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Category archives: Tips & Strategy

Image Source: JVW Home

Develop a PR Editorial Calendar for Pitching Media

Editorial calendars are a very important PR tool that are often times overlooked. Having a good editorial calendar of when to pitch, what to pitch and how to pitch is very effective and will help you meet editor needs and deadlines. Research Magazine Editorial Calendars Research magazine editorial calendars. These are usually for potential advertisers, but are useful for publicists… More

Image Source: JVW Home

Develop a PR Editorial Calendar for Pitching Media

Editorial calendars are a very important PR tool that are often times overlooked. Having a good editorial calendar of when to pitch, what to pitch and how to pitch is very effective and will help you meet editor needs and deadlines. Research Magazine Editorial Calendars Research magazine editorial calendars. These are usually for potential advertisers, but are useful for publicists… More

Photo source: IFB

Six Entrepreneurial Tips from the IFB New York Fashion Week Blogger Conference

Nowadays, if you’re not a lot of things, you haven’t reached your full potential. -IMAN IFBCON was a wealth of information for bloggers and entrepreneurs as a whole. From Day 1 of the conference, we brought you how fashion brand sponsors showed up for bloggers, integration and now we bring you take-home tips from the fashion industry’s business savvy tastemakers. Day 2′s… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.