Category archives: Featured
PR Toolbox: 5 Ways to Make Your Job Easier with Fiverr
Fiverr is a platform where people offer to do all sorts of stuff for you, for five dollars. Whether you are a student, publicist, agency owner or brand, there are probably hundreds of different reasons to make friends with Fiverr. There’s a lot of of sketchy and unethical stuff on there, but I’ve pulled up a few of the most beneficial… More
5 Things to Love About Rachel Roy's New Digital Fashion Magazine, The Life
It’s no secret that I love following how fashion brands are taking editorial inspiration from traditional publishing and creating their own branded content. Fashion designer Rachel Roy has notably used social media to not only showcase the brand, but demonstrated a willingness to blend the personal with the professional, mixing Instagram shots of her daughter, for example, with Brene Brown quotes… More
How to Work with a Fashion PR Agency on a Limited Budget
For young brands, committing to a yearly contract for a PR retainer can feel daunting and agencies often struggle with client expectations for immediate, Oprah-style results. For new and emerging designers specifically, A la carte PR services can be an easier and more affordable transition into working with an agency while offering the agency a chance to show the client what… More
