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Category archives: Tips & Strategy

What does it mean to be creative in PR? A PR Couture Guest Article by Courtney Lukitsch

3 Steps to Bring Creative PR Talent to the Forefront of The Agency-Client Relationship

Is there creativity in PR? There is a dedicated annual Holmes PR Industry Report on this very topic, and this important skill-set is a key team-building asset both internally and externally to organizations. However, few public relations agencies would be able to substantiate what constitutes true creative potential or the “it” factor. While leading PR professionals would profess ‘if they’ve… More

design (14) A PR Couture Guest Article by The Creative Loft

Five Fashion Jobs That Pay More than $50k A Year

PR Couture is all about fashion PR (good news for the Olivia Popes of the fashion world, fashion publicists boast a median salary of $60,379, with positions can be found in marketing, communications, or public relations firms), but if you aren’t 100% sure that PR is for you, there are many other options to find a fashion industry position that you’ll love… More

Sales & PR Tips for Local Clothing Boutiques A PR Couture Guest Article by Lana Leazar

Local Fashion PR Tips to Land Press & Sales for Clothing Boutiques

When taking on a new client we’re super excited to take on this new adventure, but know that one of our first hurdles is the common concerns clients have about return on investment. With a certain amount of ramp up time required for websites, local, regional and national press, clients don’t always see that immediate return until the press starts… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.