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Category archives: Tips & Strategy

What to pitch when there's nothing new

Nothing New to Pitch the Media? No Problem…

New seems to be the biggest buzzword for the media – it’s all about what’s fresh, what’s hot, what’s never been seen before. While this makes sense for many reasons (press does work in “news” after all!) it can be a bit challenging if your company or client has a fantastic line but no new launches slated for the near… More

Blogger Round Up Q&A: Tips for Working With Top Fashion Bloggers

3 Successful Fashion Bloggers Spill About Working with Brands

What is the trick to working with the top fashion bloggers? There may not be a secret recipe to follow, but we have interviewed a handful of our favorite bloggers to find out some tips on getting their attention and having your clients featured on their blogs and social media. We interviewed Grace Atwood of The Stripe, Amy Roiland of… More

PR Friends Fashion PR Networking Alliance

3 Major Reasons to Build Alliances with Fellow PR Professionals

PR pros (and especially those in the fashion or beauty industries) often get an unfair rap for being catty, rude, and sometimes downright mean. While in a few instances you may encounter someone who came off the set of The Devil Wears Prada, most of the publicists (and editors for that matter) within the fashion, beauty, and lifestyle industries are… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at