Category archives: DIY Fashion PR
The Pre-PR Checklist: 10 Things to Get Done Before Hiring a Fashion PR Agency
While any fashion PR agency worth noting will be well-equipped to help you develop your brand, provide strategic guidance and creative direction, for brands with limited budgets there are several things you can do ahead of the gate to ensure that your PR team is able to quickly mobilize to get the word out about your brand. Once you’ve got… More
How to Work with a Fashion PR Agency on a Limited Budget
For young brands, committing to a yearly contract for a PR retainer can feel daunting and agencies often struggle with client expectations for immediate, Oprah-style results. For new and emerging designers specifically, A la carte PR services can be an easier and more affordable transition into working with an agency while offering the agency a chance to show the client what… More
3 Considerations for Fashion Brand/Blogger Partnerships + Sample Pitch
Written by Sarah Pollack-Boyd, Founder, Simply Stylist Blogging is a fairly new phenomenon and many fashion brands are still learning how to effectively work with bloggers. Most often, these are everyday girls with great style. They are not top editors or celebrities who have slowly built their way up and expect to being showered with gifts and lavish trips. Fashion bloggers must be… More
