Category archives: Tips & Strategy
Fashion PR: 3 Reasons Your Pitch Isn’t Working
Capturing the attention of the fashion media isn’t easy but with the right pitch, it can be a whole lot easier. Set yourself up for success by running each pitch against these three common mistakes. If you’d to increase your chances of media coverage even more, download Pitch Perfect: The PR Couture Guide to Fashion Media Coverage. Get a 6 page… More
PR Toolbox: 5 Business Tips from Fashion Start-up CEOs & Investors
This past Tuesday, the San Francisco fashion and tech communities welcomed Liza Kindred and her stellar team at Third Wave Fashion for a special meetup of top “fashion tech pros” at The Founders Tell All: Fashion Tech Front and Center. The all-star lineup of panelists arrived ready to share their thoughts on all things fashion-tech: customer acquisition, public relations, branding,… More
PR Toolbox: 3 Free Alternatives to Photoshop
With the ongoing debates about content marketing that’s preoccupying the marketing and tech communities, not to mention last week’s PR Couture interview with digital content/copy writer and web editor Hannah Rand, I’ve been thinking a lot about visual content. Visual content is playing an increasingly important role in brand communication and it’s more important than ever to develop eye-catching images for… More
