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Category archives: PR Interviews

How to get PR coverage in People StyleWatch Editor Q&A: People StyleWatch Editor Rachel Aschenbrand

8 Questions You’ve Always Wanted to Ask a Fashion Editor, Answered.

If you represent a fashion brand, chances are your client would sing Pharrell’s “Happy” for days if you landed them in the pages of People Stylewatch magazine. For the last twelve years, StyleWatch has been the newsstands’ freshest shopping guide to fashion and celebrity style. With a print circulation of 825,000 (that’s almost 6 million readers) and a website that… More

What it's like to run Global Communications at Lyst

Fashion PR Q&A: Joanna Christie, Head of Global Communications at Lyst

A personalized fashion marketplace that allows users to create a customized shopping feed of products with integrated checkout that makes it possible to purchase products from multiple retailers directly, Lyst was named one of the UK’s Future Fifty, a list of the UK’s 50 brightest companies and most likely to expand and succeed in 2013. Earlier this year Lyst announced $14 million in a round of… More

Image via ELLE.com

Editor Q&A: How to Pitch Ruthie Friedlander, Web Editor at Elle

ELLE.com is always generating clever content that inspires women to celebrate their style – and not just in clothing. We chatted with Ruthie Friedlander, the Deputy Web Editor of ELLE.com, whose extremely honest stories and personal accounts leave the reader wanting more every time. What’s the perfect way to showcase a lingerie brand on ELLE.com? Well, Ruthie wore a lace… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.