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Category archives: DIY Fashion PR

Fashion PR - How to Create an Amazing Press Kit

Fashion PR 101: How to Create an Amazing Press or Media Kit

By Kristin Ann Janishefski With so much emphasis on new social tools, platforms and outreach strategies, we thought it high time to take a step back and explore some PR fundamentals. Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press… More


Give Great Interviews with these 10 Haute Media Training Tips

Yesterday everyone’s favorite truth-teller/love-charged business maven Danielle Laporte wrote an powerful article titled “How to conduct a great interview: punctuation + emotion.” If you have ever had to interview anybody, you know how hard it can be to ask the right questions that maybe, just maybe, will blast open the mine to reveal the translucent sparkle of fascinating verbal gems…. More


4 Steps to Better Fashion PR Storytelling

All PR practitioners work hard and can relate to those “top 10 ways you know you work in PR” jokes. We all have goals that focus on getting clients and brands recognized and establishing relationships with the media and client audiences. However, unless you work in fashion PR, most PR agencies won’t have a style closet, interns busily stuff gift… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.