Category archives: Featured
PR Toolbox: Manage Relationships and Improve Networking with these 15 Apps
Written by Christina Goswiller We hear it said all the time: PR is all about relationships. In support of your need to constantly grow and nurture your connections, and in follow-up to last week’s article on 15 conference opportunities perfect for fashion publicists, we’ve put together some techy tips to help making the most of your in-person networking and ongoing… More
PR Toolbox: Are You Making the Most of Instagram?
Written by Christina Goswiller In the past month, I have returned four out of the five items that I have purchased online. Not because I enjoy making friends with the folks down at my local UPS store on Polk Street here in San Francisco, but because four out of the five items arrived astonishingly different from what I had been… More
8 Signs it's Time to Fire a PR Client
We often say that PR is all about relationships. While most often in reference to media relationships, as a service-based business the relationship between publicist and client is perhaps the most important one of all. Different management styles, communication styles and expectations can all color how effectively a particular agency and brand are able to work together. One of the… More
