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Category archives: Tips & Strategy

How to turn your PR internship into a Job

5 Tips to Turn Your PR Internship Into a Job (from a CEO)

If you are hoping to turn your 3-month internship into a full-time, salaried position, that’s great! But you’re going to have to work for it. To put it simply, if you treat your internship as an internship, you probably aren’t ready for a job.  Follow these tips below to show you have what it takes to make it to the next… More

Why you should be setting up desk sides with fashion editors The Desk Side Series

4 Reasons to Book Desk Side Meetings with Editors

There really is one thing that separates a decent publicist from a rock star publicist: the ability to build real, offline relationship with clients and press contacts. Being able to make authentic connections will set you apart from your peers and setting up desk side meetings with your media contacts is a great way to do that. A desk side,… More

BCBG Max Azria Runway Show

How to Choose Between a Runway Show or Presentation at Fashion Week

The time is upon us yet again when the entire fashion industry is running on zero sleep, coffee and energy bars. Despite the frigid temperatures and the piles of slushy snow the fashion elite need hiking equipment to navigate through, we remain committed to showcasing our best work through the runway shows, presentations and parties that make up New York… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.