sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: Social Media

4 Best Practices for Working with Bloggers A PR Couture Guest Article by Heidi Nazarudin

Think You’re Ready to Reach Out to Bloggers? Read this First.

The tide has shifted, and brands will sink or swim depending on how they engage the blogosphere.  Companies can more adeptly target their specific audience as bloggers are so specialized and distinct.  Studies show that it is less expensive and more efficient than traditional forms of advertising.   It is now imperative to learn how to successfully work with bloggers in… More

© Gerardo Somoza Fashion PR Instagram Takeover

Go Behind the Scenes at NYFW with Linda Gaunt Communications

Because so much of the fashion week spectacle and press focuses on what goes down the runway (and who sits front row), it can be easy to forget the months of planning, pitching and coordinating that befalls a designer’s PR team each season. Starting today, find out exactly what New York Fashion Week is like for one of the top… More

2013-social-journalism-infographic-4-HI Infographic: Cision's 2013 Social Journalism Study

82% of Journalists Prefer to Receive PR Pitches via Email

Cision has released the results from its Social Journalism Study, a survey that collected more than 3,000 responses from  journalists in 11 countries. You can download the full report, but here are a few key findings: 81 percent use social media for sourcing a story (though 31 percent have a negative opinion of social media’s effect on the journalist profession) 90 percent… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at