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Category archives: Lead

Fashion-Blogger-Burnout

Fashion PR: Fashion Blogger Burnout?

I’ve heard rumblings of fashion blogger backlash, appreciated even, the satirical attempts to poke fun at the poses, the affected speech, the same pair of wedges running standard.  Despite this, I’ve spent several years educating major fashion brands on the value of developing partnerships with bloggers, jumping up and down (metaphorically, of course) until blue in the face about the… More

Fashion-Blogger-Burnout

Fashion PR: Fashion Blogger Burnout?

I’ve heard rumblings of fashion blogger backlash, appreciated even, the satirical attempts to poke fun at the poses, the affected speech, the same pair of wedges running standard.  Despite this, I’ve spent several years educating major fashion brands on the value of developing partnerships with bloggers, jumping up and down (metaphorically, of course) until blue in the face about the… More

blogging-station-300x2251

The Balancing Act: Tips for Building Fashion PR/Blogger Relationships

[The following is a guest post by Dina Fierro, Fashion & Beauty Director for Attention, a leading social media firm. She also blogs about her love of fashion and beauty at www.eye4style.com] As an experienced publicist (6 years!) and a longtime blogger (eye4style celebrates its 3rd anniversary in March), I’m in a pretty unique position to speak on the topic… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.