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Category archives: Tips & Strategy

Office A PR Couture Guest Article by Cassie Hughes and Gabrey Means, Co-Founders of Grow Marketing

How to Build the PR/Marketing Agency You Truly Want to Create

Manifesting, to many, is just another new age buzzword.  But as soft as it sounds, it’s actually quite a powerful business tool. There are a million ways to start and grow a business, but if you aren’t clear on what you want, it’s easy to get off track. We aren’t talking about business plans or spreadsheets, though these have a… More

H&M Loves Coachella

Beyond a Logo: How to do Sponsorships Right

Sponsorships are a great way to align like-minded brands and amplify PR and social media reach for all involved, but it is important to ensure that concrete value can be extracted from the opportunity. Often, producers seeking sponsorships promise a lot of exposure and logo placement for a sponsor, but the brand doesn’t receive the ROI because there is no… More

Pitch Fashion Clients as Thought Leaders with Contributed Articles Contributed Content Series

Pitching Contributed Content? Read This First!

Not to toot my own horn, but I consider myself the queen of pitching contributed articles. In my opinion, this is the future of PR. Think about it. Online outlets need new content at all times, so they are always looking for experts to share their thoughts and ideas. Think about it. Online outlets need new content at all times,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at