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Category archives: Social Media

05.07.13 by Crosby // Filed under PR Couture, PR Interviews, Social Media

So, What Does a Fashion Digital Content Producer Do?

On Friday we linked to an article put out by Weber Shandwick that sounded the alarm bells for any PR agencies not taking content marketing seriously. In the article, Michael O’Neil states that “Agencies…need to infuse digital creativity throughout their network and practices. They need to build teams of designers, editors, coders, developers and more, capable of recognising and responding… More

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04.29.13 by prcouture // Filed under Featured, PR Couture, Social Media, Tips & Strategy

PR Toolbox: Are You Making the Most of Instagram?

Written by Christina Goswiller In the past month, I have returned four out of the five items that I have purchased online. Not because I enjoy making friends with the folks down at my local UPS store on Polk Street here in San Francisco, but because four out of the five items arrived astonishingly different from what I had been… More

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02.28.13 by prcouture // Filed under News & Events, PR Couture, Social Media, Tips & Strategy
Third Wave Fashion Social Media Week

9 Tips from Fashion Tech Experts on Driving Sales through Social Media

Earlier this month, Social Media Examiner’s podcast talked about how to determine your ROI. Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital explained that there is an issue with measuring ROI in terms of ‘return on influence’ or ‘return on engagement because ultimately ROI is defined by a financial return. So instead of measuring number… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.