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Category archives: Tips & Strategy

7 Ways To Turn Event Sponsors Into Lasting Relationships A PR Couture Guest Article by Lais Pontes

7-Step PR Guide to Successful Event Sponsorships

Sponsorships are a great way to partner with brands and companies to help underwrite some of the costs of an event and provide more value to guests through unique and engaging activations. At The Pontes Group, we frequently sponsor nonprofit events, which requires us to secure in-kind, cash and media sponsorships for our pro-bono clients. The main goal in working… More

4 Tips That Will Increase Your Pitch Open Rates A PR Couture Guest Article by Cristina Lachowyn

4 Subject Line Tips That Will Increase Your Email Pitch Open Rates

A good email pitch is one of the most important tools a PR pro can have in their arsenal and an integral part of a solid content promotion strategy. Why? Email is a fast and easy way to get in touch with some of the most influential writers, editors, and publishers out there – and it’s the channel on which… More

5 Ways to Capitalize on Small Business Saturday

5 Last-Minute PR & Marketing Tactics to Take Advantage of Small Business Saturday

The creation of Small Business Saturday by American Express (November 29 in 2014), has created a great opportunity for small businesses and brands to leverage the day for more press coverage and sales. There are a great number of outlets that cover the event and American Express also provides tools to help promote participation. Here are five ways to capitalize… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.