sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: Tips & Strategy

How to deal with difficult clients A PR Couture Guest Article by Wendy Vazquez

6 Common Client Problems Faced by PR Freelancers (& How to Fix Them)

As a freelancer public relations professional you are your own boss and employee, which is probably part of why you started freelancing in the first place. While it’s nice to be in charge, as a solopreneur you’re also responsible for making all the big decisions and having the tough conversations. There is no boss can’t step in, no coworkers to… More

How social media can help you become a better PR professional

5 Ways to Use Social Media to Improve Your PR Campaigns

Social media has changed the way public relations professionals do their jobs and while editors have varying preferences when it comes to if, and how, PR people should contact them via social media, there are a number of ways to leverage social media to improve your PR campaigns. Fill in gaps in your media lists While a media database (or… More

Editorial vs. Advertising, Pinterest Image Search & The New Teen Vogue

Which Media Contact Should You Pitch?

So you’ve been tasked with pulling together a media list, or culling out a specific set of editors for a particular project, event or story angle. Whether you’re using a media database, a media list from PR Couture, or putting something together from scratch, you’ll find a ton of potential editors to contact at a single publication. The question becomes, do we… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at