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Category archives: Tips & Strategy

Back to School Tips for Public Relations Majors

Back to School: 10 Tips for Newly Declared PR Majors

Class is back in session and you have finally decided that PR is your calling. Here are ten tips for public relations majors that will get you the grades and the job. Define your morning (or late-night) reads Being informed will give you an added advantage in class and in your career. Create time in your schedule, between classes, work… More

Become your agency's favorite client

How to Become Your PR Agency’s Favorite Client

The decision to hire a PR agency is a big one, and fashion designers often joke that they feel like they need a publicist to help with their pitch to get a publicist! Once you have found the right agency and signed contracts, there are a few things you can do to ensure a successful partnership. Let us get to… More

How to pitch Hispanic Fashion Media A PR Couture Guest Article by Laura Perez

How to Pitch Hispanic U.S. Fashion Media (& Pitch Template)

Hispanics are the largest and fastest growing minority group in the U.S., and “Hispanic women are gaining prominence in the U.S. and are becoming a strong influence, with 52 million in the U.S. population. Hispanics collectively have an impressive buying power of $1.2 trillion. Latinas are becoming more educated and tech savvy with 86% of Latinas making the purchasing decisions in… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.