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Category archives: Social Media

How SEO Skills Can Help You Land a Job in Digital Fashion PR A PR Couture Guest Article by Erika Miller

A Beginner’s Guide to Fashion SEO Skills for Your Digital PR Toolkit

As more fashion brands operate as publishers, fashion bloggers seek to expand their digital empires and content creators across multiple verticals compete for top the top spot in search engines, PR professionals can distinguish themselves from other practitioners, and other agencies with a clear understanding of the role SEO plays in content development and digital press placement. Top PR firms representing… More

Tommy Hilfiger Social Concierge Team Send Requested Media Image to Mashable PR Toolbox with Tribe Dynamics

Early Adopter Fashion Brands Capture Media Attention at Fashion Week with Technology Firsts

Over the years, we’ve seen technology come to play a more prominent role in New York Fashion Week from a stylistic standpoint (Google Glass and wearable 3D products), general conversations about designers, to the way we engage with shows. Each season it become more apparent how much technology has altered the form and function of the almighty fashion week. Women’s Wear… More

What Color Your Pins Should Be

Fashion PR: Is Color a Consideration in Your Pinterest Strategy?

We all know that beautiful images belong on Pinterest and that for fashion brands, sharing product images and editorial images is a powerful way to grow brand awareness and drive site traffic – if you can get enough people to click and repin your pin. Curulate ran the math to figure out exactly which images do best on Pinterest, and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at