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Category archives: Tips & Strategy

Common PR Mistakes

4 Common PR Blunders (and How to Overcome Them)

Let’s face it – no matter how hard we try, nobody is perfect. We all make an occasional wrong step, but it’s not the end of the world. Here are a few ways to overcome common PR blunders or oversights: What’s My Name? Email is our best friend and is one of the easiest tools we have to communicate quickly… More

Fashion Designer Q&A Tips

How to Plan, Promote & Host a Fashion Designer Q&A Event

Hosting a designer Q&A event can be a rewarding experience for both the featured designer and the publicity team who curates it. The key to success is to create an engaging event that spotlights the designer and gives the audience a glimpse into their world so that they can fall in love with the collection and the backstory behind the… More

Editor Desk Sides Meetings The Desk Side Series

5 Tips for a Great Desk Side Meeting with Media (and What to do Next)

If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are such an important of public relations, and how to go about scheduling a desk-side. The last piece of the puzzle is what to expect during the meeting, and what to do next. As discussed, the… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.