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Category archives: Tips & Strategy

Editor Q&A: How to Pitch Danielle Prescod, Accessories Editor at InStyle Magazine How to Pitch Series

Editor Q&A: Danielle Prescod, Accessories Editor at InStyle Magazine

With a monthly reach of almost 10 million, InStyle covers the latest in fashion and beauty through the lens of celebrity. Earlier this year, Danielle Prescod came on board as accessories editor after serving as the fashion editor for  Here she shares some best practices for PR professionals who are interested in pitching their clients to InStyle and…. More

editor meetings editor desksides media relations

Boost PR Results with Editor Desksides

Whenever I start with a new client, one of the first things I recommend we do is a round of deskside meetings. Deskside meetings are when the brand and/or the publicist travel to fashion, beauty, and accessories editors’ offices to meet with the editors one-on-one and show their products in person. In this day and age of doing everything via… More

ShoeDazzle Steps Up Instagram with Shoefie & Repeat”

Campaigns We Love: ShoeDazzle’s Shoefie & Repeat

When it comes to driving online buzz for offline events, Instagram and the almighty hashtag are a PR pro’s best allies – assuming there’s something worth ‘gramming about of course! It’s crucial for event planners to think through how to harness digital to extend the value and build brand buzz for attendees and non-attendees alike. ShoeDazzle, an online fashion subscription service with… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at