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Category archives: Tips & Strategy

Tips for working with fashion bloggers A PR Couture Guest Article by Heidi Nazarudin

5 Ways to Fail When Working with Fashion Bloggers

Think of the almighty, influential style or fashion blogger as the bouncer to a popular club.  You want in, don’t you?  That means you need to follow certain guidelines, or you’ll find yourself standing behind the velvet rope all night.  If you’re hosting an event, pitching a campaign, or simply sending over images from a new line, it’s important to… More

How to produce a fashion show A PR Couture Guest Article by Joseph Pastrana

4 Essential Steps to Producing a Top Notch Fashion Show

A fashion show serves many different purposes for different people. It can be the designer’s statement for the season, the showing of the latest collection for buyers, or a bid to generate attention for the brand. As part of the team behind the label, a PR professional has to be aware of these objectives and help guide the show’s execution… More

Common PR Mistakes

4 Common PR Blunders (and How to Overcome Them)

Let’s face it – no matter how hard we try, nobody is perfect. We all make an occasional wrong step, but it’s not the end of the world. Here are a few ways to overcome common PR blunders or oversights: What’s My Name? Email is our best friend and is one of the easiest tools we have to communicate quickly… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.