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Category archives: Social Media

5 content generation tools PR Toolbox with Tribe Dynamics

5 Content Generation Tools for Fashion Publicists & Marketers

As a PR professional, by now you’re probably well aware of the growing importance of visual storytelling when engaging with client audiences in the digital space. Successful fashion brands act much like media entities themselves, publishing trend-driven, often interactive content on their websites, blogs and social media channels. With the right tools, visual storytelling doesn’t need to be a complex… More

5 Agencies to Follow on Instagram PR Toolbox with Tribe Dynamics

5 Creative Agencies to Follow on Instagram

There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers. By now, you’re hopefully already following the PR Couture Instagram, but what kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about… More

The PR and Marketing Rules for Instagram are Changing Fast PR Toolbox with Tribe Dynamics

What’s IN at New York Fashion Week? #Instagram

Last week’s NYFW Technology Firsts provided several examples of brands who made the news through the use of technology to promote their shows. While by no means new (check out Campaigns We Love: Oscar de la Renta Instagram Exclusive), this season marks the first time that Instagram was so wholly integrated into the experience, and the use of the visual platform to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at