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Category archives: Tips & Strategy

Become your agency's favorite client

How to Become Your PR Agency’s Favorite Client

The decision to hire a PR agency is a big one, and fashion designers often joke that they feel like they need a publicist to help with their pitch to get a publicist! Once you have found the right agency and signed contracts, there are a few things you can do to ensure a successful partnership. Let us get to… More

How to pitch Hispanic Fashion Media A PR Couture Guest Article by Laura Perez

How to Pitch Hispanic U.S. Fashion Media (& Pitch Template)

Hispanics are the largest and fastest growing minority group in the U.S., and “Hispanic women are gaining prominence in the U.S. and are becoming a strong influence, with 52 million in the U.S. population. Hispanics collectively have an impressive buying power of $1.2 trillion. Latinas are becoming more educated and tech savvy with 86% of Latinas making the purchasing decisions in… More

What to do when your pitches are going nowhere

6 Steps to Take When Your PR Pitch is Going…Nowhere

If the incredible high of landing a great piece of press coverage is akin to spinning straw into gold, then our own personal expectations (not to mention those of our clients) are like Rumpelstiltskin, demanding that we continually work our magic to churn out more more more! And yet, sources say that “on average, the media rejects 95% of the pitches they receive,”… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.