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Category archives: Featured

How to choose the right PR agency

7 Signs That Amazing PR Agency is Actually a Sham

In several years running PR Couture, I regularly hear from designers and brands who are eager for publicity, but hesitant to hire a PR agency or freelance PR practitioner because of relationships gone wrong, promises made and not kept, or large amounts of money spent with little to show for it. PR, (aside from the APR accreditation which is rare… More

7 Reasons to Love Working in Fashion PR

7 Reasons You Work in PR (& Love It!)

We’ve all read and heard how the PR industry is fast-paced, competitive and often lands on “most stressful” lists. And when newbies come into our office, I often share the following: 53 Signs You Work in PR Indeed, it’s a bit of a reality check (shock treatment?), and I can remember times when my colleagues and I went through and checked off… More

How fashion publicists land post-award show press

Your Guide to Landing Red Carpet, Post-Award Show Fashion PR Coverage

The business of award show fashion is just that, a business. With media seemingly paying more attention to what actresses, pop stars and A-list celebrities don on the red carpet than what awards they’re nominated for or even win, it’s no wonder most designers are drooling for a piece of the red carpet revelry. To get a sense of how… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.