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Category archives: Tips & Strategy

Client Travel Tips A PR Couture Guest Article by Deja Cromartie

A PR Girl’s Guide to Traveling With Clients

A business trip can be an exciting time for you and your client, whether you are headed out for an on location photo shoot, editorial desk sides, or trade show. Of course, the logistics travel also can be a time of stress, especially when expectations and excitement is running high. But with some smart pre-planning, you can ensure a rewarding,… More

Lori

10 Ways To Help Your Publicist Get Better Results

The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself. Often brands sign on with a PR agency and magically expect to see their product appear in next month’s issues of their favorite magazine. However, working with a PR agency requires constant communication and the… More

InStyleMx A PR Couture Guest Article by Laura Perez

How to Pitch Mexican Fashion Media + Tips from Maria Jose Guzman, Fashion Editor of InStyle Mexico

Mexico just like the U.S. has the same mainstream magazines that feature the latest in fashion, style, trends and beauty. If for example you flip through Marie Claire Mexico you will find major brands from the U.S. featured on their pages, along with brands from Mexico. If you know your brand is capable of shipping to Mexico, you have a… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.