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Category archives: Social Media

02.14.13 by prcouture // Filed under News & Events, PR Couture, Social Media
Tory Burch SS13 Show - BumeBox

The Company Behind DKNY, Alexander Wang & Kenneth Cole's Tweetable #NYFW Runway Shows

Have you noticed a bevy of fashion brands promoting their recent  runway shows with the ability to screenshot and instantly share runway looks with your social network? This new functionality comes from BumeBox, a Palo Alto-based startup changing how today’s social consumers experience fashion events and runway shows. Pretty much everyone – ie Donna Karan, Rebecca Minkoff, Proenza Schouler, Calvin Klein,… More

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10.17.12 by prcouture // Filed under Fashion Brands, PR Couture, Social Media
Fashion Brand Video Storytelling

5 Fashion Brand Story Videos Worth Watching

We’ve all been hearing a lot about storytelling, branded content and brand journalism lately. This summer I moderated a panel about harnessing the power of storytelling for marketing success in Denver and San Diego, and contributed three articles to Fast Company on the subject. I love the conversation because it removes much of what marketing conversations typically focus on –… More

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10.11.12 by prcouture // Filed under Fashion Brands, PR Couture, PR Interviews, Social Media
Carolina-Keiko

The Cambridge Satchel Company's Digital Success Story

Vogue Italia and Urban Outfitters were able to reach out to me.  They asked to come by my showroom, and I invited them to come see the satchels in my kitchen cupboard. – Julie Deane, Founder the Cambridge Satchel Company “The web is what you make it,” is not only the motto of the Cambridge Satchel Company’s incredible Google Chrome… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.