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Category archives: Tips & Strategy

How to Make Instagram Grids

Fashion PR Toolkit: How to Make an Instagram Grid

We’ve been talking for a while now about how graphic design and photography skills can really give fashion publicists an edge. If you’re as Instagram-obsessed as I am, you have undoubtedly noticed that when you first stumble on a new account page, you might be greeted with a large image broken up by multiple squares. I’ve actually been taking screenshots of these… More

3 Big PR Benefits of Contributed Content Contributed Content Series

3 Big PR Benefits of Contributed Content

As I have mentioned in previous articles, the majority of my placements come in the form of contributed content. In my opinion, this is a quick way to get traction for your clients, since online publications are looking to fill their pages. While I understand the hesitation in pitching articles because it does take a significant amount of time to… More

A mini-guide to fashion PR opportunities for brands in China A PR Couture Guest Article by Charlène Moglia

A Glimpse into How Fashion PR Works in China

PR in the Chinese fashion world is one of the most effective communication levers to work with a brand’s image and reputation. In China, the media is an important outlet of information and is used by many international brands to increase their awareness and reach the Chinese audience. In China, news coming from media is seen as more trustworthy by Chinese… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at