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Category archives: Featured

Lori

10 Ways To Help Your Publicist Get Better Results

The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself. Often brands sign on with a PR agency and magically expect to see their product appear in next month’s issues of their favorite magazine. However, working with a PR agency requires constant communication and the… More

What to do when your pitches are going nowhere

6 Steps to Take When Your PR Pitch is Going…Nowhere

If the incredible high of landing a great piece of press coverage is akin to spinning straw into gold, then our own personal expectations (not to mention those of our clients) are like Rumpelstiltskin, demanding that we continually work our magic to churn out more more more! And yet, sources say that “on average, the media rejects 95% of the pitches they receive,”… More

Getting to Know Sarah Lisitski-Gerrish, Senior Accessories Editor at More Magazine Fashion Editor Q&A: How To Pitch Series

Getting to Know Sarah Lisitski-Gerrish, Senior Accessories Editor at More Magazine

Targeted at smart and sophisticated woman over 35, More is always bringing savvy content to their readers, which definitely extends to their fashion pages. We chatted with Sarah Lisitski-Gerrish, Senior Accessories Editor at More Magazine, to find out the best way to get on her radar. Previously an accessories editor at O, The Oprah Magazine and an accessories buyer for OpenSky, Sarah has a… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.