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Category archives: Tips & Strategy

FollowingUp

The Delicate & Necessary Art of the Follow Up PR Pitch

I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted to following up on those pitches. The reality is I rarely get placements the first go around. Instead, most of my placement are a result of my follow ups. Journalists get hundreds, if not thousands of… More

How to survive and thrive as a fashion publicist A PR Couture Guest Article by Kristin Ann Janishefski

How to Survive and Thrive as a Fashion Publicist

When PR tops the lists of the “most stressful jobs” each year, I have to say I am never surprised. For outsiders, PR is seen as a fun, stress-free job where everyone dresses fashionable, drinks large caffeine fueled lattes, and holds a clipboard and an all access pass to the hottest parties in town. Working in the fashion PR industry… More

PRGirl A PR Couture Guest Article by Lucas Miller

Reality Check: 4 Clear-Cut Signs a Career In PR Isn’t for You

As is the case with most anything professional, there are some careers which don’t mesh nicely with their hopeful candidates. Take the following, for example: I spend far too much time watching sports. Seriously, you’d think that 25 years of life, if anything, would’ve taught me that SportsCenter—no matter how shocking the reports or dumbfounding the highlights—needn’t be watched two… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.