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Category archives: Tips & Strategy

The Reality of Gifting Suites

The Real Deal About Celebrity Gifting Suites

Ever since I began working in fashion and beauty public relations more about 10 years ago, I’ve received hundreds of email requests from media production companies inviting my clients to participate in their gifting suites. In other words, pay a price tag that’s usually in the four digits for the opportunity to present and gift their products (for free) to… More


Boost PR Results with Editor Desksides

Whenever I start with a new client, one of the first things I recommend we do is a round of deskside meetings. Deskside meetings are when the brand and/or the publicist travel to fashion, beauty, and accessories editors’ offices to meet with the editors one-on-one and show their products in person. In this day and age of doing everything via… More

4 Ways to Get the Most Out of Your NYFW Internship (And How to Survive It) A PR Couture Guest Article by Alyson Roy

6 Ways to Survive & Thrive as a NYFW Intern

At AMP3 PR, New York Fashion Week is our busiest of busy seasons.  Our NYFW PR internship brings in a flurry of eager applications from fashion-loving interns across the country.  While it is definitely an exciting position filled with glitz and glam, it is also a very short-term, fast-paced, cutthroat experience that can result in a career defining opportunity or… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at