sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: Tips & Strategy

How to talk about business growth with the media in a way that works A PR Couture Guest Article by Kimberly Eberl, Motion PR

What the Media Really Cares About (Hint: It’s Not Your Business Growth)

Last week, Inc. Magazine hosted its annual conference in the spirit of its list of “Fastest Growing Companies.” I’m proud to have clients on this list who have taken the financial “bull by the horns” and boosted their profit in a downward economy. Although I’ve grown my company, it hasn’t been to the lengths of these organizations, so I certainly tip… More

Things They Don’t Teach You About PR in School

4 Truths About Working in PR (You Won’t Learn These in School)

I think PR is one of the most misunderstood industries. Every time I tell someone that I am a publicist, they aren’t quite sure what my tasks entail. Yes, they have heard the word before, but it is almost like an ambiguous buzzword. I don’t blame them because up until I actually entered the PR world, I didn’t completely understand… More

Is PR Outreach Supposed to Equal Sales?

Is PR Outreach Supposed to Equal Sales?

Working in fashion and beauty PR is a passion of mine. I love mingling with the media, my entrepreneurial-minded clients and of course, all those necklaces and nail polish colors. I love helping start up businesses get their name on the map and make people aware of something new, something colorful, something clever, something fabulous. But if there’s one thing… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.