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Category archives: Tips & Strategy

4 Instagram Tools to Use

PR Toolbox: Are You Making the Most of Instagram?

In the past month, I have returned four out of the five items that I have purchased online. Not because I enjoy making friends with the folks down at my local UPS store on Polk Street here in San Francisco, but because four out of the five items arrived astonishingly different from what I had been lead to believe I… More

When it's time to fire a client

8 Signs it’s Time to Fire a PR Client

We often say that PR is all about relationships. While most often in reference to media relationships, as a service-based business the relationship between publicist and client is perhaps the most important one of all. Different management styles, communication styles and expectations can all color how effectively a particular agency and brand are able to work together. One of the… More

3 Alternatives to Google Alerts

PR Toolbox: Breaking up (with Google Alerts) Isn’t That Hard to Do

[Ed-note: Meet the newest addition to the PR Couture family: Tribe Dynamics, a technology start up out of San Francisco. As part of an ongoing partnership, we're teaming up to share recent news in the fashion + technology space, as well as and helpful tips and tools. This first installment gives you an intro into the company itself as its services... More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies have fun and achieve business goals by connecting with their audiences in meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.