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Category archives: Social Media

How to do Instagram Collaborations the right way.

These 4 Things Will Change The Way You Approach Instagram Collaborations

Ask any publicist, and she’ll tell you Instagram is one of her favorite tools, that fashion and Instagram are a match made in “just a quick swipe in Face Tune” heaven. In addition to offering a visual platform for story-telling, community-building and pure eye candy for whatever you’re into (men with coffee, men with beards, men with man buns, men… More

Free tool calculates value of sponsored instagram posts Fashion PR Toolkit: The Instagram Sponsored Post Calculator

Paying for Instagram Sponsored Posts: How much is too much?

When it comes to influencer outreach, one of the biggest questions facing fashion marketers and publicists is to first determine which influencers are the right fit for a particular campaign and then figuring out what budget is necessary to make that collaboration come true. While many top bloggers have Instagram rate cards, or a manager who will clearly explain the… More

Social Media Audits and How They Can Reshape Strategies for Fashion Brands A PR Couture Guest Article by Bernard Perrine

How to Perform a Mid-Year Social Media Audit

It’s easy to become so focused on implementation and the immediate feedback in terms of hearts and likes that we forget to take a step back evaluate current social media efforts and ensure we’re are on track to meet annual goals. With opportunities in social changing so quickly, (Facebook authorship for blogger, Social advertising through Pinterest and Instagram and Periscope, to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.