sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: Tips & Strategy

Editor Desk Sides Meetings The Desk Side Series

5 Tips for a Great Desk Side Meeting with Media (and What to do Next)

If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are such an important of public relations, and how to go about scheduling a desk-side. The last piece of the puzzle is what to expect during the meeting, and what to do next. As discussed, the… More

Work with Celebrity Stylists

A Fashion PR Guide to Working with Celebrity & Fashion Stylists

When I first moved to LA, I was helping with database work at a fashion company.  I had to go through all of our rosters and make sure the information was up to date.  One day, my boss asked me to call the stylist list and to find out what projects they were working on.  Most of the calls didn’t… More

How to Pitch B2B Pub Triple Pundit

Editor Q&A: How to Pitch Sustainable Business Platform Triple Pundit

While fashion typically relegates most of it’s eco coverage to the April issue, Triple Pundit (or 3p if you’re in the know) is one of the world’s most well read B2B focused websites on ethical, sustainable & profitable business with over 350,000 unique monthly readers. Recently, 3p announced a four-month focus on sustainable fashion, published with the support Levi Strauss… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.