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Category archives: Tips & Strategy

onlinerep A PR Couture Guest Post by Jana Glowatz

A PR Girl Guide to Protecting Your Digital Reputation

In the world of PR, a publicist’s job title entails many different roles, which probably explains why some people still aren’t sure what it is that we do. One major role is playing the “hero.” It is our responsibility to make sure we always represent our client in the most positive light, enforcing why others should want to feature or… More

showroom

When is the Right Time to Hire a Fashion PR Agency?

Perhaps the only thing more exciting about starting a fashion line is seeing your designs on the glossy pages of a magazine. There’s nothing quite as gratifying for an entrepreneur as receiving national media attention about something you spent a tremendous amount of time, energy, money and passion on in bringing to life. But many fashion startups make the mistake… More

How to price PR services

A Fashion PR Guide to Pricing Your Services

If clients knew the amount of hard work, dedication and time that it takes to secure a fashion placement, I am convinced they would all instantly double our retainers. One of the main difficulties a PR professional can have when deciding to start their own agency or go it alone as a freelancer is developing a pricing structure that is… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.