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Category archives: Tips & Strategy

A guide to becoming a successful freelance fashion publicist A PR Couture Guest Article by Tanya Rivas

Essential Reads for Freelance Fashion Publicists

With more than eight years worth of material, PR Couture is filled with articles to help you succeed as an independent fashion publicist – but they aren’t always the easiest to find. During my freelance PR career, and particularly when helping with managing press outreach for a major fashion runway event in San Diego, I found the following articles to… More

Contributed Content Contributed Content Series

5 Digital PR Steps to Successfully Pitch Client Articles

Contributed articles used to be the terrain of trade magazines, or Op-eds in the newspaper. But, the way the industry now produces (and we consume) media is changing, and I believe that pitching contributed articles is the future of digital PR. Because while yes, it is still possible to snag an interview or be included in a product round-up, much of my… More

How NOT to pitch a fashion buyer SOLD: The PR Couture Buyer Series

Top 3 Mistakes Designers Make When Contacting a Fashion Buyer

This is an excerpt from SOLD: The PR Couture Fashion Buyer Guide, which comes complimentary with the purchase of our Fashion Buyer Contact List. The e-guide features tips gleaned from a conversation with a buyer at a top specialty retailer.  Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.