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Category archives: Tips & Strategy

brand identity development for fashion designers A PR Couture Guest Article by Lee Ann Stevenson

Why Your Brand Identity is More Important Than Your Next Collection

Most designers start with public relations because, they rightly think, exposure equals growth. After all, customers can’t buy something if they don’t know it exists, right? However, after nearly a decade as a Branding Manager for bright and talented fashion designers, I’ve come to understand that without first curating a unique brand image that captivates your target market, PR outreach… More

V-DAY PR PITCH IDEAS

3 Valentine’s Day Pitch Angles to Warm a Fashion Editor’s Heart

It’s mid-January and hopefully, everyone is caught up on strategic planning for 2014. With Valentine’s Day just a month away, it’s time to jump in and reach out to short lead media. Below are just a few ways to think outside the box and help create excitement for what you or your clients are offering for Valentine’s Day. All the… More

How to become a fashion publicist

From Entertainment Editor to Fashion Publicist: My Journey to the Other Side of the Pitch

Majoring in public relations is certainly not the only way to make it in the fashion PR industry. And that “passion for fashion” (groan) won’t guarantee you’ll be any good at it either. When I first started out in my career, becoming a publicist was not part of my game plan. I spent years working as a journalist, magazine editor… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.