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Category archives: Tips & Strategy

Fashion Designer Q&A Tips

How to Plan, Promote & Host a Fashion Designer Q&A Event

Hosting a designer Q&A event can be a rewarding experience for both the featured designer and the publicity team who curates it. The key to success is to create an engaging event that spotlights the designer and gives the audience a glimpse into their world so that they can fall in love with the collection and the backstory behind the… More

Editor Desk Sides Meetings The Desk Side Series

5 Tips for a Great Desk Side Meeting with Media (and What to do Next)

If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are such an important of public relations, and how to go about scheduling a desk-side. The last piece of the puzzle is what to expect during the meeting, and what to do next. As discussed, the… More

Work with Celebrity Stylists

A Fashion PR Guide to Working with Celebrity & Fashion Stylists

When I first moved to LA, I was helping with database work at a fashion company.  I had to go through all of our rosters and make sure the information was up to date.  One day, my boss asked me to call the stylist list and to find out what projects they were working on.  Most of the calls didn’t… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.