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Category archives: Tips & Strategy

How to Pitch B2B Pub Triple Pundit

Editor Q&A: How to Pitch Sustainable Business Platform Triple Pundit

While fashion typically relegates most of it’s eco coverage to the April issue, Triple Pundit (or 3p if you’re in the know) is one of the world’s most well read B2B focused websites on ethical, sustainable & profitable business with over 350,000 unique monthly readers. Recently, 3p announced a four-month focus on sustainable fashion, published with the support Levi Strauss… More

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5 Productive Things to do Right Now to Get Promoted at Your PR Job

In this growing and changing job market, any person’s patience can be worn thin waiting to climb up that steep and metaphorical corporate ladder to success. For most of us, the daily 9 to 5 grind just isn’t what it used to be back when we were fresh from college and easily roused! We crave recognition for a job well done,… More

How fashion publicists land post-award show press

Your Guide to Landing Red Carpet, Post-Award Show Fashion PR Coverage

The business of award show fashion is just that, a business. With media seemingly paying more attention to what actresses, pop stars and A-list celebrities don on the red carpet than what awards they’re nominated for or even win, it’s no wonder most designers are drooling for a piece of the red carpet revelry. To get a sense of how… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.