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Category archives: Tips & Strategy

How to look like a big fashion brand (on a startup budget)

5 Expert Tricks to Succeed as a Fashion Startup on a Budget

Gone are the glory days when you could start a fashion brand, go to a few trade shows and have instant success. My father immigrated to the United States in 1968 and started his clothing company, which is still in business today. He is famous for his stories of the glory days in the 1980’s when he “would go to… More


Free Product Marketing Help for Fashion, Accessories Brands Ends Soon

We love sharing free resources to help emerging brands understand and execute marketing strategies that work. PR Couture friend and #GirlBoss Andreea Ayers of has just released a FREE four-part video training, called Product Marketing Breakthrough – and it’s definitely worth a watch. Andreea shares: 4 proven strategies to get your product line into the spotlight with your customers, retailers,… More

How TV Deal Segments Work

A Fashion PR Guide to Navigating the World of TV Deal Segments

Well, we survived it yet again. Another holiday shopping season where “She who lands the best deal wins!” (Personally, the Anthropologie Winter Tag Sale is my favorite; I scored a pair of J Brand boyfriend jeans for $29 the day after Christmas.) Over the years, it’s become more obvious how retailers desperately lure buyers into spending more money on everything… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.