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Category archives: Social Media

© Gerardo Somoza Fashion PR Instagram Takeover

Go Behind the Scenes at NYFW with Linda Gaunt Communications

Because so much of the fashion week spectacle and press focuses on what goes down the runway (and who sits front row), it can be easy to forget the months of planning, pitching and coordinating that befalls a designer’s PR team each season. Starting today, find out exactly what New York Fashion Week is like for one of the top… More

2013-social-journalism-infographic-4-HI Infographic: Cision's 2013 Social Journalism Study

82% of Journalists Prefer to Receive PR Pitches via Email

Cision has released the results from its Social Journalism Study, a survey that collected more than 3,000 responses from  journalists in 11 countries. You can download the full report, but here are a few key findings: 81 percent use social media for sourcing a story (though 31 percent have a negative opinion of social media’s effect on the journalist profession) 90 percent… More

5 content generation tools PR Toolbox with Tribe Dynamics

5 Content Generation Tools for Fashion Publicists & Marketers

As a PR professional, by now you’re probably well aware of the growing importance of visual storytelling when engaging with client audiences in the digital space. Successful fashion brands act much like media entities themselves, publishing trend-driven, often interactive content on their websites, blogs and social media channels. With the right tools, visual storytelling doesn’t need to be a complex… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.