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Category archives: PR Pro Interviews

IMG_45Sarah Jenkins, Owner White Oak Communications

PR Girls We Love: Meet Sarah Jenkins, Owner of White Oak Communications

After several years honing her craft in entertainment and culinary PR, including a stint as Account Director at Bread + Butter, Los Angeles-based Sarah Jenkins made the leap to go out on her own. First known as Salt + PR (an homage to her restaurant clientele and love of the beach), a trademark issue required a quick rebrand. A true… More

Meet Lisa Simone Richards, Principal at Vitality PR & Communications in Toronto Front Row Fashion PR Interview Series

Meet Lisa Simone Richards, Principal at Vitality PR & Communications in Toronto

Lisa Simone Richards, principal of Vitality PR & Communications, has more than ten years of experience in beauty and fitness PR, first in the lifestyle/CPG agency world and then four years running communications for a women’s-only boot camp brand. After two years at a multinational, multi-million dollar fitness brand, Lisa recently left corporate life to start her own boutique firm, Vitality PR… More

Beauty Boss: Meet Julia Labaton, President of Red PR Front Row Fashion PR Interview Series

Beauty Boss: Meet Julia Labaton, President of Red PR

A strategic communications firm specializing in beauty, fashion and lifestyle brands celebrating its 15th year in business, Red PR ensures that senior-level talent is intimately involved with each client. The importance of collaboration and quality of service is the directive of Julia Labaton, Red PR’s Founder and President, who was recently noted by PR News in their Top Women in… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at crosby@prcouture.com.