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Category archives: Featured

FollowingUp

The Delicate & Necessary Art of the Follow Up PR Pitch

I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted to following up on those pitches. The reality is I rarely get placements the first go around. Instead, most of my placement are a result of my follow ups. Journalists get hundreds, if not thousands of… More

Instagram Webinar

Free Webinar 8/27: Secrets to Successful Instagram Collaborations

One of the most common questions I get from publicists and brands is how to handle Instagram collaborations – how to find the right partners, what to expect/ask for, how to measure success, and just how much it all costs. For answers based on what’s happening right now in the space, I’ve teamed up with Sharon Herzog, Founder of Fashion PR… More

Contribute to PR Couture

Become a PR Couture Contributor

Share your industry smarts as a PR Couture Contributor! We’re looking for a few new fashion public relations experts to add to our rotating roster of contributing talent! We’re looking for PR agency owners, senior level publicists and fashion marketing consultants who can commit to contributing a minimum of two posts a month. Contributor perks include: Access to a private… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.