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Category archives: Featured

BYFB Build Your Fashion Brand Blowout Sale

Increase Your Fashion Marketing Results for $10

It is a fact of life that all good things must come to an end (often to make room for more good things!).  As of May 1, we’ll be retiring our Build Your Fashion Brand courses (hour-long info-rich virtual courses with industry experts on everything from Pinterest to blogging to choosing a showroom). Everything taught in these workshops you can implement… More

Fashion PR Confidential A PR Couture Guest Article by Ashley Cook

How Fashion PR Confidential Put the Spring Back in my Step

Each year when spring arrives, two things are always certain. One, I am pleased to say good-bye to the frigid weather, and two, I am in desperate need of inspiration. Maybe it is the blank, white slate of snow on the ground combined with the spirit of New Years Resolutions, but by the middle of January I am ready to… More

Do you pitch more than one editor at the same magazine at the same time…or not?

The Etiquette of Pitching Multiple Editors at a Single Magazine

Do you pitch more than one editor at the same magazine at the same time…or not? That is the question! Ever since I started working in PR more than 10 years ago, I’ve been motivated by that famous saying, “it is often easier to ask for forgiveness than to ask for permission.” My clients hire me to promote their fashion… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at