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Category archives: Social Media

ShoeDazzle Steps Up Instagram with Shoefie & Repeat”

Campaigns We Love: ShoeDazzle’s Shoefie & Repeat

When it comes to driving online buzz for offline events, Instagram and the almighty hashtag are a PR pro’s best allies – assuming there’s something worth ‘gramming about of course! It’s crucial for event planners to think through how to harness digital to extend the value and build brand buzz for attendees and non-attendees alike. ShoeDazzle, an online fashion subscription service with… More

How to track ROI when hosting a blogger event A PR Couture Guest Article by Heidi Nazarudin

Hosting a Blogger Event? Make Sure You Have a Plan to Track Results

The biggest mistake I regularly see from brands is hosting a blogger event with no clear strategy. They simply and just throw open the doors and step aside.  I am still surprised by the number of big fashion, tech and accessory brands that hand me products and/or money and simply expect me to bring bloggers to the event to enjoy themselves,… More

Why it's not always best to go after A-list bloggers for brand campaigns A PR Couture Guest Article by Heidi Nazarudin

3 Reasons Not to Choose A-List Bloggers for Your Next Brand Campaign

The bell-curve has more to tell us than simply who will get a C on their biology exam and who will score the elusive A.  As related to bloggers, this Gaussian distribution (don’t worry – I had to look that up too) indicates, at the top of the curve, where the most value lies.  The mid-level blogger is therefore the… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at