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Category archives: Tips & Strategy

Photo Credit: Song of Style

4 Things You Can do Today to Boost Working Relationships

Relationships are a publicists’ most valued asset, which is why it’s extremely important to remain in communication with your network, even when you aren’t actively, pitching, planning or working on a project. For example, when you wrap up work with a client on a short-term project, have a strategy in place to make sure you are the first one called when… More

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7 Tips for Publicists to Find Balance During Holiday Overload

Fashion PR is both exhilarating and exhausting. This is especially true during the holiday season when inboxes are overflowing and calendars are full of commitments. In order to keep your sanity it’s essential to maintain a healthy balance between work and play. While a spa day may be out of the question during this crazy time of year finding peaceful… More

How to Get Press Coverage in Brides Magazine Editor Q&A: How to Pitch Series with Elizabeth Swanson, Associate Fashion & Beauty Editor at Brides magazine

How to Get Press Coverage in Brides Magazine

As one of the premiere go-to publications for wedding day inspiration and beyond, we are thrilled to interview Elizabeth Swanson, Associate Fashion & Beauty Editor at Brides magazine, who shares her tips about what (and what not) to do when it comes to pitching! Name: Elizabeth Swanson Title: Associate Fashion & Beauty Editor Publication: Brides magazine Circulation: 315,000 Email: Elizabeth_Swanson@condenast.com… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.