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Category archives: Tips & Strategy

design (14) A PR Couture Guest Article by The Creative Loft

Five Fashion Jobs That Pay More than $50k A Year

PR Couture is all about fashion PR (good news for the Olivia Popes of the fashion world, fashion publicists boast a median salary of $60,379, with positions can be found in marketing, communications, or public relations firms), but if you aren’t 100% sure that PR is for you, there are many other options to find a fashion industry position that you’ll love… More

Sales & PR Tips for Local Clothing Boutiques A PR Couture Guest Article by Lana Leazar

Local Fashion PR Tips to Land Press & Sales for Clothing Boutiques

When taking on a new client we’re super excited to take on this new adventure, but know that one of our first hurdles is the common concerns clients have about return on investment. With a certain amount of ramp up time required for websites, local, regional and national press, clients don’t always see that immediate return until the press starts… More

Client Travel Tips A PR Couture Guest Article by Deja Cromartie

A PR Girl’s Guide to Traveling With Clients

A business trip can be an exciting time for you and your client, whether you are headed out for an on location photo shoot, editorial desk sides, or trade show. Of course, the logistics travel also can be a time of stress, especially when expectations and excitement is running high. But with some smart pre-planning, you can ensure a rewarding,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.