized shopping feed of products with integrated checkout that makes it possible to purchase products from multiple retailers directly, Lyst was named one of the UK’s Future Fifty, a list of the UK’s 50 brightest companies and most likely to expand and succeed in 2013. Earlier this year Lyst announced $14 million in a round of… More

Image via ELLE.com

Editor Q&A: How to Pitch Ruthie Friedlander, Web Editor at Elle

ELLE.com is always generating clever content that inspires women to celebrate their style – and not just in clothing. We chatted with Ruthie Friedlander, the Deputy Web Editor of ELLE.com, whose extremely honest stories and personal accounts leave the reader wanting more every time. What’s the perfect way to showcase a lingerie brand on ELLE.com? Well, Ruthie wore a lace… More

how to land press on Fashionista.com

Editor Q&A: How to Pitch Lauren Indvik, Editor in Chief of Fashionista

Fashionista is our go-to source for fashion industry news and commentary.  We are delighted to feature an interview with Lauren Indvik, who recently joined the team as the site’s Editor in Chief! Name: Lauren Indvik Title: Editor in Chief Publication: Fashionista Circulation: 1.8 million unique visitors/month Email: [email protected] How do you prefer to receive pitches? By email. I don’t mind… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.