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Category archives: DIY Fashion PR

brand identity development for fashion designers A PR Couture Guest Article by Lee Ann Stevenson

Why Your Brand Identity is More Important Than Your Next Collection

Most designers start with public relations because, they rightly think, exposure equals growth. After all, customers can’t buy something if they don’t know it exists, right? However, after nearly a decade as a Branding Manager for bright and talented fashion designers, I’ve come to understand that without first curating a unique brand image that captivates your target market, PR outreach… More

How to Partner with a Fashion Blogger

3 Considerations for Fashion Brand/Blogger Partnerships + Sample Pitch

Written by Sarah Pollack-Boyd, Founder, Simply Stylist Blogging is a fairly new phenomenon and many fashion brands are still learning how to effectively work with bloggers. Most often, these are everyday girls with great style. They are not top editors or celebrities who have slowly built their way up and expect to being showered with gifts and lavish trips. Fashion bloggers must be… More

Fashion PR Quotables: Liz Anthony, Mariposa Communications

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.