Category archives: Tips & Strategy
9 Tips from Fashion Tech Experts on Driving Sales through Social Media
Earlier this month, Social Media Examiner’s podcast talked about how to determine your ROI. Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital explained that there is an issue with measuring ROI in terms of ‘return on influence’ or ‘return on engagement because ultimately ROI is defined by a financial return. So instead of measuring number… More
On a Mission: StyleLikeU Founders Get Personal in New #areUbeingU Video
Brand storytelling through video is such a powerful tactic – both in terms of the questions it raises for those behind its creation – and then as a marketing tool to clearly outline a mission, sensibility or mood. However, it can be a bit nerve-wracking for fashion brands to turn the spotlight inward, and create a signature about us, or… More
SCX Influencer Exchange Offers Digital Matchmaking Service for Fashion Bloggers, Agencies and Brands
One of the biggest challenges for brands looking to work with bloggers is figuring out who to work with and how to measure success. In the realm of paid blogger partnerships, Style Coalition’s latest innovation offers an effective way to not only indentify bloggers that are a brand fit, but track an entire campaign through integrated analytics. This new offering… More
