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Category archives: Featured

Editor Q&A: How to Pitch Danielle Prescod, Accessories Editor at InStyle Magazine How to Pitch Series

Editor Q&A: Danielle Prescod, Accessories Editor at InStyle Magazine

With a monthly reach of almost 10 million, InStyle covers the latest in fashion and beauty through the lens of celebrity. Earlier this year, Danielle Prescod came on board as accessories editor after serving as the fashion editor for  Here she shares some best practices for PR professionals who are interested in pitching their clients to InStyle and…. More

Free tool calculates value of sponsored instagram posts Fashion PR Toolkit: The Instagram Sponsored Post Calculator

Paying for Instagram Sponsored Posts: How much is too much?

When it comes to influencer outreach, one of the biggest questions facing fashion marketers and publicists is to first determine which influencers are the right fit for a particular campaign and then figuring out what budget is necessary to make that collaboration come true. While many top bloggers have Instagram rate cards, or a manager who will clearly explain the… More


The Delicate & Necessary Art of the Follow Up PR Pitch

I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted to following up on those pitches. The reality is I rarely get placements the first go around. Instead, most of my placement are a result of my follow ups. Journalists get hundreds, if not thousands of… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at