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Category archives: DIY Fashion PR

brand identity development for fashion designers A PR Couture Guest Article by Lee Ann Stevenson

Why Your Brand Identity is More Important Than Your Next Collection

Most designers start with public relations because, they rightly think, exposure equals growth. After all, customers can’t buy something if they don’t know it exists, right? However, after nearly a decade as a Branding Manager for bright and talented fashion designers, I’ve come to understand that without first curating a unique brand image that captivates your target market, PR outreach… More

10 Things to Get Before Hiring a PR Agency

The Pre-PR Checklist: 10 Things to Get Done Before Hiring a Fashion PR Agency

While any fashion PR agency worth noting will be well-equipped to help you develop your brand, provide strategic guidance and creative direction, for brands with limited budgets there are several things you can do ahead of the gate to ensure that your PR team is able to quickly mobilize to get the word out about your brand. Once you’ve got… More

How to work with PR on a limited budget

How to Work with a Fashion PR Agency on a Limited Budget

For young brands, committing to a yearly contract for a PR retainer can feel daunting and agencies often struggle with client expectations for immediate, Oprah-style results. For new and emerging designers specifically, A la carte PR services can be an easier and more affordable transition into working with an agency while offering the agency a chance to show the client what… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.