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Category archives: Tips & Strategy

How to throw a dinner party A PR Couture Guest Article by Sarah Rose

Mix Business & Pleasure By Hosting a Fabulous Dinner Party for Media and Clients

To celebrate summer and my company’s recent expansion into Washington, DC, I wanted to do something extra special. As a former entertainment journalist, I’ve been to many high-end events: award shows, glamorous red carpets, crazy after parties, fashion shows—you name it. But when I brainstormed ideas for this particular celebration, I realized I wanted to do something different, something I… More

Pitch Tips A PR Couture Sponsored Post by Fifteen Media's "Traditional PR in the Age of Social Media,” Workshop

Improve Your Pitching Immediately with these 5 Expert PR Tips

When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a challenge! My agency, fifteen media, has worked with over 30 PR firms around the country,… More

Jewelry PR

An Introductory Guide to Jewelry PR

As a PR firm, you have to realize what you can and can’t offer.  With jewelry there can be a lot of overlap in design between brands.  You need to decide if you want to specialize in a certain type of jewelry, if you want to have all different styles of jewelry or if you will let certain brands overlap in… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.