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Category archives: Tips & Strategy

Integrity in PR?

Integrity: A Lost Currency in Public Relations?

Everyone says a publicist is only as good as their contacts. However, I think the true measure of a great publicist is their integrity. The trust of clients, the public, colleagues and the press is fundamental to maintaining a positive reputation in an industry that can easily become rife with deceit (we all have clients with the horror stories to prove… More

Fashion PR Mean Girls

A Call for Female Solidarity & Support in Fashion PR

A dear friend and colleague’s recent experience inspired the topic of this article. She made an exciting and bold decision to transition to a full-time freelance career. In the process of her resignation though, she was told she can not work in her industry for at least a year as part of the “non-compete” (untrue, and really just an intimidation… More

brand identity development for fashion designers A PR Couture Guest Article by Lee Ann Stevenson

Why Your Brand Identity is More Important Than Your Next Collection

Most designers start with public relations because, they rightly think, exposure equals growth. After all, customers can’t buy something if they don’t know it exists, right? However, after nearly a decade as a Branding Manager for bright and talented fashion designers, I’ve come to understand that without first curating a unique brand image that captivates your target market, PR outreach… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.