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Category archives: Featured

Creating a Successful Media Dinner A PR Couture Guest Article by Matthew McIvor

How to Plan and Host a Successful Media Dinner

It’s 2 o’clock in the afternoon on a rather uneventful Tuesday. Our account coordinator, Nicole, is sending out her last confirmation emails to a select list of writers and influencers we have invited to our media dinner tomorrow evening at our client’s restaurant in Los Angeles. After everyone has confirmed, we head off for one last meeting with our client and the chef to go over… More


5 Tips to Make Media Fashion Samples Easier to Manage

PR samples are an important part of any fashion PR strategy. If you’re trying to place your client or brand in top fashion publications or on celebrities and influencers, you’re going to need a set of PR samples. If your budget allows, it’s a great practice to have multiple samples of your client or brand’s most popular items. Depending on… More

Fashion PR Meetup NYC

PR Couture Fashion PR Meetup in NYC 10/19 [List Closed Thanks!]

Hello kittens! I’m heading out tomorrow for another incredible Fashion PR Con weekend, this time hosted at BK Brigade, with Luxury Social Media Consultant Cannon Hodge and Fashion Market Writer Alyssa Coscarelli of Refinery29 joining Danika Daly and me as guest speakers. I think we have one ticket left so make procrastination work in your favor and scoop that up! Now… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at