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Category archives: DIY Fashion PR

Edelweiss by Sarah, Fall 2011

Indie Fashion Spotlight: Edelweiss by Sarah's Hint of Vintage

  Independent fashion designer Sarah Brasher at Edelweiss at FadMashion A true independent designer, Sarah Brasher combined her understanding of craftsmanship and tailoring from greats like Vena Cava, Elise Overland, and Maggie Norris Couture with her love of old movies and 1940’s silhouettes into Edelweiss by Sarah, the brand she launched in 2008.  Since then, she has nurtured Edelweiss through… More


A Launch Story: Jessica Althoff's Ethical Clothing Boutique Future Standard

“I think PR is more valuable than advertising. I had a friend who helped us get into Daily Candy, and the traffic and sales we got just on that piece proved to me that we needed our PR outreach to be consistent.” Jessica Althoff was hard at work on an MBA at USD with an intention to focus on micro-finance… More


Fashion PR: 5 Ways to Make YouTube Work for You

By Polina Raygorodskaya While fashion films may be all the rage, many independent fashion labels are wary of investing in a video strategy, perceiving it to be too costly or time-intensive, or simply not knowing what to do with video once its been created. The reality is that with a simple video camera like a Flip or even the iPhone,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at