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Category archives: Social Media

How social media can help you become a better PR professional

5 Ways to Use Social Media to Improve Your PR Campaigns

Social media has changed the way public relations professionals do their jobs and while editors have varying preferences when it comes to if, and how, PR people should contact them via social media, there are a number of ways to leverage social media to improve your PR campaigns. Fill in gaps in your media lists While a media database (or… More

ShoeDazzle Steps Up Instagram with Shoefie & Repeat”

Campaigns We Love: ShoeDazzle’s Shoefie & Repeat

When it comes to driving online buzz for offline events, Instagram and the almighty hashtag are a PR pro’s best allies – assuming there’s something worth ‘gramming about of course! It’s crucial for event planners to think through how to harness digital to extend the value and build brand buzz for attendees and non-attendees alike. ShoeDazzle, an online fashion subscription service with… More

How to do Instagram Collaborations the right way.

These 4 Things Will Change The Way You Approach Instagram Collaborations

Ask any publicist, and she’ll tell you Instagram is one of her favorite tools, that fashion and Instagram are a match made in “just a quick swipe in Face Tune” heaven. In addition to offering a visual platform for story-telling, community-building and pure eye candy for whatever you’re into (men with coffee, men with beards, men with man buns, men… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at