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Category archives: Featured

Build your Brand with Startup Fashion and PR Couture

Build Your Brand: A 3-Part Marketing Series for New Designers

Sound like anyone you know? I can see that people are coming to my website, but no one is you know, buying anything… I’ve sent out some emails but no one seems to want to cover my line… So I’ve got this collection, but I have no idea how to get buyers to actually place an order… How about? Bloggers… More

3 PR Pitch Tips

Fashion PR: 3 Reasons Your Pitch Isn’t Working

Capturing the attention of the fashion media isn’t easy but with the right pitch, it can be a whole lot easier. Set yourself up for success by running each pitch against these three common mistakes. If you’d to increase your chances of media coverage even more, download Pitch Perfect: The PR Couture Guide to Fashion Media Coverage. Get a 6 page… More

PARTY

Fashion PR Free-for-All: Virtual Launch Party Spreecast Tonight 6pmPT/9pmET

Thank you all for your kind words about the PR Couture redesign – I am so glad (and a little bit relieved) to see that we really hit the mark with some of our updates. Please join me tonight for a little video launch party to officially  - and virtually – clink our glasses in celebration! You can RSVP ahead… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies have fun and achieve business goals by connecting with their audiences in meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.