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Category archives: Tips & Strategy

ROI A PR Couture Guest Article by Amanda Slavin

4 Tips for Measuring the Impact of a Brand Event

With New York Fashion Week in full swing and runway shows, presentations and parties ruling the day and night, our curious minds naturally go to wondering how we can best determine if the events we produce year after year (Fashion Week related or not) actually make an impact. It might feel like a scary question. And with good reason. Determining… More

How Brands Take Advantage of Fashion Week

Not at NYFW? No Problem. Publicists Share How Brands Can Get Involved

Just because your clients aren’t showing at fashion week, doesn’t mean taking the week off (ha! like you ever would). In fact, there are ample ways to take advantage of the media frenzy more than 100,000 people attending. Here are 2 ways publicists are getting their clients involved in creative ways. Fix a common problem for editors and bloggers attending It’s… More

Fashion Publicist Guide to Fashion Week

A Publicist’s Guide to Surviving New York Fashion Week

New York Fashion Week starts this week and most fashion publicists are currently on the verge of having a nervous breakdown. It is indeed our most difficult season of the year…and it happens twice! Besides all of the stress leading up to the show, the show itself is probably the most nerve wracking part because no matter how much you prepare, there… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.