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Category archives: Tips & Strategy

Networking Tips at Fashion Events

Moving and Shaking in Manolos: Networking Tips for Your Next Fashion Event

With the sun shining and spring in full bloom, it’s likely that your fashion calendar is packed full of stylish events this time of year. Fashion conferences, industry events and even casual cocktail hours can present prime opportunities for networking, so seize the moment and make the most of every occasion to connect with these 5 easy to follow tips…. More

Monthly Activity Report Template for Publicists

Monthly Activity Report Template Shows Clients the Value of Public Relations (and You)

As PR pros, most of the hours in our day are spent: 1) Networking with every Conde Nast and Hearst fashion editor on our media list; 2) Absorbing all of our favorite fashion websites and blogs to stay current in the industry; 3) Scanning the mastheads at Barnes & Noble’s newsstand or the dentist’s office and, 4) strategizing ways to… More

How to be a great jewelry publicist

Become a Great Publicist with the 4 C’s of Jewelry PR

In the jewelry industry when you talk about diamonds, there are 4 c’s to remember; color, cut, clarity, and diamond weight (aka carat).  Working in jewelry PR there are also 4 c’s to remember: create, connect, communicate, and clients. Create When working with emerging brands you have to create opportunities.  A lot of people probably haven’t heard of your products…. More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.