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Category archives: Tips & Strategy

How to pitch alternative fashion brands

3 Easy Steps to Pitching Alternative Fashion Brands

Not every fashion brand is trying to appeal to a mainstream audience, but that doesn’t mean that strong media coverage in the right publications, influencer outreach to the right bloggers, celebrities and thought leaders, and aligned partnerships and event collaborations aren’t just as important. In fact, one of the key benefits of working with an alternative or fringe brand is… More

Increase wholesale orders at top fashion retailers with these tips SOLD: PR Couture Buyer Series

Make it Easy for Fashion Buyers to Love You with a Clear, Core Offering

This is an excerpt from SOLD: The PR Couture Fashion Buyer Guide, which comes complimentary with the purchase of our Fashion Buyer Guide. The e-guide features tips gleaned from a conversation with a buyer at a top specialty retailer.  Have you ever heard the saying, “be great at one thing rather than mediocre at many?” Well it couldn’t be truer in retail…. More

Girls Tablet A PR Couture Guest Post by C.A. Newberry

Get Excited about Facebook Pages Again

Last year G/O Digital reported that when people using social media wanted to research a local business, Facebook was their go-to choice by 62%.  However, it’s become increasingly challenging for brands to reach their audiences through Facebook content alone, and as a result, many fashion companies are shifting their focus to Instagram or introducing complex paid social media advertising strategies… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at