Category archives: Lead
Fashion PR: Fashion Blogger Burnout?
I’ve heard rumblings of fashion blogger backlash, appreciated even, the satirical attempts to poke fun at the poses, the affected speech, the same pair of wedges running standard. Despite this, I’ve spent several years educating major fashion brands on the value of developing partnerships with bloggers, jumping up and down (metaphorically, of course) until blue in the face about the… More
Fashion PR: Fashion Blogger Burnout?
I’ve heard rumblings of fashion blogger backlash, appreciated even, the satirical attempts to poke fun at the poses, the affected speech, the same pair of wedges running standard. Despite this, I’ve spent several years educating major fashion brands on the value of developing partnerships with bloggers, jumping up and down (metaphorically, of course) until blue in the face about the… More
The Balancing Act: Tips for Building Fashion PR/Blogger Relationships
[The following is a guest post by Dina Fierro, Fashion & Beauty Director for Attention, a leading social media firm. She also blogs about her love of fashion and beauty at www.eye4style.com] As an experienced publicist (6 years!) and a longtime blogger (eye4style celebrates its 3rd anniversary in March), I’m in a pretty unique position to speak on the topic… More
