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Category archives: Social Media

5 Agencies to Follow on Instagram PR Toolbox with Tribe Dynamics

5 Creative Agencies to Follow on Instagram

There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers. By now, you’re hopefully already following the PR Couture Instagram, but what kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about… More

Cutting through the Fashion Week Noise PR Toolbox with Tribe Dynamics

Gone Digital: PR Implications of Fashion Week in Flux

Over the past month, our social media feeds were overrun with posts coming in from around the world (New York, London, Milan, and Paris) as designers and their marketing teams worked hard to raise awareness for their label’s upcoming fashion shows and F/W collections. As Paris Fashion Week comes to a close, there’s no doubt that fashion labels continue to… More

The PR and Marketing Rules for Instagram are Changing Fast PR Toolbox with Tribe Dynamics

What’s IN at New York Fashion Week? #Instagram

Last week’s NYFW Technology Firsts provided several examples of brands who made the news through the use of technology to promote their shows. While by no means new (check out Campaigns We Love: Oscar de la Renta Instagram Exclusive), this season marks the first time that Instagram was so wholly integrated into the experience, and the use of the visual platform to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at