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Category archives: Tips & Strategy

4 Tips That Will Increase Your Pitch Open Rates A PR Couture Guest Article by Cristina Lachowyn

4 Subject Line Tips That Will Increase Your Email Pitch Open Rates

A good email pitch is one of the most important tools a PR pro can have in their arsenal and an integral part of a solid content promotion strategy. Why? Email is a fast and easy way to get in touch with some of the most influential writers, editors, and publishers out there – and it’s the channel on which… More

5 Ways to Capitalize on Small Business Saturday

5 Last-Minute PR & Marketing Tactics to Take Advantage of Small Business Saturday

The creation of Small Business Saturday by American Express (November 29 in 2014), has created a great opportunity for small businesses and brands to leverage the day for more press coverage and sales. There are a great number of outlets that cover the event and American Express also provides tools to help promote participation. Here are five ways to capitalize… More

4YearsLater

5 Lessons Learned Running My Own PR Business

Time flies when you are having fun, right? This year marks the fourth year that I have been doing PR on my own. It is crazy to think about all the time that has passed, the clients that I have worked with and what I have learned along the way. In May of 2010, I had just graduated from college…. More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.