Category archives: Tips & Strategy
A PR Couture Guest Article by Kristi Bergeron
4 Principles to Integrate Social Media Services into PR Agency Offerings
At Kravetz PR, we offer most of the services you would find at a traditional social media agency — we provide our clients with integrated campaigns, monthly content calendars, community management and comprehensive reporting and analytics. However, we believe what sets us apart from traditional marketing and advertising agencies is our ability to bring our unique public relations expertise into… More
PR Toolbox with Tribe Dynamics
PR Toolbox: Get Reimbursed Faster with these 3 Expense Apps
Ugh. Expense reports. Is there anything worse? Well, maybe billing time. Or the dentist. And despite fervent prayers, the expense fairy never shows up when you need her, does she? Despite this less than exciting part of the PR process, you’re better off facing this finance headache, well, head-on. The good news is that whether you are a freelance publicist… More
PR Toolbox with Tribe Dynamics
PR Toolbox: A Gatsby-Inspired Guide to Better Success on Pinterest
What should your agency or client Pinterest accounts have in common with The Great Gatsby? Well, even if you remain partial to Robert Redford and Mia Farrow’s Gatsby and Daisy, respectively, there’s no arguing the visual appeal of the Baz Luhrmann version. And, great visuals are at the heart of a successful Pinterest strategy. In keeping with the theme of crowd-pleasing,… More
