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Category archives: Tips & Strategy

H&M Loves Coachella

Beyond a Logo: How to do Sponsorships Right

Sponsorships are a great way to align like-minded brands and amplify PR and social media reach for all involved, but it is important to ensure that concrete value can be extracted from the opportunity. Often, producers seeking sponsorships promise a lot of exposure and logo placement for a sponsor, but the brand doesn’t receive the ROI because there is no… More

Pitch Fashion Clients as Thought Leaders with Contributed Articles Contributed Content Series

Pitching Contributed Content? Read This First!

Not to toot my own horn, but I consider myself the queen of pitching contributed articles. In my opinion, this is the future of PR. Think about it. Online outlets need new content at all times, so they are always looking for experts to share their thoughts and ideas. Think about it. Online outlets need new content at all times,… More

How to create a Campus Brand Ambassador Program

Campus Ambassador Program Basics for Fashion Brands

Asos, Toms, Rent the Runway and Victoria Secret Pink are just a handful of fashion companies who take advantage of the PR opportunities across college campuses through ambassadorship programs. Somewhere in between a traditional internship and a promotion gig, Campus Ambassador Programs work directly with students to promote the brand on campus through a mix of social media, events and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at