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Category archives: Featured

FAB Beauty for Beauty Professionals

L’Oréal Launches FAB Beauty Site to Promote Industry at Large

Companies are taking control of brand storytelling and becoming content publishers themselves, from Target’s take on the corporate newsroom, “A Bulls-Eye View,” to Net a Porter’s own glossy, Porter. Recently, L’Oréal’s Professional Products Division launched (FAB for flair, artistry, beauty), a content platform designed to support public relations on a corporate and brand level through international beauty content available in English… More

PR 101 Course Mentorship PR Skills Community

PR Girl 101 Course PRISM Winter Registration Now Open

For the third and final time this year, I’m signing on as mentor, instructor and general life cheerleader for a small group of driven, ambitious future boss babes looking for more information, more support and more community as they develop their careers in public relations. We start Nov. 3. Women who have taken PRISM have gone on to land dream jobs… More

Blogger Round Up Q&A: Tips for Working With Top Fashion Bloggers

3 Successful Fashion Bloggers Spill About Working with Brands

What is the trick to working with the top fashion bloggers? There may not be a secret recipe to follow, but we have interviewed a handful of our favorite bloggers to find out some tips on getting their attention and having your clients featured on their blogs and social media. We interviewed Grace Atwood of The Stripe, Amy Roiland of… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at