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Category archives: Featured

Fashion PR Meetup NYC

PR Couture Fashion PR Meetup in NYC 10/19 [List Closed Thanks!]

Hello kittens! I’m heading out tomorrow for another incredible Fashion PR Con weekend, this time hosted at BK Brigade, with Luxury Social Media Consultant Cannon Hodge and Fashion Market Writer Alyssa Coscarelli of Refinery29 joining Danika Daly and me as guest speakers. I think we have one ticket left so make procrastination work in your favor and scoop that up! Now… More

Editor Q&A: How to Pitch Danielle Prescod, Accessories Editor at InStyle Magazine How to Pitch Series

Editor Q&A: Danielle Prescod, Accessories Editor at InStyle Magazine

With a monthly reach of almost 10 million, InStyle covers the latest in fashion and beauty through the lens of celebrity. Earlier this year, Danielle Prescod came on board as accessories editor after serving as the fashion editor for  Here she shares some best practices for PR professionals who are interested in pitching their clients to InStyle and…. More


The Delicate & Necessary Art of the Follow Up PR Pitch

I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted to following up on those pitches. The reality is I rarely get placements the first go around. Instead, most of my placement are a result of my follow ups. Journalists get hundreds, if not thousands of… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at