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Category archives: Social Media

How to track ROI when hosting a blogger event A PR Couture Guest Article by Heidi Nazarudin

Hosting a Blogger Event? Make Sure You Have a Plan to Track Results

The biggest mistake I regularly see from brands is hosting a blogger event with no clear strategy. They simply and just throw open the doors and step aside.  I am still surprised by the number of big fashion, tech and accessory brands that hand me products and/or money and simply expect me to bring bloggers to the event to enjoy themselves,… More

Why it's not always best to go after A-list bloggers for brand campaigns A PR Couture Guest Article by Heidi Nazarudin

3 Reasons Not to Choose A-List Bloggers for Your Next Brand Campaign

The bell-curve has more to tell us than simply who will get a C on their biology exam and who will score the elusive A.  As related to bloggers, this Gaussian distribution (don’t worry – I had to look that up too) indicates, at the top of the curve, where the most value lies.  The mid-level blogger is therefore the… More

4 Best Practices for Working with Bloggers A PR Couture Guest Article by Heidi Nazarudin

Think You’re Ready to Reach Out to Bloggers? Read this First.

The tide has shifted, and brands will sink or swim depending on how they engage the blogosphere.  Companies can more adeptly target their specific audience as bloggers are so specialized and distinct.  Studies show that it is less expensive and more efficient than traditional forms of advertising.   It is now imperative to learn how to successfully work with bloggers in… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.