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Category archives: Tips & Strategy

A mini-guide to fashion PR opportunities for brands in China A PR Couture Guest Article by Charlène Moglia

A Glimpse into How Fashion PR Works in China

PR in the Chinese fashion world is one of the most effective communication levers to work with a brand’s image and reputation. In China, the media is an important outlet of information and is used by many international brands to increase their awareness and reach the Chinese audience. In China, news coming from media is seen as more trustworthy by Chinese… More

Why Fashion PR Needs Email Marketing A PR Couture Guest Article by Christopher Lester

3 Reasons Fashion PR Needs Email Marketing

We’re used to ever-changing fashion trends, so we don’t sweat it when the PR industry makes a few drastic changes of its own. And right now, The PR industry is not just adapting to changing times, it is in a time of redefinition. PR and marketing are no longer competing for client dollars – the two entities are working together… More

A guide to becoming a successful freelance fashion publicist A PR Couture Guest Article by Tanya Rivas

Essential Reads for Freelance Fashion Publicists

With more than eight years worth of material, PR Couture is filled with articles to help you succeed as an independent fashion publicist – but they aren’t always the easiest to find. During my freelance PR career, and particularly when helping with managing press outreach for a major fashion runway event in San Diego, I found the following articles to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.