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Category archives: Social Media

Tommy Hilfiger Social Concierge Team Send Requested Media Image to Mashable PR Toolbox with Tribe Dynamics

Early Adopter Fashion Brands Capture Media Attention at Fashion Week with Technology Firsts

Over the years, we’ve seen technology come to play a more prominent role in New York Fashion Week from a stylistic standpoint (Google Glass and wearable 3D products), general conversations about designers, to the way we engage with shows. Each season it become more apparent how much technology has altered the form and function of the almighty fashion week. Women’s Wear… More

What Color Your Pins Should Be

Fashion PR: Is Color a Consideration in Your Pinterest Strategy?

We all know that beautiful images belong on Pinterest and that for fashion brands, sharing product images and editorial images is a powerful way to grow brand awareness and drive site traffic – if you can get enough people to click and repin your pin. Curulate ran the math to figure out exactly which images do best on Pinterest, and… More

Miss Social Media 2013 PR Toolbox with Tribe Dynamics

Platforms and Pageantry: Miss Social Media 2013

Confession: Miss Congeniality is one of my favorite movies. Still, I found myself surprisingly excited watching Erin Brady be crowned Miss USA 2013 last Tuesday in Las Vegas. Apparently I am not alone; as the spectacle, the swimsuit competition, judge Betsey Johnson, the inevitable “is this good for society” beauty pageant debates and press obsession with poorly answered questions has led Miss USA to… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.