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Category archives: Tips & Strategy

Contributed Content Contributed Content Series

5 Digital PR Steps to Successfully Pitch Client Articles

Contributed articles used to be the terrain of trade magazines, or Op-eds in the newspaper. But, the way the industry now produces (and we consume) media is changing, and I believe that pitching contributed articles is the future of digital PR. Because while yes, it is still possible to snag an interview or be included in a product round-up, much of my… More

How NOT to pitch a fashion buyer SOLD: The PR Couture Buyer Series

Top 3 Mistakes Designers Make When Contacting a Fashion Buyer

This is an excerpt from SOLD: The PR Couture Fashion Buyer Guide, which comes complimentary with the purchase of our Fashion Buyer Contact List. The e-guide features tips gleaned from a conversation with a buyer at a top specialty retailer.  Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being… More

How to pitch alternative fashion brands

3 Easy Steps to Pitching Alternative Fashion Brands

Not every fashion brand is trying to appeal to a mainstream audience, but that doesn’t mean that strong media coverage in the right publications, influencer outreach to the right bloggers, celebrities and thought leaders, and aligned partnerships and event collaborations aren’t just as important. In fact, one of the key benefits of working with an alternative or fringe brand is… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.