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Category archives: Featured

How to write the perfect fashion editor pitch A PR Couture Guest Article by Rebekah Epstein

4 DOs and DON’Ts to Write the Perfect PR Pitch

The ultimate PR irony: pitching is complicated, and chances are you will receive a significantly larger amount of declines, than yesses. However, if you don’t get those rock star placements that are expected from you, you will be left with many angry clients (and that is NEVER fun!). Nothing is more frustrating than constantly pitching and getting no results; it can make PR feel… More

How to Pitch Holiday Gift Guides

Free Call: Hit Holiday Gift Guides Before The Deadline

What would a holiday placement in a top fashion magazine mean for your brand? How might a great holiday story spike your end of year sales? Right now, editors are not thinking about perfecting the perfect Margarita popsicle for the weekend BBQ. Nope, they’re thinking about stocking stuffers and self-gifting. The time to pitch print editors for holiday is now,… More

Build your Brand with Startup Fashion and PR Couture

Build Your Brand: Become a Fashion Editor’s Best Friend

In public relations, we often talk about the difference between proactive and reactive media relations. Any publicist worth her Jimmy Choo’s will tell you that proactive media outreach is crucial to securing ongoing press, and she’d be right. If you’re waiting around for a fashion editor to stumble onto your website or into your boutique, well, slip into a snuggie… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.