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Category archives: Tips & Strategy

BCBG Max Azria Runway Show

How to Choose Between a Runway Show or Presentation at Fashion Week

The time is upon us yet again when the entire fashion industry is running on zero sleep, coffee and energy bars. Despite the frigid temperatures and the piles of slushy snow the fashion elite need hiking equipment to navigate through, we remain committed to showcasing our best work through the runway shows, presentations and parties that make up New York… More

Integrity in PR?

Integrity: A Lost Currency in Public Relations?

Everyone says a publicist is only as good as their contacts. However, I think the true measure of a great publicist is their integrity. The trust of clients, the public, colleagues and the press is fundamental to maintaining a positive reputation in an industry that can easily become rife with deceit (we all have clients with the horror stories to prove… More

Fashion PR Mean Girls

A Call for Female Solidarity & Support in Fashion PR

A dear friend and colleague’s recent experience inspired the topic of this article. She made an exciting and bold decision to transition to a full-time freelance career. In the process of her resignation though, she was told she can not work in her industry for at least a year as part of the “non-compete” (untrue, and really just an intimidation… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.