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Category archives: DIY Fashion PR

07.17.12 by prcouture // Filed under DIY Fashion PR, Fashion Brands, PR Couture, Social Media
MayaBrennerContest

Connecting Digital PR & Social Media: 2 Case Studies of Successful Small Business Campaigns

By Amanda Goodhue, Director of Digital PR at /excelamktg, a social media firm based in Los Angeles. One of the biggest challenges of running a social media campaign, especially for small businesses, is participation. You can blast it out on Facebook, tweet it multiple times, and include it in your latest email marketing– everything short of spamming your fans– but… More

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06.12.12 by prcouture // Filed under DIY Fashion PR, Fashion Brands, PR Couture, Social Media
cattee1

Uncovet Offers New Opportunities for Indie Fashion Designers and Bloggers

Design and technology is Uncovet’s sweet spot, and we use both to solve people’s common shopping dilemmas – spending excessive amounts of time and money to surface unique products that fit their style. -  Heather Lipner, Co-founder and President, Uncovet First there was The Coveted, then came The Coveteur, and now fashion treasure hunters have Uncovet, the latest of flash sale… More

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04.25.12 by prcouture // Filed under DIY Fashion PR, Featured, PR Couture, Tips & Strategy
Fashion PR - How to Create an Amazing Press Kit

Fashion PR 101: How to Create an Amazing Press or Media Kit

By Kristin Ann Janishefski With so much emphasis on new social tools, platforms and outreach strategies, we thought it high time to take a step back and explore some PR fundamentals. Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.