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Category archives: Tips & Strategy

Fashion Publicist Guide to Fashion Week

A Publicist’s Guide to Surviving New York Fashion Week

New York Fashion Week starts this week and most fashion publicists are currently on the verge of having a nervous breakdown. It is indeed our most difficult season of the year…and it happens twice! Besides all of the stress leading up to the show, the show itself is probably the most nerve wracking part because no matter how much you prepare, there… More

House of DVF

4 Things #GirlBoss Entrepreneurs (and PR Girls Alike) Can Learn from House of DVF

Successful entrepreneurs often say that there’s something to be learned from every setback. Knowing how to gracefully walk away from things that aren’t working takes experience and so does knowing when it’s time to take a risk and throw caution to the wind. This was definitely the case in the debut season of “House of DVF”, which aired last fall… More

How to look like a big fashion brand (on a startup budget)

5 Expert Tricks to Succeed as a Fashion Startup on a Budget

Gone are the glory days when you could start a fashion brand, go to a few trade shows and have instant success. My father immigrated to the United States in 1968 and started his clothing company, which is still in business today. He is famous for his stories of the glory days in the 1980’s when he “would go to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.