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Category archives: Featured

How to become a fashion publicist

From Entertainment Editor to Fashion Publicist: My Journey to the Other Side of the Pitch

Majoring in public relations is certainly not the only way to make it in the fashion PR industry. And that “passion for fashion” (groan) won’t guarantee you’ll be any good at it either. When I first started out in my career, becoming a publicist was not part of my game plan. I spent years working as a journalist, magazine editor… More

Party Planning Publicists Small Girls PR Share Top Holiday Party Tips A PR Couture Guest Article by Small Girls PR

Party Planning Publicists Know How to Throw an Epic Holiday Bash

We’ve thrown many a client event at Small Girls PR, from prom fashion shows to thought-provoking brunches, drawing party app launches to pop-up shops.  As we go full swing into the madness of holiday party season, the same elements that make a party year-round are important to keep in mind when planning a memorable holiday party. And, because the fashion… More

How to Pitch Clementine Daily

How to Pitch: Women’s Lifestyle Site Clementine Daily

You are likely quite familiar with the name Erin Loechner, though you might not yet recognize her as Executive Editor of the new lifestyle destination, Clementine Daily, a site that “celebrates”the beauty of today’s multi-faceted, modern woman.” Through Design For Mankind and Design For Minikind, Erin has established herself as both a design and blogging thoroughbred (a metaphor employed only because well, it’s fitting… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.