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Category archives: Tips & Strategy

Editor Q&A: How to Pitch Freelance Editor Diana Vilibert How to Pitch Series

Editor Q&A: How to Pitch Freelance Editor Diana Vilibert

With so many publications increasingly relying on freelancers to pen stories for both print and digital platforms, it’s increasingly important to build relationships with these writers. Diana Vilibert is the former Web Editor at Marie Claire, and is a freelance writer, copywriter, and cat lady living in Brooklyn. With experience writing for publications like Cosmpolitan, Marie Claire and Nylon Guys, Diana has a keen editorial… More

Fashion Bloggers

4 Things This PR Girl Wants Fashion Bloggers to Know

For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work with the PR agencies that represent (and provide first line of defense for) the clothes, accessories and makeup you love is a crucial step in growing your personal brand while serving your audience with the style recommendations… More

The Reality of Gifting Suites

The Real Deal About Celebrity Gifting Suites

Ever since I began working in fashion and beauty public relations more about 10 years ago, I’ve received hundreds of email requests from media production companies inviting my clients to participate in their gifting suites. In other words, pay a price tag that’s usually in the four digits for the opportunity to present and gift their products (for free) to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at