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Category archives: Tips & Strategy

Jewelry PR

An Introductory Guide to Jewelry PR

As a PR firm, you have to realize what you can and can’t offer.  With jewelry there can be a lot of overlap in design between brands.  You need to decide if you want to specialize in a certain type of jewelry, if you want to have all different styles of jewelry or if you will let certain brands overlap in… More

How to Improve Sales for Your Online Boutique A PR Couture Guest Article by Michael Jaccarino

Drive More Sales to Your Website Today with these Fashion Marketing Tips

When it comes to generating sales for your boutique’s website, do you struggle to turn site visitors into paying customers? In today’s world of online buying and social connections, the market is more competitive than ever before. It is important to find ways to stay ahead of the competition and drive more sales to your online store.  By focusing on… More

Is a mass pitch always a PR Fail?

Should You Ever Send Email Blasts to Editors?

To blast or not to blast? This seems to be the ultimate question in PR. Casey Stickles, Account Supervisor at 5WPR, says it best. “Blasts have always been seen as spam by reporters and the easy way out by publicists. It’s the quickest way to get the word out to the masses, however the problem is, there’s usually a good… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.