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Category archives: Tips & Strategy

5 Ways to Capitalize on Small Business Saturday

5 Last-Minute PR & Marketing Tactics to Take Advantage of Small Business Saturday

The creation of Small Business Saturday by American Express (November 29 in 2014), has created a great opportunity for small businesses and brands to leverage the day for more press coverage and sales. There are a great number of outlets that cover the event and American Express also provides tools to help promote participation. Here are five ways to capitalize… More


5 Lessons Learned Running My Own PR Business

Time flies when you are having fun, right? This year marks the fourth year that I have been doing PR on my own. It is crazy to think about all the time that has passed, the clients that I have worked with and what I have learned along the way. In May of 2010, I had just graduated from college…. More

How to really annoy an editor

Off Pitch: Five Ways to (Really) Annoy an Editor

One of my favorite things about my work life is that I get to wear two hats. One as a PR and Marketing pro and the other as a travel and accessories editor and contributor to several outlets including Nicole Magazine. Getting to wear the editor hat is such a privilege because it allows me to experience firsthand the things… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.