Category archives: Social Media
So, What Does a Fashion Digital Content Producer Do?
On Friday we linked to an article put out by Weber Shandwick that sounded the alarm bells for any PR agencies not taking content marketing seriously. In the article, Michael O’Neil states that “Agencies…need to infuse digital creativity throughout their network and practices. They need to build teams of designers, editors, coders, developers and more, capable of recognising and responding… More
PR Toolbox: Are You Making the Most of Instagram?
In the past month, I have returned four out of the five items that I have purchased online. Not because I enjoy making friends with the folks down at my local UPS store on Polk Street here in San Francisco, but because four out of the five items arrived astonishingly different from what I had been lead to believe I… More
9 Tips from Fashion Tech Experts on Driving Sales through Social Media
Earlier this month, Social Media Examiner’s podcast talked about how to determine your ROI. Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital explained that there is an issue with measuring ROI in terms of ‘return on influence’ or ‘return on engagement because ultimately ROI is defined by a financial return. So instead of measuring number… More












