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Category archives: Social Media

snapchat stories PR Toolbox with Tribe Dynamics

A Fashion PR Guide to Snapchat Stories feat. Juicy Couture

While Snapchat has been around for nearly two years, until recently it was primarily the dominion of teens and college kids, with whom the 10-second auto-destruct feature of all shared images appealed. However, companies have caught wind of Snapchat’s 8 million users and nearly 350 million daily uploads, with several fashion and entertainment brands taking the platform for a spin…. More

UK Holiday Fashion Brand Campaigns PR Toolbox with Tribe Dynamics

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course, obsessing over beautiful holiday campaigns. So, order up the first peppermint-mocha of the season, and take a deep breath. Then, check out these fashion brand holiday campaigns already making the rounds, perhaps they will inspire… More

5 content generation tools PR Toolbox with Tribe Dynamics

PR Toolkit: 5 Content Generation Tools for Fashion Publicists & Marketers

As a PR professional, by now you’re probably well aware of the growing importance of visual storytelling when engaging with client audiences in the digital space. Successful fashion brands act much like media entities themselves, publishing trend-driven, often interactive content on their websites, blogs and social media channels. With the right tools, visual storytelling doesn’t need to be a complex… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.