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Category archives: Tips & Strategy

How to create a Campus Brand Ambassador Program

Campus Ambassador Program Basics for Fashion Brands

Asos, Toms, Rent the Runway and Victoria Secret Pink are just a handful of fashion companies who take advantage of the PR opportunities across college campuses through ambassadorship programs. Somewhere in between a traditional internship and a promotion gig, Campus Ambassador Programs work directly with students to promote the brand on campus through a mix of social media, events and… More

Do you pitch more than one editor at the same magazine at the same time…or not?

The Etiquette of Pitching Multiple Editors at a Single Magazine

Do you pitch more than one editor at the same magazine at the same time…or not? That is the question! Ever since I started working in PR more than 10 years ago, I’ve been motivated by that famous saying, “it is often easier to ask for forgiveness than to ask for permission.” My clients hire me to promote their fashion… More

ROI A PR Couture Guest Article by Amanda Slavin

4 Tips for Measuring the Impact of a Brand Event

With New York Fashion Week in full swing and runway shows, presentations and parties ruling the day and night, our curious minds naturally go to wondering how we can best determine if the events we produce year after year (Fashion Week related or not) actually make an impact. It might feel like a scary question. And with good reason. Determining… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at