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Category archives: Tips & Strategy

Cover letter tips for Intro Emails for Jobs

Please Don’t Make these 4 Cover Letter Mistakes

With so many PR internship and fashion PR job listings coming through our job board (and oh so many resumes of soon-to-be PR graduates in my inbox), it seems like a good time to pen a short article with several common cover letter mistakes. Most of these hold true for any email you may be sending that is essentially asking… More

Holidays

Brush up on these 5 Email Marketing Best Practices (Before the Holiday Rush)

The leaves may be just beginning to change colors, but green and red should be the colors du jour when it comes to end-of-year planning. The holiday season is a crucial time to not only secure those holiday gift guides, and throw an epic holiday party, but to also connect directly with prospects through strategic email marketing campaigns. The first… More

How to produce a successful fashion show

7 Things Guaranteed to Ruin Your Next Fashion Show

Having a fashion show is a great way to garner press and buyer interest for a brand, but a poorly produced show can lead to disaster and turn off industry insiders faster than you can say “Werk It!” Having the right team of seasoned professionals who know how to orchestrate all of the moving parts that will culminate into a… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.