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Category archives: Tips & Strategy

Event ROI Calculating ROI on a Big Budget Event

4 Things to Consider Before Saying Yes to the Event

To host or not to host? Many clients come to you with a preconceived notion of how they want to launch a brand, a space, or their next collection. Oftentimes they conjure up dreams of large (read: expensive!) red carpets and elaborate events and then look to you to implement their vision or provide an alternative suggestion. It’s important to… More

5 Things to Do When you Get a New PR Client

5 Critical Things to Discuss with a New PR Client (Before You Start Pitching)

It’s exciting when you land a new client, especially one that you connect with, feel passionate about and can truly get behind. Sometimes, in the midst of all that excitement and “newness,” as with any new relationship, it’s easy to get caught up in all the “fun” and forget to discuss some of the less exciting minutia. But while those little… More

Tip to Create a Thriving PR Agency Culture

5 Quick Tips to Boost PR Agency Morale

Having a great agency culture is great for business. Clients and editors can feel the energy and enthusiasm from your team and nothing fuels creativity in the workplace more than a great environment. Here are some simple tips for creating a thriving agency culture: Take time for team building We host a Fashion Olympics in our office at least once… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at