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Category archives: DIY Fashion PR


Connecting Digital PR & Social Media: 2 Case Studies of Successful Small Business Campaigns

By Amanda Goodhue, Director of Digital PR at /excelamktg, a social media firm based in Los Angeles. One of the biggest challenges of running a social media campaign, especially for small businesses, is participation. You can blast it out on Facebook, tweet it multiple times, and include it in your latest email marketing– everything short of spamming your fans– but… More


Uncovet Offers New Opportunities for Indie Fashion Designers and Bloggers

Design and technology is Uncovet’s sweet spot, and we use both to solve people’s common shopping dilemmas – spending excessive amounts of time and money to surface unique products that fit their style. –  Heather Lipner, Co-founder and President, Uncovet First there was The Coveted, then came The Coveteur, and now fashion treasure hunters have Uncovet, the latest of flash sale… More

Fashion PR - How to Create an Amazing Press Kit

Fashion PR 101: How to Create an Amazing Press or Media Kit

By Kristin Ann Janishefski With so much emphasis on new social tools, platforms and outreach strategies, we thought it high time to take a step back and explore some PR fundamentals. Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.