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Category archives: Featured

Brand Spotlight: Behind-the-Scenes of LuLu*s Fashion Blogger Program

We measure success through click-throughs to our site, comments from the readers, and social media interaction. – Stephanie Gaito, Blog Relations Manager, LuLu*s Stephanie Gaito is the blog relations manager at junior fashion online shop LuLu*s, which runs extensive affiliate and event programs for key fashion and style bloggers., as well as a robust social media an on-site content strategy. Recently, the… More

Front Row Jewelry PR: Rachel Meis, Rachel Meis Communications

If you just sit on a placement what was the point of getting it in the first place! – Rachel Meis, Founder & CEO, RMC Out of her firm’s office in Santa Monica, CA, Rachel Meis works with her team and roster of jewelry clients to do the almost unthinkable in today’s media climate – garner celebrity placements and editorial… More

PR Toolbox: 5 Ways to Make Your Job Easier with Fiverr

Fiverr is a platform where people offer to do all sorts of stuff for you, for five dollars. Whether you are a student, publicist, agency owner or brand, there are probably hundreds of different reasons to make friends with Fiverr. There’s a lot of of sketchy and unethical stuff on there, but I’ve pulled up a few of the most beneficial… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.