Category archives: Tips & Strategy
PR Toolbox with Tribe Dynamics
PR Toolbox: Get Reimbursed Faster with these 3 Expense Apps
Ugh. Expense reports. Is there anything worse? Well, maybe billing time. Or the dentist. And despite fervent prayers, the expense fairy never shows up when you need her, does she? Despite this less than exciting part of the PR process, you’re better off facing this finance headache, well, head-on. The good news is that whether you are a freelance publicist… More
PR Toolbox with Tribe Dynamics
PR Toolbox: A Gatsby-Inspired Guide to Better Success on Pinterest
What should your agency or client Pinterest accounts have in common with The Great Gatsby? Well, even if you remain partial to Robert Redford and Mia Farrow’s Gatsby and Daisy, respectively, there’s no arguing the visual appeal of the Baz Luhrmann version. And, great visuals are at the heart of a successful Pinterest strategy. In keeping with the theme of crowd-pleasing,… More
A PR Couture Guest Article by Kristi Bergeron
4 Reasons Not to Put Interns in Charge of Social Media (and 4 Things They Can Do Instead)
Several years ago I stumbled upon a career in social media. I took on a graphic design internship at a small PR firm in the tri-state area. However, I was one of the few people in the office who how to create a Facebook event, and as a result was dubbed the social media girl. Luckily for the person who… More
