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Category archives: Tips & Strategy

Fashion Bloggers

4 Things This PR Girl Wants Fashion Bloggers to Know

For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work with the PR agencies that represent (and provide first line of defense for) the clothes, accessories and makeup you love is a crucial step in growing your personal brand while serving your audience with the style recommendations… More

The Reality of Gifting Suites

The Real Deal About Celebrity Gifting Suites

Ever since I began working in fashion and beauty public relations more about 10 years ago, I’ve received hundreds of email requests from media production companies inviting my clients to participate in their gifting suites. In other words, pay a price tag that’s usually in the four digits for the opportunity to present and gift their products (for free) to… More


Boost PR Results with Editor Desksides

Whenever I start with a new client, one of the first things I recommend we do is a round of deskside meetings. Deskside meetings are when the brand and/or the publicist travel to fashion, beauty, and accessories editors’ offices to meet with the editors one-on-one and show their products in person. In this day and age of doing everything via… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at