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Category archives: Tips & Strategy

Q & A with Product Photographer, Nancy Lenore of Photo Synthesis Q & A with Product Photographer, Nancy Lenore of Photo Synthesis

Product Photography: What Fashion Designers & Publicists Need to Know

The publishing industry has undergone massive changes in the last 5-10 years and now product photography is even more critical for brands seeking to maximize editorial coverage. Online outlets need these images for quick and immediate content and print magazines have smaller budgets and often forgo editorial shoots that use the traditional editorial pull method. Having strong product images that… More

Tips for throwing a successful holiday pop up shop

6 Tips to Dazzle (and Get Press & Sales) With a Holiday Pop-Up Shop

Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal pop-up shops so appealing. For starters, the pop–up is often located in a fun, new environment worthy of exploration and discovery. Add to that the allure of a fresh merchandise mix carefully curated to highlight… More

How to talk about business growth with the media in a way that works A PR Couture Guest Article by Kimberly Eberl, Motion PR

What the Media Really Cares About (Hint: It’s Not Your Business Growth)

Last week, Inc. Magazine hosted its annual conference in the spirit of its list of “Fastest Growing Companies.” I’m proud to have clients on this list who have taken the financial “bull by the horns” and boosted their profit in a downward economy. Although I’ve grown my company, it hasn’t been to the lengths of these organizations, so I certainly tip… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.