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Category archives: Social Media

Miss Social Media 2013 PR Toolbox with Tribe Dynamics

Platforms and Pageantry: Miss Social Media 2013

Confession: Miss Congeniality is one of my favorite movies. Still, I found myself surprisingly excited watching Erin Brady be crowned Miss USA 2013 last Tuesday in Las Vegas. Apparently I am not alone; as the spectacle, the swimsuit competition, judge Betsey Johnson, the inevitable “is this good for society” beauty pageant debates and press obsession with poorly answered questions has led Miss USA to… More

Why you shouldn't give the social media reigns to an intern A PR Couture Guest Article by Kristi Bergeron

4 Reasons Not to Put Interns in Charge of Social Media (and 4 Things They Can Do Instead)

Several years ago I stumbled upon a career in social media. I took on a graphic design internship at a small PR firm in the tri-state area. However, I was one of the few people in the office who how to create a Facebook event, and as a result was dubbed the social media girl. Luckily for the person who… More

What does a fashion digital content producer do?

So, What Does a Fashion Digital Content Producer Do?

On Friday we linked to an article put out by Weber Shandwick that sounded the alarm bells for any PR agencies not taking content marketing seriously. In the article, Michael O’Neil states that “Agencies…need to infuse digital creativity throughout their network and practices. They need to build teams of designers, editors, coders, developers and more, capable of recognising and responding… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at