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Category archives: Tips & Strategy

Holiday PR Guide

Holiday PR & Marketing Guide from PR Couture

Tis the season once again, PR girls and gents! With the holidays right around the corner, we thought we’d wrap up some of our best holiday PR and marketing tips in one sweet little post. Whether it’s how to throw an epic holiday soiree, pitching your gift guide or helping you with your own list, we got you covered! Brush up on… More

Q & A with Product Photographer, Nancy Lenore of Photo Synthesis Q & A with Product Photographer, Nancy Lenore of Photo Synthesis

Product Photography: What Fashion Designers & Publicists Need to Know

The publishing industry has undergone massive changes in the last 5-10 years and now product photography is even more critical for brands seeking to maximize editorial coverage. Online outlets need these images for quick and immediate content and print magazines have smaller budgets and often forgo editorial shoots that use the traditional editorial pull method. Having strong product images that… More

Tips for throwing a successful holiday pop up shop

6 Tips to Dazzle (and Get Press & Sales) With a Holiday Pop-Up Shop

Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal pop-up shops so appealing. For starters, the pop–up is often located in a fun, new environment worthy of exploration and discovery. Add to that the allure of a fresh merchandise mix carefully curated to highlight… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.