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Category archives: Tips & Strategy

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7 Super Effective Tips to Handle Difficult PR Clients

Public Relations is a stressful job, especially when working with multiple clients and strong personalities. Some clients are a breeze, while others can be extremely difficult. Every publicist has been challenged by a client or two – whether it’s a sticky situation where a fussy client calls and complains incessantly about something you’ve worked on diligently (and see real value in), or… More

Tip to increase your PR rates

Increasing Your Rates? 4 Reminders to Make Asking for More Less Intimidating

As the owner of a PR firm, nothing scares me more than raising my rates. But, as business grows, costs go up, and you gain more experience and connections, you deserve to get paid more for your expertise. I’ve learned that the process of increasing the price of services is a bit like pulling off a Band-Aid; it’s necessary, you just have… More

How to choose the right PR agency

7 Signs That Amazing PR Agency is Actually a Sham

In several years running PR Couture, I regularly hear from designers and brands who are eager for publicity, but hesitant to hire a PR agency or freelance PR practitioner because of relationships gone wrong, promises made and not kept, or large amounts of money spent with little to show for it. PR, (aside from the APR accreditation which is rare… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.